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A Kia dealership client that currently holds the most market share in the county.
400
400
Challenges
This Kia dealership is located on a road with several cross-brand competitors and was looking for a way to maintain their market share and prevent competitors from stealing share in their backyard. The dealership also wanted to continue highlighting local market presence and promoting specials to auto intenders on social media.
Solutions
The LOCALiQ AUTOMOTIVE marketing team used the Dealer Scorecard insights to analyze the dealership’s market share and identify which dealers they were losing market share and unit opportunities to. Based on this information, they created an integrated marketing strategy, including the following solutions:
- Social Ads
- Cars.com Digital Ads
- Print Ads
Results
The LOCALiQ AUTOMOTIVE-led marketing campaign grew exposure for key specials and incentives through focused targeting on Facebook that reached 12,000 more auto intenders month over month, which resulted in 400 clicks on their social ads. They were able to identify that the majority of their engagement was on mobile, which opened up the opportunity to incorporate mobile geofencing to reach the right target audience when they were near competitors.
This approach from LOCALiQ AUTOMOTIVE enabled the Kia dealership to maintain their brand presence in a busy local market.
