YouTube Ads & Video Advertising

Build Your Presence

Capture audiences’ attention with videos on “the new TV” with YouTube and across the USA TODAY NETWORK.

Digital video ads are more effective at reaching the right audience.

Broadcast is amazing for high-impact reach — but don’t you wish you could improve your ROI for your video ad campaigns?

Better yet, wouldn’t you love some detailed reporting on your video ads? Digital video advertising offers the same power and value of traditional broadcast ads, but with improved audience targeting that directs auto buyers toward your site. You can showcase your inventory and offers to target audiences and tell your brand story in an engaging format that drives action.

Dealer Video Suite

How would you like to make your inventory visible on the second-largest search engine in the world? With our Dealer Video Suite, your showroom inventory is used to create a custom YouTube channel. Create one inventory storefront for Google to easily reference, avoid painful bulk uploading, and manage easily from our mobile app. Enhance your SEO, get notified via text when a customer views your video, and follow up quickly so you can close the deal!

YouTube Ads simplified.

Zero in on highly targeted audiences of auto intenders, in addition to targeting based on demographics, interests, and life events, as well as using targeted placements, topics, and more. Do it all with a YouTube Ad specialist guiding the way who will set up and manage your YouTube ad campaign based on your specific advertising objectives and budget. We do the work while your video ads reach new audiences and influence purchase decisions.

YouTube reaches more 18-49 year-olds than any broadcast or cable TV network on mobile alone.

Think with Google

Video Advertising on the
USA TODAY NETWORK.

Your engaging video ads and our trusted digital news platform with a premium in-market audience are a perfect match. Take your pick between pre-roll video ads, high-impact website takeover video ads, and in-banner video ads. We can produce your video from start to finish, too. Find out more about all of our targeted display advertising options on USA TODAY NETWORK news sites.

Video ad creative and production services to help you shine.

Building a video in-house from scratch is no easy feat. Our video production team takes care of all the details for you so you can focus on your dealership. Your video ad creative is built using proven best practices to get your brand noticed in a crowded marketplace. We offer a network of professional producers, videographers, and media planners to get your video ads on YouTube and our trusted USA TODAY NETWORK digital platforms.

Get Started.

With digital marketing strategies that will grow your business.

Find out more.