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Yankee Ford
South Portland, ME
Yankee Ford, a dealership based in South Portland, Maine, offers a wide range of new Ford vehicles—from heavy-duty trucks to fuel-efficient hybrids. The Yankee Ford team works hard to meet the needs of buyers, helping them find just the right vehicle to match their unique lifestyle.
#1
Became #1 Ford dealership in Maine since working with LocaliQ
75%
higher Search Ads CTR than industry average
70%
lower Search Ads CPC than industry average
"The best part about working with LocaliQ is our relationship with their amazing team. With LocaliQ, we collaborate to maintain our online exposure and bring in more customers."
- Debra Blye, Marketing Director, Yankee Ford
Goals
Yankee Ford’s primary goal was to build a measurable and reliable full-funnel strategy that would increase market share and drive more vehicle sales.
Challenges
The Yankee Ford team didn’t feel confident that their existing reporting provided an accurate picture of the digital campaigns driving the most leads and sales. They wanted better insight into their marketing results so they could feel more comfortable making data-backed decisions to improve their campaigns and increase market share.
Solutions
Yankee Ford partners with LocaliQ to get a custom-built suite of digital marketing solutions that includes Search Ads, Display Ads, and Listings.
- Search Ads
- Display
- Listings
Results
With help from LocaliQ, the Yankee Ford team has quickly increased their market share by running multiple Search Ads campaigns at once that target popular keywords and specific locations throughout Maine.
LocaliQ’s marketing platform has empowered Yankee Ford to drive more vehicle sales through unique ad types like Vehicle Listing Ads. In fact, their Vehicle Listing campaigns have driven 225,000 impressions and 1,900 clicks in one month alone. Meanwhile, Yankee Ford’s Display campaigns also have delivered strong results—with 77,000 impressions in a single month.
Because the Yankee Ford team had access to clearer reporting from LocaliQ, they were able to make more strategic decisions for their marketing and scale their business fast. Since Yankee Ford has been working with LocaliQ, the brand has become the number one Ford dealership in Maine.
“The LocaliQ team does everything we need, from updating our campaigns to providing new ideas and strategies. LocaliQ helps us keep up with the ever-changing advertising landscape,” said Debra Bly, Marketing Director at Yankee Ford.
