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Louisville Luxury Auto Group
Louisville, KY
A luxury car dealer in the Louisville area looking to promote the new model launch of a luxury crossover vehicle.
$40K
profit increase
20%
increase in market share
Goals
This dealer wanted to promote their new vehicle launch with a fresh marketing strategy designed to drive results.
Challenges
Knowing the first of the new year is typically a downtime in luxury new car sales, this dealer needed a strategy that would flex to its unique needs of being new to the market.
Results
Because the LocaliQ team was able to determine the frequency needed to reach the right audience of high-income auto intenders, they were able to create a strategy centered around new engagement for the new model crossover launch, as well as reinforce the luxury dealership’s top-selling flagship vehicle.
This strategy brought the dealer incredible success. During a time when the market typically sees a decline, this dealer was able to outperform the local luxury market by 20%, which led to $40K more profit than the same period the previous year. This dealer was extremely pleased with the campaign performance from LocaliQ, noting the phone calls received from the tracking numbers used by the team allowed them to track leads from print ads, which had historically been a challenge to track.
