Home Services Advertising Benchmarks (+9 Ideas for Better Results)

Home Services Advertising Benchmarks (+9 Ideas for Better Results)

Understanding the many metrics that determine whether or not your marketing campaigns are successful can be difficult for home services businesses. Many home service businesses run marketing across multiple channels in highly saturated and competitive markets. How do...
14 Data-Backed Cannabis Marketing Tips to Take Your Brand Higher

14 Data-Backed Cannabis Marketing Tips to Take Your Brand Higher

The cannabis industry has changed exponentially over the past few years, with over 90% of Americans in support of the legalization of cannabis for either medical or recreational use (up from 62% in 2019). Medical and recreational product sales increased by 46% from...
Real Estate Advertising Benchmarks (+ Ideas for Better Results)

Real Estate Advertising Benchmarks (+ Ideas for Better Results)

When it comes to real estate advertising, it can be difficult to determine whether your campaigns are hitting the mark. You may find yourself wondering: What’s a good conversion rate for a real estate ad? What’s a good click-through rate on Facebook? Only when you can...
Apple iOS 14 Update: How It Impacts Your Facebook Ads

Apple iOS 14 Update: How It Impacts Your Facebook Ads

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Understanding these updates and how (and why) they might impact Facebook ads can be time-consuming and confusing. So, in this post,...