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Beating the Competition for Home Service Professionals: 5 Marketing Tips

Category: Marketing / 4 minutes to read
Author: Heidi Hickman
Published: October 2nd

Beating the Competition for Home Service Professionals: 5 Marketing Tips

Category: Marketing / 4 minutes to read
Author: Heidi Hickman
Published: October 2nd

For home services professionals, competition can be stiff. There are a lot of providers out there, and it can be hard to differentiate your offerings from those of your rivals. 

That means that providing top of the line customer service is critical if you want to come out on top. Making it easy for consumers to find you online and keeping communication seamless and follow-up professional help your business win attention and build a loyal customer base. 

Be Present Online 

The first step to outpacing the competition is making sure that people know you’re out there. When searching for home service professionals, consumers are usually taking a local approach.  

Searches with phrases like “electrician near me” are a regular occurrence. After all, an electrician five states over is not going to do you any good! That’s why it’s critical for home services professionals to have a presence in local search results. 

Claim your Google My Business profile so that you appear in Maps results and have a shot at getting featured in regular search results. You also want to be sure that your company is listed accurately and consistently in local listings. Sites like Yelp, Angie’s List, and others are places where consumers turn for assistance in finding local home services providers. 

Build a User-Friendly Website 

Once you’ve caught the eye of prospects in search results, you want to make sure your website is ready to dazzle them. The majority of today’s searches are happening on mobile devices, so it’s critical that you have a site that looks great and loads quickly on mobile. 

You also want to make sure your site is clearly laid out and that your contact information is front and center. You’d be surprised by the number of businesses who hide their address and phone number away on their site. Instead, make sure that your contact details are in the header or footer of every page, so someone who’s looking for home services help in a rush doesn’t have any trouble getting in touch! 

Respond Lightning-Fast 

For most consumers looking for help from home services professionals, time is of the essence. You’re generally calling a plumber with an emergency need, not something that can wait a few weeks. 

That’s why it’s critical that you respond quickly to any incoming requests. The early bird will most often get the worm, and you want to be that bird! 

The problem is that there are more channels today than ever through which someone can reach out to your business – email, telephone, text, Facebook messenger, Instagram DM. If you don’t have a system in place for managing all incoming requests, it’s easy to lose track and let things fall through the cracks. A lead management tool like our Client Center can help you stay on top of all requests, automate your responses, and ensure that all of your leads get the attention they require. 

Consider Your Advertising Options 

Did you know that Google has an advertising product designed specifically for home service professionals. Their Local Services Ads are designed to put you front and center in relevant search results. Local Services Ads customers have their ratings, contact information, and location displayed at the top of all search results, and the platform even allows interested leads to reach out to you directly through the ad! 

Stay on Top of Your Jobs 

Once you’ve gotten noticed and made contact with your prospects, you want to be sure you follow through and deliver stellar customer service. From arriving on time to the job site to speedy and seamless invoicing, being on top of your game every step of the way helps you impress customers and develop a long-term, loyal relationship. 

If you’re looking for a comprehensive tool to get it all done, consider our field service management program. Our platform helps you stay in touch with technicians in the field, ensure all appointments are managed properly, and makes follow-up with customers a breeze. 

When you run a home service business, beating out the competition is all about getting seen first and staying in close communication throughout the journey. If you can do that, you can set yourself apart from other businesses who struggle to manage their communications. 

Related Articles  

4 Tips for Reaching Consumers on the Go

Mobile Marketing Tactics to Bring in More Buyers 

Listen: Humanize the Digitized with Kate O'Neill 

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