Top Places CBD Consumers are Making Purchases and How to Reach Them

One of the most important things for brands to understand about consumers is where they’re going to purchase your product. Naturally, you want to make sure your product is on the site or the shelf where your target audience is most likely to be looking for it. But knowing where your consumers shop also informs your broader marketing efforts. 

Understanding where consumers go to find your brand can help you tailor your marketing messaging and make sure that your messages appear in the places where they’re most likely to catch consumers’ attention at the right time. 

CBD Marketing: Common CBD Misconceptions Explained

Three short years ago, someone probably would have looked at you strangely if you started talking about CBD. But, today, CBD products are in grocery stores, the health benefits of CBD are being touted everywhere, and some are predicting that the CBD market could balloon out to $22 billion by the year 2022. 

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