Every second, eleven new people start using social media. If it takes you four minutes to read through this post, that’s 240 new social media users. When combined with the 3.5 billion people that are already active on social media, it’s easy to see why a company that’s not participating on social media is missing out on the conversation.
And while you’re thinking “what will a conversation with someone on social media do for my business?” we’re here to remind you that a sale often amounts from nothing more than a conversation between two people.
In the past 10 years, social media has evolved drastically, allowing businesses to strategize around social media monetization and making this social connection tool an online storefront that far exceeds the capabilities of a typical brick and mortar.
For companies looking to reach more consumers, stay present in their customers’ minds, and make sales without a face to face presence, we’ve unlocked the four keys to social media success.
1. Content is Queen
Call her the queen of messaging, breaker of perceptions, mother of marketing. She’s existed as long as businesses have “ from storefronts and signage to brochures and blogs, she’s far outlasted other forms of marketing and is more important than ever before. To effectively use social media for monetization, you must first define your goals and determine your audience.
Once you’ve identified your goals and audience, you can build a strategy around that with content leading the way. Remember, the more specific you are with your goals and audience, the easier it will be to measure effectiveness. Choosing too many goals and trying to reach everyone will make consumers less receptive to the content you’re producing.
Define Your Goal
Determine Your Audience
2. Start A Conversation
Picture yourself in your store or wherever you typically interact with your customers. What do you say about your business? What type of dialogue do you use? Are you focused on your products and services? Do you make small talk with your customers? Identifying how you conduct business in real life can help challenge you to make social media an extension of that. Starting an online conversation is even more critical to businesses than in person conversations, with the ability for any social media user to peer in and view the way you’ve interacted with your customers.
Take some time to read through reviews of your business, comments on your social media pages, and how you’ve responded in the past. After you’ve addressed the way you’ve engaged customers in the past, think of new ways that you can expand these conversations and make them more aligned with your business. Consider types of content like contests and giveaways, polls, and other ways that you can engage your customers.
Once you’ve gotten the basics down, try pushing yourself to respond in real time, providing on-site customer support. Positive and meaningful conversations not only help to improve your current relationship with your customers, but also help to develop new relationships with your community.
3. Know When to Relinquish Control
Social media is no different than any other part of life “ there are some aspects that you can control and others that you can’t. Creating an effective social media strategy that allows you to monetize your social media presence is all about focusing on what you can control. While followers, shares, opinions, comments, and engagement can’t be controlled, the way you present yourself through what you can control allows you to influence those areas.
Make sure when you’re producing content, telling your story, showing your personality, and making those critical advertising decisions, that you’re focusing on your customers and potential consumers. What do they want to see about your business? How can you create a personal connection with your customers that translates to more followers, shares, comments, and an improved public opinion?
Part of control is knowing when to ask for help. A marketing partner can help to develop sophisticated strategies based on industry insights that highlight areas of your business you may not think of. From creating enticing messaging to developing emotional reactions in consumers, marketing experts can become a powerful tool that help to bridge the areas you can’t control with the areas you can.
4. Consistency, Consistency, Consistency
You get it. Working on your social media presence isn’t a one-time thing. It’s not posting once and leaving it alone. It’s not replying to one review. It’s making sure that you’re staying in the forefront of your customers’ minds and that your messaging is always being authentic to your brand. It’s what makes you different than other businesses and what makes customers come see you again and again. Know that social media is not an exclusive club “ it’s for anyone that wants to be a part of it. Keep showing your appreciation for your customers and they’ll return the favor. Consistency in content, conversations, and control will help you successfully monetize your social media.
While creating an engaging social media presence can be challenging and overwhelming for many businesses, the benefits that come from a polished social media presence far outweigh the initial planning and implementation. If you need help getting your social media presence off the ground, reach out to us today and one of our social media experts will be in touch.