A Chevrolet dealership in the Milwaukee metro looking to increase market share outside of their direct area and become the top Chevy dealership in Wisconsin.
increase in market share in the ASA within first 3 months
increase in market share for equinox
overall market share increase within 6 months
This Chevrolet dealership was dominating the market in their area, but in their quest to be number one in the state of Wisconsin, they knew they needed a comprehensive automotive marketing plan to help them reach even more buyers.
This dealership partneredh LocaliQ for an integrated marketing campaign. After the LocaliQ team conducted research, including an in-depth analysis of IHS/Polk new vehicle registration data, they proposed a marketing plan that included:
- Targeted Email Marketing
The LocaliQ team’s marketing plan for this dealership was designed to increase market share in the ASA as well as competitive zip codes. After running the campaign for just three months, this dealership saw market share increase in the ASA from 8% to over 40%. And, after six months of the campaign running, their overall market share increased by 9%.
LocaliQ was able to identify the growth potential for this dealership with a focus on both assigned sales area and top models. This led the LocaliQ team to create digital ad creative that highlighted four key models: Silverado, Equinox, Malibu, and Cruze. Because of this, market share for the Equinox alone grew 18%.
Additionally, the LocaliQ team uncovered competitive opportunities in nearby zip codes the dealership was able to reach through their marketing campaigns that included targeted display ads both on the local news website and ad networks plus social ads and email marketing.