5 Ways to Use Video in Your Marketing

Which would you prefer: To read a description of a product or to watch a video of how it’s used, what it looks like, and it’s features? If you’re like most people, 68% in fact, you’d prefer the video.

Video marketing is quickly becoming the hottest way to communicate with consumers, and consumers are loving it. Video marketing is engaging, can be fun, and gives a lot of information quickly. It’s no wonder that 87% of businesses now use video as a tool in their marketing.

If you’re not using video marketing yet, now is the time to take the plunge. How can you use video in your marketing efforts? We cover five ways to incorporate it here!

1. Introduce Yourself on Your Website

When consumers come to your website, they’re looking for a solution to their problem from a business they can trust. One of the easiest ways to quickly share what you do and instantly build a personal connection is to place an introductory video on your home or about page.

The video should be short ““ under two minutes ““ and can feature members of the team explaining what you do and why you’re passionate about your work. It can also capture your business’s brand story or the value you aim to deliver consumers so they can connect with you and your business.

Learn more about building your business’s brand story here. Then, watch this video we made for our website about who we are:

2. Get Personal in Your Emails

Email marketing remains an incredibly effective way to reach prospects and customers. Incorporating video into these emails is a way to boost their effectiveness even further.

Maybe you include video in your newsletter, introducing your mailing list to a new item or service. Perhaps you send explainer videos to new customers, giving them tips for how to get the most out of their recent purchase. They don’t have to be overproduced videos, either. They can be quick, short videos filmed right from your phone! The purpose of video marketing is to connect with your audience, and audiences have grown used to seeing videos that are more pared down (which is good news for you!).

3. Go Live on Social

Sharing videos on social media is a great way to engage with your audiences. Live videos are the perfect option for businesses looking to promote a new product or event. Because of their ephemeral nature, people get excited about live videos or Instagram stories.

When viewers react to your video marketing efforts, reach back out! Starting a dialogue with your fans builds trust and a personal connection. Think about incorporating hashtags into your event and product promotions, so that you can keep the conversation going even after the live video has ended.

4. Add Viral Content on YouTube

Users watch over one billion hours of video on YouTube every hour. Why not create something that could be discovered by that colossal audience?

It’s free for businesses to set up a YouTube account and easy to upload video. Once you’ve established your presence, the key to creating a successful channel is uploading content consistently. It doesn’t need to be a daily endeavor, but you should tell your viewers what cadence to expect and then stick to it.

A schedule encourages viewers to come back on a regular basis. And when the content you’re putting out is useful, they’ll subscribe and tell their friends!

Speaking of YouTube, did you know we’ve got a channel there? Check us out!

5. Create Versatile Advertising Content

Video ads can be used across a variety of platforms. From YouTube to social media channels to your website, one well-produced video can get you a lot of bang for your buck.

The great thing about video content is that it’s no longer costly to create a high-quality video. Most phones have pretty great video cameras, and investing in an external microphone and the most basic lighting setup can result in a polished finished product.

Video marketing is the way of the future. Getting smart about using video across your online assets will allow you to greet consumers with the kind of content they crave.

Get more YouTube video ideas to try here.