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LinkedIn Ads

Maximise your opportunities in a space where many other brands are falling short. Don’t waste your advertising budget on platforms that don’t reach your ideal audience. LinkedIn Ads put you directly in front of decision-makers and industry influencers. 

Professional Audience Targeting
LinkedIn advertising offers a straightforward, cost-effective, and efficient way for B2B brands to connect with relevant decision makers across the LinkedIn professional network.
Lead Generation
Turn clicks into customers with lead generation forms seamlessly integrated into your LinkedIn ads. Get qualified leads directly sent to your website or landing pages.
Brand Authority
Establish expertise, credibility, and thought leadership by sharing valuable content that positions your company as a trusted source within your industry.
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Find the Right LinkedIn Ads for Your Audience

Discover the best LinkedIn ads for your target market with LocaliQ. Choose from Sponsored Content ads to engage broad audiences or Text Ads optimised for driving conversions from targeted users. With extensive experience in LinkedIn advertising, we deliver campaigns that maximise returns and generate qualified leads.

Track and Improve LinkedIn Campaign Performance 

Monitor relevant metrics such as impressions and click-through rate to track and enhance the performance of your active campaigns. Utilise these insights to craft future campaigns and amplify results over time on LinkedIn. LocaliQ continuously improves performance through split-testing and detailed campaign analysis to achieve new efficiencies and enhance your ROI.

Smartphone showing Google's sponsored ads

AI-powered lead management platform

Track your ad performance across all social channels with in-depth reporting and AI-driven lead tracking tools. Keep potential customers engaged with automated email follow-ups, ensuring you stay top of mind.
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LocaliQ’s Approach to LinkedIn Marketing 

Despite its less visual nature compared to other platforms, LinkedIn offers effective ways to capture attention and connect with industry professionals and key decision-makers

Strategic LinkedIn Campaign Targeting 

Targeted campaigns are essential for boosting ROI. We’ll identify your specific goals and leverage LinkedIn’s advanced targeting tools to ensure your message reaches the most relevant audience. 

Creative Messaging via Ads 

A successful LinkedIn marketing strategy requires creative messaging tailored to each audience, aligned with the brand and campaign goals. Whether your campaign focuses on Sponsored Content, Text Ads, or Video Ads, we’ll craft engaging messages that resonate with your audience.

Data-Driven Optimisation

We monitor relevant metrics such as impressions and click-through rates to track and enhance the performance of your active campaigns. As part of LocaliQ’s LinkedIn marketing services, we continuously improve performance through split-testing to continuously improve results and maximise your ROI. 

Over 200 million businesses use Instagram’s advertising platform

Source: LinkedIn

Recognised by industry-leading partners

Our team drives growth and maximises customer success with high-performing campaigns. 

Microsoft Elite Advertising Partner
Meta Business Partner
2025 Google Premier Partner Badge

Make their search stop with you

Need more information?

Explore a range of common questions about LinkedIn Ads, and see how your business may benefit from a demo.

Where Do LinkedIn Ads Appear?

Based on your objectives, brands can choose from a variety of placements and formats when advertising on LinkedIn. This includes:

  • Sponsored Content: appears in desktop and mobile feeds and include single image ads, carousels, video ads, event ads and document ads.
  • Sponsored Messaging: appears in user message inboxes and include conversation ads and simple message ads.
  • Dynamic Ads: appear on the right rail of the feed on desktop devices and include Spotlight ads, Job ads and Follower ads.

As an experienced LinkedIn marketing agency, LocaliQ can help you determine what kind of ad formats and placements best suit your campaign goals and target audiences.

What Types of Businesses are Suitable for LinkedIn Ads?

Companies with a B2B focus, such as software developers, for example, can benefit enormously from targeting corporate decision-makers and industry influencers on the platform. Marketing on LinkedIn means being able to precisely target users based on job title, current company, industry, location and other relevant information.

Professional service providers can also use LinkedIn to highlight their expertise and generate interest across a broader audience. Examples range from lawyers and accountants to architects, teachers, doctors, photographers and tech influencers. Any brand or individual looking to reach professional audiences can benefit from targeted LinkedIn ads. With help from LocaliQ, you can ensure those ads convert to ROI.

What are the Different Types of LinkedIn Ads?

Brands can choose from at least 10 ad formats when marketing on LinkedIn, including:

  1. Single Image Ads: these appear in feeds and look like regular posts
  2. Carousel Ads: a swipeable row of up to 10 cards/ images
  3. Video Ads: 3 second to 30 minute videos that appear in feeds
  4. Message Ads: text ads delivered directly to user inboxes
  5. Conversation Ads: another message ad ideal for lead generation
  6. Follower Ads: promoted to encourage users to follow you
  7. Spotlight Ads: dynamic ads used to highlight products and services
  8. Job Ads: used to promote positions you’re hiring for
  9. Text Ads: simple written ads that appear inside banners
  10. Lead Gen Forms: capture contact details in return for something of value

The ideal option for your campaign depends on your target market and objectives. Based on your goals, our LinkedIn advertising agency can advise you on the best options.

How Does LinkedIn Ad Targeting Work?
Targeted LinkedIn marketing services can deliver huge results for brands with the right strategy. LinkedIn ads enable targeting across 20 different audience attribute categories, including company name, job title, seniority, interest, job experience and skills. You can also reach users based on location data, ranging from specific cities like Melbourne, Sydney, Brisbane and Perth to states and entire countries. Other targeting options include company connections and followers as well as demographics such as age and gender.
How Much Does it Cost to Advertise on LinkedIn?

The cost of your LinkedIn advertising campaign/s depends on the type and scope of marketing activity. Similar to most social platforms, LinkedIn works through an auction system where advertisers bid on audiences and key terms. While different factors determine which brands get the most prominent placements, every campaign’s bid value and relevance to the user helps determine which ads appear, and when.

An optimised bidding strategy that balances visibility against cost is key to maximising ROI and achieving your marketing objectives. Our LinkedIn ad agency can help you determine the budget required to reach your goals. During and after campaigns, we can provide insights on your expenditure in terms of specific metrics such as cost per conversion.

What is the Average Conversion Rate for LinkedIn Ads?

LinkedIn is notorious for delivering strong performance in conversion, especially for B2B brands. According to LinkedIn, the average conversion rate is approximately 6.1%, which is much higher than Google’s average conversion rate of 2.5%. Achieving high conversion rates ultimately requires a well configured, properly targeted, creative ad campaign.

As a LinkedIn ads agency, this is an area in which LocaliQ specialises. We take the time to research your audience and develop unique campaigns designed around what differentiates your brand. Our in-depth knowledge of LinkedIn advertising tools, placements and formats enables us to strategically align your objectives with the right messaging to engage your target audiences.