15%
increase in YoY RAM truck sales
46%
of geo-fencing clicks converted to in-store auto shopper visits
33%
increase in YoY RAM truck sales
Goals
Challenges
This dealership had historically performed well in RAM truck sales but noticed a decline and were unsure where they were losing out. They needed an efficient marketing strategy to positively impact their turn rate.
Solutions
Our LocaliQ marketing team looked at dealer performance in RAM models by buyer profile and geography to uncover the best opportunity for an efficient marketing investment. We proposed a digital advertising strategy that included:
Results
After the LocaliQ team launched the integrated marketing campaign, this dealer saw a spike in RAM engagement on their website and onsite at the dealership resulting in a 33% increase year-over-year in RAM truck sales in top RAM zip codes during the campaign period. Additionally, they saw a 15% increase in RAM truck sales in the overall market. And, 47% of the clicks driven from geofenced ads converted to in-store auto shopper visits.
But most impressively, this dealership was able to outperform their brand and the total market during the deployment of their multi-tactic auto marketing campaign.
