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What is Small Business Saturday and Why Does it Matter?

Category: 5 minutes to read
Author: Amanda Asad
Published: October 23rd

What is Small Business Saturday and Why Does it Matter?

Category: 5 minutes to read
Author: Amanda Asad
Published: October 23rd

LOCALiQ is proud to be a Small Business Saturday supporter again this year! You’ve probably heard of the event. This year is extra special because it’s the 10th annual holiday shopping tradition of bringing communities together to Shop Small. Every year on the Saturday after Thanksgiving, local businesses across the country celebrate Small Business Saturday – a movement started by American Express in 2010 to help small businesses gain exposure and encourage consumers to Shop Small during the holiday season.  

A decade into celebrating the Shop Small event and more and more businesses are participating. Five years ago, more than 95 million consumers shopped at a small business during Small Business Saturday. On the Shop Small event in 2018, about $18 billion was spent at independent retailers.  

Falling right in-between Cyber Monday and Black Friday, this holiday continues to encourage shoppers to venture out into their communities and shop their local stores. For consumers, shopping small is as easy as searching nearby to find local restaurants, boutiques, and coffee shops. For business owners, the Shop Small Movement looks a little different. Let’s talk about why this event matters to your business and how you can benefit from celebrating Small Business Saturday.  

Why Does it Matter for Your Business? 

If you own a business that offers a product or service to your community, then this holiday is significant for you. Think of it as a reason to celebrate your business just like you would celebrate any other holiday. Whether it’s a milestone you hit this year, a new start to refresh your marketing efforts, or a chance to put yourself back out into your community, there are so many different ways to participate in the Shop Small Movement. And, planning for this holiday doesn’t have to be stressful. American Express offers a way to create custom marketing materials through their website, which checks finding resources off your to-do list.  

Now is the perfect time to plan your business and marketing strategy for the big day. Whether this is your first- or tenth time taking part in the event, it always helps to have a refresh of things you should do before the big Shop Small event! Here are a few things you can do. 

Get Free Marketing Materials from American Express 

Like I mentioned earlier, American Express offers great resources to show consumers that your business is participating in Small Business Saturday. Did I mention they’re completely free? You can download these customized items straight to your computer: 

  • An Instagram story template to post on your Instagram business page.  
  • A social template to post on Facebook, Twitter, Instagram and wherever else your business is online. 
  • An email template with suggested email copy to send out to local customers. 
  • Shop Small logos that you can add to your own social posts. 
  • A downloadable sheet with tips for your business on the big day. 

Start Planning How You’ll Participate 

Getting involved in Small Business Saturday doesn’t have to be complicated. It can be as easy as creating a countdown to November 30 with the Shop Small templates on your Facebook page, sending out an email to loyal customers that includes the Shop Small email template, offering a discount to customers that shop in-store with you on the big day, or showing up at a local event to network with other small businesses.   

LOCALiQ is proud to support small businesses every day of the year! We love shopping small in our communities, and we can’t wait to see how you participate in Small Business Saturday this year.  

Want even more tips for participating in Small Business Saturday this year? Download our free guide here

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