At LOCALiQ, we’re all about sharing our expertise with local business owners, marketers, or anyone interested in learning more about all things marketing. So, we’ve put together some pretty awesome (if we do say so ourselves!) marketing resources to help you explore information about specific marketing tactics, answer questions you may have about marketing, and much more!
Check out some of our favorite LOCALiQ marketing resources below, and visit our Resources page for even more cool, free stuff!
Social Media Marketing Resources
We love social media, and we know it’s a spectacular marketing tactic for local businesses. So, we’ve got a few LOCALiQ marketing resources to help you learn more about social media marketing:
How to Use Facebook Advertising to Grow Your Local Business: You know, it’s kind of self-explanatory, but in this ebook, we dive into how Facebook advertising works, what you need to get started, and why you need Facebook advertising for business growth.
We also created this handy Facebook advertising checklist you can download separately if you’re ready to get started!
Pocket Guide: Social Media for Retailers: Retailers, we’ve got you covered with this quick guide for how you can use social media for your business.
Is There a Difference Between News Feed Ads & Boosted Posts?: This is a common question we heard from our clients, so we made a short video with all the answers you need. Watch it below!
Check out more social media marketing resources on our blog:
- What is Social Media Marketing and Is It Effective for Local Businesses?
- Do You Know these Social Media Marketing Basics?
- Facebook Advertising + Search Marketing: Why You Really Need Both
Reputation Management Resources
Reputation management is essential for any business. Whether you’re on the fence about managing your reputation and need some persuading or you’re ready to hop in and get started, these LOCALiQ marketing resources have got you covered:
10 Things to Know About Online Reviews: In this infographic, we outline the top 10 things you need to know about online reviews, like what percent of people read reviews before making a purchase (spoiler alert: It’s a LOT), how reviews impact consumer buying decisions, and more. Basically, it’s a must-read.
Online Reputation Management Guide: Now that you’ve checked out our infographic and you’re ready to start managing that reputation, you can download our free guide that walks through just that! And, if it’s not something you want to do, we briefly mention how we can help.
Read more tips for managing your online reputation on our blog:
- Are You Googling Your Business? Why You Should Be!
- Do Online Reviews Actually Matter? (Hint: They Do!)
- Turn Negative Feedback into Positive Action
Mobile Marketing Resources
Mobile is a must when it comes to marketing your business. But with so many mobile marketing tactics out there, it’s difficult to know where to start. So, we put together some LOCALiQ marketing resources to help:
Mobile Marketing Tactics to Bring in More Buyers: We outline five tactics that can help you reach more consumers on mobile devices in this blog post.
Go Hyperlocal: Mobile Marketing for Your Local Business: In this infographic, we talk about one of the coolest mobile marketing tactics “ geofencing. Check it out to see how geofencing works, why you should use it, and how to get started.
Why Do You Need a Mobile Marketing Strategy: If you’ve ever wondered why mobile marketing is a must, this video is for you. We outline a few reasons mobile can set your business apart and help you reach consumers where they’re spending their time: on their phones.
SEO & Website Resources
Your website and SEO go hand-in-hand. If you’ve ever wondered what’s needed to optimize your website for users or for search engines, here are some LOCALiQ marketing resources that may help:
Your Guide to Winning at Local SEO: In this ebook, we outline everything you need to know about local SEO in the ever-changing search landscape. Whether you’re an SEO pro or want to get your feet wet, we talk about some basic rules and how to stay on top of all the updates.
How to Avoid the Most Common Business Website Mistakes: As a consumer, you’ve probably seen some websites that aren’t the best, but you’d never want your website to make that list! In this ebook, we talk about some common website mistakes we see businesses make and how to fix them.
Get more SEO and website tips on our blog:
- 4 Ways to Give Your Website an SEO Tune Up
- Is Your Web Content Optimized for Voice Search?
- Marketing Resolutions Your Business Shouldn’t Give Up On