Whether it’s what kind of vehicle consumers are looking for or where they turn for their automotive industry updates, consumer needs are constantly changing. Keep up with how the industry is adapting and make sure you’re doing the same.
Plus, don’t miss out on one of the most iconic cars up for grabs at auction.
Mercedes Announces Delay of U.S. Sales for Electric EQC
If you were excited for the Q1 state-side release of the electric EQC model, you’ll have to keep on waiting. Mercedes announced a year-long delay in its release thanks to the European demand being so strong. According to Automotive News, the drive to meet this demand ramped after the EQ Parliament mandated a 37.5% cut in new vehicle emissions by 2030. To avoid harsh noncompliance fines, the industry will need to cut emissions to an average of 60 grams per kilometer.
However, this delay in the Mercedes release opens up the door to other U.S. competitors. Tesla, BMW, Audi, and Jaguar are now taking the lead in fulfilling the demand for domestic electric vehicles. To combat this, Mercedes is pushing the EQC build to their Berlin plant, where they expect to be able to double capacity and produce up to 200 units per day.
McQueen’s Mustang is Hitting the Auction Block
Any Steve McQueen fans out there? The Ford Mustang he drove through San Francisco in Bullitt is about to go up for auction in Florida and is expected to sell for as much as $5 million. Automotive News reports the vehicle is currently owned by Sean Kiernan and was originally purchased by his father in 1974 for only $3,500. The twist is that the auction will be run with no minimum price set, so the car may end up selling for far less than its actual worth. The auction will be aired live on NBCSN to give an inside look at the action.
“Automobile” to End Print Publication
It’s no secret that advertising is moving away from print and taking a digital focus. Automotive News announces that TEN Publishing is shutting down print operations for all but three of its auto magazines. Of its current 22 titles, only Motor Trend, Hot Rod, and Four Wheeler will stay in print circulation. This decision was made to be able to shift as many resources as possible to the company’s digital products, while still keeping print support for the brands seeing profit in the combined print and digital strategy.
MotorTrend Group President Alex Wellen explains this shift is all in an effort to stay in front of the eyes of their readers: “Tens of millions of fans visit MotorTrend’s digital properties every month, with the vast majority of our consumption on mobile, and three out of every four of our visitors favor digital content over print”.
These types of decisions from industry leaders should reinforce the importance for dealers in having a strong digital presence.