One of the most important things for brands to understand about consumers is where they’re going to purchase your product. Naturally, you want to make sure your product is on the site or the shelf where your target audience is most likely to be looking for it. But knowing where your consumers shop also informs your broader marketing efforts.
Understanding where consumers go to find your brand can help you tailor your marketing messaging and make sure that your messages appear in the places where they’re most likely to catch consumers’ attention at the right time.
Consumers are excited about the potential benefits of CBD. Some have already started to use CBD products and are happy with the results, while others have heard a lot of buzz about CBD but haven’t yet tried it themselves.
No matter what industry or field you’re in, telling a clear, cohesive, and compelling brand story is important. But if you market a CBD brand, there’s even more on the line when it comes to building a great brand with a strong story.
In our recent CBD marketing survey, we confirmed that a strong brand was important to CBD consumers.
Three short years ago, someone probably would have looked at you strangely if you started talking about CBD. But, today, CBD products are in grocery stores, the health benefits of CBD are being touted everywhere, and some are predicting that the CBD market could balloon out to $22 billion by the year 2022.
We undertook a national customer survey of over 10,000 respondents to understand how consumers are researching, purchasing, and using CBD products to better enable our CBD clients to grow their brands. The results of the report are now in, and they might surprise you.