Print ads can be a powerful addition to your marketing toolbox. Because there are less distractions for consumers when reading a hard-copy publication, they make for a truly captive audience.
You can create compelling print ads that get your business noticed and help drive more qualified leads to your front door. But before you dive into the world of print ads, make sure you have all of your other systems in place to get the most out of your investment.
Not sure where to start? We’ve got you covered.
Get Your Digital Ducks in a Row
What’s the first thing you do when you’re thinking about turning your hard-earned cash over to a new business? You pull up a tab on your browser and get to searching. Consumers will do the same thing when considering your business, so make sure you’re ready to greet them with a great first impression online.
Your website must be strong. Have your value proposition clearly defined, make it easy to navigate, and display your contact information clearly. There’s nothing more frustrating than getting to a business’s website only to be confused about what they do and left with no way to get in touch to learn more.
Beyond the content of your site, make sure you’re ready for mobile searchers. This means you should have a site that loads quickly and displays properly on a phone or tablet. If you want to check out how your page load time stacks up, give the Google PageSpeed Insights tool a try.
Beyond load time, make sure your site is optimized for mobile viewing. Teeny-tiny text and overlapping elements make for a bad first impression! Embracing responsive design is a great way to avoid these all too common pitfalls.
Are You Listed in the Right Places?
It’s not enough to have a great website. Be sure that your business is listed and managed on the major platforms like Facebook, Yelp, and Google. Claiming your business on these sites allows you to update your contact information, hours, and descriptions so that you’re in control of your business’s online presence.
Google My Business a powerful tool for all business owners. Claiming your profile there allows you to show up across Google searches, including in their Maps results. Because of Google’s dominance in the search game, it’s important that your business’s information appears correctly there. If you’re unsure of how to set up your profile, we cover all of the ins and outs here.
And while everyone should be on Google, other platforms may be better for certain types of businesses. Angie’s List, for instance, is great for home services businesses. Yelp is fantastic for restaurants, retailers, and personal care services.
Even though your print ads are doing a great job getting the word out, chances are that your leads will use other tools to confirm your business hours, drive to your location, and so on. An accurate local citation is paramount.
Stay on Top of Reviews
Consumers are highly influenced by online reviews. In fact, 88% of consumers said they trust online reviews as much as they would a recommendation from a friend.
If you don’t have any reviews online for your business, reach out to some of your customers to ask if they wouldn’t mind posting something. Most people are happy to put in a good word if you ask politely!
If you already have reviews, stay on top of responding to them–good or bad. If you’re unsure of how to handle a poor review, check out our tips here.
Be Ready to Track Leads
Once your online assets are up and running, you’re almost ready to start sharing your print ads with the world! But first, establish a way to track your leads. You can’t measure the effectiveness of your marketing tactics if you don’t know how your leads are finding you!
That’s where LOCALiQ’s Client Center comes in. This tracking tool allows you to understand the origins of every one of your leads. Once you know the ROI for each marketing move you make, you can lean into what’s working, ditch what’s not, and make smarter investments in the future.
In a world where everyone is obsessed with digital, you can make print ads your secret weapon. Be sure, however, you have your digital assets in place to get the most out of your on-paper approach. Contact us today to learn how we can help you run an effective (and easy-for-you!) multi-channel marketing strategy.