The holidays are a fun time, but they can also be stressful. Kids are almost out of school, presents need to be bought, wrapped, and shipped, relatives are making plans to visit....and that doesn’t even take into account your day (and sometimes round-the-clock) job of running a business.
So, how can you take one thing off your plate so you’re able to focus on what matters most to you this season? Let’s start with your marketing. Unless your business is marketing, it’s probably not your favorite thing to think about. So, what can you what can you worry less about when it comes to marketing this season?
Get Help with Your Local Listings
There are a lot of marketing activities that are extremely valuable but also extremely time consuming. For example, around the holidays, your hours probably vary a bit. You might be closed in observance of certain days and need to let your customers and prospects know you’re not available. If you don’t let them know, you could miss out on leads or make them angry (I know I get upset when my favorite bakery is closed even though their Maps listing says they’re open).
So, you’d need to update not only your website, but also your local listings. Do you really want to go into each listing site, like Google My Business or Yelp, and manually change your hours only to go back in after the holidays and make another update? I know I wouldn’t. And what if you have to do that for multiple locations? Sounds like a nightmare (before and after Christmas). So, you can partner with a marketing company to help you manage your local listings.
Automate Your Leads
How much time do you and your team spend following up with and keeping track of leads? It’s probably a lot. And, if you’re not responding to or following up with leads after hours, you might be missing out on potential customers. But, you don’t want to be glued to your computer or work phone when you’re trying to enjoy time with your loved ones, right?
That’s where automating your lead management comes in. With a lead management solution in place, you can set up specific hours where leads will get an automated response, so you don’t have to worry about missing them while you’re watching your favorite holiday movie or indulging in some sweet treats. A lead management solution can also keep track of all your leads in one place, so you and your team know who has been followed up with and who still needs a call. Some lead management solutions can even show you what marketing drove the lead to your business, which comes in handy as you’re thinking about your marketing plan for the next year.
Hand Over Your Advertising to the Experts
Digital marketing activities like search marketing, social ads, and display advertising are great ways to get your business in front of consumers. And during the holidays, consumers are in the mood to buy – whether they’re buying presents, gifts for themselves, or prepping their home and health for visits – they're probably spending some money.
Many businesses slow their digital marketing spend during the holidays because it’s a lot to handle on top of everything else. But now’s the time to get in front of those customers and set yourself up for a successful New Year. So, working with a marketing partner to help you run this marketing and determine the best paid channels, messages, and creative to effectively reach holiday buyers can make things not only easier for you by giving you more time but can also save you the frustration of running this yourself.
Let Us be Your Holiday Helpers
Speaking of the experts... At LOCALiQ, we love the holidays. But more than that, we love helping businesses grow through marketing. We’d love to partner with you so you can take one thing off your full plate this season and into the New Year.