Did you know that ONE BILLION users spend an average of 40 minutes per day on YouTube? And, did you know that more 18 to 49-year-olds watch YouTube than any cable network?
It’s YouTube’s world, and we’re just living in it these days. YouTube catches the eye of one-third of all people on the web. So, if you’re not marketing your business there, it’s safe to say you’re missing out.
YouTube ads used to seem like a pretty unattainable way to market your business: It was deemed too expensive and hard to track. Luckily, that’s all changed, and YouTube advertising is now more accessible than ever for local businesses.
For example, did you know that on YouTube you can target potential customers based on their lifecycle?
This means that you can target users who have purchase behavior based on milestones like moving or getting married “ or other milestones that may be relevant to your industry. Say you’re a mattress store: Wouldn’t you love to know when your customers are going to college or moving into new homes or apartments? They probably need a mattress then! And there you are with a cool video ad letting them know where to get a mattress for their milestone.
And, there are a ton of tracking capabilities available now. You can drill down into how many people are viewing your ad, how long they’re viewing it, and see a real return on your investment from video.
There are a lot of other cool things and stats about YouTube advertising. But, instead of telling you, let us show you!