Interactive learning labs that help businesses grow.
Hands-on Event Update: LOCALiQ’s number one priority is to deliver the best possible experience to our clients, including respect for their health and safety. Considering the recent COVID-19 concerns across the country, we have made the decision to postpone our hands-on events until further notice. In the meantime, check out our virtual events!
OUR PROCESS
We think learning should be fun! So, if you’re sick of sitting in seminars with people talking at you, then let’s transport you straight into the Growth Lab.
In this interactive, educational environment that replicates real-life scenarios, you’ll learn skills and techniques that bridge the gap between possibility and practicality for your business’s marketing strategy.
OUR FORMULA
We give you the formula for unlocking your brand’s DNA and teach you how to use it to tell a compelling story that allows you to scale and monetize on social media.
WE BREAK OUR INTERACTIVE DIGITAL MARKETING EVENTS INTO THREE CORE COMPONENTS
Branding DNA
We teach you to unlock the power of your brand’s DNA so you can tell stories that convert more customers.
Craft a clear and compelling brand DNA foundation. We’ll help you:
- Identify (or refine) what YOUR company stands for.
- Get clarity on HOW you want customers to view you.
- Create a narrative that ties all your marketing together.
Strategic Story Telling
We give you a straight-forward formula to create and leverage your compelling brand story.
Learn WHY strategic storytelling is a MUST in 2020.
- Craft/refine YOUR brand’s story in real-time.
- Understand how to tell your story to generate revenue.
- Realize the ROI of contextualizing your content on different platforms and social sites.
Social Media Methods
Leverage your brand story on social media so that you connect with, engage, and convert your ideal customers.
Get tactical with your brand story on the social platforms that matter to your customers.
- Know when to activate organic and paid social media.
- Master three key components of social media:
- Your content
- Your conversations
- Your control.
THE OUTCOME
You’ll leave this stimulating learning environment with digital marketing insights you can apply immediately.
THE VARIABLE – YOU!
- Discover your brand’s story and voice.
- Rethink your existing social media marketing approach.
- Boost your brand’s visibility through social platforms.
- Network with other growth-minded business leaders.
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OUR LAB SPECIALISTS
Our speakers share a love of marketing, a deep understanding of the current business landscape, and a passion for working with business owners, leaders, and entrepreneurs just like you.
Tracy Oswald
VP Content and Experiential Marketing
Tracy Oswald is the Vice President of content and experiential marketing for Gannett | USA Today Network. Through Growth Lab events, her podcast, speaking, and coaching, she engages with business owners and leaders all over the country, helping them connect to new ideas, experts, and experiences, all designed to help them grow. Tracy is a certified business coach and is passionate about helping business owners grow in business, leadership, and life.
Jenn Karsner
Event Marketing and Creative Strategist
Jenn Karsner is an Event Marketing Director and Strategist for Gannett | USA Today Network. Jenn has had the opportunity to work with business owners and entrepreneurs all over the country through interactive event education. She is an award winning speaker and certified business coach who loves getting creative and helping businesses find new innovative ways to deliver content, strategize effective branding, and have exponential growth.
