Once you’ve added your business’s listings on Google My Business, or claimed any existing ones that already bear its name, there’s only one logical next step: make sure your listings are clean, so you can rocket your way up the search engine’s rankings.
Even though the tasks themselves are simple, they will require the proper amount of time and effort get right. But trust us: getting squeaky clean on GMB will pay off in a major way!
Here’s a handy four-point checklist we’ve put together to guide you towards making the most of your Google My Business experience:
1. Keep your listings up to date, as often as possible, down to the tiniest of details.
Having accurate local data (your name, information and phone number), whether you have one location or 100, is fundamental to your business’s success. Not only does consumer trust take a hit each time your info leads someone astray, the way Google’s algorithm views your business will also take a turn for the worse — which will reflect negatively upon your search ranking. If your business has multiple locations, managing all of your opening/closing hours, holiday hours, etc. will require some extra effort, but it’ll all be worth the time spent in the end.
2. Make your business’s photos shine with greater quality and better resolution.
As iPhones get closer and closer to matching DSLR-quality photos with each new iteration, blurry, low-resolution images are becoming a thing of the past. If you lack confidence with lighting, filters, etc., that’s OK — instead, have a professional come to you to capture your business’s essence in visual form. We’re living in the age of Instagram and Snapchat, which means poor photo quality can be the difference between consumers looking at your products and locations tantalizingly, and customers thinking your business just doesn’t put the effort in. Invest a little in some excellent photography and get back so much more.
Bonus tip: Did one of your customers take an awesome photo of your establishment and post it online using your business’s hashtag? Ask to use it on your listings or social media pages!
3. Correctly categorize your business — and being super specific can’t hurt, either!
Properly categorizing your company allows your business’s listing to show up in local searches for the type of product or service you offer. Being as specific as possible in the way you categorize, however, can set you apart. For example, if you own a restaurant, your first instinct might be to choose “restaurant” as a category. You can extend this even further, though, by using, say, “pasta restaurant.” Here’s the fun part: by using a more specific designation in this scenario, Google would also include your business in related searches like “Italian restaurant,” too. To better understand categorizing your business, Google My Business has you covered.
4. Make sure you’re listing in relevant directories other than Google as well.
Even though Google reigns supreme among directories, being active on Yelp, Facebook, and other industry-specific directories gives you greater exposure to a wider cross-section of people online. That’s a given. So, then, why mention other platforms in an article about Google? Because it pulls data from all over the Internet, including the aforementioned other directories, to examine and ensure your consistency. In addition, having accurate listings on other major directories makes you more credible in the eyes of Google’s often rigid algorithm. You’ll enjoy that sense of legitimacy as you watch your business rise in local search results.
LOCALiQ is here to help.
Listings can be a time consuming task, and your business might not have the bandwidth to take all of this on. Get in touch with our marketing experts today so we can simplify the Google My Business puzzle for you.