Looking for what to say on Memorial Day on social media or what Memorial Day sales and promotions you should run? We’ve got you covered with 21 examples from real businesses to give you some inspiration broken down into:

  • Memorial Day sales and promotions.
  • Memorial Day sales, promotions, and social posts that honor the troops.
  • Memorial Day social media post ideas to engage your audience.

For ideas for the whole year, download our free full marketing calendar.


Memorial Day Sales Ideas

Social media is the perfect place to highlight your business’s sales and promotions — and Memorial Day is no exception. Take a look at these Memorial Day sales and promotions to get some ideas.

1. Red, White, & Sales

In the example below, Swoon Boutique of New Orleans runs a simple 25% off storewide sale for Memorial Day but adds some spice to their post with “Red, white, & sales.”

memorial day social media ideas - swoonneworleans


2. Summer Must-Haves

If you have patriotic products, not only can you promote them for Memorial Day, but you can also encourage your customers to gear up for summer celebrations (and to get prepared for July 4th!).

memorial day social media and sale ideas - summer must-haves

Don’t forget, people don’t just celebrate with clothing. They decorate their homes and gardens too.

memorial day social media ideas - current catalog

Here’s another example of promoting your patriotic garb. It’s helpful to remind your followers of your link in your bio as well:

memorial day social media ideas - whipper snapper

3. Memorial Day Packages & Treats

For caterers and restaurants, Memorial Day is a great time to promote your business. Give your audience the nudge they need to forego the labor for their barbeque this year and let you do the cooking for them!

memorial day sales and social media ideas - catering specials

If you don’t have catering packages but do have Memorial Day-themed treats, make sure to share those! (Who doesn’t want to look at pictures of cookies!?)

memorial day social media ideas - scratch batters

4. Patriotic Specials

If you have decorative chalkboards or signs that list your specials, use them to your advantage for Memorial Day. Give them a nice patriotic makeover and post pictures of them on social media. You can even further reinforce the items you’re promoting by turning them into hashtags like 997 Cafe does below:

memorial day social media ideas - cafe 997

5. #MemorialDayDeals

You don’t need to go crazy to promote your business on Memorial Day. A simple deal like half off a drink presented with some red, white, and blue and a #memorialdaydeals hashtag is plenty.

memorial day sales and social media ideas - memorialdaydeals


6. Discounts on Red, White, & Blue Products

Try giving discounts on patriotic colors and sharing them as part of your Memorial Day social media plan. In the example below, Pepe Osaka’s Fishtaco Tequila Bar & Grill offers 50% all red, white, and blue margaritas (yes, please!), while including the day and time of the sale in the caption with appropriate hashtags (#memorialday and #memorialdaydeals).

memorial day sales ideas - red white and blue promotions

You could also offer a bonus product or gift with the purchase of a red, white, or blue item.

memorial day marketing ideas - nails-by-stef


7. Buy One Get One Free

What we like about this Memorial Day Sale is the social media graphic. You get a complete visual of the buy-one-get-one deal…plus, cute pom poms!

memorial day social media ideas - vasports mom


8. Memorial Day Promo Code

If you have an online store, create a promo code for your Memorial Day sales and share it on social media.

memorial day sale ideas - promo code

Another sale you could run is 20% off the most expensive item in your cart, like eVitamins does below. They also make it clear exactly when the promotional code expires.

memorial day social media ideas - evitamins


9. Free Shipping

Offer free shipping during Memorial Day weekend for deals over a certain amount or just in general. Nine out of 10 people say free shipping is the top incentive that can get them to buy online!

memorial day marketing ideas - emiliybonci


10. Memorial Day Bundle

Do you have a variety of products (or services!) that you can combine for a Memorial Day bundle? Package them together and promote your special on social media.

memorial day sales ideas - camillaxgibson


11. Renewal Deals

If your business runs on a subscription or contract model, run a special such as renewing during Memorial Day weekend gets them a discount or special gift.

memorial day marketing ideas - redlandapts


12. Long Weekend-Themed Deals

For many, Memorial Day is a long weekend. Encourage your customers to take advantage of the extra time to check out your business with a special sale or by hosting a special (and safe) event.

memorial day sales ideas - kathykuohome


Military-Specific Sales & Promotion Ideas for Memorial Day

Memorial Day is all about honoring those who lost their lives while serving in the armed forces. If your business has special promotions or sales specifically for those who served or are serving, make sure to share on your social media pages around Memorial Day.

13. Freebies for Armed Services

The Tribe Strength & Conditioning gives military members, veterans, and spouses the entire month free in the spirit of Memorial Day. Note also that they take advantage of the extra social media activity by posting their schedule of events for May and June.

memorial day social media marketing ideas - freebies for armed services


14. Discounts for Military

If you can’t give a full month free to military personnel, try a smaller discount. Spa Noa offers 10% off all retail for Memorial Day and 20% for active military, veterans, and their families:

memorial day social media ideas - discount for military


15. Ride to Remember

Because Memorial Day is about remembering those who fight or have fought for our country, Cyclebar holds a “Ride to Remember.” Plus, they offer 20% off all active-duty military and veterans on Memorial Day.

memorial day social media ideas - cyclebar


Memorial Day Social Media Ideas

If you’re looking for some general ideas of what to post on Memorial Day, here are some great examples to inspire you.

16. Pay Homage to Memorial Day with Your Verbiage

Don Tomasso’s gets creative here with their “feed the troops” Memorial Day deal. See what kind of military jargon you can incorporate into your posts. Don’t forget to include the dates of your deal in your caption.

memorial day marketing ideas - dontomassos


17. Hang With Us

What better way to entice people to come to your business than with delicious food? Post attractive pictures of your Memorial Day BBQ goodies and invite them visit — just like The Fontaine Hotel does in the example below:

memorial day social media ideas - fontaine hotel


18. Celebrate With Us

If you’re a restaurant like Del Frisco’s Grille, create a simple offer like a free appetizer with an entree purchase. Snap a photo, create an image on Canva (or another easy visual marketing platform), throw it up on Insta with hashtag #memorialdaydeals.

memorial day social media ideas - delfriscos-grill


19. Post Your Memorial Day Hours

Let customers know if you’ll be open or not on Memorial Day in a social media post (and don’t forget to update your local listings, too!).

memorial day social media ideas - luxe-boutique


20. Keep Reminding Customers of Your Memorial Day Deals

Don’t just promote your Memorial Day sales and promotions once on social media. Keep reminding your customers of your exciting offers and be sure to let them know when they only have a few hours left. Adding a sense of urgency to your deals will help encourage your followers to take action.

memorial day social media ideas - promote specials

Here’s another example of urgency:

memorial day social media ideas - extended sale


21. Encourage Customers to Spread the Word

Word of mouth marketing is your friend! Tell your customers to tell their friends about your deals. Create appealing posts that followers can easily and willingly share across their networks.

memorial day social media ideas - golflndusa


For more creative marketing ideas inspired by holidays and events, download our free marketing calendar for the year:


Let's get started.

Every great partnership starts with that first email, phone call, or meeting. So what are you waiting for? Simplified local marketing is just a hop, skip and a click away.