With the ever-growing reliance on our phones and the apps on them, consumers are used to getting access to information, entertainment, and goods and services with just a few taps right in the palm of their hand.
And while not every business needs to develop an app to keep up, it’s important to understand how to connect with consumers and give them what they want, when they want it.
Putting the customer first is really at the heart of this episode. After listening, you’ll understand how to use all the things consumers love about apps in your own business, as well as the importance of gathering consumer feedback, especially through reviews.
“Business owners have been bashful to ask for reviews and to ask for feedback because they’re afraid of what they might get. But the thing about reviews is they’re really the manifestation of the customer experience that these businesses are delivering,” says Neal.
You can download the Lab Notes here for further insights and actionable tips to get you started thinking like an app!
Listen to the episode on iTunes, our website, or wherever you get your podcasts. And don’t forget to subscribe and let us know what you think!