One of the best ways to communicate effectively and to respect your audience is to know your point and share it effectively. Joel Schwartzberg has been teaching public speaking and messaging techniques to clients since 2006. He is also the author of Get to the Point!: Sharpen Your Message and Make Your Words Matter. We are so excited to have Joel on the show today talking about how to get the point across.
Joel shares how some people don’t really have a point. We talk about how step one is getting clear on your point and then clearly getting it across. Joel talks about the importance of not muddying the waters with too much information. We talk about email, presentations, meetings, and so many instances where leaders and everyone could improve their communication by having a point and getting it across. Joel shares his wit and wisdom in this fun and informative interview.
[06:06] The first stumbling block is understanding what a point is. It's often the difference between describing and selling.
[06:27] A point is a piece of value or an argument that you're trying to convince someone of. Once someone has their point then they can begin developing their journey.
[07:47] Too much information will dilute the impact.
[11:31] Share an idea that people will be inclined to want to hear more about and then back it up with data.
[12:17] People can be hesitant to make "I believe that" statements. It's just a test to make sure that you have a point.
[15:14] Technology has made it much easier to put out content. It's important to find out where the people you want to reach are at.
[17:25] You want to be careful that you don't use email in a way that creates an obstacle in getting your point across.
[18:19] Put your big idea in the subject line. Get to the point so people will read the email and get the information right away. Use bullets and use the fewest amount of words possible.
[20:57] Find the point and value of the point.
[21:37] Badjectives are adjectives that are so broad they serve no purpose. If someone is great be explicit why.
[23:48] The fewer things you give to your audience the better. Be loud and simple.
[24:46] It's important to pause and allow time.
[26:20] Know what your point is or the highest piece of value that you are trying to convey and then make sure you convey that.
[27:45] If your story doesn't illustrate your point, it's useless. This story illustrates why we must...
[28:50] People need to bring points to meetings not topics. They should have an argument about something that needs to be done.
[30:52] When people are making cases for things, you can really move your business forward.
[32:15] Avoid time wasters and get to the point.
[34:19] People often remember the first thing you say and the last thing you say. Try to make the best use of that last moment they will hear. End with your point.
[37:43] You want to give your audience as much help as you can whether it's in person or a cover leather.
[38:09] You can start with three points and bring it together in the middle.
[39:32] You can say your point too many times if it is a true point.
[41:03] Too many points can get lost just like split ends.
[42:19] Joel uses an example about Taylor Swift winning a Grammy Award. Don't let the naysayers stop you.
[44:39] Joel has a goal to do a TED Talk. He wants to do it partially to see what the experience is like. He also wants to share what he knows.
[46:46] Know your point. Share your point. Be the champion of your point.