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  • Case Studies
  • | Retail

Kia Hyundai

An auto dealer with 35 dealerships in six states looking to reintroduce their newly acquired dealerships to the market.

157K

average total impressions per location

34K

total average visitors

4.6

average reach

Goals

The auto dealer needed grand opening ideas and opportunities to complement a heavy TV campaign to build a major branding campaign after pulling back on advertising in early 2017.

Challenges

An in-depth analysis showed Kia and Hyundai brands trending down in the local markets, and the specific dealerships were ranking mid-tier at best.

Results

The LocaliQ-led marketing campaign provided the auto dealer with a solid grand opening solution targeted to zones around each dealership. In just five weeks, each location was averaging over 150,000 total impressions and 34,000 average total visitors. Because LocalIQ was able to get the auto dealer on Cars.com for target key zones, they were able to drive interest in grand opening events. And, the addition of print ad inserts targeting specific zip codes around each dealership location helped them reach people where they had the best opportunity of converting them.

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