The end of the year is the perfect time for not only reflection, but for making sure your online presence is in tip-top shape. And one of the best places to get started with that is your website. Once you’ve created your website, you can’t just set it and forget it. It’s a good idea to go back and refresh it regularly, adding new content, keeping it looking modern, and expanding it to reflect new products and offerings.
And even if you don’t have time for a full overhaul, you likely have five spare minutes to do a quick website clean-up. Here are a few small tasks you can tackle in just a few minutes!
Check Your Nav Bar
Your navigation bar is the first place most visitors will click after they’ve landed on your home page. It doesn’t make for a very good first impression if there are broken links in there!
Do a quick click-through all of the links in your nav bar. Is the link working? Does it send the visitor to the correct page? If the content on the page has changed slightly, consider updating the wording in the nav bar to better reflect what’s really on the page.
Test Forms & Buttons
Forms and buttons are the keys to lead generation on your website. They’re how you capture information about consumers and get them into your marketing funnel, so you want to be sure they’re set up for success!
Do a quick test of all your forms on your site. Make sure that they’re short, easy to fill out, and that the submit function is working. You’ll also want to check that when the form is submitted online, you are in fact being notified on your work email that you have a new form.
Click through all of the buttons as well. Check to make sure they’re linking to the proper places. Maybe you’ve recently established a separate email for customer service requests, but your “contact us” button still sends mail directly to your individual work inbox.
This is also the time to think about button text. Consider running a quick and easy A/B test of the call to action associated with the button. This may reveal whether you can get conversions any higher with a slightly different wording.
Confirm Your Address
This is a 30-second fix that can make a world of difference for your business. Making sure your address, phone number, and business hours are all correct on your website is so crucial. Not only does it matter to your customers, who want to know when and where to find you, but Google takes it seriously, too.
Check to make sure that your contact information on your website matches what’s displayed on your Google My Business profile and on Yelp, Facebook, or any other directories where your business might be listed.
Do a Content Audit
Now that you’ve tackled some of the low-hanging fruit in your website clean-up, it’s time to go a little deeper with a content audit. Click through all of the pages on your site and look for information that might be outdated or missing.
If you’ve made changes to your product offerings, maybe you need to update the wording on your older products to further differentiate them from your newest additions. If you have a blog that’s been lying dormant for a few months, it’s time to think about how to revitalize It and tell your story.
Once you’ve done your audit and know where you stand, set aside time each month to update one page. Setting a small, manageable goal like fixing one page over the course of 30 days makes it all the more likely that it will actually get done.
Once you’ve tackled one page this month, move onto another the next month until you’re back at the beginning. Slow and steady wins the website updating race.
Business owners often push off updating their websites because it feels like such a daunting task. In reality, there are a lot of opportunities for quick wins – small fixes you can make to improve your website in just a few minutes’ time. Plus, if you break down the task of a website update page by page, it suddenly goes from major project to easy task.
If you're looking for more than a quick audit of your website, we can help. Contact us today to learn more.