Understanding the many metrics that determine whether or not your marketing campaigns are successful can be difficult for home services businesses. Many home service businesses run marketing across multiple channels in highly saturated and competitive markets. How do...
Did you recently receive an email from Google alerting you to the new strike-based system they plan to roll out on September 21, 2021? If so, you’re not alone. While phrases like “issuing strikes,” “temporary account hold,” and “suspended accounts” may ring the alarm...
The cannabis industry has changed exponentially over the past few years, with over 90% of Americans in support of the legalization of cannabis for either medical or recreational use (up from 62% in 2019). Medical and recreational product sales increased by 46% from...
Moving is already a stressful and emotional time–throw in a pandemic, and it can be downright overwhelming for both renters and leasing agents. But this is the reality many have faced over the last year, and apartment marketers and property managers have been...
When it comes to real estate advertising, it can be difficult to determine whether your campaigns are hitting the mark. You may find yourself wondering: What’s a good conversion rate for a real estate ad? What’s a good click-through rate on Facebook? Only when you can...
There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Understanding these updates and how (and why) they might impact Facebook ads can be time-consuming and confusing. So, in this post,...
