Your employment brand checklist: how to get noticed and attract the right talent to your company
With the employment landscape changing more quickly than ever before, it’s no longer enough for recruiters to simply post an ad online and wait for the applications to come flooding in. Smart companies are building an employment brand designed to showcase their company’s vision and corporate culture in order to attract the best candidates. If you’re new to the idea of building a brand that will attract top talent, these tips will get you on the path to success.
TIP # 1 Get your careers pages up to scratch
Our recent Recruitment Insights Survey found that, in general, job seekers begin their hunt between 6 months (20%) and 1 year (19%) before starting a role at a new company. This means that your careers page needs to not only be compelling and up to date, but it needs to be easily found by the job seekers in your area. First, make sure that your open positions are being found by job seekers. A simple way to do this is to search for your open positions to see how they are ranking on search engines like Google and Bing. If you’re not showing up, consider getting your site evaluated by an SEO expert to find out what needs to be updated to get your careers pages front and center.
If your site is ranking strongly on search engines, you can take the next step and take some time to think about your message and tone of voice – what can new employees expect in their day to day? Consider adding some short employee video testimonials to your careers pages and brighten up the page with photos from employee events to show that you value team building and recreation along with hard work.
TIP # 2 Harness the power of social media
If you’re looking for fresh-out-of-school talent you need to put your social channels to work. Our survey found that 18-34 year- olds were much more likely to be swayed by company messaging (80%) when considering a company for future employment.
Do you host a weekly sports game or other social event with your staff? Consider creating a catchy hashtag and encouraging employees to use it on Twitter and Instagram, which you can then share with your followers (which hopefully include prospective hires) so they can follow along to get a feel for your company culture.
Depending on the size of your company you might consider creating dedicated recruitment channel on Twitter or Facebook to post new roles and keep passive candidates engaged. And of course, keep your new roles up to date on LinkedIn too.
TIP # 3 Stand for a cause
Supporting a local cause or charity is good for business. A recent Deloitte study found that 89% of respondents believe that “Companies who sponsor volunteer activities offer a better overall working environment than those who do not.”
It’s a win-win scenario: your company gets to do good and look good at the same time. Workplace volunteering is also great for morale and team building – and don’t forget to share photos from charitable events on your careers page or recruitment-focused social accounts.
TIP # 4 Manage Your Reputation
We’re sure we don’t have to tell you that in business, reputation matters, and the same goes for your employer brand. 53% of respondents in our survey said they view career review sites as trustworthy, while 76% trusted information from a friend or family member. In addition, 75% of professionals research a company online before considering a job opportunity.
What does this mean for you? Firstly, make sure you’re on top of your online employer reviews – you may want to consider one of the review management tools out there (and yes, LOCALiQ RECRUITMENT is one option) to help you stay on top of it. If you do receive negative feedback, make sure you address it right away, don’t sweep it under the rug. Word of mouth reputation is harder to control but getting involved in good causes (see # 2 above) is one sure-fire way of boosting your reputation locally.
TIP # 5 Get technology to work for you
From improving the job-seeker experience to helping your HR team stay on top of their workload, there are lots of ways in which tech can help streamline your hiring process.
LOCALiQ RECRUITMENT’s suite of recruitment tools can take prospective candidates through the hiring process seamlessly, taking care of everything from booking interviews and scheduling follow-ups to sending out feedback. It will make your life easier for your staff too, with centralized ad posting across multiple sites, employer review management, and more solutions to bring in the talent your company needs to achieve its goals.
Get in touch today to find out how LOCALiQ RECRUITMENT can simplify your hiring process.