The way we use search engines has changed dramatically over the years. In the early days, we had to sit down at a desktop computer, wait for our internet to connect to the dial-up, and type our queries into a search engine – and the searches generally had to be pretty broad. The results we got were usually pretty so-so, and search engines often misinterpreted complex searches with specific intent.
A lot has changed. Today’s search engines are almost frighteningly smart. You can put in one word or a vague phrase, and the search engines seem to read your mind with their algorithms, serving up exactly what you were looking for.
How and where we search has changed, too. The advent of smartphones and smart speakers means that more of our searches today are happening across multiple devices — not just on our desktop computers. And increasingly, we’re relying on voice assistants to help us.
So, it would make sense that getting found in voice search would need to be part of your marketing strategy, right? While it sounds like a no-brainer, voice search is complex. There are multiple facets of an effective voice search strategy, which can seem daunting for most local businesses.
Lucky for you we know what goes into voice search and can help you make it part of your marketing mix.
Download Voice Search Simplified: A Beginner’s Complete Guide, to learn:
- What voice search is.
- How to leverage voice search as part of your marketing efforts.
- What goes into optimizing for voice search.
We’ve included a free checklist to help you get started with voice search right away. Get it here!
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