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The Indiana Donor Network strives to place a constant spotlight on the need for organ donors throughout the state and the nation.
Challenges
The Indiana Donor Network wanted to raise awareness for their mission and felt a partnership with a reputable newspaper would help them reach their goals.
Solutions
The Indiana Donor Network formed a partnership with IndyStar, a USA TODAY NETWORK publication, to share their stories through the lens of trusted, local journalists. The LOCALiQ team was able to discover gaps in awareness and marry a journalistic issue series with a strong cause marketing campaign that included:
- Newspaper Print Ads
- Branded Content
- Targeted Display
- Video Production
- Events
Results
The combination of a print + digital marketing campaign coupled with an eight week reporting series executed by IndyStar’s journalists exceeded expectations from the Indiana Donor Network. They saw increased website visits, awareness in their local community, ROI, and surprisingly, employee engagement for the organization increased as well.
