How Do I Set Up My Business on Google? (& Other Questions)

Google is where it’s at when it comes to local listings. Want to show up in search results on desktop? Duh. Want to show up in Google Maps on someone’s phone? Of course! Then, you need to get your business on Google My Business. Let’s explore some commonly-asked questions about Google listings aka Google My Business.

What is Google My Business?

Google My Business is how you ensure your business is listed correctly across Google’s properties, including search results and Map results.

How do I get access to Google My Business?

All you need to get access to Google My Business is a Google account! If you don’t have a Google account, you can set one up here.

How do I get my biz on Google My Business?

Great question! There are a few steps you’ll have to go through in order to get your business set up on Google My Business. But, Google makes it easy with their step-by-step process here. If you search for your business and find that it’s already displaying, you can claim your listing instead of creating a new one.

Why do I need to be on Google My Business?

Like I mentioned above, in order to show in search results and Map results on Google, whether on the desktop or in the Map app, you’ll want to get your business set up on Google My Business. Technically, your business could still show in these places, but you won’t have control over the information displayed until you add or claim and verify your listing. And don’t you want the information potential customers find about your business to be 1) accurate, and 2) controlled by you?!

Does it matter how my business name is displayed on Google My Business?

I’m so glad you asked! YES. The way your business name is displayed is important. In addition to helping with consistency across the web (which is a ranking factor!), it’s also a best practice for user experience. You don’t want to confuse your potential customers by having your listing look a little different than your business name on your website or social sites.

Speaking of different names in your listings, it may seem tempting to slap some keywords in your listings, but don’t do it! Also, do NOT create multiple listings for the same business location. Err on the side of caution and keep your listings consistent. Which means one listing per location with the correctly displayed business name.

But, what if I have two businesses at the same location?

Trying to stump us with that one! But, if you have more than one business at the same location, they need to have different business names, phone numbers, and (ideally) websites in order to avoid any penalties for having the same address. If they’re in different suite numbers, that’s even better because you can add that info in to each listing.

Can I fake a business address?

Please, don’t! Not only does it provide a poor user experience, but it can get you penalized by Google. Google estimates they’ve removed 70% of fake listings from their site since 2015. And you don’t want your business listing removed by Google.

What if my business doesn’t have an actual location or people don’t really go there?

Don’t worry: Google My Business is still for you! Google provides the option for you to hide your address and set a service location so you can increase your chances of appearing for relevant queries in your area. For example, if you own a plumbing business, chances are your customers aren’t visiting your office often, or at all. You’re the one visiting them. So, you might not want to display your business’s address but instead show that you service the neighborhoods near your zip code, city, or region.

Similarly, if you don’t have a storefront or physical location, you can utilize the service area function and hide your address.

Is there a time when I could have multiple Google My Business listings?

Yes! But only if your business has multiple locations or you own a franchise. We hear from clients who want to set up listings for virtual offices or in multiple service areas using their employees’ addresses. However, Google is (fairly) clear that they’re not okay with that. You can check out their guidelines to see what business types are eligible or ineligible. Or, you can find a partner to help you manage your Google My Business listing that can give you the guidance you need (and do the work for you) to be successful.

Speaking of a marketing partner to help you with your listings, have we met? We can make sure your listings game is on point, and do a whole bunch of other stuff to help you with all your marketing! So, give us a call? Talk soon!

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Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.