Interactive learning labs that help businesses grow.

Hands-on Event Update: LOCALiQ’s number one priority is to deliver the best possible experience to our clients, including respect for their health and safety. Considering the recent COVID-19 concerns across the country, we have made the decision to postpone our hands-on events until further notice. In the meantime, check out our virtual events!

We help local business owners not just survive but thrive by combining the right elements of storytelling and marketing methods through free, hands-on events

OUR PROCESS

We think learning should be fun! So, if you’re sick of sitting in seminars with people talking at you, then let’s transport you straight into the Growth Lab.

In this interactive, educational environment that replicates real-life scenarios, you’ll learn skills and techniques that bridge the gap between possibility and practicality for your business’s marketing strategy.

OUR FORMULA

We give you the formula for unlocking your brand’s DNA and teach you how to use it to tell a compelling story that allows you to scale and monetize on social media.

WE BREAK OUR INTERACTIVE DIGITAL MARKETING EVENTS INTO THREE CORE COMPONENTS

Branding DNA

We teach you to unlock the power of your brand’s DNA so you can tell stories that convert more customers.

Craft a clear and compelling brand DNA foundation. We’ll help you:

  • Identify (or refine) what YOUR company stands for.
  • Get clarity on HOW you want customers to view you.
  • Create a narrative that ties all your marketing together.

Strategic Story Telling

We give you a straight-forward formula to create and leverage your compelling brand story.

Learn WHY strategic storytelling is a MUST in 2020.

  • Craft/refine YOUR brand’s story in real-time.
  • Understand how to tell your story to generate revenue.
  • Realize the ROI of contextualizing your content on different platforms and social sites.

Social Media Methods

Leverage your brand story on social media so that you connect with, engage, and convert your ideal customers.

Get tactical with your brand story on the social platforms that matter to your customers.

  • Know when to activate organic and paid social media.
  • Master three key components of social media:
    • Your content
    • Your conversations
    • Your control.

THE OUTCOME

You’ll leave this stimulating learning environment with digital marketing insights you can apply immediately.

THE VARIABLE – YOU!

  • Discover your brand’s story and voice.
  • Rethink your existing social media marketing approach.
  • Boost your brand’s visibility through social platforms.
  • Network with other growth-minded business leaders.

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“The Growth Lab offers innovative strategies to improve the customer experience that will help you stand out from the crowd.”

by Cincinnati Growth Lab Attendee

“Great event loaded with insights into today’s consumer and how to effectively relate to them and get their attention.”

by York Growth Lab Attendee

“It was an awesome experience. I loved the energy of BOTH the speakers, the content, and the food was amazing! I’d definitely recommend this lab to everyone!”

by Palm Spring Growth Lab Attendee

“I really appreciated the Growth Lab and the information shared. It opened my eyes to the power of re-evaluating and making small changes for better results.”

by Atlanta Growth Lab Attendee

OUR LAB SPECIALISTS

Our speakers share a love of marketing, a deep understanding of the current business landscape, and a passion for working with business owners, leaders, and entrepreneurs just like you.

Tracy Oswald

VP Content and Experiential Marketing

Tracy Oswald is the Vice President of content and experiential marketing for Gannett | USA Today Network. Through Growth Lab events, her podcast, speaking, and coaching, she engages with business owners and leaders all over the country, helping them connect to new ideas, experts, and experiences, all designed to help them grow. Tracy is a certified business coach and is passionate about helping business owners grow in business, leadership, and life.

Jenn Karsner

Event Marketing and Creative Strategist

Jenn Karsner is an Event Marketing Director and Strategist for Gannett | USA Today Network. Jenn has had the opportunity to work with business owners and entrepreneurs all over the country through interactive event education. She is an award winning speaker and certified business coach who loves getting creative and helping businesses find new innovative ways to deliver content, strategize effective branding, and have exponential growth.

FAQ
IS THIS EVENT SERIOUSLY FREE?
Yep! As part of LOCALiQ, we’re dedicated to helping business owners master the modern marketing and customer retention techniques they need to thrive. We love what we do, and we love taking it on the road even more. The Growth Lab was created in late 2018 with a simple goal: to serve our market with real value and meet the business owners we want to work with most in person.
WHAT’S THE CATCH? ARE YOU GOING TO TRY TO SELL ME SOMETHING?
Nope. We’re a proudly pitch-free event, and there will be no sales discussions in the room. If you’re curious about ways to work with us after the event, keep your eyes on your inbox. You’ll receive a treasure chest of additional free resources, webinar workshops, and find out a bit more about how we work with business owners like you.
HOW LONG WILL THE EVENT LAST?
The event is typically a couple of hours during the early-to-mid afternoon, so think of it as a “lunch and learn.”
CAN I BRING MY TEAM?
Provided we have space, absolutely. Please make sure they sign up as soon as possible for the event closest to you as these seats tend to get snapped up quickly.
WHAT DO I BRING TO THE EVENT?
YOU! (No, really.) We’re on a mission to connect in person with as many business owners as possible, to find out what your challenges are, where we can support you, and the kind of growth we can help you attain in your company and your industry.