It’s easy to get swept up in the wave of statistics, analytics, and marketing strategies that are so readily available to business owners today. Sometimes, you have to take a step back to re-focus on what’s really important and how to get there. Ultimately, what matters most about any marketing or advertising effort is that it brings in actual buyers, right? Focusing on that goal and how to achieve it, mobile marketing should be one set of strategies that rise to the top of the to-do list. Why? Because American mobile users spend 69% of their total daily media time on their smartphones, and that percentage is still rising.
But, what mobile marketing tactics should you deploy as part of your overall strategy? Here are some ideas to help you get started!
Make the Most of Mobile Search
More than half of search queries are made on mobile devices, whether in a mobile browser or using voice search through a virtual assistant like Alexa or Siri. Mobile users tend to respond to the search results that are closest to the top and most correctly anticipate and address their real question. To gain their attention, your best mobile marketing strategies will be paid search marketing with ad extensions that allow users to click through to your website, to place a phone call to you, or to a map with directions to your location. Mobile is all about making things easy for consumers, and ad extensions are a great way to optimize your ads for mobile.
Use Geofencing to Improve Local Traffic
Geofencing is a way to reach mobile users who are close to your local business or a specific area you designate. There are a lot of effective options with geofencing: You can target users who are near a competitor’s location or your own to offer them a coupon code or special promotion while they’re nearby; you can select certain times of day when you most need to attract traffic or a period of time when a certain event is happening near you; and you can serve marketing messages in apps to those users for up to 30 days after their initial contact with your geofence. Our geofencing solution provides an easy way to reach consumers near your or a competitors, and it also integrates seamlessly with our Client Center with Lead Engagement add-on lead tracking and conversion inbox, so your team has a complete history of each lead, and a clear path to conversion.
Re-Think Your Website
Attracting traffic to your website is only as effective as your website itself. In terms of mobile marketing, that means your site needs to have adaptive design, so it resizes and provides a fully functional experience for the user’s screen. It also needs to load quickly and prominently display the most important information like your phone number, address, and business hours so users don’t have to scroll or click to find it. Mobile-first design can also help to boost your SERP rankings, and it will also provide a more streamlined experience for users on desktops, so it’s a win-win across the board. It’s also important to add SEO to your mobile marketing strategy. Why? Because it can boost your organic traffic by adhering to best practices, deploying customized local SEO techniques to attract more traffic to your site, and collecting analytics that can help your marketing team build continually better content.
Don’t Forget Social Media
Mobile users spend a great deal of their online time on social media, so creating mobile-friendly ads on sites like Facebook and Instagram is a smart investment. Keep small screen sizes in mind and include clear calls-to-action that make it easy to take the action suggested, such as buttons that say things like, “Count me in!”
Social media is also important in mobile marketing because mobile users often rely on the opinions of other users, sometimes called social proof, to make buying decisions on the go. By managing your online directory listings, like Google and Bing Business and Yelp, in addition to your own social media pages, you can stay on top of your company’s web presence and ensure that when someone searches for you, they get a positive impression.
Mobile Marketing Through Display Networks
There is a dizzying number of choices when it comes to display networks. With a focus on mobile marketing, it’s important to understand that some impressions will help you more than others, and those are the ones where you want to invest your effort and budget. Networks that prioritize placing your ads in front of mobile users through apps gives you more precise audience targeting. That doesn’t mean that you should ignore mobile browser advertising, but going after mobile browser users alone is less effective than a rounded campaign that includes in-app advertising.
So, now that you have a clear picture of some mobile marketing tactics to help you get in front of more customers, it’s time to get started! Contact LOCALiQ today to learn how we can help you get your mobile on.