Today we talked to Chris Pace, Chief Digital Marketing Officer at Banner Health, about his transition from data and strategy to becoming a thought leader in the healthcare marketing space dedicated to humanizing healthcare and embodying Banner Health’s mission...
Today we’re talking to Craig Kartchner, Associate Vice President of Marketing at HonorHealth. Craig has been working as part of the healthcare industry in the marketing world for his whole career and has seen a lot of changes. One of those changes is in the...
As a hospital marketer, you have a big job. Not only are you marketing an overall hospital brand, but you’re marketing the individual service lines, providers, events, specialties, and offerings that make up that hospital system. And your marketing has to not...
As a healthcare marketer, it’s no secret that healthcare consumerism is here, has been here, and is here to stay. But what does that mean for you? It means that to succeed, you must be creating brand experiences that put the needs of your consumers first. It...
Hospital marketing is complex and multifaceted. It relies on many factors, with the patient always at the center. And while we discuss overcoming common hospital marketing challenges, it’s important to bring data into the equation to shine a light on what...
