15x
ROAS maintained from campaign launch
100%
Increase in online sales year-on-year
Challenges
A nationally recognised Australian food brand specialising in premium seed oils and chocolate-coated seed products. The brand had traditionally focused on retail distribution with minimal belief in the scalability of ecommerce. Paid advertising had never been implemented prior to this engagement.
Solutions
Implemented full purchase tracking and revenue attribution. Leveraged existing customer data to build high-intent audiences. Balanced retention and acquisition strategies. Shifted the brand from an older, retail-heavy audience to a broader, digitally engaged customer base.
Supported in store purchases with Google maps, and local high-intent searches.
Results
The business transitioned from scepticism around paid media to operating a profitable, growing ecommerce division alongside retail creating long-term revenue diversification and operational expansion. Consistent month-on-month revenue growth exceeding benchmark. Successful expansion into younger audience segments. Increased total paid budget due to sustained profitability
