# https://localiq.com/llms.txt - [5 Trending Questions About Local SEO, Answered!](https://localiq.com/blog/2025-local-seo-trends/): Prepare your 2025 SEO strategy with answers to the biggest local SEO questions, including how to address AI search, do you need a blog, and more. Author: Tom Demers Categories: SEO - [12 Social Media Campaign Ideas to Try in 2025 (+Tips for Success)](https://localiq.com/blog/social-media-campaign-ideas/): Use these social media campaign ideas to engage with your target audience and find new customers on any social channel. Author: Amanda Rodhe Categories: Social Media - [40 Memorial Day Slogans for More Memorable Marketing](https://localiq.com/blog/memorial-day-slogans/): Let freedom ring with these patriotic Memorial Day slogans any business can use to promote this important day. Author: Amanda Rodhe Categories: Seasonal Marketing - [4 Ways to Cut Local Advertising Costs in 2025](https://localiq.com/blog/local-advertising-costs-in-2025/): Local advertising costs are increasing across the board. Get practical tips to keep costs low while still seeing excellent results from your campaigns. Author: Guy Philosoph Categories: Local Marketing - [51 Insane AI Statistics & What They Mean for Your Business [Infographic]](https://localiq.com/blog/ai-statistics/): This complete list of AI statistics covers everything you need to know about AI, like how it impacts your business, your marketing, and more. Author: Susie Marino Categories: Artificial Intelligence (AI) - [70 May Social Media Holidays & Ideas to Fill Your Marketing Calendar](https://localiq.com/blog/may-social-media-holidays/): Get a complete breakdown of May social media ideas you can use to promote your business, complete with real-life examples. Author: Susie Marino Categories: Seasonal Marketing - [39 Iconic Brand Slogans Deconstructed (+Tips to Create Your Own)](https://localiq.com/blog/brand-slogans/): Review this collection of the most iconic brand slogans ever written and learn what makes each amazing so you can replicate their success. Author: Amanda Rodhe Categories: Managing Your Business - [53 AI Prompt Examples & Ideas for Your Marketing](https://localiq.com/blog/ai-prompt-examples/): Get all the AI prompt examples and ideas you need to successfully leverage AI in your marketing campaign creation process. Author: Susie Marino Categories: Artificial Intelligence (AI) - [10 SMS Marketing Examples That Won’t Be Left on Read](https://localiq.com/blog/sms-marketing-examples/): See 10 SMS marketing examples for a variety of promotional goals and learn how to create texts that engage and motivate customers to act. Author: Amanda Rodhe Categories: Marketing Ideas - [29 Best Giveaway Ideas for Small Businesses to Win More Customers](https://localiq.com/blog/giveaway-ideas/): Use complete list of giveaway ideas, examples, prizes, and more to discover everything your business needs to run a giveaway that pops. Author: Susie Marino Categories: Marketing Ideas - [Lead Follow-Up: 13 Pro Tips to Drive Action](https://localiq.com/blog/lead-follow-up/): Use these creative lead follow up strategies to keep your brand in front of people and convert more prospects into customers. Author: Lisa Smith Categories: Lead Generation & Management - [Physical Therapy Marketing: 11 Ideas, Examples, & Tips to Help You Grow](https://localiq.com/blog/physical-therapy-marketing/): Learn 11 physical therapy marketing strategies and see examples that will help you find new patients and grow your practice. Author: Rob Glover Categories: Vertical Marketing - [21 Headline Examples to Drive Up Clicks on Blogs, Emails, & More](https://localiq.com/blog/headline-examples/): These headline examples use a variety of tactics to engage readers and drive more clicks. Use them to inspire your next headline. Author: Kaleigh Moore Categories: Content Marketing - [Audience Segmentation for Email Campaigns: Tips, Ideas, & Examples](https://localiq.com/blog/audience-segmentation-for-email-campaigns/): Learn how to use audience segmentation for email campaigns and start sending more relevant messages that engage and convert customers. Author: Ehtisham Hussain Categories: Email Marketing - [50 Easter Marketing Slogans to Win Over Any Bunny](https://localiq.com/blog/easter-marketing-slogans/): Use these clever, silly, and serious Easter marketing slogans to help your business fill your basket with new customers this season. Author: Allie Decker Categories: Seasonal Marketing - [How LocaliQ Uses AI to Optimize Ad Campaigns & Drive Better Results](https://localiq.com/blog/how-localiq-uses-ai-to-optimize-campaigns/): AI is a foundational part of LocaliQ's platform. Our VP of Product shares how we're using AI to optimize campaigns, automate lead management, and more. Author: Stephanie Heitman Categories: Artificial Intelligence (AI) - [10 Customer Testimonial Examples We Love (+Why They Work)](https://localiq.com/blog/testimonial-examples/): These customer testimonial examples show how to use social proof creatively, use them to inspire your own customer feedback program. Author: Rob Glover Categories: Websites & Online Presence - [15 Fun (& Simple) April Fools’ Social Media Posts Ideas & Tips](https://localiq.com/blog/april-fools-social-media-posts/): Looking for some fun April Fools' ideas for social media? We've got 12 ideas and 3 tips to keep your audience laughing all day long. Author: Stephanie Heitman Categories: Seasonal Marketing - [10 Irresistible Text Promotions to Engage Your Best Customers](https://localiq.com/blog/text-promotions/): Use these text promotions to engage your customers, generate more sales, and create more personal connections with your audience. Author: Lisa Smith Categories: Lead Generation & Management - [Top 10 Referral Program Examples (+Why They Work)](https://localiq.com/blog/referral-program-examples/): Use these referral program examples to learn everything you need to know about running a successful referral program for your business. Author: Amanda Rodhe Categories: Lead Generation & Management - [Get Growing: 27 Spring Promotion Ideas](https://localiq.com/blog/spring-promotion-ideas/): Use this complete list of spring promotion ideas that pop to expand your business's reach and engage your customers all season long. Author: Susie Marino Categories: Seasonal Marketing - [10 Email Marketing Examples Every Business Should See in 2025](https://localiq.com/blog/email-marketing-examples/): See what goes into an effective email campaign with this list of the best email marketing examples and why they work. Author: Amanda Rodhe Categories: Email Marketing - [The Most Costly Mistakes in Home Services Business Listings [2025 Data]](https://localiq.com/blog/home-services-business-listings-report/): See new data that shows where home service businesses are missing out on free leads from local online directories. Author: Rob Glover Categories: Local Marketing - [59 Marketable March Social Media Ideas (+Tips, Holidays & More!)](https://localiq.com/blog/march-social-media-holidays-and-ideas/): Need March social media ideas and holidays for post inspiration? These tips complete with our free March social media calendar can help! Author: Susie Marino Categories: Seasonal Marketing - [Time to Try Our New, Free AI Copy Tool for Google Ads!](https://localiq.com/blog/google-ads-ai-copy-tool/): Here at LocaliQ, we're thrilled to announce the launch of our new free Google Ads AI copy tool to streamline your business's ad strategy. Author: Susie Marino Categories: Artificial Intelligence (AI) - [How to Get More Leads: Tips for Every Business Type](https://localiq.com/blog/how-to-get-leads-for-any-business/): Getting leads is a challenge for any business. Use this list of industry-specific ideas to get leads and grow your business with ease. Author: Stephanie Heitman Categories: Lead Generation & Management - [March Newsletter Ideas & Subject Lines for Any Business in 2025](https://localiq.com/blog/march-newsletter-ideas/): Make marketing magic for your business this month using these March newsletter ideas and subject lines fit for businesses of all industries. Author: Susie Marino Categories: Seasonal Marketing - [6 Smart Social Media Strategies to Try in 2025 (& How to Build Your Own)](https://localiq.com/blog/social-media-strategies/): Learn how to build a winning social media strategy from the ground up plus get six strategies to gain followers, fans, and new customers. Author: Rob Glover Categories: Social Media - [How to Get More Customers (That Are Just Like Your Best Customers)](https://localiq.com/blog/get-more-customers-like-best-customer/): You can't clone your best buyers, but you can get more customers like them and these nine tactics will show you how. Author: Rob Glover Categories: Lead Generation & Management - [114 AI Prompts for Businesses in 2025](https://localiq.com/blog/ai-prompts-for-business/): Learn how to use AI the right way in your marketing and business management with these copy-and-paste AI prompts for any business. Author: Susie Marino Categories: Artificial Intelligence (AI) - [21 Creative Local Advertising Ideas for 2025](https://localiq.com/blog/local-advertising-ideas/): Simple yet effective local advertising ideas we recommend to attract people to your small business without breaking the bank. Author: Stephanie Heitman Categories: Marketing Ideas - [70+ Catchy St. Patrick’s Day Phrases & Slogans for Lucky Results](https://localiq.com/blog/st-patricks-day-phrases/): Take advantage of this ultimate list of catchy St. Patrick's Day phrases and slogans to make your competition green with envy. Author: Susie Marino Categories: Seasonal Marketing - [15 Scroll-Stopping Banner Ad Examples (+Why They Work)](https://localiq.com/blog/banner-ad-examples/): Use this complete guide to banner ads and banner ad examples to inspire your business's next display ad campaign. Author: Amanda Rodhe Categories: Display Advertising - [What Are AI Agents? 6 Real-World Examples](https://localiq.com/blog/ai-agent-examples/): See real-world AI agent examples and how they're revolutionizing several industries from home services to healthcare. Author: Rob Glover Categories: Artificial Intelligence (AI) - [13 Valentine’s Day Marketing Ideas You’ll Love](https://localiq.com/blog/valentines-day-marketing/): Show your growing business some love with these Valentine's Day marketing ideas that are sure to win your customers' hearts. Author: Susie Marino Categories: Social Media - [Recruitment Marketing in 2025: 11 Strategies to Attract Top Talent](https://localiq.com/blog/recruitment-marketing-strategies/): With recruitment marketing, you can streamline the process of finding and attracting the right talent–if you know how to create the right strategy. Author: Stephanie Heitman Categories: Vertical Marketing - [62 Follow-Worthy February Social Media Ideas & Holidays](https://localiq.com/blog/february-social-media-holidays-and-ideas/): Fill up your social media calendar with these February social media ideas that will turn your monthly results from drab to fab. Author: Susie Marino Categories: Seasonal Marketing - [Moving Company Marketing: 14 Ideas to Lift Your Results](https://localiq.com/blog/moving-company-marketing/): Get in front of prospective customers and book more business with these paid, low-cost, and free moving company marketing ideas. Author: Amanda Rodhe Categories: Vertical Marketing - [58 Text Message Templates for Key Industries (+SMS Marketing Tips!)](https://localiq.com/blog/text-message-templates/): Perfect your SMS marketing strategy using these copy-and-paste text message templates broken out by industry. Author: Kristen McCormick Categories: Marketing Ideas - [30 Fresh February Newsletter Ideas That Stand Out in Inboxes](https://localiq.com/blog/february-newsletter-ideas/): Find everything you need for a fantastic February newsletter with these ideas, examples, and subject lines. Author: Susie Marino Categories: Email Marketing - [127 Fire February Email Subject Lines to Defrost Open Rates](https://localiq.com/blog/february-email-subject-lines/): These 130 email subject line ideas for small businesses will make February fun and fruitful. Author: Susie Marino Categories: Seasonal Marketing - [12 Simple Presidents’ Day Marketing & Promotion Ideas to Win New Customers](https://localiq.com/blog/presidents-day-marketing/): Use these Presidents' Day marketing, promotion, and sale ideas to bring in customers all through February. Author: Amanda Rodhe Categories: Seasonal Marketing - [14 Copy-&-Paste Sales Email Templates Any Business Can Use](https://localiq.com/blog/sales-email-templates/): Craft the perfect email campaign for your business's sales initiatives with these copy-and-paste sales email templates. Author: Amanda Rodhe Categories: Email Marketing - [10 Email Marketing Trends Worth Subscribing to in 2025](https://localiq.com/blog/email-marketing-trends-2025/): Get the biggest email marketing trends of 2025 and learn specific strategies to take advantage of them for more success this year. Author: Ehtisham Hussain Categories: Email Marketing - [80 Valentine’s Day Slogans to Win Your Customers’ Hearts](https://localiq.com/blog/valentines-day-slogans/): Get Valentine's Day slogans fit for any marketing occasion this season complete with useful tips and examples. Author: Susie Marino Categories: Seasonal Marketing - [17 Marketing Strategy Examples to Inspire Your Business](https://localiq.com/blog/marketing-strategy-examples/): We break down what a marketing strategy is, elements of a marketing strategy, and 17 marketing strategy examples to inform your planning. Author: Kaleigh Moore Categories: Cross-Channel Marketing - [The 8 Biggest Social Media Marketing Trends for 2025](https://localiq.com/blog/social-media-marketing-trends-2025/): Prepare and plan your business's strategy for the coming year using this complete list of 2025 social media marketing trends. Author: Susie Marino Categories: Social Media - [The 10 Digital Marketing Trends That Will Shape 2025](https://localiq.com/blog/2025-digital-marketing-trends/): From optimizing for AI search engines, collecting first-party data, and zero-click content, get the top 2025 digital marketing trends. Author: Lisa Smith Categories: Cross-Channel Marketing - [The 10 Best Types of Advertising & How to Use Them](https://localiq.com/blog/types-of-advertising/): Learn about the most common types of advertising, get tips to use them, and see examples to inspire your next campaign. Author: John Shieldsmith Categories: Cross-Channel Marketing - [71 January Social Media Holidays & Post Ideas to Start 2025 off Right (with Free Calendar!)](https://localiq.com/blog/january-social-media-holidays-and-ideas/): Get 71 January social media holidays and post ideas to fill your social media calendar as we kick off 2025 + a free social media calendar for January to inspire you all month long. Author: Stephanie Heitman Categories: Seasonal Marketing - [105 January Email Subject Lines to Kick Off the New Year](https://localiq.com/blog/january-email-subject-lines/): Make a lasting first impression in 2025 with our complete list of January email subject line ideas worth toasting to! Author: Susie Marino Categories: Email Marketing - [9 Response-Worthy Influencer Outreach Email Templates (+Tips!)](https://localiq.com/blog/influencer-outreach/): Find out how to do influencer outreach the right way with these tips and templates guaranteed to secure more brand partnerships. Author: John Shieldsmith Categories: Social Media - [Your Essential Marketing Calendar Template for 2025 (with Ideas & Examples!)](https://localiq.com/blog/marketing-calendar/): Use this marketing calendar template to plan your 2025 strategy complete with marketing ideas, promotions, and example social posts for each month of the year. Author: Stephanie Heitman Categories: Seasonal Marketing - [The Big List of 500+ Social Media Holidays for Every Month of 2025](https://localiq.com/blog/social-media-holidays/): Keep your content fresh all year long with our ultimate 2025 social media holidays list. Plus, learn the five need-to-know tricks for your small business social media calendar. Author: Susie Marino Categories: Social Media - [18 Salon Grand Opening Ideas for Your Big Blowout (+Examples)](https://localiq.com/blog/salon-grand-opening-ideas/): Use these salon grand opening ideas to attract people to your big event, encourage them to return, and inspire them to share with friends. Author: Amanda Rodhe Categories: Vertical Marketing - [13 New Year’s Marketing Ideas to Dazzle New Customers](https://localiq.com/blog/new-years-marketing-ideas/): Start the New Year off right with these simple (yet effective!) New Year's marketing ideas, promotion opportunities, and more. Author: Amanda Rodhe Categories: Seasonal Marketing - [A Countdown of 57 New Year’s Marketing Slogans (+Examples Worth Celebrating)](https://localiq.com/blog/new-years-marketing-slogans/): Grab these New Year's marketing slogans and put a fresh, new spin on your social media posts, ad copy, emails, and more! Author: Amanda Rodhe Categories: Seasonal Marketing - [14 Best Dental Marketing Strategies & Tips Worth Smiling About](https://localiq.com/blog/dental-marketing/): Use these dazzling dental marketing strategies and tips to bring your practice's campaigns to life and get more patients fast. Author: Amanda Rodhe Categories: Vertical Marketing - [How to Do a Facebook Giveaway or Contest: 8 Surprisingly Simple Steps](https://localiq.com/blog/how-to-run-a-facebook-giveaway-or-contest/): Use these simple steps (with examples) to do a giveaway or contest on Facebook that helps you get new customers, increase engagement, and boost your business. Author: Stephanie Heitman Categories: Social Media - [12 Marketing Objective Examples (+How to Hit Every Goal)](https://localiq.com/blog/marketing-objectives-examples/): Use these marketing objectives examples to set the right goals for your business and learn how to hit them all. Author: Amanda Rodhe Categories: Managing Your Business - [12 Ways to Increase Foot Traffic (Even on a Shoestring Budget)](https://localiq.com/blog/increase-foot-traffic/): Learn how to increase foot traffic to your business using a handful of digital and real-world tactics that don't need to break the bank. Author: Ehtisham Hussain Categories: Local Marketing - [13 Restaurant Grand Opening Ideas to Keep Guests Coming Back for More](https://localiq.com/blog/restaurant-grand-opening-ideas/): Make your new restaurant's big day a smashing success with these restaurant grand opening ideas and examples. Author: John Shieldsmith Categories: Vertical Marketing - [120+ December Email Subject Lines for Last-Minute ROI](https://localiq.com/blog/december-email-subject-lines/): Ignite the inspiration you need for your December email subject lines with 120+ impactful ideas and examples. Author: Susie Marino Categories: Email Marketing - [5 Ways to Rake In Reviews for Your Home Services Business](https://localiq.com/blog/how-to-get-home-services-reviews/): Reviews are essential for home services businesses like plumbers, contractors, and more. These under-utilized tactics will help you get more reviews fast. Author: Tom Demers Categories: Websites & Online Presence - [70 December Social Media Holidays & Ideas to Delight Your Audience](https://localiq.com/blog/december-social-media-holidays-and-ideas/): Trying to fill your December social media calendar? Check out these December social media holidays with ideas and examples to delight your audience. Author: Stephanie Heitman Categories: Social Media - [14 Christmas Email Templates That Spread Joy (& Success)](https://localiq.com/blog/christmas-email-templates/): Find everything you need to brighten your customers' inboxes this season with these copy-and-paste Christmas email templates. Author: Amanda Rodhe Categories: Email Marketing - [42 December Newsletter Ideas That Shine Bright in Inboxes](https://localiq.com/blog/december-newsletter-ideas/): Craft the perfect December newsletter with this list of ideas based on holidays and more, complete with copy-and-paste subject lines. Author: Susie Marino Categories: Email Marketing - [92 Small Business Marketing Stats You Need to Know](https://localiq.com/blog/small-business-marketing-statistics/): Find out the top small business marketing statistics you should know for successful, data-backed marketing planning across channels. Author: Susie Marino Categories: Data & Metrics - [50+ Clever & Catchy Holiday Marketing Slogans to Make Campaigns Bright (+Examples!)](https://localiq.com/blog/holiday-marketing-slogans/): Draw in new customers this season with clever and catchy holiday marketing slogans to use in a variety of campaigns. Author: Allie Decker Categories: Seasonal Marketing - [12 Holiday Email Examples for a Successful Selling Season](https://localiq.com/blog/holiday-email-examples/): Use these holiday email examples to get the most out of the season and keep customers engaged during this busy time of year. Author: Amanda Rodhe Categories: Email Marketing - [Social Media Lead Generation: 20 Strategies to Grow Your Business](https://localiq.com/blog/social-media-lead-generation/): Get 20 social media lead generation strategies that'll drive more business from social media networks than you can handle. Author: Rob Glover Categories: Social Media - [10 Inspiring LinkedIn Banner Examples (+Curated Templates!)](https://localiq.com/blog/linkedin-banner/): Learn how to create a LinkedIn banner for your business that increases brand awareness, boosts brand trust, and captures attention. Author: Amanda Rodhe Categories: Social Media - [24 Brilliant Black Friday Marketing & Sale Ideas to Try Now](https://localiq.com/blog/black-friday-marketing-ideas/): Capture eager shoppers this holiday season with these Black Friday marketing and sales ideas to maximize results before and after the big day. Author: Amanda Rodhe Categories: Seasonal Marketing - [Roofing Marketing: 8 Tips to Capture Every Shingle Lead](https://localiq.com/blog/roofing-marketing/): These roofing marketing ideas will deliver a consistent stream of new leads to your business without taking up all of your valuable time. Author: Gordon Donnelly Categories: Vertical Marketing - [How to Host a Webinar That Attracts Viewers & Converts Customers](https://localiq.com/blog/how-to-host-a-webinar/): Learn how to host a webinar that attracts your target audience from pre-planning through attendee follow up. Author: Céillie Clark-Keane Categories: Lead Generation & Management - [How We’re Simplifying Audience Reach & Engagement: Insider Q&A](https://localiq.com/blog/how-localiq-brand-amplifier-works/): Our senior director of product shares how LocaliQ Brand Amplifier makes it easier to find and engage your audience across channels. Author: Stephanie Heitman Categories: Cross-Channel Marketing - [6 Reasons to Start Always-On Marketing Now (+12 Ideas to Try!)](https://localiq.com/blog/always-on-marketing/): Find out what always-on marketing is and how it can benefit your business. Plus, get always-on marketing ideas for every stage of your sales funnel. Author: John Shieldsmith Categories: Marketing Ideas - [112 November Email Subject Lines to Cook Up Results](https://localiq.com/blog/november-email-subject-lines/): Remember November when it comes to planning your email marketing this year with our 112 November email subject lines fit for any business. Author: Susie Marino Categories: Email Marketing - [The Big Small Business Marketing Trends Report for 2025](https://localiq.com/blog/small-business-marketing-trends-report/): 730+ small business owners shared their top challenges, marketing channels, and trends. Use the data and insights in our report to build your 2025 strategy. Author: Stephanie Heitman Categories: Managing Your Business - [Social Media Marketing 101: The Complete Guide for Local Businesses](https://localiq.com/blog/local-social-media-marketing/): This mega guide to local social media marketing has everything you need to attract new followers and customers on every major platform. Author: Kristen McCormick Categories: Social Media - [7 Clever Geofencing Examples (+How to Replicate Them for Your Business)](https://localiq.com/blog/geofencing-examples/): Copy these geofencing examples to find new leads, improve your customer experience, and win against your competitors. Author: Rob Glover Categories: Local Marketing - [What’s a Good Click-Through Rate? (+How to Improve Yours)](https://localiq.com/blog/what-is-a-good-click-through-rate/): Wonder what is a good click-through rate for Google Ads and Facebook Ads? Find out in this walkthrough complete with tips to improve CTR. Author: Michelle Morgan Categories: Data & Metrics - [77 November Social Media Holidays & Ideas to Be Thankful For](https://localiq.com/blog/november-social-media-holidays-and-ideas/): What should you post on social media in November? Check out the top November social media holidays and ideas to fill your social media calendar this month. Author: Stephanie Heitman Categories: Social Media - [43 November Newsletter Ideas Your Customers Will Appreciate](https://localiq.com/blog/november-newsletter-ideas/): Flex your email marketing muscles this month with this complete list of November newsletter ideas and subject lines complete with examples. Author: Susie Marino Categories: Email Marketing - [14 Best Contractor Marketing & Advertising Ideas](https://localiq.com/blog/contractor-marketing/): These contractor marketing and advertising ideas will help you generate awareness and leads so you can focus on running your business. Author: Amanda Rodhe Categories: Marketing Ideas - [38 Thanksgiving Social Media Posts, Hashtags & Marketing Ideas to Gobble Up Results](https://localiq.com/blog/thanksgiving-social-media-posts/): Use these Thanksgiving social media posts, hashtags, and marketing ideas to harvest success this season with examples from real businesses! Author: Susie Marino Categories: Seasonal Marketing - [14 Ways to Find New Customers Proven by the Pros](https://localiq.com/blog/how-to-find-customers/): Learn how to find customers and reach them faster with these fourteen tactics proven by business and marketing experts. Author: Lisa Smith Categories: Lead Generation & Management - [12 Ways to Generate Contractor Leads & Build a Solid Customer Base](https://localiq.com/blog/contractor-leads/): Use these 12 unique ideas to get contractor leads for your business fast and watch your customer list grow. Author: Amanda Rodhe Categories: Lead Generation & Management - [How to Set Up Google Alerts for Competitive Insights](https://localiq.com/blog/how-to-set-up-google-alerts/): Google Alerts sends notifications when terms you've identified are mentioned online. Here's how to set them up and use them to grow your business. Author: Ehtisham Hussain Categories: Websites & Online Presence - [9 Outstanding Offline Marketing Ideas to Increase Sales Fast](https://localiq.com/blog/offline-marketing-ideas/): Use these offline marketing ideas to find new customers, build brand awareness, and connect with other local businesses. Author: John Shieldsmith Categories: Marketing Ideas - [What Is a Marketing Agency & What Does a Marketing Agency Do?](https://localiq.com/blog/what-is-a-marketing-agency/): Learn what a marketing agency is, what they do, and how to decide if it's time to hire and agency to help grow your business. Author: John Shieldsmith Categories: Managing Your Business - [40+ Enchanting Halloween Marketing Slogans (+Ideas to Treat Your Customers!)](https://localiq.com/blog/halloween-marketing-slogans/): Use these frighteningly great Halloween marketing slogans and ideas to treat your customers to compelling messages all spooky season long. Author: Amanda Rodhe Categories: Seasonal Marketing - [15 Free & Easy TikTok Video Ideas Any Business Can Use](https://localiq.com/blog/tiktok-video-ideas/): Use these tried-and-true TikTok video ideas to get your business seen in the For You Page to drive engagement and awareness. Author: Guest Author Categories: Video - [35 Cool & Crisp October Newsletter Ideas to Refresh Readers’ Inboxes](https://localiq.com/blog/october-newsletter-ideas/): Get October newsletter ideas and inspiration with this list complete with examples, copy-and-paste subject lines, and more. Author: Susie Marino Categories: Email Marketing - [9 Free & Low-Cost Home Services Marketing Ideas to Stretch Your Budget](https://localiq.com/blog/home-services-marketing/): These home services marketing ideas will help you attract new customers from a variety of sources without overstretching your budget. Author: Amanda Rodhe Categories: Marketing Ideas - [17 Spooktacular Halloween Social Media Posts](https://localiq.com/blog/halloween-social-media-posts/): Give your small business some festive flair with these frighteningly fantastic Halloween social media post ideas. Author: Susie Marino Categories: Social Media - [10 Free & Creative Marketing Ideas for Small Businesses](https://localiq.com/blog/free-marketing-ideas/): Use these creative and free marketing ideas to find new customers and stand out against your competition without spending a lot of money. Author: Lisa Smith Categories: Marketing Ideas - [How to Replicate Your Google Ads on Bing for More Clicks at Lower Costs](https://localiq.com/blog/replicate-google-ads-on-bing/): Find out how your business can see success on both Google Ads and Microsoft Ads by replicating your Google Ads on Bing. Author: Susie Marino Categories: Search Advertising - [13 Construction Marketing Ideas to Build Leads](https://localiq.com/blog/construction-marketing/): Investing in the right construction marketing strategies like PPC, SEO, and more, can help you get leads and grow your business. Author: Gordon Donnelly Categories: Marketing Ideas - [14 Frighteningly Easy Halloween Promotions & Marketing Ideas](https://localiq.com/blog/halloween-promotion-ideas/): Halloween promotions can increase engagement, generate leads, and attract more customers to your local business. Here are 14 promotions and marketing ideas to try in October. Author: Stephanie Heitman Categories: Seasonal Marketing - [How Much Should You Spend in Google Ads? Complete Guide to PPC Costs](https://localiq.com/blog/google-ads-spend/): Find out how to calculate your Google Ads spend with examples. Plus, get four tips to maximize your Google Ads budget. Author: Susie Marino Categories: Search Advertising - [12 Easy & Surprising Ways to Boost Social Media Traffic](https://localiq.com/blog/social-media-traffic/): Use these tips to drive traffic to your website from your social media profiles. Author: Hunter Harris Categories: Social Media - [24 Fall Marketing & Advertising Ideas to Spice Up Your Season](https://localiq.com/blog/fall-marketing-ideas/): These fall marketing and advertising ideas will help you finish out the year strong, get in front of customers during the busy holiday months, and engage your audience on social media. Author: Stephanie Heitman Categories: Marketing Ideas, Seasonal Marketing - [How to Create a Marketing Budget (+Examples & Free Templates)](https://localiq.com/blog/marketing-budget/): Learn what a marketing budget is, why it's important for your business, and how to create your own using free marketing budget examples and templates. Author: Susie Marino Categories: Managing Your Business - [Yelp Advertising 101: How to Find Success with Yelp Ads](https://localiq.com/blog/yelp-ads/): Find the steps to get started with Yelp advertising, plus learn how Yelp ads benefit your business, how much Yelp ads cost, and more. Author: Susie Marino Categories: Local Marketing - [7 Ways Small Businesses Can Lower Cost Per Lead](https://localiq.com/blog/how-to-lower-cost-per-lead/): Find out how to calculate your business's cost per lead, and get seven expert tips for how to lower your cost per lead. Author: Amanda Rodhe Categories: Data & Metrics - [When Should You Start Your Holiday Marketing? (+Quick Tips to Get Started Now)](https://localiq.com/blog/when-should-you-start-holiday-marketing/): When should you start marketing for the holidays? The answer is probably sooner than you think. Find out when to plan, warm up your messaging, and go all-in on holiday marketing. Author: Stephanie Heitman Categories: Seasonal Marketing - [How to Find & Calculate Your Facebook Engagement Rate in a Flash](https://localiq.com/blog/facebook-engagement-rate/): Your Facebook engagement rate tells you whether or not your content is resonating with your audience. Find out how to calculate and improve it. Author: Ehtisham Hussain Categories: Social Media - [15 Best HVAC Marketing Strategies to Get Leads](https://localiq.com/blog/hvac-marketing/): Use these conventional and unconventional HVAC marketing strategies to get more customers and grow your HVAC business. Author: Ehtisham Hussain Categories: Local Marketing - [58 September Social Media Holidays & Ideas to Spice Up Your Fall](https://localiq.com/blog/september-social-media-holidays/): Get September social media holidays and post ideas to use as content inspiration. Plus, we share top social tips for a successful September. Author: Susie Marino Categories: Seasonal Marketing - [11 Best Lead Generation Examples to Help Grow Your Business](https://localiq.com/blog/lead-generation-examples/): Review these lead generation examples to find ideas and inspiration to help you find new customers and grow your business. Author: John Shieldsmith Categories: Lead Generation & Management - [Facebook Advertising Benchmarks for 2024 (+Quick Tips to Improve Results!)](https://localiq.com/blog/facebook-advertising-benchmarks/): Get the average Facebook ad cost, click-through rate, conversion rate, and cost per lead for your industry with these Facebook ads benchmarks. Author: Susie Marino Categories: Social Media - [34 September Newsletter Ideas that Encourage Email Engagement](https://localiq.com/blog/september-newsletter-ideas/): Get inspiration for your monthly email campaigns with this complete list of September newsletter ideas, subject lines, and examples. Author: Susie Marino Categories: Email Marketing - [12 Stunning Real Estate Facebook Ads (+Why They Work)](https://localiq.com/blog/real-estate-facebook-ads/): Learn which types of real estate Facebook ads are effective at converting prospects into customers with these 12 real-life ad examples. Author: Amanda Rodhe Categories: Social Media - [40 Useful Labor Day Slogans for Sales Promotions, Email Campaigns, Social Posts & More](https://localiq.com/blog/labor-day-slogans/): Use these Labor Day slogans for email marketing, social media posts, sales promotions, contests, and more to attract and engage with your customers. Author: Amanda Rodhe Categories: Seasonal Marketing - [The 14 Best Facebook Ads Tips – From the Experts!](https://localiq.com/blog/facebook-advertising-tips/): Use these expert-approved Facebook advertising tips to optimize your campaigns, increase engagement, and see better results. Author: Lisa Smith Categories: Social Media - [Happy Labor Day Social Media Posts To Celebrate (+Free Templates!)](https://localiq.com/blog/labor-day-social-media-posts/): Any small business can take advantage of the upcoming holiday with these festive Labor Day social media posts and templates. Author: Susie Marino Categories: Seasonal Marketing - [How to Write a Restaurant Business Plan (+Free Template)](https://localiq.com/blog/restaurant-business-plan/): A restaurant business plan can create a solid foundation to help your restaurant flourish. Use these steps and templates to create one. Author: Amanda Rodhe Categories: Managing Your Business - [How to Add or Claim a Business on Yelp (+7 Tips!)](https://localiq.com/blog/how-to-claim-a-business-on-yelp/): Learn how to claim your business on Yelp with our quick, easy steps. Plus, get useful tips to make your newly-claimed profile stand out. Author: Susie Marino Categories: Local Marketing - [13 Best Instagram Ad Examples (+Why They Work)](https://localiq.com/blog/instagram-ad-examples/): Review these Instagram ad examples to see why they work so well and get inspiration for your next campaigns. Author: Rob Glover Categories: Social Media - [10 Creative Social Media Campaign Examples to Learn From](https://localiq.com/blog/social-media-campaign-examples/): Social media campaigns can help you reach a variety of goals. Use these social media campaign examples as inspiration. Author: Amanda Rodhe Categories: Social Media - [SEO for Locksmiths: Best Tips to Rank Higher & Unlock Results](https://localiq.com/blog/seo-for-locksmiths/): Looking to master SEO for your locksmith business? Check out these locksmith SEO tips. Plus, learn why SEO matters for locksmith businesses. Author: Ehtisham Hussain Categories: SEO - [7 Common Facebook Scams (+How to Detect & Avoid Them)](https://localiq.com/blog/facebook-scams/): Stop Facebook scams in their tracks with these helpful tips to detect and avoid the most common malicious Facebook messages. Author: Rob Glover Categories: Social Media - [Google Local Services Ads 101: Everything You Need to Know](https://localiq.com/blog/local-services-ads/): Find everything you need to get started with Google Local Services Ads including how they differ from search ads, set up steps, and tips. Author: Susie Marino Categories: Search Advertising - [80 August Email Subject Line Ideas for Any Business](https://localiq.com/blog/august-email-subject-line-ideas/): We came up with a whopping 80 August email subject line ideas you can use to end summer with a revenue boost. Author: Susie Marino Categories: Email Marketing - [8 Best Social Proof Examples to Inspire Your Business](https://localiq.com/blog/social-proof-examples/): Learn how social proof can benefit your business, along with the top eight social proof examples plus tips on how to obtain them. Author: John Shieldsmith Categories: Websites & Online Presence - [5 Low-Cost Ways to Get More Search Traffic](https://localiq.com/blog/google-marketing-strategies/): Get found on search engines with the right Google marketing strategy. We're breaking down free, low-cost, and paid options to drive traffic. Author: Michelle Morgan Categories: Websites & Online Presence - [60 Awesome August Social Media Holidays & Ideas (with Tips + Examples)](https://localiq.com/blog/august-social-media-holidays/): Your go-to list of August social media holidays and back-to-school social media posts to last all month complete with tips and examples. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [40 A+ Back-to-School Marketing Ideas & Promotions for Any Business](https://localiq.com/blog/back-to-school-marketing-ideas/): Watch your business benefit from these easy back-to-school marketing ideas complete with examples from businesses across industries. Author: Kristen McCormick Categories: Marketing Ideas - [44 Amazing August Promotion Ideas for Sizzling Summer Sales](https://localiq.com/blog/august-promotion-ideas/): Get enough August promotion ideas to fill your calendar, complete with alternative suggestions and examples to fuel your imagination. Author: Rob Glover Categories: Seasonal Marketing - [5 Reasons Local SEO Is More Important Than Ever](https://localiq.com/blog/local-seo-importance/): Recent changes from Google have rocked search results. But local SEO remains a winning strategy for businesses. Here's why. Author: Ehtisham Hussain Categories: SEO - [25 August Newsletter Ideas & Subject Lines That Drive Clicks & Conversions](https://localiq.com/blog/august-newsletter-subject-lines/): Get all that you need for the perfect August newsletter with this list of August newsletter subject lines, email content ideas, and examples. Author: Susie Marino Categories: Seasonal Marketing - [35 Back-to-School Slogans for Your Marketing That Bring A+ Results](https://localiq.com/blog/back-to-school-slogans/): Find out how your business can reap the benefits of the back-to-school season with this complete list of back-to-school slogans. Author: Amanda Rodhe Categories: Marketing Ideas - [25 Marketing Plan Examples & Templates to Inspire You](https://localiq.com/blog/marketing-plan-examples/): Use these marketing plan examples and templates to help you create a strategy that drives more leads, customers, and better ROI. Author: Rob Glover Categories: Managing Your Business - [18 Ways to Increase Your Online Presence (+3 Extraordinary Examples)](https://localiq.com/blog/online-presence/): Learn why an online presence is critical, get tips to build an effective online presence for your business, and see real-world examples. Author: Kaitlyn Arford Categories: Websites & Online Presence - [7 Outdated SEO Tactics to Stop Doing NOW](https://localiq.com/blog/outdated-seo-tactics/): These outdated SEO tactics won't help, and could hurt, your rankings on search engines while distracting you from more beneficial strategies. Author: Gordon Donnelly Categories: SEO - [10 Biggest Things to Learn from Your Competitors to Improve Your Business](https://localiq.com/blog/competitive-insights/): These competitive insights will help you learn what your competitors are doing well and where your business can stand out. Author: Lisa Smith Categories: Managing Your Business - [14 Ways to Get Qualified Insurance Leads](https://localiq.com/blog/insurance-leads/): Learn 14 proven tactics to get a steady flow of qualified insurance leads and see examples to inspire your marketing. Author: Amanda Rodhe Categories: Lead Generation & Management - [How to Do a Marketing Audit in 6 Steps (+Template)](https://localiq.com/blog/marketing-audit/): Keep your marketing plan on track and set up for growth with this marketing audit guide and free editable template. Author: Rob Glover Categories: Managing Your Business - [26 July Newsletter Ideas That Pop (With Examples!)](https://localiq.com/blog/july-newsletter-ideas/): Get the inspiration you need to nail your email marketing strategy this month with these July newsletter ideas and examples. Author: Susie Marino Categories: Email Marketing - [75+ July Email Subject Lines for Booming ROI](https://localiq.com/blog/july-email-subject-lines/): Grow your business with these July email subject line ideas. Plus, get our expert email tips and July email examples from real-life brands. Author: Susie Marino Categories: Email Marketing, Seasonal Marketing - [51 July Promotion Ideas to Launch Your Sales This Month](https://localiq.com/blog/july-promotion-ideas/): Use these July promotion ideas to celebrate the month and gain new customers through social media, email, and your website this month. Author: Rob Glover Categories: Seasonal Marketing - [How to Do an Email Marketing Audit: 7 Steps + Free Template](https://localiq.com/blog/email-marketing-audit/): Find out how to do an email marketing audit, why it's important, and what you should include in every email audit for your business. Author: Susie Marino Categories: Email Marketing - [16 4th of July Social Media Posts to Make Your Brand Sparkle & Shine](https://localiq.com/blog/4th-of-july-social-media-posts/): Add a dose of inspiration to your social media marketing calendar with these easy 4th of July social media post ideas, captions, tips, and examples. Author: Susie Marino Categories: Social Media - [How to Delete a Google Review (+What to Do When You Can’t)](https://localiq.com/blog/how-to-delete-a-google-review/): Learn how to delete Google reviews, how to flag inappropriate reviews, and how to deal with reviews you can't delete. Author: Kristen McCormick Categories: Managing Your Business - [16 Explosive 4th of July Promotions & Marketing Ideas](https://localiq.com/blog/4th-of-july-marketing-ideas/): Make your business brighter than a firework by taking advantage of these 4th of July promotions and marketing ideas that will dazzle your customers. Author: Stephanie Heitman Categories: Seasonal Marketing - [Who Are My Competitors? 5 Steps to Find Them Fast](https://localiq.com/blog/how-to-find-your-competitors/): Learn four quick ways to find your competitors and the types of competitors businesses have, including direct and indirect competition. Author: Amanda Rodhe Categories: Managing Your Business - [4 Biggest Google Updates You Need to Know Right Now](https://localiq.com/blog/2024-google-updates/): Learn about four significant Google updates, including new AI Overviews, new Google Ads features, a Google algorithm document leak, and more. Author: Rob Glover Categories: SEO - [41 Dazzling 4th of July Slogans for Explosive Marketing](https://localiq.com/blog/4th-of-july-slogans/): These 4th of July slogans will deliver explosive results for your Instagram captions, email marketing campaigns, events, and more! Author: Amanda Rodhe Categories: Seasonal Marketing - [70 June Social Media Holidays & Ideas to Make a Summer Splash](https://localiq.com/blog/june-social-media-holidays/): Find out what June social media holidays and post ideas you can use to make the most out of your summer social media marketing strategy. Author: Susie Marino Categories: Social Media - [19 Happy Father’s Day Post Ideas & Tips (+Free Templates!)](https://localiq.com/blog/happy-fathers-day-social-media-posts/): These Happy Father's Day social media post ideas, tips, and examples will help your business make the most of your June content calendar. Author: Susie Marino Categories: Social Media - [26 June Newsletter Ideas to Heat Up Your Email Marketing Results](https://localiq.com/blog/june-newsletter-ideas/): Source some sunny summer content inspiration with this complete list of June newsletter ideas and examples. Author: Susie Marino Categories: Email Marketing - [How to Run Lead Generation Campaigns (+Ideas & Examples)](https://localiq.com/blog/lead-generation-campaigns/): Use these lead generation campaign ideas and examples to find, nurture, and convert more leads through all of your marketing channels. Author: Amanda Rodhe Categories: Lead Generation & Management - [Updated Search Advertising Benchmarks for 2024 (+Expert Tips to Improve Results)](https://localiq.com/blog/search-advertising-benchmarks/): What's the average click-through rate, cost per lead, cost per click, and conversion rate for search advertising? Get our exclusive data plus expert tips to improve your search ad campaigns. Author: Stephanie Heitman Categories: Search Advertising - [31 June Promotion Ideas to Kick Off Summer](https://localiq.com/blog/june-promotion-ideas/): Use these perfectly timed June promotion ideas to engage new customers through email, social media, and your website. Author: Rob Glover Categories: Seasonal Marketing - [How to Get Verified on YouTube in 2025](https://localiq.com/blog/how-to-get-verified-on-youtube/): Learn how to get verified on YouTube so viewers know that your channel is trustworthy, unique, and authentic. Author: John Shieldsmith Categories: Video - [25 Fun Father’s Day Marketing Ideas & Slogans (+Tips!)](https://localiq.com/blog/fathers-day-marketing/): Find Father's Day marketing ideas, tips, and slogans to set your business up for success before, during, and after the holiday. Author: Susie Marino Categories: Seasonal Marketing - [12 Home Service Promotion Ideas to Build Your Business](https://localiq.com/blog/home-service-promotion-ideas/): Get a list of home service promotion ideas and examples that will help you gain awareness and build trust for your business. Author: Amanda Rodhe Categories: Local Marketing - [90+ June Email Subject Line Ideas for Beachy-Keen Results](https://localiq.com/blog/june-email-subject-lines/): Get June email subject line examples and tips for every industry. Plus, newsletter and holiday email subject lines fit for any day of June. Author: Susie Marino Categories: Email Marketing - [Essential Beginner’s Guide to Local PPC](https://localiq.com/blog/local-ppc/): Local PPC can help you attract and convert local customers for your business. Get the basics to create a successful local PPC strategy. Author: Stephanie Heitman Categories: Search Advertising - [9 Reasons Your Google Ads Are Failing (Exclusive Expert Insights!)](https://localiq.com/blog/google-ads-not-working/): Our experts explain why your Google Ads are not working and the solutions you need to know to fix any campaign leaks fast. Author: Susie Marino Categories: Search Advertising - [26 Copy & Paste AI Prompts for Social Media](https://localiq.com/blog/ai-prompts-for-social-media/): Use these AI prompts for social media posts on Facebook, Instagram, LinkedIn, X (Twitter), and more. Plus tips to write your own AI prompts. Author: Hunter Harris Categories: Artificial Intelligence (AI) - [38 Promotional & Patriotic Memorial Day Email Subject Lines (+Tips!)](https://localiq.com/blog/memorial-day-email-subject-lines/): Get everything you need to craft the perfect Memorial Day email with these Memorial Day subject line ideas, tips, and examples. Author: Amanda Rodhe Categories: Email Marketing - [8 Absolute Best Chatbot Ideas for Businesses in 2025 (+Quick Tips!)](https://localiq.com/blog/chatbot-ideas/): Find all the ways you can grow your business using website chat with this list of chatbot ideas complete with tips and examples. Author: John Shieldsmith Categories: Websites & Online Presence - [27 Splashy (& Doable!) Grand Opening Ideas for Retail Stores](https://localiq.com/blog/grand-opening-ideas-for-retail/): Opening a retail business or new location? We've got grand opening ideas for retail for before, during, and after the big day to ensure success. Author: John Paul Hernandez Categories: Vertical Marketing - [9 Tips for Better Video Rankings (& More Views!)](https://localiq.com/blog/video-marketing-seo/): Learn the nine video marketing SEO steps you need to take to make sure your videos get found on every search engine. Author: Ehtisham Hussain Categories: Video - [100+ May Email Subject Lines to Bring in Revenue All Month Long](https://localiq.com/blog/may-email-subject-lines/): Find May email subject lines fit for your business, plus learn ten stats and five tips that can help you make the most of your spring emails. Author: Susie Marino Categories: Seasonal Marketing - [24 May Newsletter Ideas to Engage Your Readers All Month Long](https://localiq.com/blog/may-newsletter-ideas/): Get set up for email marketing success with this complete list of May newsletter ideas, examples, and subject lines. Author: Susie Marino Categories: Seasonal Marketing - [40+ May Promotion Ideas to Heat Up Your Marketing Calendar](https://localiq.com/blog/may-promotion-ideas/): Get more than 40 May promotion ideas to attract new customers, engage followers, and fuel your seasonal sales. Author: Rob Glover Categories: Seasonal Marketing - [12 Types of Marketing Collateral Every Business Needs (+Examples!)](https://localiq.com/blog/marketing-collateral/): Marketing collateral can help you connect with your audience and guide them through the sales funnel. Use these marketing collateral examples to find out how. Author: John Shieldsmith Categories: Managing Your Business - [45 Mother’s Day Slogans & Advertising Ideas Moms Will Love](https://localiq.com/blog/mothers-day-slogans/): Use these Mother's Day slogans and advertising ideas to help your customers show their moms (and mother figures) some love this May. Author: Amanda Rodhe Categories: Seasonal Marketing - [15 Memorable Memorial Day Posts & Tips for Social Media (+Free Templates!)](https://localiq.com/blog/memorial-day-social-posts/): Get Memorial Day social media posts, caption ideas, and tips along with templates you can customize and post in observance of this holiday. Author: Stephanie Heitman Categories: Seasonal Marketing - [15 Happy Mother’s Day Social Media Post Ideas & Tips (+Free Templates!)](https://localiq.com/blog/happy-mothers-day-social-media-post-ideas/): Use these Happy Mother's Day social media post ideas and tips (with customizable templates!) to celebrate all the moms and mother figures in your life on social media. Author: Stephanie Heitman Categories: Seasonal Marketing, Social Media - [How Much Do Facebook Ads Cost in 2024?](https://localiq.com/blog/facebook-ads-cost/): Facebook ads costs vary by industry and campaign objective. We share industry benchmarks and tips so you can know and control your Facebook ads cost. Author: Michelle Morgan Categories: Social Media - [How to Increase Brand Awareness on Social Media: 5 Steps to Success](https://localiq.com/blog/how-to-increase-brand-awareness-on-social-media/): Learn how to increase brand awareness on social media to get more followers and customers for your business using five simple steps. Author: Ehtisham Hussain Categories: Social Media - [The 12 Most Effective Home Services Promotion Ideas](https://localiq.com/blog/home-services-promotion-ideas/): Get effective promotion ideas for your home services business to find and close more local customers with ease. Author: Amanda Rodhe Categories: Vertical Marketing - [15 Memorial Day Promotions & Marketing Ideas You Can Pull Off Last-Minute](https://localiq.com/blog/memorial-day-marketing/): Looking for Memorial Day marketing ideas? What about Memorial Day sales and promotion ideas? We've got you covered with both! Author: Stephanie Heitman Categories: Seasonal Marketing - [How to Rank Higher on Google in 5 Free Steps](https://localiq.com/blog/how-to-rank-higher-on-google/): Learn how to rank higher on Google by using these five strategies anyone can complete quickly and for free. Author: Rob Glover Categories: SEO - [9 Bold Brand Awareness Campaign Examples (+Tips for Yours)](https://localiq.com/blog/brand-awareness-examples/): These brand awareness examples will inspire you to create an irresistible awareness campaign for your own business. Author: Rob Glover Categories: Marketing Ideas - [40 Best Real Estate Call-to-Action Phrases to Convert Buyers, Renters, or Sellers](https://localiq.com/blog/real-estate-call-to-action-phrases/): Get more leads (and close them) with this complete list of real estate call to action phrases to use throughout your sales funnel. Author: Amanda Rodhe Categories: Vertical Marketing - [29 Crowd-Pleasing Grand Opening Ideas for Your Business (+Tips & Examples!)](https://localiq.com/blog/grand-opening-ideas/): Kick your business off on the right foot with this complete guide to grand opening events including grand opening ideas, tips, and examples. Author: Susie Marino Categories: Managing Your Business - [12 Super Effective Ways to Get More House Cleaning Leads](https://localiq.com/blog/house-cleaning-leads/): Need help generating house cleaning leads? We rounded up the 12 best strategies to help you drive leads for your house cleaning business fast! Author: Amanda Rodhe Categories: Vertical Marketing - [68 Foolproof April Social Media Holidays & Ideas (With Examples!)](https://localiq.com/blog/april-social-media-holidays/): Our complete list of April social media holidays gives you ideas for April Fools social media posts and more to unlock success this month. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [38 April Promotion Ideas to Put a Spring in Your Sales](https://localiq.com/blog/april-promotion-ideas/): Get a list of April promotion ideas including themed discounts, holiday promos, and awareness event support posts. Author: Rob Glover Categories: Seasonal Marketing - [What SOC 2 Type II Certification Means for Our Customers, a Q&A with LocaliQ SVP of Tech Raj Sudra ](https://localiq.com/blog/localiq-achieves-soc-2-type-ii-certification/): LocaliQ recently achieved SOC 2 Type II certification. We talked with our Senior VP of Technology & Engineering to learn how it benefits our customers. Author: Stephanie Heitman Categories: LocaliQ News - [31 Fresh & Fabulous April Newsletter Ideas](https://localiq.com/blog/april-newsletter-ideas/): Spring into action with these creative April newsletter ideas and examples fit for any business or audience list. Author: Susie Marino Categories: Email Marketing - [Spring Into Action With These 108 April Email Subject Lines](https://localiq.com/blog/april-email-subject-lines/): These amazing April email subject lines are sure to hook your audience this spring. Get expert tips on how to make your April emails shine. Author: Susie Marino Categories: Email Marketing, Seasonal Marketing - [What Are Marketing Leads? (+How to Manage Them)](https://localiq.com/blog/marketing-leads/): Learn the basics of marketing leads, why they're important to your business, how to manage them, and how to get more of them. Author: Ehtisham Hussain Categories: Lead Generation & Management - [17 Spring Marketing & Advertising Ideas to Brighten Your 2025](https://localiq.com/blog/spring-marketing-ideas/): Keep up your promotional plans with these fresh spring marketing ideas. Plus, get spring advertising ideas, social media posts, and more. Author: Susie Marino Categories: Seasonal Marketing - [7 Real-World SEO Examples to Learn From](https://localiq.com/blog/seo-examples/): What does a good SEO strategy look like in action? Find out with these real-world SEO examples of meta descriptions, keywords, and more. Author: John Shieldsmith Categories: SEO - [17 Tried & True Promotion Ideas to Boost Sales](https://localiq.com/blog/promotion-ideas/): Sales promotions can help you reach new customers, increase sales, and boost your business. Get started with these effective promotion ideas. Author: Amanda Rodhe Categories: Marketing Ideas - [6 Types of Sales Leads (+How to Convert Them)](https://localiq.com/blog/types-of-sales-leads/): Learn about the six different types of sales leads and get actionable strategies to convert each lead type. Author: John Shieldsmith Categories: Lead Generation & Management - [The Small Business Guide to Facebook Lead Ads](https://localiq.com/blog/facebook-lead-ads/): Facebook lead ads allow you to capture leads directly from your ads, making it easier to drive conversions. Find out how to run Facebook lead ads. Author: Nia Gyant Categories: Social Media - [94 Spring Marketing Slogans & Examples for Refreshing Results](https://localiq.com/blog/spring-marketing-slogans/): Source inspiration for your business's spring marketing slogans with these fresh ideas complete with examples. Author: Amanda Rodhe Categories: Marketing Ideas, Seasonal Marketing - [19 Best Facebook Ad Examples [2025]](https://localiq.com/blog/facebook-ad-examples/): Take a look at five of the best Facebook ad examples, why they work so well, and what you can learn from them for your own campaigns. Author: Susie Marino Categories: Social Media - [27 Lucky St. Patrick’s Day Marketing Ideas, Promotions, & Email Subject Lines](https://localiq.com/blog/st-patricks-day-marketing-ideas/): Use these St. Patrick's Day marketing ideas, social posts, and email subject lines to make March your luckiest month of marketing yet. Author: Stephanie Heitman Categories: Seasonal Marketing - [Facebook Ads Reporting: How to Track Your Results](https://localiq.com/blog/facebook-ads-reporting/): Find out how to do Facebook ads reporting, including which metrics to track, how to set up reports, and more. Author: Nia Gyant Categories: Social Media - [20 Best Restaurant Promotion Ideas for 2025](https://localiq.com/blog/restaurant-promotion-ideas/): With these 20 restaurant promotion ideas, you can fill out a healthy marketing calendar that will keep your tables filled all year.  Author: Amanda Rodhe Categories: Vertical Marketing - [Facebook Ads Best Practices for 2025 [+Tips for Success]](https://localiq.com/blog/facebook-ads-best-practices/): Use these Facebook ads best practices and tips in your campaign set up, ad creation, and implementation to see the best results. Author: Nia Gyant Categories: Social Media - [20 Easy Easter Marketing Ideas to Get a Basketful of Customers](https://localiq.com/blog/easter-promotion-and-marketing-ideas/): Try these Easter promotion and marketing ideas (+social media and email marketing ideas!) to generate a basketful of new business this season. Author: Stephanie Heitman Categories: Seasonal Marketing - [How to Run Facebook Ads in 7 Simple Steps](https://localiq.com/blog/how-to-run-facebook-ads/): Get step-by-step instructions for how to run Facebook ads effectively for your business so you can capture and convert more customers. Author: Nia Gyant Categories: Social Media - [How Much Does Google Ads Cost in 2024? (+Tips to Lower Costs)](https://localiq.com/blog/google-ads-cost/): Find out how much Google Ads costs, what factors influence Google Ads pricing, and tips to keep your costs as low as possible. Author: Michelle Morgan Categories: Search Advertising - [7 Real-World AI Marketing Examples (+Tips for Your Business)](https://localiq.com/blog/ai-in-marketing-examples/): These AI in marketing examples will give you creative ideas for using artificial intelligence to find new customers for your business. Author: Rob Glover Categories: Artificial Intelligence (AI) - [19 St. Patrick’s Day Social Media Post Ideas for 2025](https://localiq.com/blog/st-patricks-day-social-media-posts/): Get St. Patrick's Day social media post ideas, inspiration, and social post image templates that will have your followers seeing gold. Author: Amanda Rodhe Categories: Seasonal Marketing - [93 March Email Subject Lines to Keep Revenue Marching On](https://localiq.com/blog/march-email-subject-lines/): Get your marketing moving with these March email subject line ideas. Plus, learn our top tips for email success. Author: Susie Marino Categories: Email Marketing, Seasonal Marketing - [7 Quick PPC Optimization Tips for Small Businesses in 2025](https://localiq.com/blog/ppc-optimization/): Get a full list of the top PPC optimization tips for small businesses in 2025 complete with screenshots and examples. Author: Michelle Morgan Categories: Search Advertising - [The 8 Best Advertising Platforms for 2025](https://localiq.com/blog/best-advertising-platforms/): We break down the absolute best advertising platforms you need to be on to get new customers and grow your business in 2025. Author: John Shieldsmith Categories: Cross-Channel Marketing - [16 Best Contact Us Page Examples & Why They Work](https://localiq.com/blog/contact-us-page/): The right Contact Us page can help you drive more leads and conversions. Learn best practices from these stellar Contact Us page examples. Author: John Paul Hernandez Categories: Websites & Online Presence - [How to Use Google Gemini to Make Your Job Easier](https://localiq.com/blog/how-to-use-google-bard/): Learn how to use Google Gemini (formerly Bard) from initial access to specific actions that will help you connect with customers and grow your business. Author: Ehtisham Hussain Categories: Marketing Ideas - [The 9 Best Lead Generation Website Examples (+Checklist for Your Site)](https://localiq.com/blog/lead-generation-website-examples/): Use these lead generation website examples and checklist as a guide to create your own conversion-focused website. Author: Rob Glover Categories: Lead Generation & Management, Websites & Online Presence - [7 Top Healthcare Marketing Trends for 2024](https://localiq.com/blog/healthcare-marketing-trends-2024/): Stay on top of the biggest 2024 healthcare marketing trends to continue reaching and engaging patients and prospective patients in your community. Author: John Shieldsmith Categories: Vertical Marketing - [12 Valentine’s Day Social Media Ideas for Rosy Results (+Free Templates!)](https://localiq.com/blog/valentines-day-social-media-ideas/): Get the Valentine's Day social media ideas and templates your business needs for maximized growth this season. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [Impressions vs. Clicks: What’s the Difference?](https://localiq.com/blog/impressions-vs-clicks/): What's the difference between impressions vs. clicks? And how do you increase and measure both to ensure effective campaigns? Get the full rundown here. Author: John Paul Hernandez Categories: Data & Metrics - [5 Magnetic Lead Capture Best Practices + Examples](https://localiq.com/blog/lead-capture/): Lead capture is the process you use to gather contact information from prospects who are interested in your business. Find out how to do lead capture right. Author: Ehtisham Hussain Categories: Lead Generation & Management - [The Top 2024 Social Media Marketing Trends](https://localiq.com/blog/social-media-marketing-trends/): We're breaking down the top 2024 social media marketing trends, what they mean for your business, and tips to try them. Author: Stephanie Heitman Categories: Social Media - [How to Create a Wikipedia Page For Your Company](https://localiq.com/blog/how-to-create-a-wikipedia-page/): Learn exactly how to create a Wikipedia page for your business, including a list of tips to get it approved. Author: Sneh Choudhary Categories: Websites & Online Presence - [12 Best Instagram Marketing Tools to Try in 2024](https://localiq.com/blog/instagram-marketing-tools/): Find out the best free and paid Instagram marketing tools to help with research, planning, account management, and content creation. Author: John Paul Hernandez Categories: Social Media - [8 Important Mobile Marketing Trends to Know for 2024](https://localiq.com/blog/mobile-marketing-trends/): Get to know the mobile marketing trends headed our way in 2024 and get a handful of tips to tackle what's to come. Author: John Paul Hernandez Categories: Local Marketing - [40 Valentine’s Day Email Subject Lines (+Templates & Ideas)](https://localiq.com/blog/valentines-day-email-subject-lines/): Use these Valentine’s Day email subject lines, templates, and ideas to spread the love to your customers’ inboxes. Author: Stephanie Heitman Categories: Email Marketing, Seasonal Marketing - [7 Must-Know Digital Marketing Trends for 2024](https://localiq.com/blog/digital-marketing-trends-2024/): We're sharing expert-approved 2024 digital marketing trends, predictions for the coming year, and how to prepare your marketing for success. Author: Lisa Smith Categories: Cross-Channel Marketing - [13 Ways to Use AI for Faster AND Better Marketing](https://localiq.com/blog/ai-for-small-business-marketing/): AI can help with many small business marketing tactics and tasks. Get 13 practical and simple ways to use AI for small business marketing you can start now. Author: Stephanie Heitman Categories: Artificial Intelligence (AI) - [11 Social Media Optimization Strategies for 2025](https://localiq.com/blog/social-media-optimization/): Learn how social media optimization can help your business find new customers and get 11 tips to optimize every post. Author: Ehtisham Hussain Categories: Social Media - [9 Email Marketing Trends That Will Deliver Growth in 2024](https://localiq.com/blog/2024-email-marketing-trends/): Get an insider look at the email marketing trends coming in 2024 and learn how to prepare so you get the most out of every email. Author: Ehtisham Hussain Categories: Email Marketing - [How to DM on Instagram (+Tips to Build Your Brand with DMs)](https://localiq.com/blog/how-to-dm-on-instagram/): Learn how to DM on Instagram and start using this powerful tool for building rapport and community with your audience. Author: Kaitlyn Arford Categories: Social Media - [Top 10 Marketing Challenges in 2024 & How to Overcome Them](https://localiq.com/blog/2024-marketing-challenges/): What marketing challenges can you expect in 2024? We're sharing the top 10 and how to overcome them to see success this year. Author: Amanda Rodhe Categories: Cross-Channel Marketing - [The Local SEO Checklist](https://localiq.com/blog/local-seo-checklist/): Use this simple local SEO checklist to make sure you're hitting the right marks when it comes to ranking on Google and top search engines for local search Author: Stephanie Heitman Categories: SEO - [The 2024 Diversity & Inclusion Calendar (+Marketing Ideas)](https://localiq.com/blog/diversity-calendar/): Use this diversity calendar complete with tips and examples to maximize your diversity, equity, and inclusion marketing this year. Author: Susie Marino Categories: Marketing Ideas - [7 Online Lead Generation Strategies to Grow Your Business in 2025](https://localiq.com/blog/online-lead-generation/): Get seven online lead generation strategies you can use to convert more customers faster for your business. Author: John Shieldsmith Categories: Lead Generation & Management - [11 Strategies to Generate Healthcare Leads in 2025 (+Examples to Guide You)](https://localiq.com/blog/healthcare-leads/): Learn 11 ways to get qualified healthcare leads from both online and offline sources without a huge marketing budget. Author: Rob Glover Categories: Vertical Marketing - [9 Ways to Build the Best Paid Search Strategy in 2025](https://localiq.com/blog/paid-search-strategy/): What do you need for PPC success in 2025? This expert shares the nine basics you need to master for your paid search strategy this year. Author: Michelle Morgan Categories: Search Advertising - [8 Happy New Year Email Templates & Subject Lines to Kick the Year Off Right](https://localiq.com/blog/happy-new-year-email-templates/): Get copy-and-paste Happy New Year email templates and subject lines for promotions, product announcements, and more. Author: Amanda Rodhe Categories: Email Marketing - [How to Repost an Instagram Story (A Simple, Visual Tutorial)](https://localiq.com/blog/how-to-repost-instagram-story/): Learn how to repost an Instagram Story whether you're tagged or not using this step-by-step visual guide. Author: Kaitlyn Arford Categories: Social Media - [100 Christmas Social Media Posts & Slogans for Merrier Marketing (+Free Templates)](https://localiq.com/blog/christmas-social-media-posts/): Get Christmas social media posts as well as Christmas slogans complete with examples and templates to make your marketing merry. Author: Susie Marino Categories: Marketing Ideas, Social Media - [What Happens in an Internet Minute: 90+ Fascinating Online Stats](https://localiq.com/blog/what-happens-in-an-internet-minute/): What happens in an internet minute in all the places across the web? Check out these fascinating online stats that illustrate how we're spending time online. Author: Susie Marino Categories: Data & Metrics - [How to Create a Winning Email Nurture Campaign (with Examples & Templates)](https://localiq.com/blog/email-nurture-campaign/): Learn how to write an email nurture campaign that boost conversions, plus get plenty of examples and templates to seed your strategy. Author: John Paul Hernandez Categories: Email Marketing - [7 Best Lead Conversion Strategies to Grow Your Business](https://localiq.com/blog/lead-conversion-strategies/): Without a solid lead conversion strategy, you may be missing out on opportunities to grow your business. Try these effective lead conversion strategies. Author: John Shieldsmith Categories: Lead Generation & Management - [40+ Easy Small Business Saturday Marketing Ideas to Stand Out from the Crowd](https://localiq.com/blog/small-business-saturday-ideas/): There are opportunities for every business on Small Business Saturday. Here are some Small Business Saturday ideas to help you stand out during the Shop Small season. Author: Kristen McCormick Categories: Marketing Ideas - [35+ Chatbot Statistics You Need to Know for 2025](https://localiq.com/blog/chatbot-statistics/): Find out if live chat is right for your business's site or app with this complete compilation of chatbot statistics and data. Author: Susie Marino Categories: Websites & Online Presence - [Marketing 101: Everything You Need to Know to Get Started!](https://localiq.com/blog/marketing-101/): Master the basics of marketing 101. Covering what marketing is, benefits, popular types of marketing, and how to develop your own strategy. Author: Nia Gyant Categories: Cross-Channel Marketing - [15 Black Friday Promotion Ideas to Drive Sales Fast](https://localiq.com/blog/black-friday-promotion-ideas/): Use these Black Friday promotion ideas to surprise, delight, and engage your customers so you can drive more sales fast. Author: John Shieldsmith Categories: Seasonal Marketing - [How to Delete TikTok Videos Fast in 5 Easy Steps (with Screenshots)](https://localiq.com/blog/how-to-delete-tiktok-videos/): Get the quick and easy steps for how to delete TikTok videos. Plus, find tips on what to do before you delete your TikTok videos. Author: Kaitlyn Arford Categories: Social Media - [11 Ready-to-Serve Thanksgiving Email Templates (+Subject Lines)](https://localiq.com/blog/thanksgiving-email/): Get a full plate of Thanksgiving email templates you can use to announce sales, show gratitude, and much more this holiday season. Author: Amanda Rodhe Categories: Email Marketing - [Campaign Planning: How to Do It Right (+Templates, Tips, & Tools)](https://localiq.com/blog/campaign-planning/): Learn why campaign planning is so important and the steps for campaign planning done right. Plus, get free marketing planning templates! Author: Susie Marino Categories: Managing Your Business - [18 Smart Ways to Generate Free Real Estate Leads That Actually Close](https://localiq.com/blog/free-real-estate-leads/): Learn how to generate high-quality, free real estate leads online, from your networks, and through your past clients. Author: Rob Glover Categories: Vertical Marketing - [40 Perfectly Prepared Thanksgiving Slogans (+Ideas to Use Them)](https://localiq.com/blog/thanksgiving-slogans/): Get a huge helping of ready-to-serve Thanksgiving slogans just right for all of your holiday marketing messages. Author: Amanda Rodhe Categories: Seasonal Marketing - [20 YouTube Shorts Ideas That’ll Get You More Views & Subscribers (+Examples)](https://localiq.com/blog/youtube-shorts-ideas/): Get 20 YouTube Shorts Ideas that will help you get more video views, thumbs up, and subscribers to your channel. Author: Kaitlyn Arford Categories: Video - [7 Google Ads Optimization Tips to Maximize ROI Now (+Free Checklist)](https://localiq.com/blog/google-ads-optimization-tips/): Use these seven Google Ads optimization tips to bid less and get more leads and revenue from your search ads. Author: Anne Kunsman Categories: Search Advertising - [How to Build the Best Lead Generation Website (& Keep It Converting for Years)](https://localiq.com/blog/lead-generation-website/): Learn what a lead generation website is, how to build the best one possible, and how to keep it healthy and delivering leads for years. Author: John Shieldsmith Categories: Lead Generation & Management, Websites & Online Presence - [9 Absolute Best Types of Marketing Emails to Send (+Templates & Examples!)](https://localiq.com/blog/types-of-marketing-emails/): We rounded up the nine best types of marketing emails every business should be sending along with examples and templates to get started! Author: Ehtisham Hussain Categories: Email Marketing - [Discovering the Magic of Display Ads: A Q&A with a LocaliQ Product Expert](https://localiq.com/blog/display-ad-updates-mike-chais/): We talked with Sr. Director of Product Management Mike Chais about how display ads help businesses and what his team is looking forward to in 2024. Author: Stephanie Heitman Categories: Display Advertising - [7 Data-Backed Holiday Marketing Tips for a Merry (& Successful!) 2023](https://localiq.com/blog/holiday-marketing-tips-2023/): Get our data-backed holiday marketing tips and ideas to make your 2023 strategy a success and give yourself the gift of new customers. Author: Stephanie Heitman Categories: Marketing Ideas - [15 Veterans Day Post Ideas & Social Media Images [Free Templates]](https://localiq.com/blog/veterans-day-posts/): Find ideas for Veterans Day posts that honor those who served while also growing your social presence—complete with Veteran's Day image templates. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [The Ultimate Copy & Paste Email Marketing Strategy Template (How to Use It for Better Results)](https://localiq.com/blog/email-marketing-strategy-template/): Copy and paste this ultimate email marketing strategy template to get more sales from your email campaigns. Author: Rob Glover Categories: Email Marketing - [11 Fast & Easy Ways to Get Free Leads (+Examples)](https://localiq.com/blog/free-leads/): Lead generation doesn’t have to be expensive. Here are 11 ways to generate free leads you can nurture and convert into customers. Author: Nia Gyant Categories: Lead Generation & Management - [How to Repost on TikTok (+How to Undo a Repost)](https://localiq.com/blog/how-to-repost-on-tiktok/): Learn how to repost on TikTok to share other creators' content and learn how to undo a repost on TikTok if you change your mind. Author: Kaitlyn Arford Categories: Social Media - [7 Simple Steps (+Free Template!) to a Growth Strategy That Gets Results](https://localiq.com/blog/small-business-growth-strategy/): How can you create a growth strategy that gets results? Get 7 simple steps (plus a free template) to start planning ASAP! Author: Stephanie Heitman Categories: Managing Your Business - [The 10 Most Important SEO Metrics to Track (+Tips to Improve Them All)](https://localiq.com/blog/seo-metrics/): Get this list of 10 critical SEO metrics to track plus learn how to measure and improve each one for increased visibility and conversions. Author: Rob Glover Categories: SEO - [100+ Halloween Email Subject Lines That Are All Treats, No Tricks!](https://localiq.com/blog/halloween-email-subject-lines/): Get scary-good growth out of your Halloween email strategy using this list of Halloween email subject lines complete with tips and examples. Author: Susie Marino Categories: Email Marketing - [15 Ready-to-Send Reminder Email Templates (with Examples!)](https://localiq.com/blog/reminder-email/): Use these reminder email templates and examples to stay top of mind (and top of the inbox) with customers, vendors, and more. Author: Amanda Rodhe Categories: Email Marketing - [90+ Frighteningly Fantastic October Email Subject Lines](https://localiq.com/blog/october-email-subject-lines/): Don’t get scared away from all October has to offer for your business. Try our October email subject lines and newsletter subject lines broken down by industry. Author: Susie Marino Categories: Email Marketing - [100+ Fall Instagram Captions for Guaranteed Likes, Shares, & More!](https://localiq.com/blog/fall-instagram-captions/): Get tons of fall Instagram caption ideas for your business or personal account complete with tips for seasonal post success. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [13 Biggest Business-Boosting Benefits of SEO (#4 Might Surprise You!)](https://localiq.com/blog/benefits-of-seo/): Want to get found by more searchers, convert them into customers, and grow your business? These are just a few benefits of SEO. Find them all here. Author: Sneh Choudhary Categories: SEO - [100 Catchy Fall Email Subject Lines for Lasting Revenue Growth](https://localiq.com/blog/fall-email-subject-lines/): Find all the inspiration you need for your fall email subject lines complete with tips and tricks for seasonal email success. Author: Susie Marino Categories: Email Marketing, Seasonal Marketing - [16 Ways to Get More Calls for Your Business (& Convert Them Into Customers!)](https://localiq.com/blog/how-to-get-more-calls/): Want to get more calls for your business? These actionable tips will have your phone ringing off the hook and converting callers into customers. Author: Nia Gyant Categories: Lead Generation & Management - [89 Scary-Good October Holidays & Social Media Ideas (with Examples)](https://localiq.com/blog/october-social-media-holidays-and-ideas/): Looking for October social media holidays and social media ideas? We've got you covered with both--so planning your October social media calendar doesn't have to be scary. Author: Stephanie Heitman Categories: Seasonal Marketing, Social Media - [27 Catchy Fall Slogans for Marketing & Advertising (+Ways to Use Them!)](https://localiq.com/blog/fall-slogans/): Get the inspiration you need to make fun and festive fall slogans that will drive results for your marketing and advertising campaigns. Author: Amanda Rodhe Categories: Seasonal Marketing - [20 Brilliant Instagram Highlight Ideas to Boost Engagement for Your Business](https://localiq.com/blog/instagram-highlight-ideas/): Get 20 Instagram Highlight ideas that will keep your audience's attention, increase engagement, and level up your Instagram profile. Author: Kaitlyn Arford Categories: Social Media - [100+ Copy & Paste TikTok Bio Ideas to Power Up Your Profile (With Examples)](https://localiq.com/blog/tiktok-bio-ideas/): Learn how to write a TikTok bio for your business and get inspired by over 100 TikTok bio ideas and examples. Author: Rob Glover Categories: Social Media - [How to Respond to Google Reviews (with Examples to Do It Right)](https://localiq.com/blog/how-to-respond-to-google-reviews-with-examples/): Learn how to respond to both positive and negative reviews on Google, how to reply to reviews, and how to deal with fake reviews. Author: Rob Glover Categories: Local Marketing - [11 Snapchat Ad Examples & Best Practices to Craft Stand-Out Ads](https://localiq.com/blog/snapchat-ad-examples/): Use these Snapchat ad examples and best practices to craft stellar ads that reach and engage your target audience on Snap. Author: Allie Decker Categories: Social Media - [What Is Customer Service Automation? (+7 Ways It Helps Your Business Thrive)](https://localiq.com/blog/customer-service-automation/): This guide to customer service automation covers what it is, important benefits, and how to use it to streamline support and increase efficiency. Author: Alexa Lemzy Categories: Lead Generation & Management - [Content Marketing vs. Social Media Marketing: The Strategy Showdown](https://localiq.com/blog/content-marketing-vs-social-media-marketing/): Learn the differences between content marketing vs. social media marketing and how to make the best of both strategies. Author: Allie Decker Categories: Content Marketing, Cross-Channel Marketing, Social Media - [90 Super-Clickable September Email Subject Line Ideas](https://localiq.com/blog/september-email-subject-line-ideas/): We brainstormed 90 September email subject line ideas to start the fall season off strong for your small business. Author: Susie Marino Categories: Email Marketing - [Lead Generation vs. Brand Awareness: What’s the Best Bet for Your Business?](https://localiq.com/blog/lead-generation-vs-brand-awareness/): Learn the difference between lead generation vs brand awareness plus several strategies to generate new business from both. Author: Rob Glover Categories: Lead Generation & Management - [How to Get Your Business Online: The Step-by-Step Guide](https://localiq.com/blog/get-your-business-online/): Not sure how to get your business online? Dig into this guide on where to start with getting your business's online presence. Author: Nia Gyant Categories: Websites & Online Presence - [15 Labor Day Promotions & Marketing Ideas You Can Do in a Flash](https://localiq.com/blog/labor-day-promotions/): It's never too late to market your business during the long weekend with these easy and quick Labor Day promotion ideas. Author: Susie Marino Categories: Marketing Ideas, Seasonal Marketing - [How to Get More Followers on TikTok: 28 Tips to Grow Your Account Fast](https://localiq.com/blog/how-to-get-tiktok-followers/): TikTok is evolving to become an important marketing channel. Learn how to get more TikTok followers fast with these 28 easy tactics. Author: Nia Gyant Categories: Social Media - [How to Delete Your Instagram Account Permanently (+How to Deactivate or Reclaim It)](https://localiq.com/blog/how-to-delete-an-instagram-account/): Learn how to delete your Instagram account, make it private, or temporarily disable it. Plus learn why you might need or want to. Author: Kaitlyn Arford Categories: Social Media - [3 Quick Questions with Chris Cho, Gannett President of Digital Marketing Solutions ](https://localiq.com/blog/three-questions-with-chris-cho/): We talked with Chris Cho, Gannett's President of Digital Marketing Solutions, about his new role, his vision for LocaliQ, and more. Author: Stephanie Heitman Categories: LocaliQ News - [21 Happy Holiday Promotions & Marketing Campaign Ideas for 2025 (with Examples)](https://localiq.com/blog/holiday-promotions-and-marketing-campaign-ideas/): Get your 2025 holiday sales sizzling with these holiday promotions and marketing campaign ideas that you can get started with today. Author: Stephanie Heitman Categories: Marketing Ideas, Seasonal Marketing - [45 Hard-Working Labor Day Email Subject Lines (+Tips & Examples)](https://localiq.com/blog/labor-day-email-subject-lines/): As summer cools down, Labor Day marketing heats up. Get 45 Labor Day email subject lines you can use to generate more clicks and sales. Author: Amanda Rodhe Categories: Email Marketing, Seasonal Marketing - [14 Click-Worthy YouTube Thumbnail Examples (+How to Create Your Own)](https://localiq.com/blog/youtube-thumbnail-examples/): Check out this collection of YouTube thumbnail examples to inspire your own. Plus, get tips on how to make a click-worthy thumbnail. Author: Nia Gyant Categories: Video - [The 9 Most Important Conversion Metrics to Track for Digital Marketing Success](https://localiq.com/blog/conversion-metrics/): Find out the top conversion metrics to track to measure marketing success, how to track them, and quick tips to increase conversions. Author: John Shieldsmith Categories: Data & Metrics - [12 Amazing Ad Copy Examples (+Key Takeaways to Apply to Your Ads)](https://localiq.com/blog/ad-copy-examples/): Analyzing examples of ad copy can provide great inspiration for your own ads. Start here with this in-depth look at ad copy examples. Author: Nia Gyant Categories: Cross-Channel Marketing - [5 Reasons Your Leads Aren’t Converting (+How to Fix Them Fast!)](https://localiq.com/blog/leads-not-converting/): We're sharing common culprits behind your leads not converting and some quick tweaks to make to see the customers start pouring in. Author: Stephanie Heitman Categories: Lead Generation & Management - [11 Ways to Use Shoppable Ads to Increase Sales ASAP (with Real-Life Examples)](https://localiq.com/blog/shoppable-ads/): Understand what shoppable ads are and how they can increase sales for your business. Plus, get shoppable ad examples and tips. Author: Kaitlyn Arford Categories: Social Media - [45 Back to School Instagram Captions & Ideas That Make the Grade](https://localiq.com/blog/back-to-school-instagram-captions/): Get back-to-school Instagram captions and ideas for sales and promotions, schools and universities, and any other business. Author: Stephanie Heitman Categories: Seasonal Marketing, Social Media - [LocaliQ Wins Product of the Year in the 2023 Sales & Marketing Technology Awards Program](https://localiq.com/blog/localiq-wins-product-of-the-year-2023-sammys/): LocaliQ's digital marketing platform was named Product of the Year in the 2023 Sales and Marketing Awards program. Author: Devon Anderson Categories: LocaliQ News - [How to Add Your Number to the 411 Business Directory (+Other Listings to Reach Customers)](https://localiq.com/blog/411-directory-listings/): Use this guide to get your business listed with 411 directories and learn where else you can feature your company to get more leads. Author: Rob Glover Categories: Lead Generation & Management, Local Marketing - [How to Create Social Media Branding Guidelines for Your Business (in 4 Easy Steps!)](https://localiq.com/blog/social-media-branding-guidelines/): Learn why social media branding guidelines are vital for small businesses and how to create yours using these expert tips. Author: Nia Gyant Categories: Social Media - [24 Niche Market Examples (+How to Find & Market to Your Own Niche)](https://localiq.com/blog/niche-markets/): These niche market examples will help you find new customers that are excited to learn about your business. Author: Rob Glover Categories: Lead Generation & Management - [5 Expert Tips for Amazingly Engaging Facebook Video Ads](https://localiq.com/blog/facebook-video-ads/): Facebook video ads can help you build brand awareness, engage your audience, and grow your business. Find out how to use them in this ultimate guide. Author: Allie Decker Categories: Social Media - [9 Ways to Build a Better Brand Reputation](https://localiq.com/blog/brand-reputation/): Find the top threats to your brand reputation, as well as ways you can improve and grow yours. Plus, learn how to measure brand reputation. Author: Nia Gyant Categories: Managing Your Business, Marketing Ideas - [How to Edit TikTok Videos Like a Pro: 21 Ideas to Try](https://localiq.com/blog/how-to-edit-tiktok-videos/): Learn how to edit TikTok videos to achieve your desired effects and connect with your audience with this complete TikTok video editing guide. Author: Kaitlyn Arford Categories: Social Media - [How to Write a Professional Bio That Stands Out (with Examples & Templates)](https://localiq.com/blog/how-to-write-a-professional-bio/): Get tips, templates, and examples for how to write a professional bio that helps you stand out, build your brand, and share your expertise. Author: Kaitlyn Arford Categories: Managing Your Business - [AI for Email Marketing: 7 Ways to Use It (+Mistakes You Can’t Afford to Make)](https://localiq.com/blog/ai-for-email-marketing/): Artificial intelligence can power effective email marketing campaigns. Find out how to use AI for email marketing responsibly--and what mistakes you need to avoid! Author: Kevin George Categories: Email Marketing - [Simple & Clear Steps to Add Your Business to Apple Maps](https://localiq.com/blog/add-business-on-apple-maps/): Learn how to get your business listed on Apple Maps and get in front of more people searching for what you sell. Author: Rob Glover Categories: Local Marketing - [Haven’t Switched to Google Analytics 4? Here’s How to Do It ASAP](https://localiq.com/blog/switch-to-google-analytics-4/): It's time to make the switch from Universal Analytics to Google Analytics 4. Find out how to do it (with quick expert tips)! Author: Stephanie Heitman Categories: Websites & Online Presence - [72 July Social Media Holidays & Ideas to Jazz Up Results](https://localiq.com/blog/july-social-media-holidays/): Get everything you need to spice up your summer marketing plan with July social media holiday post ideas, tips, and examples. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [How to Promote Your Business Locally: The Only List You’ll Ever Need](https://localiq.com/blog/how-to-promote-your-business-locally/): Getting local customers is essential to the success of your business. Want to know how to promote your business locally? We've got 41 tips just for you! Author: Kaitlyn Arford Categories: Local Marketing - [100 Revenue-Boosting Email Subject Lines for Sales in 2025](https://localiq.com/blog/email-subject-lines-for-sales/): Learn how to write email subject lines for sales and get inspired by 100 examples of subject lines for a variety of industries. Author: Rob Glover Categories: Email Marketing - [How to Hide Likes on Instagram: The Definitive Guide (with Video Tutorials!)](https://localiq.com/blog/how-to-hide-likes-on-instagram/): Your step-by-step guide for how to hide likes on Instagram. Plus why this option exists, whether or not it impacts performance, how to see hidden likes, and more. Author: Kaitlyn Arford Categories: Social Media - [46 Hot & Ready-to-Post Summer Instagram Captions to Try This Season [2025]](https://localiq.com/blog/summer-instagram-captions/): Get ready-to-post summer Instagram captions to fill your calendar and engage your audience all season long. Author: Allie Decker Categories: Seasonal Marketing - [11 Essential Email Marketing KPIs (+6 Ways to Improve Them)](https://localiq.com/blog/email-marketing-kpis/): Discover 11 email marketing KPIs to track your marketing performance and find new ways to generate more sales from email. Author: Rob Glover Categories: Email Marketing - [24 Easy, Breezy Summer Marketing Ideas for 2025](https://localiq.com/blog/summer-marketing-ideas/): It’s not too late to implement summer marketing strategies to help your business stand out, drive leads, and grow your customer base. Author: Susie Marino Categories: Marketing Ideas, Seasonal Marketing - [Your 11-Point Checklist for Successful Healthcare SEO](https://localiq.com/blog/healthcare-seo/): Here's your one-stop shop to learn healthcare SEO, including key tips to help your healthcare business get found online. Author: Nia Gyant Categories: Vertical Marketing - [How to Do a Poll on Instagram in 6 Simple Steps (+Questions to Boost Engagement)](https://localiq.com/blog/how-to-do-a-poll-on-instagram/): Learn how to create a poll on Instagram and get inspired questions for your polls that'll get your customers clicking. Author: Allie Decker Categories: Social Media - [What Is the FYP on TikTok? (+5 Ways to Get Your Videos There Fast!)](https://localiq.com/blog/what-is-fyp/): What is the FYP on TikTok? Find out here, plus learn why it's so important for your business and get tips to land your videos on the FYP. Author: Jessica Carmichael Categories: Social Media - [33 Sizzling Summer Slogans to Heat Up Your Seasonal Marketing](https://localiq.com/blog/summer-slogans/): Heat up your marketing messaging with these summer slogans for sales, promotions, holidays, and specific business types. Author: Amanda Rodhe Categories: Seasonal Marketing - [Home Services Search Advertising Benchmarks for 2023 (Data & Tips)](https://localiq.com/blog/home-services-search-advertising-benchmarks/): Get average click-through rate, cost per click, conversion rate, and cost per lead for home services search advertising campaigns. Author: Susie Marino Categories: Vertical Marketing - [9 Essential Social Media Metrics to Track for Success in 2024](https://localiq.com/blog/social-media-metrics/): Not all social media metrics are made equal. Find out which ones you should be tracking, why they're important, and get metric-tracking tips. Author: Nia Gyant Categories: Social Media - [Healthcare Search Advertising Benchmarks for 2023 [Data & Tips]](https://localiq.com/blog/healthcare-search-advertising-benchmarks/): Get data on the average cost per lead, cost per click, click-through rate, and conversion rate for healthcare search advertising. Author: Stephanie Heitman Categories: Vertical Marketing - [Legal Search Advertising Benchmarks for 2024 (with Data & Tips)](https://localiq.com/blog/legal-search-advertising-benchmarks/): Get data on the average cost per lead, cost per click, click-through rate, and conversion rate for legal search advertising. Plus tips for better results. Author: Stephanie Heitman Categories: Vertical Marketing - [13 Landing Page Best Practices to Increase Conversions (+Free Checklist!)](https://localiq.com/blog/landing-page-best-practices/): Get landing page best practices + a handy checklist to take the guesswork out of optimizing your landing pages for conversions. Author: Kaitlyn Arford Categories: Websites & Online Presence - [5 Best Tips for Writing YouTube Titles That Get Views (with Examples!)](https://localiq.com/blog/youtube-titles/): Creating perfect YouTube titles is a must if you people to watch your video. Get YouTube title examples and tips to help your next video get seen. Author: Nia Gyant Categories: Video - [14 Common SEO Mistakes to Avoid (+How to Fix Them)](https://localiq.com/blog/seo-mistakes/): Are these 14 common SEO mistakes hurting your rankings and costing you potential traffic and customers? Learn how to fix them with these tips. Author: Nia Gyant Categories: SEO, Websites & Online Presence - [11 Key Metrics & Methods to Measure Brand Awareness](https://localiq.com/blog/how-to-measure-brand-awareness/): Find out how to measure brand awareness in 11 different ways, plus discover the top brand awareness metrics to track. Author: Stephanie Heitman Categories: Data & Metrics - [How to Add or Claim an Angi Business Listing (+Why It’s So Important)](https://localiq.com/blog/angi-business-listing/): Getting your business listed on Angi (formerly Angie's List) can help you get new customers, collect reviews, and more. Use these steps to get listed. Author: Susie Marino Categories: Local Marketing - [Get a Peek at What’s Happening with Our Marketing Dashboard from an Insider](https://localiq.com/blog/marketing-dashboard-updates-brian-nelson/): We talked to one of our product management directors to find out the latest updates to our Marketing Dashboard and how it helps business owners. Author: Stephanie Heitman Categories: Lead Generation & Management, LocaliQ News - [The 14 Absolute Best Brand Awareness Strategies & Examples](https://localiq.com/blog/brand-awareness-strategy/): We're making you aware of how to increase brand awareness by sharing the best brand awareness strategies and examples. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Display Advertising - [50+ Earth Day Slogans to Connect with Your Audience & Raise Awareness](https://localiq.com/blog/earth-day-slogans/): Get everything you need to run an effective Earth Day marketing campaign with these slogans, ideas, and examples. Author: Allie Decker Categories: Seasonal Marketing - [How to Create a Poll on Facebook (+Ideas For All Business Types)](https://localiq.com/blog/how-to-create-a-poll-on-facebook/): Learn how to create a poll on Facebook and how it benefits your business. Plus, get a complete list of Facebook poll ideas and examples. Author: Amanda Rodhe Categories: Social Media - [30 Local SEO Statistics to Improve Your 2025 Strategy](https://localiq.com/blog/local-seo-statistics/): Get the most interesting local SEO statistics you need to make data-backed marketing decisions for your growing business. Author: Susie Marino Categories: SEO - [22 Lead Generation Ideas to Get More Customers (with Free & Low-Cost Options!)](https://localiq.com/blog/lead-generation-ideas/): Use this complete list of free, low-cost, and paid lead generation ideas to get more customers and grow your business. Author: Susie Marino Categories: Lead Generation & Management - [80+ Instagram Caption Ideas & Examples for Any Business](https://localiq.com/blog/instagram-captions-ideas/): Struggling with the perfect Instagram caption for your business? We're sharing 80+ Instagram captions ideas with examples for every type of business. Author: Stephanie Heitman Categories: Social Media - [What Is a Shadow Ban on Social Media? (+How to Avoid or Fix It)](https://localiq.com/blog/what-is-a-shadow-ban/): What is a shadow ban on social media, how can you avoid it, and what do you do if you think you've been shadow banned? Get all the answers here. Author: Kaitlyn Arford Categories: Social Media - [The Small Business Guide to AI Content Marketing: Tips, Tools & Precautions](https://localiq.com/blog/ai-content-marketing/): Find out how (and how not) to use AI content marketing to improve your small business's content strategy. Plus tools, tips, and recommended searches. Author: Stephanie Heitman Categories: Artificial Intelligence (AI) - [18 Spring Real Estate Marketing Ideas to Make Business Bloom](https://localiq.com/blog/spring-real-estate-marketing-ideas/): Keep your marketing fresh all season long with creative spring real estate marketing ideas for social media, your website, and much more. Author: Stephanie Heitman Categories: Vertical Marketing - [Cross-Channel Marketing 101: What It Is, Major Benefits + How to Get Started](https://localiq.com/blog/what-is-cross-channel-marketing/): What is cross-channel marketing and how does it work? We're breaking down the benefits and simple steps to get started with a cross-channel strategy. Author: Stephanie Heitman Categories: Cross-Channel Marketing - [5 Effective & Engaging TikTok Ad Examples (+Why They Work)](https://localiq.com/blog/tiktok-ad-examples/): Set yourself up for TikTok ad success. We're sharing TikTok ads benefits, how to set up your ad account, and a list of TikTok ad examples (+why they work). Author: Jessica Carmichael Categories: Social Media - [How to Make & Upload YouTube Shorts in a Snap](https://localiq.com/blog/how-to-make-youtube-shorts/): YouTube Shorts give you an easy way to add video marketing to your strategy. We’re digging into what YouTube Shorts are and how to make them. Author: Kaitlyn Arford Categories: Video - [What Is Domain Authority? (+How to Check & Increase It)](https://localiq.com/blog/what-is-domain-authority/): What is domain authority and how can you increase yours? Get the answers to your most important questions about domain authority. Author: Justin Borge Categories: Websites & Online Presence - [10 Timely Tips for Better Local Search Marketing in 2024 (+Why It Matters!)](https://localiq.com/blog/local-search-marketing/): Local search marketing can help you get new customers and increase brand awareness. Get the top 10 local search marketing strategies to try. Author: Adam Enfroy Categories: Search Advertising, SEO - [Starter Guide to YouTube Advertising Costs in 2025 (+5 Ways to Spend Less)](https://localiq.com/blog/youtube-advertising-cost/): How much does YouTube advertising cost and are there some ways you can spend less while still hitting your video ad goals? We cover it all for you in this quick guide. Author: Stephanie Heitman Categories: Video - [How to Use SEO for Lead Generation: 14 Tips to Start Now](https://localiq.com/blog/seo-for-lead-generation/): Get 14 tips to use SEO for lead generation so you can rank higher on search engines while getting more customers. Author: Kaitlyn Arford Categories: Lead Generation & Management, SEO - [Introducing the New LocaliQ: Evolving Our Brand One Step at a Time](https://localiq.com/blog/introducing-the-new-localiq/): We're unveiling our new website and our new look! Here's why we believe this work is important not just for LocaliQ, but for any business looking to succeed and scale with digital marketing. Author: April Kozen Categories: LocaliQ News - [How to Delete a Facebook Business Page (or Unpublish It)](https://localiq.com/blog/how-to-delete-a-facebook-business-page/): Get simple steps for how to delete a Facebook business page on desktop or mobile. Or get steps to unpublish a page if you're not ready to delete it. Author: Kaitlyn Arford Categories: Social Media - [90 Online Review Statistics That Will Blow Your Mind in 2025](https://localiq.com/blog/online-review-stats/): Online reviews continue to be important in 2025. Get updated online review statistics for every platform and industry. Author: Susie Marino Categories: Local Marketing, Websites & Online Presence - [15 Creative Instagram Bio Ideas & Examples for Businesses That Want to Stand Out](https://localiq.com/blog/instagram-bio-ideas/): Use these creative Instagram bio ideas and examples to craft a bio that helps you connect with your audience, get more followers, and drive action. Author: Kaitlyn Arford Categories: Social Media - [The Beginner’s Guide to Local Keyword Research (with Free Template!)](https://localiq.com/blog/local-keyword-research/): Want to know how to do local keyword research? We've outlined the steps (with a free template)! Plus, we're covering more local keyword basics to improve your local SEO. Author: Stephanie Heitman Categories: SEO - [How to Collect & Use Customer Data the Right (& Ethical) Way in 2024](https://localiq.com/blog/customer-data/): Find out how to collect and use customer data for better marketing in 2024. With tips to protect your customers' data. Author: Stephanie Heitman Categories: Data & Metrics - [16 Cleaning Services Advertising & Marketing Ideas to Wipe Out the Competition](https://localiq.com/blog/cleaning-services-advertising-ideas/): Cleaning services advertising can be tricky, but with the right ideas and marketing tips, you can get more customers and grow your cleaning services business with ease. Author: Amanda Rodhe Categories: Vertical Marketing - [8 Email Marketing Trends + 4 Old Favorites to Use for Better Results in 2023](https://localiq.com/blog/2023-email-marketing-trends/): We're breaking down the top email marketing trends and best email marketing tips for better results in 2023. Author: Justin Borge Categories: Email Marketing - [The Top 2023 Social Media Marketing Trends (+25 Tips to Make Them Work for You)-duplicate](https://localiq.com/blog/social-media/the-top-2022-social-media-marketing-trends-22-tips-to-make-them-work-for-you-2/): We're breaking down the top 2023 social media marketing trends, what they mean for your business, and tips to try them. Author: Stephanie Heitman Categories: Social Media - [Marketing Trends, Insights & What to Expect from LocaliQ in 2023 from Kris Barton](https://localiq.com/blog/2023-marketing-trends-insights-from-kris-barton/): Kris Barton, President of LocaliQ, shares his take on 2023 marketing trends, what he and his team are working on, and some technology he’s excited about rolling out this year. Author: Stephanie Heitman Categories: LocaliQ News - [How to Create an ADA-Compliant Website (+Why It Matters)](https://localiq.com/blog/ada-compliant-website/): What is ADA compliance and what does it mean for your website? Find out how to create an ADA-compliant website with this checklist. Author: Kaitlyn Arford Categories: Websites & Online Presence - [5 Important SEO Trends to Guide Your 2023 Search Strategy](https://localiq.com/blog/2023-seo-trends/): What 2023 SEO trends should be on your radar? Here are the top 5. Learn how you can leverage them to boost your ROI from SEO. Author: Nia Gyant Categories: SEO - [6 Key Target Market Examples (+How to Find & Reach Yours)](https://localiq.com/blog/target-market-examples/): What's a target market? Use these target market examples to get a better sense of who to focus on for more effective marketing. Author: Stephanie Heitman Categories: Managing Your Business - [The 10 Absolute Best Landing Page Examples & Why They Work](https://localiq.com/blog/best-landing-page-examples/): You need an effective landing page to convert visitors into leads and customers. Learn from the best landing page examples. Author: Kaitlyn Arford Categories: Websites & Online Presence - [10 Biggest Digital Marketing Trends to Watch in 2023](https://localiq.com/blog/2023-digital-marketing-trends/): We asked the experts to share the top digital marketing trends they anticipate will impact the industry and businesses in 2023. Author: Lisa Smith Categories: Marketing Ideas - [49 Motivational & Inspirational Quotes for Small Business Owners](https://localiq.com/blog/inspirational-quotes-for-small-business-owners/): Moments of inspiration and motivation can seem elusive and fleeting when you’re a small business owner. Here are some quotes to help you get inspired! Author: Susie Marino Categories: Managing Your Business - [20 New Year’s Social Media Post Ideas & Instagram Captions That Pop (+Free Templates!)](https://localiq.com/blog/new-years-social-media-posts/): Use these New Year's social media post ideas, Instagram captions, and customizable templates to make your posts pop. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [50+ Marketing Acronyms You Need to Know [2025 Ultimate Guide]](https://localiq.com/blog/marketing-acronyms/): Find out exactly what the most common marketing acronyms mean to decode your reports, results, and campaigns. Author: Jessica Carmichael Categories: Cross-Channel Marketing - [14 Copy & Paste Holiday Email Templates for Every Business (+Examples!)](https://localiq.com/blog/holiday-email-templates/): Use these customizable holiday email templates to promote your sales, specials, events, or expertise and boost ROI throughout the season. Author: Stephanie Heitman Categories: Email Marketing, Seasonal Marketing - [8 Google Business Profile Optimization Tips to Stand Out in Search Results & Map Listings](https://localiq.com/blog/optimize-google-my-business-listing/): Customers rely on information from Google Business Profiles. Make sure they see your listing and that it stands out with these hot tips. Author: Stephanie Heitman Categories: Local Marketing - [The Google Guarantee Guide: What It Is, How It Works & How to Get It for Your Business](https://localiq.com/blog/google-guarantee/): What does it mean for a company to be Google Guaranteed and how can you get the Google Guarantee Badge for your business? Find out here. Author: Allie Decker Categories: Search Advertising - [76 Wonderful Winter Instagram Captions (+Canva Templates!)](https://localiq.com/blog/winter-instagram-captions/): Get inspired with 70+ ready-to-post winter Instagram captions, hashtags, and post templates you can use all season long. Author: Stephanie Heitman Categories: Seasonal Marketing, Social Media - [10 Holly Jolly Holiday Video Ideas & Examples (with Tips for Success)](https://localiq.com/blog/holiday-video-ideas/): Holiday videos can help you spread cheer while reaching your marketing goals. We're sharing holiday video ideas and examples along with tips to make your holiday video marketing shine. Author: Stephanie Heitman Categories: Marketing Ideas - [Appointment Scheduling Simplified: Introducing Our (Free) Scheduling Software](https://localiq.com/blog/introducing-our-free-scheduling-software/): We’re excited to help small businesses begin easily scheduling appointments with customers. Learn about our free scheduling software. Author: James Chang Categories: LocaliQ News - [How to Make a Public Profile on Snapchat In 5 Minutes (Or Less!)](https://localiq.com/blog/how-to-make-a-public-profile-on-snapchat/): Use these steps for how to make a public profile on Snapchat. Plus, learn why you need one and how to edit or delete a public profile on Snapchat. Author: Stephanie Heitman Categories: Social Media - [12 Tips to Prepare Your Local Listings for the Holidays (+Free Checklist!)](https://localiq.com/blog/holiday-local-listings-checklist/): Are your local listings ready for the holidays? Find out what new updates can work for your business this year, plus get our quick tips to make your listings shine. Author: Susie Marino Categories: Local Marketing, Websites & Online Presence - [13 Free Holiday Marketing Resources Any Business Can Use](https://localiq.com/blog/free-holiday-marketing-resources/): Need help with your small business holiday marketing without breaking the bank? Try these free online marketing resources this season. Author: Susie Marino Categories: Managing Your Business, Marketing Ideas - [7 Data-Backed Holiday Marketing Tips for a Merry (& Successful!) 2022](https://localiq.com/blog/2022-holiday-marketing-tips/): Get our data-backed holiday marketing tips and ideas to make your 2022 strategy a success and give yourself the gift of new customers. Author: Stephanie Heitman Categories: Marketing Ideas - [The Only Holiday Facebook Ideas You’ll Need This Season (with Examples!)](https://localiq.com/blog/holiday-facebook-ideas/): We're sharing holiday post ideas and examples for Facebook to help you get in front of your audience and build a sense of community this season. Author: Stephanie Heitman Categories: Seasonal Marketing, Social Media - [25 Low-Cost, High-Value Customer Appreciation Ideas that Pack a Punch (of Gratitude!)](https://localiq.com/blog/customer-appreciation-ideas/): Thank your customers for their business while building loyalty and increasing retention with these low-cost customer appreciation ideas. Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [Search Advertising Costs Are Increasing: Here’s What to Do About It Now](https://localiq.com/blog/increased-search-advertising-costs-tips/): Use these expert tips to make your holiday marketing campaigns and 2023 planning successful despite increased search advertising costs. Author: Stephanie Heitman Categories: Search Advertising - [14 Ideas for Engaging Posts on Social Media (+Examples for Facebook, Instagram, TikTok & More)](https://localiq.com/blog/engaging-posts-on-social-media/): Get ideas, tips, and examples for creating engaging posts on social media channels like Facebook, Instagram, TikTok, and more. Author: Stephanie Heitman Categories: Social Media - [12 Holiday Giveaway Ideas for Instagram to Spread Cheer All Season Long (with Examples!)](https://localiq.com/blog/holiday-instagram-giveaways/): Find holiday giveaway ideas for Instagram complete with examples and caption ideas to increase engagement for your brand this season. Author: Kristen McCormick Categories: Social Media - [What Is Lead Management? (+Benefits & How to Get Started)](https://localiq.com/blog/what-is-lead-management/): What is lead management, why is it so important, and how do you get started? We're diving into the basics here. Author: Stephanie Heitman Categories: Lead Generation & Management - [140+ Holiday Hashtags & Instagram Post Ideas Galore](https://localiq.com/blog/holiday-hashtags-instagram-post-ideas/): We're sharing 140+ holiday hashtag ideas along with Instagram post ideas to help you connect with customers, attract new customers, and build a sense of community throughout the holiday season. Author: Stephanie Heitman Categories: Social Media - [The Essential Snapchat Advertising Cheat Sheet for Small Businesses](https://localiq.com/blog/snapchat-advertising-for-small-businesses/): Snapchat advertising can help your small business connect with a desirable and engaged audience to reach your marketing goals. Find out how Snapchat ads can work for you. Author: Stephanie Heitman Categories: Social Media - [What Are Social Media Handles? (+How to Pick One for Your Business)](https://localiq.com/blog/social-media-handles/): Find out what social media handles are and why they matter for your business. Plus, get quick tips and key steps for creating social media handles. Author: Susie Marino Categories: Social Media - [70 Best Holiday Email Subject Lines to Try This Season](https://localiq.com/blog/holiday-email-subject-lines/): Looking for holiday email subject line ideas? Use these 70 to get started with your holiday email marketing campaigns. Author: Stephanie Heitman Categories: Email Marketing - [The Complete Website Accessibility Checklist for Small Businesses](https://localiq.com/blog/website-accessibility-checklist/): Transforming your website to be universally user-friendly is easy with this complete website accessibility checklist. Author: Susie Marino Categories: Websites & Online Presence - [9 Revenue-Boosting Client Retention Strategies for Agencies](https://localiq.com/blog/client-retention-strategies-for-agencies/): Retaining clients is more cost-effective than sourcing new clients. Get client retention strategies to help your agency grow revenue and client loyalty. Author: Erin Rose Categories: Managing Your Business - [What Is CPC (Cost Per Click)? The Practical Guide for Beginners](https://localiq.com/blog/what-is-cpc/): Learn what CPC is, how to calculate it, and how to keep your cost per click low on Google Ads and Bing Ads. Author: Justin Borge Categories: Search Advertising - [3 Professional Development Opportunities Proven to Grow Your Career](https://localiq.com/blog/professional-development-opportunities-to-grow-your-career/): Professional development can help you grow your career, become an expert in your industry, and make connections. Use these expert tips to get started. Author: Julian Placino Categories: Managing Your Business - [How to Use Negative Keywords for Better PPC Performance](https://localiq.com/blog/negative-keywords/): Find out what negative keywords are and how to use negative keywords in your PPC strategy, complete with a list of negative keyword examples. Author: Susie Marino Categories: Search Advertising - [How to Create a TikTok Account for Your Business (+Why It’s Important)](https://localiq.com/blog/how-to-create-a-tiktok-account/): Follow these three easy steps for how to create a TikTok account--then find out what you need to do next for TikTok business success. Author: Jessica Carmichael Categories: Social Media - [19 Instagram Story Ideas That’ll Bring You Tons of Engagement](https://localiq.com/blog/instagram-story-ideas/): Get cool and creative Instagram Story ideas fit for your personal or business account complete with examples. Author: Susie Marino Categories: Social Media - [What Is a Go-To-Market Strategy? 9 Steps to Build Your Own (with Examples & a Template)](https://localiq.com/blog/go-to-market-strategy/): A go-to-market strategy is a framework for how you'll sell a new product or service. Find out how to create your go-to-market strategy (with examples and a free template!). Author: Justin Borge Categories: Managing Your Business - [16 Types of Keywords in SEO (+How to Find & Use Them)](https://localiq.com/blog/types-of-seo-keywords/): Learn about the most common SEO keywords, how they're used, and how to find them for your business's SEO strategy. Author: Nia Gyant Categories: SEO - [78 Spellbinding Halloween Instagram Captions for Any Business](https://localiq.com/blog/halloween-instagram-captions/): Get our top Halloween Instagram caption ideas, tricks, and treats to inspire your posts this year. Author: Susie Marino Categories: Seasonal Marketing, Social Media - [15 Social Media Mistakes You Should Never Make (+What to Do Instead)](https://localiq.com/blog/social-media-mistakes/): Get the top social media do's and don'ts, and learn how to stop social media mistakes in their tracks for increased social success. Author: Susie Marino Categories: Social Media - [10 Holiday Email Marketing Tips to Boost Conversions & Sales](https://localiq.com/blog/holiday-email-marketing-tips/): Have you started working on your holiday email marketing campaigns yet? If not, now is the right time to do so. Holidays are the best time to up your conversion rates and drive faster business growth. In fact, holiday emails generate higher conversions than regular email marketing messages. This year, holiday spending is projected to increase between 4% and 6%, totaling over $1.45 trillion. And we know that 61% of consumers start shopping by early November. So, it’s recommended that you start planning your holiday emails well in advance to help capture some of that holiday spend. To make things […] Author: Kevin George Categories: Email Marketing, Seasonal Marketing - [How to Do Keyword Research for PPC: The Complete Guide](https://localiq.com/blog/keyword-research-for-ppc/): Wondering how to do keyword research for PPC? We've got you covered in this complete PPC keyword research guide. Author: Susie Marino Categories: Search Advertising - [6 Google Ads Updates Small Businesses Need to Know Going Into 2023](https://localiq.com/blog/google-ads-updates-2022/): Find out the latest and greatest of Google Ads updates to help your business best prepare for the 2023 online advertising space. Author: Susie Marino Categories: Display Advertising, Search Advertising - [How to Overcome Recruiting & Hiring Challenges Like a Pro](https://localiq.com/blog/recruiting-challenges/): Are you dealing with recruiting challenges? Overcome all your hiring challenges with these top solutions, plus get bonus tips for success. Author: Susie Marino Categories: Managing Your Business - [14 Proven Strategies to Grow & Scale Your Agency](https://localiq.com/blog/how-to-grow-and-scale-your-agency/): Get actionable strategies to grow your agency and scale for success, including expanding your services, product bundles, streamlining processes, and more. Author: Erin Rose Categories: Managing Your Business - [A Peek Behind the Scenes of LocaliQ’s First Brand Campaign](https://localiq.com/blog/our-first-brand-campaign/): We launched our first brand awareness campaign! We're sharing the details plus why investing in brand is so important for any business. Author: April Kozen Categories: LocaliQ News - [11 Free (& Nearly-Free) Fall Real Estate Marketing Ideas](https://localiq.com/blog/fall-real-estate-marketing-ideas/): Get free (and basically free) fall real estate marketing ideas to get new clients and engage current clients this season. Author: Stephanie Heitman Categories: Vertical Marketing - [Top 11 Small Business Challenges & How to Overcome Them](https://localiq.com/blog/small-business-challenges/): What are the most common small business challenges and how can you overcome them? We share top challenges small businesses face, including marketing challenges, and quick tips to face them head-on. Author: Mitchell Leiman Categories: Managing Your Business, Marketing Ideas - [How to Create a Holiday Gift Guide That Will Make Your Customers Merry](https://localiq.com/blog/how-to-create-a-holiday-gift-guide/): Make it easy for holiday shoppers to find great gifts for their loved ones while driving traffic and customers to your website and your business with a holiday gift guide. Get 7 tips to create one. Author: Stephanie Heitman Categories: Seasonal Marketing - [12 Fun Fall Promotional Ideas to Harvest New Customers](https://localiq.com/blog/fall-promotion-ideas/): Fall is the perfect time to promote your business. Try these fun and free fall promotional ideas to get new customers and engage your audience. Author: Amanda Rodhe Categories: Marketing Ideas - [16 Free Marketing Tools Small Businesses Can’t Afford to Miss Out On](https://localiq.com/blog/free-marketing-tools/): Find free marketing tools that are perfect for small businesses looking to grow their marketing strategies in a flash. Author: Nia Gyant Categories: Managing Your Business, Marketing Ideas - [How to Tag Someone on Instagram in a Caption, Photo, Story or Reel (with Video Tutorial!)](https://localiq.com/blog/how-to-tag-someone-on-instagram/): How do you tag someone on Instagram in a post, story, reel, or comment? Get the complete guide so you can start tagging on Instagram today. Author: Stephanie Heitman Categories: Social Media - [What Is Direct Response Copywriting? (7 Best Practices + Examples)](https://localiq.com/blog/direct-response-copywriting/): Direct response copywriting can help you convert more customers. Find out what this tactic is and how to do it right in this short guide. Author: Allie Decker Categories: Content Marketing - [13 Easy-to-Use Sales Follow-Up Email Templates to Close New Clients](https://localiq.com/blog/sales-follow-up-email-templates/): Your agency or business can use these sales follow-up email templates to effectively nurture clients. Plus, get examples and top tips. Author: Kaitlyn Arford Categories: Email Marketing - [6 Tips to Create an Effective Customer Testimonial Video (with Examples!)](https://localiq.com/blog/customer-testimonial-video/): Learn how to make an effective customer testimonial video, plus get to know the top customer testimonial video examples and benefits. Author: Guest Author Categories: Managing Your Business, Video - [How to Contact Facebook Support: 7 Easy (& Direct) Ways](https://localiq.com/blog/how-to-contact-facebook-support/): Need to get in touch with Facebook support? We're sharing how to contact Facebook support directly via chat, email, and other methods. Author: Allie Decker Categories: Social Media - [The Complete Guide to Word-of-Mouth Marketing](https://localiq.com/blog/word-of-mouth-marketing/): Explore what a word-of-mouth marketing strategy is, why it works, and how to encourage your customers to participate (with real-life examples!). Author: Allie Decker Categories: Marketing Ideas - [How to Respond to Negative Reviews: Our Fail-Proof Tips (with Templates & Examples)](https://localiq.com/blog/how-to-respond-to-negative-reviews/): A good response can turn a negative review into a positive one. Get our surefire tips and templates for how to respond to negative reviews (and what to do after!). Author: Stephanie Heitman Categories: Managing Your Business, Websites & Online Presence - [50 Powerful Call-to-Action Phrases to Convert More Customers (with Examples)](https://localiq.com/blog/powerful-call-to-action-phrases/): Whether you’re crafting an ad, writing email copy, or polishing up a blog post, your ultimate goal is likely to drive sales, leads, and revenue. Right? And the best way to do that? A powerful call to action (CTA). Without a powerful call to action, your marketing campaigns can’t convert readers or visitors into subscribers, leads, customers, or evangelists (or super fans). They get it. In this guide, I’ll share everything you need to know about creating CTAs for your website, blog content, ads, and more! Table of contents What a call to action is How a call to action […] Author: Allie Decker Categories: Content Marketing, Marketing Ideas - [4 Reasons Small Businesses Can Survive & Thrive In a Recession (+How to Do It)](https://localiq.com/blog/recession-proof-small-business-ideas/): After a tumultuous two+ years, the last thing anybody–especially small businesses–wants to think about is the likelihood of a recession. Yet here we are. The reality is that the economy has been contracting, we’re seeing the highest level of inflation in over 40 years, and the housing market is still extremely volatile. A recession seems to be looming–if not already here. Source So what can we do about it? As a small business owner, there are steps you can take to recession-proof your business. Here, we’ll share: What you need to know about a recession How a recession can impact […] Author: Mitchell Leiman Categories: Managing Your Business - [7 Ways to Get 5-Star Google Reviews (& Why It’s So Important)](https://localiq.com/blog/get-google-reviews/): Curious how to get Google reviews for your business and why it matters? Use these 7 expert tips to get more reviews on Google to build trust and generate leads for your business. Author: Susie Marino Categories: Managing Your Business, Websites & Online Presence - [What Is Geofencing Marketing & How Does It Work? (+5 Real Examples)](https://localiq.com/blog/what-is-geofencing/): We're sharing what geofencing marketing is, benefits of geofencing, and tips for successful location-based marketing. Author: Stephanie Heitman Categories: Display Advertising - [The 10 Best YouTube Channel Descriptions Examples (+How to Write Your Own!)](https://localiq.com/blog/youtube-channel-description-examples/): Get the best YouTube channel description examples plus steps (and templates) to create your own YouTube channel description. Author: Kaitlyn Arford Categories: Video - [What Is Reputation Management? (+How to Do It Right)](https://localiq.com/blog/what-is-reputation-management/): What is reputation management, where should you monitor your online reputation, and how can you build a strong reputation management strategy? Get the details. Author: Manick Bhan Categories: Websites & Online Presence - [How to Build a Social Media Funnel That Converts in 5 Simple Steps](https://localiq.com/blog/social-media-marketing-funnel/): What is a social media funnel and how can you build one that converts more followers into customers? Get all the answers you need here! Author: Owen Baker Categories: Social Media - [August Is National Black Business Month. Here’s How to Get Involved](https://localiq.com/blog/support-national-black-business-month/): August is National Black Business Month. Here are 13 ways businesses and shoppers can support Black-owned businesses. Author: Stephanie Heitman Categories: Managing Your Business - [18 Creative Ways to Support Local Businesses (+Why It’s So Important)](https://localiq.com/blog/how-to-support-local-businesses/): How can you support local businesses? We share 18 creative ways (beyond opening your wallet!) to support small businesses near you. Author: Kaitlyn Arford Categories: Managing Your Business - [Small Business Branding Basics (+5 Impactful Ideas to Start With)](https://localiq.com/blog/small-business-branding-basics/): Small business branding is essential for increasing awareness and building a connection with your audience. Get small business branding basics and ideas. Author: Allie Decker Categories: Managing Your Business - [14 Proven Apartment Marketing Ideas to Get More Renters](https://localiq.com/blog/apartment-marketing-ideas/): We're sharing data-backed apartment marketing ideas based on our renter's study to help you create the best apartment marketing strategy that gets (and retains!) more renters in 2022-2023. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Create a New Instagram Account & Optimize It in 10 Simple Steps](https://localiq.com/blog/how-to-create-a-new-instagram-account/): Create a new Instagram account for your business using our quick steps complete with examples and tips to optimize your profile. Author: Kaitlyn Arford Categories: Social Media - [Remarketing Defined: How It Works to Recapture Customers (with Examples)](https://localiq.com/blog/what-is-remarketing/): Get our remarketing definition, examples, and best practices to convert more customers and grow your small business. Author: Susie Marino Categories: Display Advertising - [Brand Purpose: What It Is, Why It’s Important & How to Create One (with Examples)](https://localiq.com/blog/brand-purpose/): Find out why brand purpose is so important, how to create one, and see impactful brand purpose examples to inspire you. Author: Amanda Rodhe Categories: Managing Your Business - [17 Real Estate Marketing Ideas for Summer 2025](https://localiq.com/blog/summer-real-estate-marketing-ideas/): Get hot summer real estate marketing ideas to help you get new clients, stay top-of-mind with existing clients, and engage previous clients. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Get More Followers on Twitter: 15 Tips to Build a Community](https://localiq.com/blog/how-to-get-more-followers-on-twitter/): Want to grow your online community and increase engagement on Twitter? Find out 15 easy ways to get more followers on Twitter. Author: Marlene Smith Categories: Social Media - [How to Create a Stunning Small Business Brand Kit (with Examples & Templates!)](https://localiq.com/blog/small-business-brand-kit/): Learn how to create a stunning small business brand kit and why it matters. Plus get a checklist and ready-to-use brand kit templates! Author: Amanda Rodhe Categories: Managing Your Business - [7 Quick Tips for Better Facebook Video Marketing (with Examples!)](https://localiq.com/blog/facebook-video-marketing/): Understand how Facebook video marketing is important for your business and how to use it to engage your audience. Author: Guest Author Categories: Social Media - [The Top 10 Benefits of Digital Marketing in 2024](https://localiq.com/blog/benefits-of-digital-marketing/): Learn the benefits of digital marketing for your business complete with real-life examples and insights from top experts. Author: Lisa Smith Categories: Cross-Channel Marketing - [14 Dazzling Dental Marketing Ideas to Get New Patients](https://localiq.com/blog/dental-marketing-ideas/): Use these dental marketing ideas to create the right strategy for your dental practice to get more patients. Author: Stephanie Heitman Categories: Vertical Marketing - [What Is Targeted Email Marketing? Why It Works + 8 Best Practices](https://localiq.com/blog/what-is-email-marketing/): Get the details on what targeted email marketing is, the top benefits, and 8 targeted email marketing best practices for your business to use now. Author: Stephanie Heitman Categories: Email Marketing - [14 Easy (Yet Powerful!) Wedding Marketing & Advertising Ideas](https://localiq.com/blog/wedding-marketing-ideas/): Get easy wedding marketing and advertising ideas that will have couples saying "I do" to your wedding services business. Author: Carz Maiquez Categories: Vertical Marketing - [22 Tried & True Content Marketing Ideas for Small Businesses](https://localiq.com/blog/content-marketing-ideas/): Get content marketing ideas to help get new customers, build trust and authority, and improve your small business SEO. Author: Nia Gyant Categories: Content Marketing - [Finance Marketing: 6 Data-Backed Strategies](https://localiq.com/blog/finance-marketing-strategies/): Get data-backed finance marketing strategies from our exclusive report to find out how to reach consumers for your bank or financial services institution. Author: Jennifer Sexton Categories: Vertical Marketing - [10 Super Summer Promotion Ideas to Bring You Waves of Customers](https://localiq.com/blog/summer-promotion-ideas/): Gain and retain customers with these summer promotion ideas complete with examples from real small businesses. Author: Susie Marino Categories: Seasonal Marketing - [Marketing During Inflation: How to Adapt & Thrive](https://localiq.com/blog/marketing-during-inflation/): How can you keep your business running smoothly despite inflation and rising prices? Get five tips to help with your marketing during inflation. Author: Mitchell Leiman Categories: Managing Your Business - [6 Quick Ways to Build an Email List (+Why It’s Important)](https://localiq.com/blog/how-to-build-an-email-list/): Get 6 best practices for how to build an email list plus learn why it's so important (with examples from real businesses!). Author: Allie Decker Categories: Email Marketing - [How to Do a Social Media Audit Fast (+Free Template!)](https://localiq.com/blog/social-media-audit/): Follow our easy steps for a speedy social media audit. Plus, get our free social media audit template you can use now or later. Author: Susie Marino Categories: Social Media - [10 Expert Google Ads Tips for Small Businesses (+4 Key Platform Updates)](https://localiq.com/blog/google-ads-tips/): Using insider insights from our experts, we rounded up the top Google Ads tips. Plus, the latest platform updates your business needs to know. Author: Susie Marino Categories: Search Advertising - [5 Simple Tips to Build a Winning Social Media Landing Page (+Examples!)](https://localiq.com/blog/social-media-landing-page/): Get simple tips to build a social media landing page that converts users into customers--plus social media landing page examples. Author: Guest Author Categories: Social Media, Websites & Online Presence - [Facebook Recruiting: 5 Simple Strategies to Connect with Top Talent](https://localiq.com/blog/facebook-recruiting/): How can your organization use Facebook for recruiting to connect with and attract top talent? We share 5 Facebook recruiting strategies to help you stand out. Author: Stephanie Heitman Categories: Vertical Marketing - [Tricks for Website Copywriting That Boost Sales](https://localiq.com/blog/website-copywriting/): Get website copywriting tips, tricks, and examples to use as inspiration for your business's sales and lead generation efforts. Author: Guest Author Categories: Websites & Online Presence - [16 Ways to Make Your Social Media Accessible & Inclusive](https://localiq.com/blog/social-media-accessibility/): Embrace social media accessibility with these tips, ideas, and resources to make your social media more inclusive. Author: Kaitlyn Arford Categories: Social Media - [Pride Month Marketing: Is It for You? (Dos & Don’ts)](https://localiq.com/blog/pride-month-marketing/): How can your business do Pride Month marketing right? Our expert shares tips, ideas, and insights to help guide you. Author: Kevin Heard Categories: Managing Your Business, Seasonal Marketing - [34 (Free) Email Examples & Templates Every Small Business Needs](https://localiq.com/blog/small-business-email-examples-and-templates/): Say goodbye to starting emails from scratch with these 34 small business email examples and templates! Just copy, paste, and adjust to your specific business needs and click send. Author: Kristen McCormick Categories: Email Marketing - [What Is Instagram Reels for Business? (+9 Ideas to Get You Started)](https://localiq.com/blog/what-is-instagram-reels-for-business/): Learn what Instagram Reels is, how to use it, and get Instagram Reels ideas for your business to post. Author: Stephanie Heitman Categories: Social Media - [7 Best Types of Social Media Content (+Ideas & Examples to Help Fill Your Calendar–FAST!)](https://localiq.com/blog/types-of-social-media-content/): What's your strategy for creating social media content—especially when the creativity well runs dry? Check out the top types of social media content to try. Author: Allie Decker Categories: Social Media - [Help, Google Updated My Google Business Profile! Why It Happened & How to Fix It](https://localiq.com/blog/how-to-protect-google-business-profile-information/): Google is proactively updating Google Business Profiles. Find out why this is happening and how to keep your Google Business Profile information accurate. Author: Stephanie Heitman Categories: Local Marketing - [18 Noteworthy Facebook Bio Examples (+How to Write Your Own)](https://localiq.com/blog/facebook-bio-examples/): Want to know how to create a Facebook bio for your business? We've got you covered with real Facebook bio examples to inspire your own. Author: Susie Marino Categories: Social Media - [107 Trigger Words to Make Your Marketing More Effective](https://localiq.com/blog/trigger-words/): Make your marketing copywriting more effective with these 100+ trigger words that spark curiosity, drive action, and inspire trust. Author: Nia Gyant Categories: Content Marketing - [12 Grand Opening Ideas for Growing Businesses (+How to Act on Them)](https://localiq.com/blog/grand-opening/): Create and market the most successful grand opening ever with these five steps, including grand opening ideas and promotions. Author: Nia Gyant Categories: Managing Your Business, Marketing Ideas - [Our 16 Best Home Services Marketing Tips to Get New Customers](https://localiq.com/blog/home-services-marketing-tips/): Use these home services marketing tips to spread the word about your business, get new customers, and build a loyal customer base with existing clients. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Protect Your Instagram Account from Hackers: 5 Easy (& Essential) Steps](https://localiq.com/blog/how-to-protect-your-instagram-account-from-hackers/): We share 5 tips for how to protect your Instagram account from hackers. Plus, how to recover your account if you get hacked. Author: Marlene Smith Categories: Social Media - [75 Newsletter Ideas & Examples for Every Month of the Year](https://localiq.com/blog/monthly-email-newsletter-ideas/): Never send a boring email again with these 75 newsletter ideas according to the themes and holidays for each month. With plenty of examples! Author: Kristen McCormick Categories: Email Marketing - [The 7 Best Print Ad Examples (+Why They’re So Effective)](https://localiq.com/blog/best-print-ad-examples/): We share the best print ad examples, why they work, and how you can create your own effective print advertisements to boost awareness and get more customers. Author: Amanda Rodhe Categories: Local Marketing - [How to Market Your Business: 36 (Mostly Free!) Strategies That Work](https://localiq.com/blog/how-to-market-your-business/): Discover how to market your business with these 36 affordable and free marketing strategies, including search, social, referrals, and more! Author: Kristen McCormick Categories: Local Marketing, Marketing Ideas - [24 YouTube Video Ideas to Make Your Business YouTube Famous (with Examples)](https://localiq.com/blog/youtube-video-ideas/): Get the best easy YouTube video ideas, including how-to video ideas, for your business with tips and examples. Author: Stephanie Heitman Categories: Video - [What Is Attraction Marketing? How to Use It to Get More Customers](https://localiq.com/blog/attraction-marketing/): How can attraction marketing help you get more customers? We're sharing all the details + how to build an attraction marketing strategy (with tips!). Author: Nia Gyant Categories: Cross-Channel Marketing - [12 Remarkable Reasons to Add Web Chat to Your Website (+12 Examples!)](https://localiq.com/blog/reasons-to-use-live-chat/): Web chat is a valuable and accessible marketing tool for small businesses. Get 12 reasons to add web chat to your website right now here. Author: Susie Marino Categories: Websites & Online Presence - [The 19 Best Free Business Listings Sites to Get Discovered](https://localiq.com/blog/best-free-business-listing-sites/): Learn the benefits of online business listings, the most effective free listing sites like Google Maps and Yelp, and how to maximize your visibility and appeal on local listings. Author: Kristen McCormick Categories: Local Marketing - [How Much Did Apple iOS 14 Really Affect Ad Costs? [Data]](https://localiq.com/blog/apple-ios-14-ad-costs-impact-data/): Get real-world data that shows how the Apple iOS 14 update has really impacted Facebook advertising and display advertising costs (plus expert insights!). Author: Mitchell Leiman Categories: Display Advertising, Search Advertising - [16 Types of Customer Needs: How to Identify & Meet Them](https://localiq.com/blog/types-of-customer-needs/): What types of customer needs do you need to know? Find out the top 16 plus how you can identify and address them. Author: Susie Marino Categories: Lead Generation & Management - [Time-Saving Social Media Tips to Increase Engagement (& Make Your Life Easier)](https://localiq.com/blog/social-media-tips-old/): Here are 13 ways to make your social media management more efficient and more effective -- so that you can use this marketing channel for your business and keep creating fun content in the process. Author: Céillie Clark-Keane Categories: Social Media - [5 Best Plumbing Websites & Why They Work (with Examples)](https://localiq.com/blog/best-plumbing-websites/): We dive into the best plumbing websites examples, why they work, and what you can takeaway to make your plumbing website more effective. Author: Stephanie Heitman Categories: Vertical Marketing - [52 Super Cute Spring Instagram Captions, Tips & Templates](https://localiq.com/blog/spring-instagram-captions/): We've got over 50 spring Instagram captions along with tips and templates to make your spring social media a breeze. Author: Stephanie Heitman Categories: Seasonal Marketing, Social Media - [16 Tips to Create the Best Facebook Marketing Strategy EVER for 2023](https://localiq.com/blog/facebook-marketing-strategy/): When it comes to Facebook marketing, it's not enough to master the basics. We asked the experts for their best tips to create the most effective Facebook marketing strategy in 2022. Author: Lisa Smith Categories: Social Media - [QR Code Marketing Decoded: How It Works & How to Use It](https://localiq.com/blog/qr-code-marketing/): Get the low-down on QR code marketing. We cover everything from how QR codes work to ways you can use QR codes for your business. Author: Susie Marino Categories: Marketing Ideas - [How to Build an Employer Branding Strategy (with Examples!)](https://localiq.com/blog/employer-branding-strategy/): Want an employer branding strategy that can boost your business? Get everything you need to know about employer branding with tips and examples. Author: Guest Author Categories: Managing Your Business - [How to Create an Unquestionably Great FAQ Page (with Examples)](https://localiq.com/blog/how-to-create-an-faq-page-with-examples/): An FAQ page is a huge benefit to your business and your customers. Find out how to create an FAQ page plus get the best FAQ page examples. Author: Amanda Rodhe Categories: Websites & Online Presence - [15 Simple (Yet Essential!) Small Business Website Design Tips & Examples](https://localiq.com/blog/small-business-website-design-tips/): It's not enough to have a website for your small business--you need one that stands out with all the right elements. Get 15 small business website design best practices and examples. Author: Lisa Smith Categories: Websites & Online Presence - [We’re a Google Premier Partner: What That Means for Our Customers](https://localiq.com/blog/localiq-google-premier-partner/): LOCALiQ is a Google Premier Partner! Find out what this means for our customers and how it helps them get better results from Google Ads. Author: Stephanie Heitman Categories: Search Advertising - [13 Talent Sourcing Strategies to Attract the Right Candidates](https://localiq.com/blog/talent-sourcing/): Trying to find and hire the right talent is difficult right now. With the “Great Resignation,” a shift in how people work, and more job openings than qualified candidates, it might be time to rethink your talent sourcing and hiring strategy. But where do you start? In this post, we’ll detail 13 talent sourcing strategies that can help you attract the right talent for your openings.   What is talent sourcing? As a recruiter or hiring manager, the ultimate goal is to find and hire the right candidate for your open jobs. Sometimes that requires a little more work than […] Author: Anna Brekka Categories: Vertical Marketing - [What Is User-Generated Content? (+4 Easy Ways to Collect It)](https://localiq.com/blog/user-generated-content/): What is user-generated content, what types can you collect, and how can you collect user-generated content? We cover all the basics with ideas and examples! Author: Allie Decker Categories: Content Marketing, Social Media, Websites & Online Presence - [45 Creative (& Easy!) Instagram Post Ideas to Boost Your Business](https://localiq.com/blog/what-to-post-on-instagram/): Feeling stuck when it comes to what to post on Instagram? We share 45 ideas with examples to help you know what to post on Instagram to grow and engage your audience. Author: Stephanie Heitman Categories: Social Media - [How to Promote Your Facebook Business Page for Free](https://localiq.com/blog/how-to-promote-your-facebook-page-for-free/): Here are some ways to promote your business’s Facebook page for free so that you can expand your reach and get more customers from Facebook. Author: Stephanie Heitman Categories: Social Media - [37 Work-Life Balance Quotes to Inspire Small Business Owners (+Instagram Templates!)](https://localiq.com/blog/work-life-balance-quotes/): In need of some work-life balance quotes (and tips!) to inspire you to rest, relax, or keep pushing forward? We've got you covered. Plus, we're sharing free Instagram quote templates! Author: Stephanie Heitman Categories: Managing Your Business - [10 Franchise Marketing Strategies for ROI Across Locations](https://localiq.com/blog/franchise-marketing/): Franchise marketing is challenging. But with these 10 tips, you can create an actionable (and scalable) franchise marketing strategy that yields ROI for all your locations. Author: Susie Marino Categories: Marketing Ideas - [9 Tips to Create a Perfect Small Business Logo (+Canva Templates)](https://localiq.com/blog/small-business-logo/): Every small business needs a logo. Find out why it's so important, then get tips for small business logo design along with some Canva logo templates for inspiration. Author: Guest Author Categories: Marketing Ideas - [Managing Remote Employees? Here Are 5 Tips to Live By](https://localiq.com/blog/managing-remote-employees/): Managing remote employees? Understand the top skills you needed to work from home that you can develop in them for success. Author: Guest Author Categories: Managing Your Business - [How to Create the Most Effective Small Business Marketing Plan Ever (with a Template!)](https://localiq.com/blog/how-to-create-a-small-business-marketing-plan/): Use these step-by-step instructions and our free template to create a small business marketing plan that helps you succeed. Author: Stephanie Heitman Categories: Marketing Ideas - [29 Key Need-to-Know Marketing Metrics for Every Strategy](https://localiq.com/blog/marketing-metrics/): Find out the key marketing metrics your business needs to track for success. Plus, find examples of marketing metrics perfect for specific strategies. Author: Susie Marino Categories: Data & Metrics - [Content Mapping 101: What It Is & How to Use It (with Template)](https://localiq.com/blog/content-map/): A content map can help you personalize your content marketing for potential customers at any stage of the buyer's journey. Find out how to use content mapping with a free template. Author: Céillie Clark-Keane Categories: Content Marketing - [SEO vs. SEM: Differences Explained, Once & For All](https://localiq.com/blog/seo-vs-sem/): What's the difference between SEO vs SEM and which should you choose for your strategy? We're breaking it all down in the last guide you'll ever need to SEO vs SEM. Author: Nia Gyant Categories: Search Advertising, SEO - [How to Use Canva in 7 Simple Steps (with Video Tutorial!)](https://localiq.com/blog/how-to-use-canva/): Wondering how to use Canva to create wow-worthy images for your business? We break down the benefits of Canva for business, how to use it, and the top features. Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [9 Ways to Improve Customer Communications to Boost Revenue & Retention](https://localiq.com/blog/customer-communications/): Good customer communication is crucial for growing businesses. Get 9 tips for how to improve customer communications to increase retention and build loyalty. Author: Guest Author Categories: Managing Your Business, Marketing Ideas - [How to Add a Location on Instagram (+More Ways to Get Discovered)](https://localiq.com/blog/how-to-add-location-on-instagram/): Want to know how to add a location on Instagram? We walk you through all the steps plus share additional ways to get your business location found on Instagram. Author: Stephanie Heitman Categories: Social Media - [7 Ways to Optimize Local SEO for Multiple Locations](https://localiq.com/blog/multi-location-seo/): Local SEO is a must for your business--no matter how many locations you have. Get 7 practical tips to optimize local SEO for multiple locations and make multi-location SEO a win for your business. Author: Stephanie Heitman Categories: SEO - [How to Create a Stunning LinkedIn Company Page (+12 Tips for Success!)](https://localiq.com/blog/linkedin-company-page/): Want to learn how to create a LinkedIn company page? We give you the easy steps to do so, plus 12 tips to make your page awesome. Author: Susie Marino Categories: Social Media - [5 Best Social Media Goals: How to Set, Reach & Measure Them](https://localiq.com/blog/social-media-goals/): Setting social media goals is crucial to the success of your strategy. But, where to start? We're breaking down the top social media goals plus how to set, measure, and reach them. Author: Nia Gyant Categories: Social Media - [Our Marketing Team Is Growing (& How You Can Help!)](https://localiq.com/blog/join-our-marketing-team/): Take a look at the exciting roles we’re hiring for RIGHT NOW on Gannett's B2B Marketing Team. Author: Stephanie Heitman Categories: LocaliQ News - [12 Digital Marketing Trends That Will Define 2023 (According to the Experts)](https://localiq.com/blog/2022-digital-marketing-trends/): The biggest digital marketing trends in 2022 include AR and VR, automation, SMS marketing, and more. Find out the top 12 from the digital marketing experts. Author: Lisa Smith Categories: Cross-Channel Marketing - [9 About Us Page Examples We Love (+Why They Work & How to Create Your Own)](https://localiq.com/blog/about-us-page-examples-and-tips/): Crafting the perfect about us page is a must for your business. Get inspired by these stellar about us examples and why they work, plus get tips to create your about us page. Author: Céillie Clark-Keane Categories: Managing Your Business, Websites & Online Presence - [6 Marketing Resolutions to Keep Your Business On Track All Year](https://localiq.com/blog/small-business-marketing-resolutions/): These small business marketing resolutions can help you stay on track all year long. Author: Stephanie Heitman Categories: Lead Generation & Management, Marketing Ideas, SEO, Websites & Online Presence - [Light Up the Holidays with LOCALiQ (a Greeting from Our Employees!)](https://localiq.com/blog/happy-holidays-from-our-employees-2021/): The team at LOCALiQ wishes you a happy holiday season! To get into the spirit, our experts are sharing their favorite holiday traditions--and their best holiday marketing tips. Author: Lauren Bavis Categories: Managing Your Business - [6 Types of Emails All Small Businesses Should Send in 2025 (with Examples)](https://localiq.com/blog/types-of-emails/): We outline the top six types of emails small businesses should send with examples, tips, and more to make them work for you. Author: Stephanie Heitman Categories: Email Marketing - [12 Free & Creative Digital Marketing Ideas for Small Businesses to Try in 2023](https://localiq.com/blog/free-creative-digital-marketing-ideas-for-small-businesses/): Try these basic (but free!) and creative digital marketing ideas to take your strategy to the next level. Author: Guest Author Categories: Cross-Channel Marketing - [25 Wonderful Ways to Beat Holiday Stress This Season](https://localiq.com/blog/ways-to-relieve-holiday-stress/): The holidays can be stressful for business owners, especially this year. Take a break and relive holiday stress with these 25 tips. Author: Stephanie Heitman Categories: Managing Your Business - [14 Marketing Channels to Try in 2023 (+Tips to Make Them Work for Your Business)](https://localiq.com/blog/marketing-channels/): Make your 2022 planning a breeze with our complete list of the top marketing channels small businesses owners should try. Author: Susie Marino Categories: Marketing Ideas - [10 Examples of Limited-Time Offers (& How to Promote Them) to Boost Sales Fast](https://localiq.com/blog/limited-time-offers/): How can you use limited-time offers to boost sales and how do you promote them for success? Check out 10 limited-time offer examples and ideas. Author: Stephanie Heitman Categories: Managing Your Business - [How to Write a Business Description: Your Ultimate Guide (with Examples & Templates)](https://localiq.com/blog/how-to-write-a-business-description/): Crafting the perfect business description can be a challenge. We've simplified how to write a business description in 6 simple steps with examples and templates to inspire you. Author: Céillie Clark-Keane Categories: Managing Your Business, Marketing Ideas - [How to Support Small Businesses & Your Community During the Holidays](https://localiq.com/blog/how-to-support-small-businesses-during-the-holidays/): Local businesses have been hard hit over the last nearly two years. While experts predict a strong holiday season this year, business owners are still bracing themselves for challenges and lower ROI than in years past. And, unfortunately, many small businesses have had to close their doors over the course of the pandemic, creating empty storefronts and additional worries for already-stressed business owners. However, business owners are preparing to meet the challenge: including researching the most effective holiday hashtags and Instagram post ideas and taking more creative approaches when it comes to their holiday marketing strategy. But they will not […] Author: Guest Author Categories: Managing Your Business - [13 Key Benefits of Content Marketing for Small Businesses](https://localiq.com/blog/benefits-of-content-marketing/): Looking to educate customers, generate leads, and stand out from competitors? These are just a few of the benefits of content marketing for small businesses. Get more here. Author: Céillie Clark-Keane Categories: Content Marketing - [67 Holiday Spending Statistics to Jump for Joy Over](https://localiq.com/blog/holiday-spending-statistics/): We're sharing 60+ holiday spending statistics so you'll know how much shoppers will spend, where they'll be shopping, and how holiday marketing can reach them. Author: Susie Marino Categories: Marketing Ideas - [8 Different Ways to Collect Customer Feedback (+Best Practices!)](https://localiq.com/blog/how-to-get-customer-feedback/): Knowing how to get customer feedback that's both honest and actionable is essential for making smart business decisions. Learn how to do it quickly and easily! Author: Nia Gyant Categories: Managing Your Business - [How to Increase Social Media Presence Fast: 10 Easy Ideas](https://localiq.com/blog/how-to-increase-social-media-presence/): Ready to take your social media presence to the next level? Read on for 10 easy tips for how to increase social media presence fast. Author: Amanda Rodhe Categories: Social Media - [How to Create an Impactful Brand Identity in 8 Easy Steps (with Examples)](https://localiq.com/blog/how-to-create-a-brand-identity/): What is brand identity and why is it important? This expert shares how to create a brand identity (with examples) without breaking the bank. Author: John Davidson Categories: Managing Your Business, Marketing Ideas - [Goodbye Google My Business, Hello Google Business Profile: What You Need to Know](https://localiq.com/blog/google-business-profile-updates-for-2022/): Google My Business will now be Google Business Profile. Find out how this impacts the way you manage your listing + get quick tips to make your listing stand out on Search and Maps. Author: Stephanie Heitman Categories: Local Marketing - [Post-Purchase Emails: Your Secret Weapon to Increase Customer Loyalty & Retention](https://localiq.com/blog/post-purchase-emails/): Post-purchase emails can help you retain customers and build loyalty. Get the benefits of post-purchase emails and find out how to create a perfect post-purchase email campaign (with examples!). Author: Guest Author Categories: Email Marketing - [The 8 Best Long-Term Business Goals for Guaranteed Success (with Examples & Resources)](https://localiq.com/blog/long-term-business-goals-with-examples/): We've outlined the best long-term business goals that have the strongest impact on the success of growing your small business with examples, tips, and resources to help you reach them. Author: Stephanie Heitman Categories: Marketing Ideas - [How to Get Yelp Reviews & Respond Like A Pro](https://localiq.com/blog/how-to-get-yelp-reviews/): Learn how to set your business up for success with our tips on how to get reviews on Yelp. Plus, get our expert advice on how to respond to reviews on Yelp. Author: Amanda Rodhe Categories: Local Marketing - [How to Build a Ridiculously Successful Go-To-Market Strategy (with a Free Template!)](https://localiq.com/blog/how-to-build-a-go-to-market-strategy/): Find out how to easily create a go-to-market strategy for your business and get a free template to help you get started. Author: Mary Lister Categories: Managing Your Business, Marketing Ideas - [11 Real Estate SEO Tips: Get the Keys to Success](https://localiq.com/blog/real-estate-seo-tips/): Real estate SEO can help you get new clients and attract homeowners to your property listings. Get the best real estate SEO tips to stand out and win big. Author: Guest Author Categories: SEO - [10 Pin-Worthy Pinterest Marketing Tips Straight from the Experts](https://localiq.com/blog/pinterest-marketing-tips/): Using these Pinterest marketing tips, your business can take advantage of all Pinterest has to offer—from promoting your products and services to building a vibrant brand community. Author: Lisa Smith Categories: Social Media - [5 Tips for Better SEO Writing Your Audience (& Google!) Will Love](https://localiq.com/blog/better-seo-writing/): How can you create content humans and robots will love equally? Get 5 tips for better SEO writing using a deep understanding of natural language processing (it's easier than it sounds!). Author: Manick Bhan Categories: SEO - [21 Essential Customer Feedback Questions to Improve Your Business](https://localiq.com/blog/customer-feedback-questions/): What are the best customer feedback questions you could ask and how can they help you improve your business? Check out 21 of the most powerful in this guide! Author: Nia Gyant Categories: Managing Your Business, Marketing Ideas - [87 Staggering Online Review Stats for Any Industry](https://localiq.com/blog/online-review-statistics/): Prepare to be wowed with our whopping 87 online review statistics broken down by platform and industry. Plus, get real-life examples of online reviews. Author: Susie Marino Categories: Local Marketing - [Happy Birthday Emails: Ideas, Best Practices & Examples that Will Blow Your Customers Away](https://localiq.com/blog/happy-birthday-email-ideas/): Get birthday email ideas and examples to run a successful happy birthday email campaign that will blow your customers away. Author: Guest Author Categories: Email Marketing - [12 Free & Paid Ways to Promote Your Instagram to Get More Followers (& Customers!)](https://localiq.com/blog/how-to-promote-your-instagram/): Instagram is a powerful tool for business growth. How can you promote your account to get more followers and, even better, more customers? Here are 12 free and paid ways! Author: Nia Gyant Categories: Social Media - [Car Buyers Want Electric Vehicles. Here’s How to Market Them](https://localiq.com/blog/marketing-electric-cars/): Consumers want electric cars and the market for them is growing. We're sharing the top information car buyers want to know about electric vehicles and how to incorporate it into your marketing. Author: George Jones Categories: Marketing Ideas - [5 Surprising Ways You Can Use AI in Marketing Right Now](https://localiq.com/blog/ai-in-marketing/): What is AI in marketing? We're sharing examples of artificial intelligence in marketing and how you can use AI in your marketing for better results. Author: Stephanie Heitman Categories: Cross-Channel Marketing - [Why You Need a Brand Community (+How to Build One)](https://localiq.com/blog/brand-community/): What is a brand community and why do you need one? We're sharing the major benefits, examples of brand communities, and how to build a strong brand community for your business. Author: John Davidson Categories: Managing Your Business, Marketing Ideas - [6 Quick & Easy Tips to Improve the Candidate Experience](https://localiq.com/blog/how-to-improve-candidate-experience/): The candidate experience is crucial for getting more applicants and filling more open jobs. Here are 6 easy ways to improve the candidate experience. Author: Anna Brekka Categories: Vertical Marketing - [9 Ways to Show Up in the Instagram Feed [New Info!]](https://localiq.com/blog/how-instagram-feed-works/): How does the Instagram feed work? Instagram recently released answers to this question, and we have everything you need to know. Author: Susie Marino Categories: Social Media - [Changes Are Coming to Search Ads: What Small Businesses Need to Know](https://localiq.com/blog/google-to-sunset-expanded-text-ads/): Google and Microsoft announced expanded text ads will be sunset in favor of responsive search ads. Here's what any small business advertiser needs to know. Author: Susie Marino Categories: Search Advertising - [16 LinkedIn Profile Tips from the Pros to Stand Out (with Examples)](https://localiq.com/blog/linkedin-profile-tips/): Wondering how to create a good LinkedIn profile? We asked the experts for their top LinkedIn profile tips. Here's how to optimize your LinkedIn for better connections. Author: Lisa Smith Categories: Managing Your Business - [Direct Marketing Still Works! Here Are 7 Reasons Why](https://localiq.com/blog/what-is-direct-marketing/): Direct marketing is still an effective marketing strategy for connecting with consumers. Get the details on what direct marketing is, how it works, examples, and how to get started. Author: Guest Author Categories: Marketing Ideas - [Your Best Cheat Sheet to Search vs. Display Ads](https://localiq.com/blog/search-ads-vs-display-ads/): Trying to decide if display is right for you? We put search ads vs. dsplay ads head to head to see which one is best for small businesses. Author: Susie Marino Categories: Display Advertising, Search Advertising - [8 Data-Backed Home Services Marketing Tips to Win More Jobs](https://localiq.com/blog/data-backed-home-services-marketing-tips/): Get data-backed home services marketing tips from our exclusive study. We're sharing where to market your home services business, how to appeal to homeowners, and the best way to get more customers. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Link Your Instagram to a Facebook Business Page (+4 Tips!)](https://localiq.com/blog/how-to-link-instagram-to-facebook-business-page/): Always wondered how to link Instagram to a Facebook page? We've got you covered with 4 easy steps, plus 4 tips for cross-platform posting. Author: Susie Marino Categories: Social Media - [174 Social Media Statistics & Facts That Just Might Blow Your Mind](https://localiq.com/blog/social-media-statistics/): Take a look at the only list of social media statistics and facts you’ll ever need, broken down by social media site. Author: Stephanie Heitman Categories: Social Media - [8 Ways to Get More Customers FAST](https://localiq.com/blog/how-to-get-more-customers/): Looking for how to get more customers for your business fast? Try these 8 simple ways you can acquire and retain customers to grow your business. Author: Amanda Rodhe Categories: Managing Your Business, Marketing Ideas - [Healthcare Advertising Benchmarks (+Quick Tips for Better Results)](https://localiq.com/blog/healthcare-advertising-benchmarks/): What's a good click-through rate, cost per click, and cost per lead for healthcare advertising across search, social, and display? We're sharing healthcare industry benchmarks with all the answers. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Get Facebook Recommendations for Your Business (+Why They Matter)](https://localiq.com/blog/facebook-recommendations/): Start pulling in rank-boosting Facebook recommendations using our easy Facebook recommendation tips and tricks for small businesses. Author: Mary Lister Categories: Social Media - [What Is a Good Marketing ROI? (+How to Calculate & Improve It!)](https://localiq.com/blog/marketing-roi/): What does a good marketing ROI mean for your small business? Learn how to calculate ROI, plus get four ways to improve it to prove your marketing efforts work. Author: Amanda Rodhe Categories: Marketing Ideas - [7 Easy (But Powerful!) Ways to Demonstrate Value to Customers](https://localiq.com/blog/how-to-demonstrate-value-to-your-customers/): Wondering how to demonstrate value to customers so you can get and retain more for your business? Use these simple tips to show your value and win customers over the competition. Author: Guest Author Categories: Cross-Channel Marketing - [6 Ways to Show Up in the Facebook News Feed [New Info!]](https://localiq.com/blog/facebook-news-feed/): How can you hack the Facebook News Feed? Facebook released further information that identifies how your business posts can show on the Facebook News Feed. Author: Susie Marino Categories: Social Media - [Top Digital Marketing Trends in Your Industry (+How to Prep for 2024)](https://localiq.com/blog/digital-marketing-trends-in-2021/): Get the top digital marketing trends for finance, healthcare, hospitality, e-commerce, and small businesses in 2021 to plan your 2022 marketing. Author: Guest Author Categories: Cross-Channel Marketing - [The Only Guide To Google My Business Posts You’ll Ever Need](https://localiq.com/blog/google-my-business-posts/): Find all you need to know about google my business posts along with examples that show how to post, what to post, and how to get the best GMB ROI. Author: Susie Marino Categories: Local Marketing - [Home Services Advertising Benchmarks (+9 Ideas for Better Results)](https://localiq.com/blog/home-services-advertising-benchmarks/): What’s the average cost per click for plumber ads? What’s the average cost per lead for HVAC ads? We’re sharing home services advertising benchmarks to answer all your questions. Author: Stephanie Heitman Categories: Vertical Marketing - [8 Best Instagram Marketing Tips for Businesses](https://localiq.com/blog/instagram-marketing-tips/): Ready to get started with Instagram marketing for your business? Get the top 8 Instagram marketing tips that will help you grow your audience--and your revenue! Author: Guest Author Categories: Social Media - [What Google’s 3-Strike Ad Policy Means for Small Business Advertisers](https://localiq.com/blog/google-ads-3-strike-policy/): Find out what the Google Ads 3-strike policy means, whether or not it will impact your business, and how to protect your account before September. Author: Stephanie Heitman Categories: Search Advertising - [How to Achieve Work-Life Balance as a Business Owner (It’s Possible!)](https://localiq.com/blog/work-life-balance-for-business-owners/): Business owners have a hard time creating work-life balance because so much of life is work. Get tangible and proven tips for how to achieve work-life balance from an expert. Author: Rena DeLevie Categories: Managing Your Business - [How to Create a Snapchat Business Account (+5 Expert Tips to Get Started)](https://localiq.com/blog/snapchat-business-account/): Get simple steps for how to create a Snapchat business account plus 5 tips from our Snapchat expert to get started with Snapchat marketing for your business. Author: Stephanie Heitman Categories: Social Media - [14 Data-Backed Cannabis Marketing Tips to Take Your Brand Higher](https://localiq.com/blog/cannabis-marketing/): Try these 14 cannabis marketing ideas backed by our exclusive data to increase customer loyalty, get new customers, and grow awareness for your cannabis brand. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Email Marketing, Local Marketing, SEO, Websites & Online Presence - [What Is Search Visibility? (+7 Simple Ways to Increase It)](https://localiq.com/blog/search-visibility/): Find out what search visibility is and how you can improve it to help new customers come to you. Author: Susie Marino Categories: Search Advertising, SEO - [How to Make Bad Reviews Good for Business (+5 Reasons They’re Not That Bad!)](https://localiq.com/blog/how-to-deal-with-bad-reviews/): Believe it or not, but your business actually needs some bad reviews. Here's why a bad review isn't the end of the world and how to deal with bad reviews so they don't ruin your online reputation. Author: Stephanie Heitman Categories: Websites & Online Presence - [10 Google My Business Benefits (+16 Powerful Stats)](https://localiq.com/blog/google-my-business-benefits/): Learn what Google My Business is and why your small business needs a Google My Business listing in order to grow your online presence and increase sales. Author: Susie Marino Categories: Local Marketing - [Go for Gold with 7 Winning Olympic Marketing Ideas](https://localiq.com/blog/olympic-marketing-ideas/): Learn how your small business can go for the gold with Olympic marketing ideas that will grow your customer base faster than the 100-meter dash. Author: Susie Marino Categories: Marketing Ideas - [6 Cost-Effective Customer Retention Strategies That Work for Small Businesses](https://localiq.com/blog/customer-retention-strategies-for-small-businesses/): Use these customer retention strategies to keep your customers coming back and compete with the big brands for your piece of the pie. Author: Amanda Rodhe Categories: Managing Your Business, Marketing Ideas - [Video Marketing Strategy: What Small Businesses Should Know (+12 Tips to Try!)](https://localiq.com/blog/video-marketing-strategy/): Learn why a video marketing strategy is vital to your small business’s growth, plus find 12 tips to get started. Author: Susie Marino Categories: Cross-Channel Marketing - [How to Set Up a Small Business Customer Referral Program (with Examples!)](https://localiq.com/blog/customer-referral-program/): Learn what takes to put together a customer referral program, plus how referral programs can increase your sales and customer loyalty for your small business. Author: Guest Author Categories: Marketing Ideas - [5 Reasons Brand Consistency Matters (+10 Ways To Build It)](https://localiq.com/blog/brand-consistency/): Brand consistency isn't going anywhere in 2021. So find out why your business needs brand consistency in marketing and how you can build it with 10 easy tips. Author: Susie Marino Categories: Managing Your Business, Marketing Ideas - [Making Sense of Multichannel Marketing: What It Is & How It Works](https://localiq.com/blog/what-is-multichannel-marketing/): We're giving you the answers to all your multichannel marketing questions and sharing a cheat sheet for how to create a multichannel marketing strategy. Author: Stephanie Heitman Categories: Lead Generation & Management - [8 NEW Twitter Updates for 2021 (+ How They’ll Impact Your Business)](https://localiq.com/blog/twitter-updates-2021/): Learn what Twitter updates have been released so far in 2021 and how they can help you engage with your audience and drive leads. Author: Susie Marino Categories: Social Media - [8 Ways to Improve Your Call Handling & Convert More Customers](https://localiq.com/blog/call-handling-best-practices/): Getting people to call your business is way more than half the battle. These call handling best practices can make converting callers into customers or securing a sale a breeze. Author: Stephanie Heitman Categories: Lead Generation & Management - [Real Estate Advertising Benchmarks (+ Ideas for Better Results)](https://localiq.com/blog/real-estate-advertising-benchmarks/): What’s a good conversion rate for a real estate ad? What’s a good click-through rate on Facebook? Check out real estate advertising benchmarks to see how your campaigns compare. Author: Stephanie Heitman Categories: Vertical Marketing - [16 Amazing Benefits of Facebook Advertising](https://localiq.com/blog/benefits-of-facebook-advertising/): Facebook advertising works for small businesses by helping you get new customers, increase awareness, and boost sales. Get the full benefits of Facebook advertising here. Author: Susie Marino Categories: Social Media - [6 Powerful Ways to Analyze & Take Action on Customer Data](https://localiq.com/blog/how-customer-data-can-improve-your-business/): Customer data collection can help your business discover pain points, improve customer experience, create a marketing strategy, assess performance, keep up with your competition, and more. Author: Guest Author Categories: Data & Metrics - [14 Email Copywriting Tips to Nail Your Strategy](https://localiq.com/blog/email-copywriting-tips/): Check out 14 actionable email copywriting tips and tricks to help you connect with your audience, increase open rates, and convert subscribers into customers. Author: Kevin George Categories: Email Marketing - [14 Basic & Not-So-Basic Ideas to Make Your Business Stand Out](https://localiq.com/blog/how-to-make-your-business-stand-out/): Looking for how to make your business stand out so you can beat the competition and get more customers? We're sharing the basics you need to master plus ideas to really set your business apart. Author: Stephanie Heitman Categories: Marketing Ideas - [13 Social Media Hacks Every Small Business Should Try](https://localiq.com/blog/social-media-hacks/): Social media can work for your small business if you try these social media hacks to grow your presence, drive engagement, and increase social leads. Author: Susie Marino Categories: Social Media - [How to Promote Your YouTube Channel for Free: 16 Expert Tips](https://localiq.com/blog/how-to-promote-your-youtube-channel-for-free/): Make your business YouTube famous with 16 tips from the experts on how to promote your YouTube channel for free. Author: Lisa Smith Categories: Video - [How to Handle Customer Complaints Right the First Time](https://localiq.com/blog/how-to-handle-customer-complaints/): Customer complaints happen. But how you handle them can make all the difference. Read this step-by-step guide on how to handle customer complaints to retain customers and save your reputation. Author: Guest Author Categories: Managing Your Business - [What Is Impression Share? (+6 Easy Ways to Improve it)](https://localiq.com/blog/what-is-impression-share/): What is impression share and how does it impact your online advertising? Find out what it is, how to calculate it, and how to improve impression share for better results in this beginner’s guide. Author: Susie Marino Categories: Display Advertising, Search Advertising - [7 Mobile Marketing Strategies You Need to Thrive in 2024](https://localiq.com/blog/mobile-marketing-strategies/): Mobile marketing is a must for any business looking to get new customers. Use these mobile marketing strategies to boost your business with easy tips to get started. Author: Susie Marino Categories: Websites & Online Presence - [5 Eye-Opening Data Points About Healthcare Marketing in 2021](https://localiq.com/blog/healthcare-marketing-in-2021/): What does that data say patients care about most in 2021? Our study revealed some eye-opening stats that can inform your healthcare marketing in 2021. Author: Stephanie Heitman Categories: Vertical Marketing - [What Is the Buyer’s Journey? (+3 Ways Marketing Majorly Influences It)](https://localiq.com/blog/what-is-the-buyers-journey/): What is the buyer’s journey, and how can you use marketing strategies like email, content, and social media to influence purchase decisions and win more customers? Find out here! Author: Céillie Clark-Keane Categories: Marketing Ideas - [Hiring in 2023 Is Hard: Here’s How to Make Your Job Posting Stand Out](https://localiq.com/blog/how-to-make-a-job-posting-stand-out/): Trying to get more applicants? Use these tips for how to make a job posting stand out and get more qualified candidates through the door. Author: Anna Brekka Categories: Cross-Channel Marketing - [3 (Really) Good Work Habits That Your Boss Will Notice](https://localiq.com/blog/good-work-habits/): Good work habits go beyond being organized or punctual. Find out the top 3 work habits you need to develop to succeed and stand out in your field. Author: Julian Placino Categories: Managing Your Business - [15 Restaurant Marketing Ideas to Bring Back Diners in 2021](https://localiq.com/blog/restaurant-marketing-ideas/): The restaurant industry was hard-hit by the pandemic, but things are looking up this year. Use these 15 restaurant marketing ideas to bring back diners and start filling tables (and bellies) again! Author: Amanda Rodhe Categories: Vertical Marketing - [How to Do a Giveaway on Instagram (It’s Easier than You Think!)](https://localiq.com/blog/how-to-do-an-instagram-giveaway/): Use these simple steps for how to do a giveaway on Instagram so you can grow your audience, engage your followers, and increase awareness for your business. Author: Stephanie Heitman Categories: Social Media - [25 Easy Ideas to Make Your Customers Insanely Happy](https://localiq.com/blog/ideas-for-happy-customers/): Every business wants happy customers! Use these easy ideas to make your customers happy and keep them coming back for life. Author: Stephanie Heitman Categories: Content Marketing, Email Marketing, Local Marketing, Managing Your Business, Marketing Ideas, Social Media - [7 Data-Backed Tips for Smarter Higher Education Marketing in 2021](https://localiq.com/blog/2021-higher-education-marketing-trends/): We share data from our exclusive report on the state of higher education marketing in 2021 plus 7 tips to help you increase enrollment, grow your brand, and retain more students. Author: Stephanie Heitman Categories: Vertical Marketing - [Google Business Listing Calls: Scam or Real?](https://localiq.com/blog/google-my-business-call-scam/): This article will equip you to discern real Google My Business calls from scam calls and provide steps you can take to protect your business and your money. Author: Kristen McCormick Categories: Local Marketing - [13 Post-Pandemic Hospitality Marketing Ideas to Attract Travelers Now](https://localiq.com/blog/hospitality-marketing-trends-2021/): Take a look at the 2021 hospitality marketing trends and use these 13 post-pandemic ideas to reach, engage, and entice travelers to your travel and tourism business. Author: Mary Lister Categories: Marketing Ideas - [Are You Ignoring These Glaring Customer Pain Points? Here’s What to Do Instead](https://localiq.com/blog/customer-pain-points/): Customer pain points impact your bottom line and can contribute to lost business. Identify common customer pain points, address them (the right way!), and improve your business with these tips. Author: Guest Author Categories: Managing Your Business, Marketing Ideas - [How to Claim a Business on Google (+4 Ways to Make It Actually Show Up)](https://localiq.com/blog/how-to-claim-a-business-on-google/): A Google My Business can help you show up in Google Maps results and get found by new customers. All you have to do is follow these simple steps for how to claim a business on Google. Author: Mary Lister Categories: Local Marketing - [The Chip Shortage WILL Affect Your Dealership This Year. Here’s What to Do](https://localiq.com/blog/auto-chip-shortage-and-your-dealership-marketing-in-2021/): Semiconductor chip shortages will impact dealerships in 2021. We share 6 actionable tips to help you respond and see success in your dealership marketing this year. Author: George Jones Categories: Marketing Ideas - [5 Super Easy Ways to Get Started with a Thought Leadership Strategy](https://localiq.com/blog/thought-leadership-strategy/): A thought leadership strategy isn't just for big brands. Small businesses can use thought leadership strategies to grow their brand and get new customers. Here are 5 easy steps. Author: Guest Author Categories: Content Marketing, Managing Your Business - [Create & Claim Your Bing Business Listing in Less Than 10 Minutes](https://localiq.com/blog/how-to-claim-your-bing-business-listing/): Your Bing business listing can help you get in front of thousands of potential customers. Follow these simple steps to create and claim your Bing Places listing for free. Author: Erin Costello Categories: Local Marketing - [The Beginner’s Guide to High-Converting Landing Pages (+Why You Need Them)](https://localiq.com/blog/elements-of-high-converting-landing-pages/): There are many factors that go into making a landing page that converts visitors into paying customers. Find out why you need a high-converting landing page and what elements you have to include. Author: Guest Author Categories: Cross-Channel Marketing, Display Advertising, Search Advertising, Websites & Online Presence - [How to Ask for a Raise (& Actually Get It!)](https://localiq.com/blog/how-to-ask-for-a-raise/): Asking for a raise can be intimidating. Find out what you need to do before you ask for a raise, how to successfully ask for a raise, and get email templates to ask for a raise. Author: Julian Placino Categories: Managing Your Business - [The Small Business Guide to Facebook Lead Ads: How They Work to Get You Customers Fast](https://localiq.com/blog/small-business-guide-to-facebook-lead-ads/): If you haven’t yet embraced Facebook lead ads as a part of your social media advertising strategy, then you're missing out. Find out everything you need to know to see success with Facebook lead ads. Author: Stephanie Heitman Categories: Social Media - [16 Plumber Marketing Ideas to Get New Customers Flooding In](https://localiq.com/blog/plumber-marketing-ideas/): Use these plumber marketing and advertising ideas to grow your business by showing up online, engaging on social media, and driving customers to your plumbing website. Author: Stephanie Heitman Categories: Vertical Marketing - [5 Simple Ways to Get Started with an Inbound Marketing Strategy](https://localiq.com/blog/small-business-inbound-marketing-strategy/): Think inbound marketing is only right for big businesses? Think again! Find out how an inbound marketing strategy is both attainable and necessary for your small business + get tips for creating one. Author: Guest Author Categories: Cross-Channel Marketing - [The Low-Down on TikTok Marketing for Small Businesses (+4 Takeaways to Try)](https://localiq.com/blog/tiktok-marketing-for-small-businesses/): What is TikTok and is TikTok marketing right for you? We give you the low-down on all things TikTok marketing and share takeaways that can help you market your business on and off the app! Author: Stephanie Heitman Categories: Social Media - [8 Expert-Approved Ways to Care for Employees During the Pandemic (& After)](https://localiq.com/blog/how-to-care-for-employees-during-the-pandemic/): Are you looking for simple steps to show employees you care? Use these 8 expert-approved tips to care for your employees during the pandemic -- and beyond. Author: Stephanie Heitman Categories: Managing Your Business - [7 Tips for Real Estate Facebook Ads that Work (+Real Life Examples!)](https://localiq.com/blog/real-estate-facebook-ads-tips/): Social media advertising is a natural fit for your real estate marketing strategy. Get 7 real estate Facebook ads tips that can help you close sales, get new clients, and promote your listings. Author: Aimee Quemuel Categories: Vertical Marketing - [7 Steps for Creating an Inclusive Marketing Strategy](https://localiq.com/blog/how-to-create-an-inclusive-marketing-strategy/): Customers want to be seen and represented in your business, which is why an inclusive marketing strategy is so important. Get 7 steps to create an inclusive marketing strategy here. Author: Guest Author Categories: Marketing Ideas - [The Importance of a Google Maps Marketing Strategy (+How to Create One That Works)](https://localiq.com/blog/google-maps-marketing-strategy/): Use these simple steps to create a Google Maps marketing strategy that helps your business rank in Google Maps results + find out why a Google Maps marketing strategy is so important. Author: Nia Gyant Categories: Local Marketing, SEO - [5 Steps for Turning Your Brand Statement into a Brand Story (& Why It’s Important)](https://localiq.com/blog/turning-your-brand-statement-into-a-brand-story/): Your brand story is an important part of your marketing strategy. Get 5 steps to create your brand story from your brand statement to better connect with customers and build trust. Author: Guest Author Categories: Managing Your Business, Marketing Ideas - [4 Free Ways to Rank Your Business Higher on Google](https://localiq.com/rank-your-business-higher-on-google/): Ranking higher on Google comes with many benefits. Help your business rank on Google for relevant searches with these 4 (free!) tactics. Author: Kristen McCormick Categories: SEO - [Marketing During Times of Change: 4 Ways to Adapt Your Brand Strategy](https://localiq.com/blog/marketing-during-times-of-change/): This post provides four key guidelines to help you research, test, and reinvent your marketing strategy to align with shifting needs within your market. Author: Guest Author Categories: Marketing Ideas - [17 Instagram Growth Hacks to Get More Followers Fast](https://localiq.com/blog/instagram-growth-hacks/): Grow your Instagram with these simple and easy Instagram growth hacks guaranteed to help you get in front of a new audience and get more Instagram followers fast. Author: Guest Author Categories: Social Media - [9 Things to Look for in a Great Digital Marketing Partner](https://localiq.com/blog/what-to-look-for-in-a-digital-marketing-partner/): When it comes to finding the right digital marketing agency for your business, here are nine things one expert says you need to look out for. Author: Guest Author Categories: Managing Your Business, Marketing Ideas - [6 Offline Marketing Tactics That Can Boost Your Online Marketing Strategy](https://localiq.com/blog/offline-marketing-tactics/): While digital marketing is where you should focus most of your marketing budget, offline marketing is still extremely effective and can boost the effectiveness of your online marketing. Author: Guest Author Categories: Marketing Ideas - [3 Ways to Improve Your 2021 Car Dealer SEO & Get Found on Google](https://localiq.com/blog/improve-your-car-dealer-seo-for-2021/): SEO can and does still work for dealerships, but it takes patience, expertise, and a knowledge of how search engines work. Use these 3 tips to improve your car dealer SEO in 2021. Author: Guest Author Categories: Local Marketing, SEO - [How to Get More Clients for Your Agency: 16 Tried & True Tactics that Work](https://localiq.com/blog/how-to-get-more-clients-for-your-agency/): Getting clients for your agency can be a challenge, but with these proven tactics, you can get more clients and grow your agency. Author: Stephanie Heitman Categories: Content Marketing, Lead Generation & Management, Marketing Ideas, SEO, Social Media - [The 4 Fastest Ways to Contact Google My Business Support](https://localiq.com/blog/how-to-contact-google-my-business-support/): This post covers the different ways you can contact Google My Business support, how to communicate directly with experts and fellow Google My Business members, and GMB FAQs. Author: Kristen McCormick Categories: Local Marketing - [How Artificial Intelligence Helps Your Business Work Smarter](https://localiq.com/blog/benefits-of-artificial-intelligence-in-business/): Artificial intelligence is practical and obtainable for small businesses. Get four benefits of artificial intelligence for SMBs + real-world applications of AI in business. Author: Guest Author Categories: Cross-Channel Marketing - [Spring Trends to Spruce Up Your Home Services Marketing (+17 Ideas to Try)](https://localiq.com/blog/spring-home-services-marketing-ideas/): We’re sharing what’s top of mind for your customers this spring to help you spruce up your home services marketing and take advantage of new opportunities. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Use LinkedIn to Build Your Personal Brand](https://localiq.com/blog/personal-branding-on-linkedin/): Personal branding on LinkedIn can help you build connections, open doors to new opportunities, and expand your business. Get top tips for building your personal brand from this LinkedIn expert. Author: Julian Placino Categories: Managing Your Business - [The Hottest Email Marketing Trends to Test in 2021](https://localiq.com/blog/2021-email-marketing-trends/): Find out what's hot in the world of email marketing this year and which 2021 email marketing trends you need to try for more effective campaigns. Author: Kevin George Categories: Email Marketing - [How to Create Your Dealership’s Unique Value Proposition (& Why It Matters)](https://localiq.com/blog/how-to-create-dealership-unique-value-proposition/): Your dealership's unique value proposition can help you build a connection with car buyers and set you apart from the competition. Get the steps to build your USP + understand why it's so important. Author: George Jones Categories: Marketing Ideas - [335+ Hashtag Ideas for Every Industry & How to Use Them for Your Business](https://localiq.com/blog/how-to-use-hashtags-with-hashtag-ideas/): Find out how to use hashtags for your business, and get 335+ hashtags – broken down by industry – with ideas and examples on how to use them to engage your audience and reach new users. Author: Stephanie Heitman Categories: Social Media - [5 Social Media Strategies to Become a Thought Leader in Your Niche](https://localiq.com/blog/social-media-strategies-to-become-a-thought-leader-in-your-niche/): Want to become a thought leader in your niche? Learn how social media can help you reach your target audience, build trust and authority, and become influential. Author: Guest Author Categories: Social Media - [How to Improve SEO for Your Local Business: 24 Tips](https://localiq.com/blog/how-to-improve-seo-for-your-local-business/): This article outlines tangible steps local businesses can take to improve their SEO, which will help to show up for the right searches, outrank competitors on Google, and gain local visibility. Author: Kristen McCormick Categories: SEO - [10 Most Common (& Most Effective) Advertising Techniques](https://localiq.com/blog/advertising-techniques/): Behind each ad is a carefully-chosen advertising technique meant to drive an action or a response. Learn about the most common and most effective advertising techniques. Author: Amanda Rodhe Categories: Marketing Ideas - [7 Tips for Better B2B Social Media Marketing You Should Be Using](https://localiq.com/blog/b2b-social-media-marketing-tips/): B2B decision-makers are increasingly turning to social media. Use these tips for your B2B social media marketing to engage and move them down the funnel. Author: Aimee Quemuel Categories: Social Media - [7 Ways to Automate Your Marketing for Better Results](https://localiq.com/blog/automate-marketing-for-better-results/): In this post, we’ll explore seven ways to automate marketing for your small business to drive better results and the data behind why it works. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Data & Metrics, Email Marketing, Lead Generation & Management, Search Advertising, Social Media, Websites & Online Presence - [How Home Service Businesses Can Show Up for Local Searches on Google](https://localiq.com/blog/how-home-service-businesses-can-show-up-for-local-google-searches/): When it comes to local search visibility on Google, home service businesses have some added challenges. Use these 7 tips to show up for local searches on Google. Author: Kristen McCormick Categories: Vertical Marketing - [17 Free & Paid Ways to Drive More Traffic to Your Website](https://localiq.com/blog/drive-more-traffic-to-your-website/): Getting more website traffic is a shared goal among many business owners and marketers. Here are 17 of the best free and paid ways to drive more traffic to your website. Author: Kristen McCormick Categories: Websites & Online Presence - [The 10 Best Social Media Marketing Strategies for Small Businesses](https://localiq.com/blog/best-social-media-marketing-strategies-for-smb/): Use these 10 essential tips to build the best social media marketing strategy for your small business to connect, engage, and get customers on social. Author: Nia Gyant Categories: Social Media - [How to Create the Most Effective Organizational Chart for Your Small Business (with Examples!)](https://localiq.com/blog/small-business-organizational-chart/): Creating an organizational structure and organizational chart for your small business can make a big impact. Get the guide to creating an org chart here (with examples!). Author: Rena DeLevie Categories: Managing Your Business - [PPC + Facebook Ads: 5 Data-Driven Reasons They Work so Well Together](https://localiq.com/blog/ppc-vs-facebook-ads/): We're often asked which is better: PPC or Facebook ads? The answer is that they're actually complementary strategies that can give you improved results and help you reach more customers. Author: Stephanie Heitman Categories: Search Advertising, Social Media - [20 Clever Ways to Get Free Advertising on Google & Beyond](https://localiq.com/blog/how-to-get-free-advertising-on-google/): This post provides 10 ways you can get free advertising and exposure on the Google SERP, as well as other methods of expanding your reach on social media and even offline channels. Author: Kristen McCormick Categories: Cross-Channel Marketing, Search Advertising, SEO - [What Does it Take to Work in Digital Media Sales? One Expert Tells All](https://localiq.com/blog/work-in-digital-media-sales/): If you were ever curious about what it takes to work in digital media sales, this expert tell-all is for you. Learn what skills you need, what a typical day looks like, and what to expect. Author: Stephanie Heitman Categories: Managing Your Business - [12 Stress-Busting Tips for the Overwhelmed Business Owner](https://localiq.com/blog/tips-for-the-overwhelmed-business-owner/): Running a business can be a lot of fun. But it can also be a lot of work and stress. So, no matter how strong you are as a business owner, at some point you will feel overwhelmed. It’s just part of the job – especially now in a time with constant change and challenges. There’s always going to be too many ideas, too many deadlines, and not enough time to fit it all in. If you’re constantly running on empty and feel like you don’t have anyone in your life who “gets it,” you’re certainly not alone. Fortunately, there […] Author: Stephanie Heitman Categories: Managing Your Business - [Google Local Services Ads for Real Estate: 5 Reasons You Need Them Now](https://localiq.com/blog/google-local-services-ads-for-real-estate/): Find out why your real estate or multifamily business should incorporate Google Local Services ads into your marketing strategy to close more deals and get more leases signed. Author: Stephanie Heitman Categories: Vertical Marketing - [6 Ranked Marketing Plan Examples for Small Businesses](https://localiq.com/blog/marketing-plan-examples-for-small-businesses/): We scoured the web for the best marketing plan examples. We're sharing the top 6 (+a bonus!), pros and cons, and how to make each marketing plan example your own. Author: Mary Lister Categories: Marketing Ideas - [3 Reasons to Ditch Fear-Based Leadership (+How to Get Started)](https://localiq.com/blog/fear-based-leadership/): How can you break the cycle of fear-based leadership and instead offer your employees compassionate management? And why does it matter? Expert Rena DeLevie shared her top tips with us. Author: Stephanie Heitman Categories: Managing Your Business - [Display Advertising Cheat Sheet: Everything You Need to Get Started](https://localiq.com/blog/what-is-display-advertising/): Get our display advertising cheat sheet to find out what is display advertising, how does it work, what makes a good display ad, and more. Author: Stephanie Heitman Categories: Display Advertising - [6 Marketing Strategies that Perfectly Complement Your PPC Advertising](https://localiq.com/blog/marketing-strategies-that-complement-ppc/): PPC is extremely effective, but if it‘s the only digital marketing strategy you're running, you're missing out. Find out 6 marketing strategies that perfectly complement PPC. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Display Advertising, Local Marketing, Search Advertising, SEO, Social Media - [How to Market an App & Drive Downloads: 13 Expert-Approved Tips](https://localiq.com/blog/how-to-market-an-app/): We asked the experts to share their best tips on how to market an app successfully to drive downloads and increase awareness. Author: Lisa Smith Categories: Cross-Channel Marketing - [4 Top Tips to Pandemic-Proof Your Small Business](https://localiq.com/blog/pandemic-proof-your-small-business/): As we continue to navigate uncertainty, use these tip to pandemic-proof your small business and see growth in 2021. Author: Guest Author Categories: Marketing Ideas - [12 Things Every Small Business Owner Should Know](https://localiq.com/blog/things-every-small-business-owner-should-know/): These 12 concepts will align you with the themes of today's marketing landscape and are foundational to the success and growth of local businesses. Author: Kristen McCormick Categories: Managing Your Business, Marketing Ideas - [9 Powerful Ways to Build Customer Relationships & Increase Retention](https://localiq.com/blog/how-to-build-customer-relationships/): Among the most powerful tools in business is a loyal customer base. Learn the benefits of building customer relationships plus 9 ways to retain more customers! Author: Nia Gyant Categories: Managing Your Business, Marketing Ideas - [6 Ways to Skyrocket Your Email Marketing Engagement](https://localiq.com/blog/email-marketing-engagement/): Make your email marketing campaigns more engaging with these 6 simple tips that will help you get more opens, more customers, and better results. Author: Guest Author Categories: Email Marketing - [Digital Marketing vs. Traditional Marketing: 6 Tips to Decipher the Marketing Mix Challenge](https://localiq.com/blog/digital-marketing-vs-traditional-marketing/): Is digital marketing vs. traditional marketing right for your business? Find out how to create the right marketing mix using both strategies to get the best results. Author: Aimee Quemuel Categories: Marketing Ideas - [What Is Paid Search Advertising & Why Use It?](https://localiq.com/blog/what-is-paid-search/): What is paid search advertising, how does paid search work, and why use paid search? We're answering all your questions and explaining how paid search helps your business get seen. Author: Stephanie Heitman Categories: Search Advertising - [The 8 Best Chiropractor SEO Tips to Use for Better Results](https://localiq.com/blog/chiropractor-seo-tips/): Use these chiropractor SEO tips to show up on Google, drive visitors to your website, and book more appointments. Author: Mary Lister Categories: Vertical Marketing - [Apple iOS 14 Update: How It Impacts Your Facebook Ads](https://localiq.com/blog/apple-ios-14-update-and-your-facebook-ads/): There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Understanding these updates and how (and why) they might impact Facebook ads can be time-consuming and confusing. So, in this post, we will: Demystify exactly what the iOS update entails. Clarify how it may affect your Facebook advertising. Help you plan and strategize in response to the update. Read on if you want to continue getting the most out of your marketing and advertising efforts on the Facebook platform and with LOCALiQ.   How iOS 14 Affects […] Author: Stephanie Heitman Categories: Social Media - [The Top 5 SEO Trends to Look Out For in 2021](https://localiq.com/blog/seo-trends-2021/): Understanding and acting on these top 5 SEO trends will set your business up to see healthy organic traffic growth in 2021. Author: Gordon Donnelly Categories: SEO - [7 Automotive Marketing Trends to Keep Car Buyer Traffic Flowing in 2021](https://localiq.com/blog/2021-automotive-marketing-trends/): Keep car buyers coming to your dealership all year long by understanding the top 7 automotive marketing trends of 2021. Author: Stephanie Heitman Categories: Content Marketing, Cross-Channel Marketing, Marketing Ideas, Search Advertising, SEO, Social Media, Websites & Online Presence - [How to Check (& Improve) Engagement on Facebook, Instagram & More](https://localiq.com/blog/how-to-check-social-media-engagement/): Want to know how to find your Instagram, Twitter, and Facebook engagement rate? We walk you through the steps plus share actionable tips on how to improve social media engagement. Author: Nia Gyant Categories: Social Media - [SEO vs. PPC: How They Work Together to Boost Your Business](https://localiq.com/blog/seo-vs-ppc/): Many experts might say that you need one or the other – SEO versus PPC. But, the reality is that you need both. Explore what SEO and PPC are, the benefits of each, and how SEO + PPC work together. Author: Stephanie Heitman Categories: Search Advertising, SEO - [How to Ask for Referrals: 9 Easy Ways You Can Get Started Today](https://localiq.com/blog/marketing/how-to-ask-for-referrals/): Referrals can help you grow your business quickly. Learn how to ask for referrals and what to do once you get them. Author: Nia Gyant Categories: Marketing Ideas - [How Your Small Business Can Use Marketing Data for Growth](https://localiq.com/blog/small-business-marketing-data/): Small businesses have access to marketing data that can propel them toward growth - they just need to know where to look and how to use marketing data effectively. Author: Guest Author Categories: Data & Metrics - [How to Be a Better Leader: 9 Key Tips](https://localiq.com/blog/how-to-be-a-better-leader/): How can you become a better leader and set your team up for success? Here are 9 tips on how to be a better leader, open communication, and embrace change. Author: Guest Author Categories: Managing Your Business - [11 Pre-Approved Ideas for Your Real Estate Social Media Marketing](https://localiq.com/blog/real-estate-social-media-marketing-ideas/): Use these real estate social media best practices for a strategy that helps you get new clients, increase awareness, and grow your brand. Author: Stephanie Heitman Categories: Vertical Marketing - [HTTP vs. HTTPS: What’s the Difference? (+ How to Switch)](https://localiq.com/blog/http-vs-https/): HTTPS is crucial for your site's performance, security, and ranking. Learn about HTTPS vs. HTTP, how to make the switch, and the benefits HTTPS has to offer. Author: Guest Author Categories: Websites & Online Presence - [5 Paid Advertising Strategies That Worked in 2020 (& Will Keep Working in 2021)](https://localiq.com/blog/best-paid-advertising-strategies-i-tried-in-2020/): 2020 meant change and challenges for everyone -- including the world of paid advertising. Here are the top 5 strategies this expert tried and what he's continuing into 2021. Author: Brett McHale Categories: Cross-Channel Marketing - [9 Social Media Marketing Trends to Act On in 2021](https://localiq.com/blog/2021-social-media-marketing-trends/): These 2021 social media marketing trends can help your business succeed on Facebook, Instagram, and Twitter. Author: Stephanie Heitman Categories: Social Media - [9 Surprising Reasons It’s Important for Businesses to Have Competitors](https://localiq.com/blog/why-is-it-important-companies-have-competitors/): Competition is important to your business because it enables you to identify your specific and unique traits that are appealing to customers. Get 8 more reasons businesses need competitors. Author: Kristen McCormick Categories: Managing Your Business - [The 12 Best Resources on Marketing a Small Business During the Pandemic](https://localiq.com/blog/pandemic-marketing-resources-for-small-businesses/): We rounded up the best resources on marketing a small business during the pandemic. Check out these resources from sites like WordStream, Forbes, Google, and more! Author: Stephanie Heitman Categories: Marketing Ideas - [Helping Businesses & Organizations Thrive: LOCALiQ & Gannett Give Back](https://localiq.com/blog/gannett-localiq-give-back-2020/): Gannett's A Community Thrives has awarded grants to deserving organizations serving their communities in 2020. Join LOCALiQ in congratulating these amazing organizations! Author: Stephanie Heitman Categories: Managing Your Business - [6 Ways 2020 Changed Healthcare Marketing (& What to Prepare for in 2021)](https://localiq.com/blog/changes-in-healthcare-marketing-for-2021/): Healthcare marketing has changed a lot in 2020. Here's how and what it means for your 2021 healthcare marketing strategy. Author: Stephanie Heitman Categories: Marketing Ideas - [The Top 7 Trends to Inform Your Small Business Content Marketing Strategy in 2021](https://localiq.com/blog/2021-small-business-content-marketing-trends/): Get your 2021 small business content marketing strategy in gear by incorporating these top 7 content marketing trends. Author: Mary Lister Categories: Content Marketing - [Our 20 Most Popular Stories & How-To’s of 2020](https://localiq.com/blog/top-blog-posts-2020/): Take a look at the top stories and how-to's we covered on the LOCALiQ blog to see what resonated with business owners and marketers in 2020. Author: Stephanie Heitman Categories: Email Marketing, Local Marketing, Managing Your Business, Search Advertising, SEO, Social Media, Websites & Online Presence - [Your Comprehensive Guide to Google Ads for Nonprofits](https://localiq.com/blog/google-ads-for-nonprofits/): We're covering everything you need to know about Google Ads for nonprofits, including how they work, Google Ad Grants, how to measure success for your nonprofit, and more. Author: Brandi Homan Categories: Search Advertising - [5 Robust Email Marketing Tips for Better Lead Nurturing in 2021](https://localiq.com/blog/email-marketing-tips-for-lead-nurturing/): Email marketing can not only help you generate leads but can also help you nurture them. Here’s how you can nurture your leads through email marketing in 2021. Author: Guest Author Categories: Email Marketing, Lead Generation & Management - [5 Eye-Opening Data Points About Local Food & Your Grocery Marketing](https://localiq.com/blog/study-local-food-and-grocery-marketing/): Consumers are placing more of an emphasis on local food when it comes to grocery buying habits. Learn how to use this Forager study data to inform your 2021 grocery marketing. Author: Guest Author Categories: Data & Metrics, Marketing Ideas - [7 Remarkable Reasons Reviews Matter for Your Small Business](https://localiq.com/blog/reviews-matter-for-your-small-business/): Do reviews actually matter? In today's digital world, the answer is a resounding YES. Here are 7 reasons online reviews are important for any business. Author: Stephanie Heitman Categories: Websites & Online Presence - [8 Time-Saving Holiday Marketing Tips to Help You Stress Less This Season](https://localiq.com/blog/time-saving-holiday-marketing-tips/): Take one thing off your plate this season - the stress of your holiday marketing - with these time-saving holiday marketing tips. Author: Stephanie Heitman Categories: Email Marketing, Lead Generation & Management, Marketing Ideas, Social Media - [5 Essential Reasons Your Business Needs a Website (+How to Create a Great One!)](https://localiq.com/blog/do-i-need-a-website/): Do you need a website for your small business? Without one it's nearly impossible to get new customers online. Get the details plus five essentials of a good website here. Author: Stephanie Heitman Categories: Websites & Online Presence - [How One Healthcare Business Owner Has Been Pivoting Through the Pandemic](https://localiq.com/blog/how-one-healthcare-business-owner-has-been-pivoting-through-the-pandemic/): Khalilah Filmore, CEO & Founder of healthcare consulting firm MEDkeen Solutions, talked to LOCALiQ about navigating the pandemic, Black-owned businesses, and the importance of marketing. Author: Stephanie Heitman Categories: Cross-Channel Marketing - [CMO Mayur Gupta on Data, Brand Building & the Need to Be Customer-Obsessed](https://localiq.com/blog/cmo-mayur-gupta-on-the-need-to-be-customer-obsessed/): Gannett's Chief Marketing & Strategy Officer talked to us about the importance of data, building your brand, and becoming customer-obsessed in your marketing. Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [4 Highly Effective Marketing Services Your Agency Should Offer (And Probably Isn’t)](https://localiq.com/blog/marketing-services-your-agency-should-offer/): Sure, you offer SEO, PPC, and web design, but are you missing out on these critical marketing services for your agency? Find out the four services your agency needs to offer. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Display Advertising, Websites & Online Presence - [How to Get Your Business on the Google 3-Pack (+Why It Matters)](https://localiq.com/blog/get-your-business-on-google-3-pack/): What's the Google local pack and how can your business increase its chances of showing up there? We’re sharing four tips to help your business get on the Google 3-pack (+ why it matters). Author: Stephanie Heitman Categories: Local Marketing, Search Advertising, SEO, Websites & Online Presence - [10 Award-Winning Ways to Promote Your Business Awards](https://localiq.com/blog/how-to-promote-business-award/): Here are 10 ways to promote your business's award to increase brand awareness, generate excitement, and get new customers through the door. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Display Advertising, Email Marketing, Local Marketing, Search Advertising, Social Media, Websites & Online Presence - [How to Write Your Company’s Mission Statement (& Why It Matters)](https://localiq.com/blog/how-to-write-a-mission-statement/): A carefully crafted mission statement can have many benefits and may ultimately affect your bottom line. Learn how to write a company mission statement that helps you connect with customers. Author: Brandi Homan Categories: Managing Your Business, Marketing Ideas - [4 Practical Ways to Build Trust with Your Customers (with Examples!)](https://localiq.com/blog/how-to-build-trust-with-customers/): It's a no-brainer that customers want to connect with and buy from businesses that are trustworthy and transparent. Use these tips to build trust with your customers. Author: Guest Author Categories: Cross-Channel Marketing, Managing Your Business, Websites & Online Presence - [6 Terrific Types of Online Advertising to Help You Get New Customers](https://localiq.com/blog/types-of-online-advertising/): The best local marketing strategies incorporate a mix of online ad types. Check out the six most popular types of online advertising to help you get more new customers. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Display Advertising, Search Advertising, Social Media - [Google My Business for Car Dealerships: 10 Must-Know Ways to Optimize Your Listing](https://localiq.com/blog/optimize-car-dealership-google-my-business-listing/): Google My Business is an important component of a successful car dealer marketing strategy. Get tips to get the most out of your dealership's Google Business profile. Author: Stephanie Heitman Categories: Local Marketing - [5 Benefits of Live Chat for Local Businesses](https://localiq.com/blog/live-chat-benefits/): Today's consumers expect immediate answers and stellar customer service. Live chat can help you deliver that and more. Let's take a look at the benefits of live chat for SMBs. Author: Stephanie Heitman Categories: Websites & Online Presence - [Pump Up Your Fitness Marketing: 9 Ways to Get New Customers](https://localiq.com/blog/fitness-marketing/): How can you get new customers and set yourself up for a successful year with your fitness marketing? We explore nine strategies you need to try. Author: Margot Whitney Categories: Vertical Marketing - [How to Track Leads for Free: 4 Strategies for Small Businesses](https://localiq.com/blog/how-to-track-leads/): How do you track your leads to determine what marketing is working for your business? Luckily, there are simple, low-cost (even free) ways to get a better handle on your leads. Author: Stephanie Heitman Categories: Lead Generation & Management - [7 Key Recruitment Marketing & Hiring Trends Moving into 2021](https://localiq.com/blog/recruitment-marketing-trends-2021/): How can recruiters and recruitment marketing experts prepare for 2021? We talked with a LOCALiQ Recruitment marketing expert on trends, tips, and more. Author: Stephanie Heitman Categories: Marketing Ideas, SEO, Social Media, Websites & Online Presence - [What Is Seasonal Marketing? 5 Tips to Make It Work for Your Business](https://localiq.com/blog/seasonal-marketing/): A seasonal marketing strategy is a good fit for many seasonal businesses. Get our top tips to make sure your seasonal marketing strategy is a success. Author: Stephanie Heitman Categories: Marketing Ideas - [8 Reasons a Good Online Reputation Is Absolutely Essential for Your Business](https://localiq.com/blog/why-good-online-reputation-is-important/): Your online reputation can make or break your business. Read this post for 8 reasons why a good online reputation is so important for your business. Author: Stephanie Heitman Categories: Local Marketing - [4 Crucial Ways Marketing Influences the Customer Journey](https://localiq.com/blog/marketing-customer-journey/): The customer buying journey is complex, but with marketing, you can get your business in front of consumers at the critical moments they’re making decisions. Author: Stephanie Heitman Categories: Marketing Ideas - [How to Create a Fool-Proof Plan for Small Business Saturday](https://localiq.com/blog/how-to-create-a-small-business-saturday-plan/): Small Business Saturday is a great time for your local business to bring in new customers who want to Shop Small. Create the best marketing plan with these tips. Author: Kristen McCormick Categories: Marketing Ideas - [How to Humanize Healthcare Marketing Through Web Chat (It’s Not That Hard)](https://localiq.com/blog/web-chat-for-healthcare/): Web chat is one of the simplest, most efficient ways to enhance the patient care-seeking experience, from standing out online through appointment booking, follow up, and beyond. Author: Brandi Homan Categories: Vertical Marketing - [The Only Sales Funnel Template You Will Ever Need for Your Business](https://localiq.com/blog/sales-funnel-template/): Ever wonder why your sales are hardly breaking the surface when your products and services are more useful than what’s already on the market? Use this sales funnel template to fix that problem ASAP. Author: Guest Author Categories: Marketing Ideas - [6 Scary Ways Your Business Is Losing Leads](https://localiq.com/blog/ways-your-business-is-losing-leads/): Are you losing out on leads? The scary reality is that you might be. Find out the common ways businesses lose leads and what to do instead to convert them into new customers. Author: Stephanie Heitman Categories: Lead Generation & Management - [The True Story of How Marketing Helped This New Business Open During the Pandemic](https://localiq.com/blog/how-marketing-helped-this-new-business-open-during-the-pandemic/): This business partnered with LOCALiQ for a marketing strategy to promote their new business opening during the pandemic. Read how their collaboration made all the difference. Author: Stephanie Heitman Categories: Local Marketing, SEO, Social Media, Websites & Online Presence - [12 Simple (Yet Effective!) Ways Small Businesses Can Compete with the Big Brands](https://localiq.com/blog/ways-small-businesses-can-compete-with-big-businesses/): Every small and local business owner knows that the competition isn’t limited to fellow SMBs. So, how do you win when you’re going up against a big brand? Get 12 tips to help you get noticed. Author: Stephanie Heitman Categories: Marketing Ideas - [Your Quick-Start Guide to Local Listings for Car Dealers](https://localiq.com/blog/local-listings-for-car-dealers/): Local listings help your dealership get found online, in maps, and on top review sites. Find out how to get started with local listings for car dealers. Author: Stephanie Heitman Categories: Local Marketing - [How to Add a Location to Facebook](https://localiq.com/blog/add-location-to-facebook/): Adding your location to Facebook is a great way to bring your Facebook marketing to a local level and promote your Facebook page for free. Find out how to add a location to posts and photos here. Author: Stephanie Heitman Categories: Social Media - [How to Tell if Your PPC Is Working: The 7 Metrics That Actually Matter](https://localiq.com/blog/ppc-metrics/): Is your PPC working? These 7 metrics, like clickthrough rate, conversion rate, and more, can give you the answer you’re looking for. Author: Stephanie Heitman Categories: Search Advertising - [8 Benefits of Display Advertising You Can’t Ignore](https://localiq.com/blog/benefits-of-display-advertising/): What display advertising is and the benefits of display advertising (plus, how it works with other strategies to boost the effectiveness of your marketing). Author: Stephanie Heitman Categories: Display Advertising - [Facebook Advertising for Small Businesses: The Complete Beginner’s Guide](https://localiq.com/blog/facebook-ads-for-small-business/): Here’s what to know about Facebook advertising for small businesses, how to get started, and some tips for creating effective Facebook ads that get you in front of your audience. Author: Stephanie Heitman Categories: Social Media - [Finding the Fairway: An Inside Look at the LOCALiQ Series](https://localiq.com/blog/finding-the-fairway-inside-look-at-the-localiq-series/): We’re excited to announce Finding the Fairway, an upcoming web series produced by Skratch, the PGA TOUR’s branded content arm, and sponsored by LOCALiQ that will be released September 23, 2020. Author: Stephanie Heitman Categories: - [SEO for Car Dealerships: 5 Best Practices to Get in Front of Buyers](https://localiq.com/blog/car-dealer-seo-best-practices/): Car dealer SEO helps your dealership rank on top search engines - a critical part of the car-buying journey. Here are five SEO best practices to help your dealership get found. Author: Stephanie Heitman Categories: SEO - [How to Run a Customer Loyalty Program](https://localiq.com/blog/how-to-run-customer-loyalty-programs/): Customer loyalty programs can help you boost customer retention and increase customer satisfaction. Here’s how to run a successful customer loyalty program (with examples!). Author: Stephanie Heitman Categories: Marketing Ideas - [SEO & Website Design: 8 Ways they Work Together](https://localiq.com/blog/seo-website-design/): They’re not the same, but SEO and website design are closely intertwined. Here are 8 ways they work together to help your website rank in search results. Author: Stephanie Heitman Categories: SEO, Websites & Online Presence - [Higher Education Marketing: 11 A+ Strategies to Try Now](https://localiq.com/blog/higher-education-marketing/): Higher education marketing is complex, but these 11 strategies can help education marketers build a marketing plan that boosts enrollment. Author: Margot Whitney Categories: Vertical Marketing - [15+ Marketing Strategies for Small Businesses Worth Your Time & Money](https://localiq.com/blog/marketing-strategies-for-small-businesses/): Looking for the most efficient ways to increase your visibility and get more leads? Here’s a breakdown of the best marketing strategies for small businesses that will get you the most bang for your buck. Author: Kristen McCormick Categories: Content Marketing, Display Advertising, Email Marketing, Local Marketing, Marketing Ideas, Search Advertising, SEO, Social Media, Websites & Online Presence - [5 Ways Car Dealers Can Segment Their Local Market (with Examples!)](https://localiq.com/blog/auto/automotive-market-segment-examples/): These five automotive market segmentation methods can help you reach the right target audience in the right ways. We'll walk you through a real-world example. Author: Stephanie Heitman Categories: Marketing Ideas - [40 Great Email Subject Lines to Improve Your Open Rates](https://localiq.com/blog/40-great-email-subject-lines/): Need inspiration and ideas to create the best email marketing subject lines? We’ve got you covered with 40 email subject line examples. Author: Kristen McCormick Categories: Email Marketing - [3 Things Automotive Marketers Can Learn from Back to School](https://localiq.com/blog/digital-marketing/3-things-automotive-marketers-can-learn-from-back-to-school/): Remember when you were a school kid? Teachers taught important lessons, but over the summer – with its heat and happy diversions – things faded from memory. Meanwhile, the world moved on, with new discoveries unfolding, technology advancing, and techniques evolving. It was easy to find yourself unprepared for the first day of class (which usually arrived too quickly). Not anymore. We’ve gathered “back-to-school” lessons to make sure your dealership doesn’t “get schooled” in digital marketing when fall rolls around. Take a few minutes to do your homework, read up, and refamiliarize yourself with automotive marketing basics, trends, and target […] Author: tt_localiq Categories: Cross-Channel Marketing - [9 Ideas for Your 2020 Holiday Marketing Strategy](https://localiq.com/blog/2020-holiday-marketing-strategy-ideas/): Now’s the time to start thinking about your 2020 holiday marketing. Here are 9 ideas to help you get started this season. Author: Stephanie Heitman Categories: Marketing Ideas - [5 Lead Generation Ideas to Get Customers (on a Budget)](https://localiq.com/blog/lead-generation-ideas-on-a-budget/): Looking to get customers with a limited digital marketing budget? Check out five lead generation ideas that will help you jumpstart your lead gen efforts. Author: Stephanie Heitman Categories: Marketing Ideas - [Hospitality Marketing in 2020: How to Connect with Travelers Right Now](https://localiq.com/blog/hospitality-marketing-2020/): Use your hospitality marketing strategy to reach consumers and build trust with them right now with these 8 ideas. Author: Stephanie Heitman Categories: Marketing Ideas - [The Ultimate Guide to Small Business Marketing Goals & Objectives](https://localiq.com/blog/marketing-plan-goals-objectives-for-small-businesses/): Marketing goals and objectives are key to building your small business marketing plan. Get the details you need to know to build an effective marketing plan for your business. Author: Kristen McCormick Categories: Marketing Ideas - [The Rise in “With Me” Video Searches & How Your Business Can Get in on the Action](https://localiq.com/blog/video/rise-me-video-searches-and-how-your-business-can-get-action/): Find out how your business can take advantage of "with me" video searches and new ways to connect with consumers during the coronavirus pandemic with your marketing. Author: Stephanie Heitman Categories: Marketing Ideas - [How to Make Remote Working Successful for Your Business](https://localiq.com/blog/make-remote-working-successful-business/): If you weren’t already implementing remote working for your business before 2020, you might have had it forced upon you in March when stay-at-home orders were announced across most of the country. Months later, and many of us are still working remotely – and probably will be for the foreseeable future. But the truth is that remote working can be successful for many small businesses long-term – and might even present big benefits for your business and for your employees. One obvious benefit for employees right of the bat: No commute! No one likes sitting in traffic for their morning […] Author: Devon Heavey Categories: - [10 Ways to Appeal to Your Target Audience You Have to Try Now](https://localiq.com/blog/ways-to-appeal-to-your-target-audience/): Understanding your target audience is just half the battle. The other half - getting them to become actual customers. Get 10 creative ways to appeal to your target audience... Author: Stephanie Heitman Categories: Marketing Ideas - [What’s It Like to Work with LOCALiQ? One Business Owner’s Experience](https://localiq.com/blog/working-with-localiq-business-owner-experience/): We love working with local businesses across the country to meet (and exceed!) their marketing goals. Find out what it's like to work with LOCALiQ from this business owner. Author: Stephanie Heitman Categories: Marketing Ideas - [25 Free Social Media Post Ideas for Your School’s Social Media Marketing](https://localiq.com/blog/school-social-media-marketing-25-free-post-ideas/): Looking for post ideas for your school’s social media marketing strategy? We have 25 free and easy ideas ready for you to use right now. Author: Stephanie Heitman Categories: Vertical Marketing - [How to Improve Your Mobile Marketing Strategy: 5 Quick Tips](https://localiq.com/blog/mobile/building-existing-mobile-marketing-strategy/): Want to improve your mobile marketing strategy to reach even more customers on their most-loved device? Check out 5 quick tips to take your mobile marketing to the next level. Author: Stephanie Heitman Categories: Websites & Online Presence - [How to Increase Sales for Your Business (Without Breaking the Bank)](https://localiq.com/blog/how-to-increase-sales-for-your-business-on-a-budget/): How can you increase sales for your business on a budget? We have 15 low or zero cost ideas for you to try right now. Author: Kristen McCormick Categories: Marketing Ideas, Social Media, Websites & Online Presence - [4 Real Examples of Businesses Thriving Through the Coronavirus Pandemic](https://localiq.com/blog/4-real-examples-of-businesses-thriving-during-coronavirus/): We’ve seen firsthand how hard this pandemic has hit many of our clients over the last few months. This has inspired us to continue innovating, pushing, and delivering for them – because we know how critical it is to make your marketing investment count. Our teams are tirelessly working to support businesses across the country as they pivot their marketing and their messaging to reach consumers in the right ways, with the right tone, and in the right places – all aspects that seem to shift on a weekly basis. We were thankful to talk to a few of our […] Author: Stephanie Heitman Categories: Content Marketing, Cross-Channel Marketing, Marketing Ideas, Search Advertising, SEO, Websites & Online Presence - [How to Implement Future-Use Coupons to Build Brand Loyalty](https://localiq.com/blog/how-to-implement-future-use-coupons-to-build-brand-loyalty/): Future-use coupons: what are they? How can they help you business? Learn how to engage your community members and get brand buy-in with future-use coupons. Author: Justin Al-Qudah Categories: Marketing Ideas, Social Media - [What Is Video SEO & How Can It Impact Your Dealership’s Marketing Strategy?](https://localiq.com/blog/auto/dealership-video-seo/): Video is an important component of a dealership marketing strategy. Learn how to use video SEO to get your dealership found on Google and YouTube. Author: tt_localiq Categories: Cross-Channel Marketing, SEO - [Now is the Time to Lean into Local News](https://localiq.com/blog/now-is-the-time-to-lean-into-local-news/): Gannett CRO and President of Marketing Solutions Kevin Gentzel shares why local news is more important now than ever. Author: Kevin Gentzel Categories: - [Hardware Store Gets More New Customers with LOCALiQ](https://localiq.com/blog/digital-marketing/hardware-store-gets-more-new-customers-with-localiq/): This hardware store in San Jose, CA, partnered with LOCALiQ to take their marketing digital and reach more new customers. See their results. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Local Marketing, Search Advertising, SEO, Social Media, Websites & Online Presence - [3 Key Areas to Focus Your Healthcare Marketing Right Now](https://localiq.com/blog/healthcare/3-key-areas-to-focus-your-healthcare-marketing-right-now/): Here are three key areas healthcare brands can focus their energy – and their marketing – now to continue connecting with prospective and current patients throughout the coronavirus pandemic. Author: Jenelle Brooker Categories: Cross-Channel Marketing - [How to Build the Right Marketing Strategy on a Budget](https://localiq.com/blog/marketing/marketing-strategy-slow-economy/): Marketing is something you need in any economy -- but what should your marketing plan look like in a slow economy? Let's walk through it step-by-step. Author: Stephanie Heitman Categories: Marketing Ideas - [4 Tips to Help Your Business Build a Sense of Community](https://localiq.com/blog/tips-to-help-your-business-build-a-sense-of-community/): Learn what it takes to engage your community members and get them to buy in to your brand and your business. Author: Justin Al-Qudah Categories: Marketing Ideas, Social Media - [The Travel & Tourism Industry is Hurting – These 3 Messages Can Help](https://localiq.com/blog/branded-content/travel-tourism-messages-to-connect-with-consumers-now/): The travel and tourism industry is feeling the impact of coronavirus. But, consumers are still traveling or want to travel. Here are three messages that resonate with them now. Author: Abbie Kopf Categories: - [How this Residential Builder’s Partnership with LOCALiQ Helped During COVID-19](https://localiq.com/blog/marketing/how-localiq-marketing-helped-builder-during-covid-19/): These last few months have been interesting, to say the least, and we’re still in the midst of a global pandemic with uncertainty around when it will end. For most businesses, this has presented a whole new set of challenges around how to operate, communicate with consumers, and market themselves. One business, Brookfield Residential, an industry-leading home builder in Central Texas, encountered these challenges beginning in early March when the coronavirus pandemic reached their area. They quickly had to find ways to continue serving their residents and prospective residents safely without sacrificing the high level of care they pride themselves on offering. One area they didn’t […] Author: Stephanie Heitman Categories: Marketing Ideas - [Free Download: The Beginner’s Complete Guide to Voice Search](https://localiq.com/blog/seo/free-download-the-beginners-complete-guide-to-voice-search/): Get our guide to learn all about incorporating voice search into your marketing strategy. Plus, get a free checklist to help you get started with voice search now. Author: Stephanie Heitman Categories: SEO - [An Inside Look at the Top Tips for Growing Your Business Online](https://localiq.com/blog/digital-marketing/an-inside-look-at-top-tips-for-growing-your-business-online/): If you’re running a business today, you need to be online. Here are five ways to grow your digital footprint. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Display Advertising, SEO, Social Media, Websites & Online Presence - [5 Questions to Ask Your Marketing Partner](https://localiq.com/blog/marketing/5-questions-to-ask-your-marketing-partner/): Looking for a marketing partner? Ask these five questions to help determine the right fit for your business. Author: Stephanie Heitman Categories: Marketing Ideas - [YouTube & Voice Search: 4 Surprising Things to Know](https://localiq.com/blog/seo/youtube-voice-search-4-surprising-things-to-know/): Voice search isn’t just for websites and text-based content anymore. YouTube is swiftly expanding into the voice search arena. Author: Stephanie Heitman Categories: SEO - [How This Employee is Giving Back on Cape Cod](https://localiq.com/blog/marketing/how-this-employee-is-giving-back-on-cape-cod/): Read how this LOCALiQ employee is supporting his local community on Cape Cod and giving back during the pandemic. Author: Stephanie Heitman Categories: Marketing Ideas - [Get the Guide: How to Boost Your Business with Display Ads](https://localiq.com/blog/display/get-the-guide-how-to-boost-your-business-with-display-ads/): We know the power of display advertising firsthand, so we’re sharing what you need to know about this powerful marketing tactic in our guide. Author: Stephanie Heitman Categories: Display Advertising - [Aligning Your Marketing with Media Consumption](https://localiq.com/blog/aligning-your-marketing-with-media-consumption/): Keeping an eye on the latest trending news is the first step in developing a content strategy that resonates with viewers. Get your voice heard with these tips. Author: Justin Al-Qudah Categories: Cross-Channel Marketing - [How to Get Noticed with a Stand-Out Online Presence](https://localiq.com/blog/digital-marketing/how-to-get-noticed-with-a-stand-out-online-presence/): You can have the greatest business on the block, but if you don’t have an online presence, you’re missing out on a huge opportunity to reach a big new audience. Author: Stephanie Heitman Categories: Cross-Channel Marketing, Local Marketing, SEO, Social Media, Websites & Online Presence - [Voice Search Marketing: 5 Things to Know](https://localiq.com/blog/seo/voice-search-for-local-businesses-5-things-to-know/): Do you have a voice search strategy? Voice search is taking up more search real estate across the board, but it’s particularly relevant for local search. Author: Stephanie Heitman Categories: SEO - [How We Partner with Hospital Marketers: Insights from One of Our Experts](https://localiq.com/blog/healthcare/how-we-partner-with-hospital-marketers-insights-from-one-of-our-experts/): We talked to one of our healthcare marketing experts about the top challenges she sees for hospital marketers and how we partner with them to connect with their communities. Author: Stephanie Heitman Categories: Marketing Ideas - [SEO Fact or Fiction: A Guaranteed #1 Spot on Google](https://localiq.com/blog/seo/seo-fact-or-fiction-a-guaranteed-1-spot-on-google/): We see many SEO companies promising a #1 spot on Google. Here's why that's a red flag and what SEO metrics to measure instead. Author: Stephanie Heitman Categories: SEO - [Allow Us to Introduce Ourselves: We are LOCALiQ](https://localiq.com/blog/marketing/allow-us-to-introduce-ourselves-who-is-localiq/): Hi, there! We’re LOCALiQ, your one-stop-shop for marketing solutions that empowers your local business to reach new consumers and succeed in 2020 and beyond. Author: Stephanie Heitman Categories: Marketing Ideas - [Super Effective Marketing Trends to Give Your Business an Edge Right Now](https://localiq.com/blog/seo-social-media-content-marketing/super-effective-marketing-trends-give-your-business-edge/): What marketing trends can help your business right now? We break down the top 3 and what you need to know about each: content marketing, social media, and SEO. Author: Stephanie Heitman Categories: Content Marketing, SEO, Social Media - [How Does Voice Search Work on Google?](https://localiq.com/blog/seo/how-does-voice-search-work-on-google/): Google voice search is becoming increasingly common. Here’s what you need to know about the technology and how it relates to your marketing efforts. Author: Stephanie Heitman Categories: SEO - [3 Essential Tips to Prepare Your Business to Reopen](https://localiq.com/blog/marketing/3-essential-tips-prepare-your-business-reopen/): How can you prepare to reopen your business and what do you need to do? Here are three major things to start thinking about now. Author: Stephanie Heitman Categories: Marketing Ideas - [Our Focus on Helping Local Businesses Now](https://localiq.com/blog/marketing/what-rebuilding-america-our-focus-helping-local-businesses-now/): LOCALiQ, as part of the USA TODAY NETWORK, is proud to support local businesses across the country as they begin reopening, rebuilding, and re-engaging with their communities. Author: Stephanie Heitman Categories: Marketing Ideas - [5 Ways COVID-19 Has Impacted Our Lives & What that Means for Your Marketing](https://localiq.com/blog/marketing/5-ways-covid-19-has-impacted-our-lives-and-what-means-your-marketing/): Life looks different for now. And with this change in our daily routines comes a change in consumer behavior, which impacts our marketing. Author: Stephanie Heitman Categories: Marketing Ideas - [Auto News Round-Up: Week of May 24, 2020](https://localiq.com/blog/auto-news-round-up-week-of-may-24-2020/): Don’t get left behind! Keep up with all the latest in automotive news, with your industry leading partner, LOCALiQ AUTOMOTIVE.  Henry Ford III is rising to the top of a dynasty facing crisis.  There are signs of new family leadership emerging at Ford Motor Company, evident through Henry Ford III and his cousin Alexandra Ford English. For the majority of its existence, the company has been led by a family member, and these two look to be working their way through the grooming process as the next candidates. Jeffrey Sonnenfeld, associate dean at the Yale School of Management, said of the next […] Author: tt_localiq Categories: - [How to Use Video in Your Dealership Marketing](https://localiq.com/blog/video/how-to-use-video-in-your-dealership-marketing/): Video has become a central part of many dealerships’ marketing strategies. Today’s consumers are hungry for video content, and the brands who create eye-catching, attention-holding video are likely to stand out. Plus, for many consumers right now, videos are what they’re counting on to help them make their car-buying decisions when they can’t make it into a dealership.  When it comes to the kind of video you can create, the possibilities feel almost endless. But some types of video perform better than others. Today, let’s chat about the best kinds of video content to create for your dealership that will […] Author: tt_localiq Categories: Marketing Ideas - [The Top 5 Lessons We’ve Learned from COVID-19](https://localiq.com/blog/marketing/what-we-learned-covid-19/): A lot has changed lately. But from change, we’re able to learn and grow. We certainly feel that way here at LOCALiQ. Here are some things we've learned during COVID-19. Author: Stephanie Heitman Categories: Marketing Ideas - [Our View: Using Branded Content to Promote Empathy in a Time of Crisis](https://localiq.com/blog/branded-content/our-view-using-branded-content-promote-empathy-time-crisis/): Right now, local communities are looking for answers. Local businesses can use this time to help guide their neighbors and colleagues using branded content. Author: Alex Lemley Categories: Content Marketing - [Guide: Building a 30/60/90-Day Marketing Plan for Post-Pandemic](https://localiq.com/blog/marketing/guide-building-306090-day-marketing-plan-post-pandemic/): We’re all ready to get back to business as usual, but one thing that probably needs to be adjusted post-pandemic is your marketing plan. Get our guide for tips and a free template to help you create a successful one. Author: Stephanie Heitman Categories: Marketing Ideas - [Feel Good Friday: 3 Stories We Love This Week](https://localiq.com/blog/growth-lab/feel-good-friday-may-8-2020/): We’ve made it to Friday once again, which means it’s time for our second installment of Feel Good Friday, where we round up some good news that happened this week! Here were our top 3 favorite stories from the week. 1. A Virtual Graduation Packed with Celeb Commencement Speakers For many high school and college seniors, COVID-19 meant more than staying home to stay safe ““ it meant skipping monumental moments like their last semester of school, making memories with their friends, and graduation. John Krasinski, the actor best-known for The Office, decided he couldn’t let those graduates fully miss […] Author: Stephanie Heitman Categories: Managing Your Business - [How Your Dealership Can Leverage Addressable Geofencing](https://localiq.com/blog/mobile/how-your-dealership-can-leverage-addressable-geofencing/): Your dealership is built to address the needs of your local community. You have the inventory they want and a team that understands their needs. The only thing left is for you to make sure your neighbors know that you’re there for them. That’s how you turn local consumers into your customers. One of the most effective ways to grab the attention of those consumers is by leveraging addressable geofencing technology. If this terminology is new to you, never fear! We’ve got all the background information and tips you need to put addressable geofencing to work for your business. What Is Addressable […] Author: tt_localiq Categories: - [5 Things We Learned After Pivoting Our In-Person Events Online](https://localiq.com/blog/growth-lab/5-things-we-learned-after-pivoting-our-person-events-online/): We completely pivoted our events strategy to continue connecting with people online. Check out what we learned and how you can use these tips in your own online events. Author: Tracy Oswald Categories: Managing Your Business - [4 Marketing Tips for Essential Businesses](https://localiq.com/blog/marketing/4-marketing-tips-essential-businesses/): Essential businesses have had added challenges during COVID-19 as they determine how to continue operating while keeping customers and employees safe. Another challenge is marketing. Here are tips to make it a little easier. Author: Stephanie Heitman Categories: Marketing Ideas - [How the Gradual Re-Opening Amid COVID-19 is Impacting the Auto Industry](https://localiq.com/blog/how-the-gradual-re-opening-amid-covid-19-is-impacting-the-auto-industry/): Much of the country is getting ready for the gradual re-open process after COVID-19 lockdowns. Take a look at how these preparations are affecting various areas of the automotive industry.   U.S. suppliers balancing customer pressure to restart with state stay-at-home orders.  Like many other industries, auto suppliers are working to balance customer needs with on-going stay at home orders. French manufacturer Faurecia plans to resume work at the Michigan plant on May 4 to keep up with automakers’ plans to ramp up in the midst of COVID-19. In some states, such as Michigan, this may blur the line around essential functions while stay at home orders are still […] Author: tt_localiq Categories: - [Feel Good Friday: Because we’re all in this together.](https://localiq.com/blog/feel-good-friday-because-were-all-together/): In a world full of uncertainty, we at LOCALiQ wanted to remind our readers that there is one thing we can all count on ““ the unwavering ability of human kindness. Every coronavirus relief effort, no matter how big or small, helps to bring us one step closer to our families, our communities, and the world we’ve worked so hard to create. Below we’ve highlighted 3 stories of great importance that we hope will bring a smile to your face this Friday. 1. Training for a (Treadmill) Marathon Matt Louis, a chef and restaurant owner, was supposed to be running […] Author: Justin Al-Qudah Categories: - [3 Ways to Let Data Direct Your Marketing for Better Results](https://localiq.com/blog/digital-marketing/3-ways-let-data-direct-your-marketing-better-results/): Marketing can often feel like a guessing game. We believe that by applying data to your marketing, you can remove some of the guesswork and see better results based on what’s proven. Author: Stephanie Heitman Categories: Cross-Channel Marketing - [The Business Advantages to Ethical Decision-Making](https://localiq.com/blog/growth-lab/business-advantages-ethical-decision-making/): In an economic crisis like the one we’re in now, the strength and health of your business is tested. With a strong foundation and good cash buffer, you will weather it and come out the other side with a good story to tell. Every decision you make for your business is part of the foundation you’re laying for your future. This is a comfort because as you meet today’s challenges with sound and smart decisions, they will carry you for many years to come. We know now that consumers are interested in the way that businesses are responding to our […] Author: Guest Author Categories: Managing Your Business - [What Happens if Your Marketing Agency Partner Goes Out of Business?](https://localiq.com/blog/marketing/what-happens-if-your-marketing-agency-partner-goes-out-business/): In these uncertain times we’re in, businesses of all types are struggling, and marketing agencies aren’t exempt. Here are three quick tips in the event that your marketing partner closes its doors. Author: Stephanie Heitman Categories: Marketing Ideas - [What Is Your Business’s Web Presence?](https://localiq.com/blog/digital-marketing/what-is-business-web-presence/): Your business’s web presence is more important than ever. But what exactly makes up your business’s web presence? Get tips to build yours. Author: Stephanie Heitman Categories: Local Marketing, SEO, Social Media, Websites & Online Presence - [Why Branded Content Works So Well for Home Services Companies](https://localiq.com/blog/branded-content/why-branded-content-works-so-well-home-services-companies/): Almost every homeowner understands the concept of “the never-ending checklist” ““ the rolling list we keep of critical repairs and new features that need to be addressed. In fact, one survey found that 88% of homeowners completed a major project in 2018, and Americans spend more than $400 billion per year on home improvement. At the same time, homeowners often put off that project they’ve been dreaming about ““ or dreading. The reason is simple: There are so many questions and with so few satisfying answers. Do I need a new roof? Is my home ready for winter? What kind […] Author: Abbie Kopf Categories: Vertical Marketing - [The 4 Key Components to Monetizing Your Social Media](https://localiq.com/blog/social-media/4-key-components-monetizing-your-social-media/): Every second, eleven new people start using social media. If it takes you four minutes to read through this post, that’s 240 new social media users. When combined with the 3.5 billion people that are already active on social media, it’s easy to see why a company that’s not participating on social media is missing out on the conversation. And while you’re thinking “what will a conversation with someone on social media do for my business?” we’re here to remind you that a sale often amounts from nothing more than a conversation between two people. In the past 10 years, […] Author: Alex Lemley Categories: Social Media - [What Successful Coronavirus Content Looks Like, According to Data](https://localiq.com/blog/branded-content/what-successful-coronavirus-content-looks-data/): Every part of life has been radically changed by the coronavirus, including how we work. Businesses across the United States — small and large, local and national — are reeling, trying to determine where they fit into an unimaginable reality. At GET Creative — USA TODAY NETWORK’s in-house creative studio — we believe that companies have an important role to play during the coronavirus. We have seen how experts across industries can help people find the services and information they need in what will likely be the most challenging time in recent memory. As the pandemic developed, GET Creative began […] Author: Abbie Kopf Categories: - [COVID-19 Stats That May Impact Your Marketing: What to Know](https://localiq.com/blog/marketing/covid-19-stats-impact-your-marketing/): COVID-19 has impacted our lives in so many ways – and our marketing hasn’t been immune. Here are some stats that show how your marketing may need to change and how you can prepare. Author: Stephanie Heitman Categories: Marketing Ideas - [Auto Industry News Round-Up: Updates from Ford and Paris Auto Show](https://localiq.com/blog/auto-industry-news-round-up-updates-from-ford-and-paris-auto-show/): Many things are changing in our world today with the continued spread of the coronavirus around the globe. Take a look at how the auto world is adapting to what could be a temporary “normal,” as well as the loss of an industry legend.   Rod Campbell, promoter of Ford racing, dies at 88.  Campbell and Co. has long since become a well-known name in the world of racing. Rod Campbell’s company has handled communications for Ford’s racing segment since 1982. Kevin Kennedy, now one of the firm’s managing partners, remembers Campbell fondly. Rod was known for his slogan, “Flat get it on,” which has become the company’s motto for finding a way […] Author: tt_localiq Categories: - [Separate, Together: Businesses Offer Leadership for Communities](https://localiq.com/blog/branded-content/businesses-offer-leadership-communities-during-coronavirus/): There’s no doubt the past month has been a difficult one for all of us. The health and wellness of ourselves and our families is being threatened. Our communities and states are locked down. Our businesses have been challenged. Many of us may be tempted to withdraw, retreat, and hunker down with the hope that the spread of the coronavirus will soon ebb, and we can return to “normal.” But over the past few weeks, my team, GET Creative, the branded content studio of the USA TODAY NETWORK, has been inspired by the leadership offered by local businesses in their […] Author: Chris Sweigart Categories: Local Marketing - [How to Build a Web Presence that Captures Customers Now](https://localiq.com/blog/how-build-web-presence-captures-customers-now/): Right now, more people are spending time online. Which means your web presence needs to be in tip-top shape to capture new customers. Here are some tips. Author: Stephanie Heitman Categories: Local Marketing, SEO, Social Media, Websites & Online Presence - [Navigating Change in Marketing with President of Sales, Southeast, Lana Champion](https://localiq.com/blog/marketing/navigating-change-marketing-president-sales-southeast-lana-champion/): The last few weeks have been a whirlwind of change for consumers, businesses, and employees. We wanted to take a minute out of the craziness to talk with one of our leaders, Lana Champion, President of Sales for the Southeast Region, about her experience right now, words of wisdom she can share with business owners, and how she’s been entertaining herself while social distancing. Lana has been working in the news and advertising space since 1996. She graduated with a journalism degree from the University of Florida (Go Gators, she says!), and started her career at The Florida Times-Union. She’s […] Author: Stephanie Heitman Categories: Marketing Ideas - [From Our Experts: How Your Business Can Stay Social During COVID-19](https://localiq.com/blog/social-media/our-experts-how-your-business-can-stay-social-during-covid-19/): We were so excited to connect with so many business owners on our Growth Lab Live: 4 Ways for Your Business to Stay Social During COVID-19! Our Growth Lab specialists, Tracy Oswald and Jenn Karsner, were joined by social media experts Bailey Young and Amanda Mock to talk about how businesses can (and should!) be using social media right now. Once again, our chat was blowing up with questions, suggestions, and insights from local business owners across the country. Here are the top questions we received with answers from our experts. Should I Still be Using Social Media for My […] Author: Stephanie Heitman Categories: Social Media - [3 Ways to Adjust Your Marketing Messaging During COVID-19](https://localiq.com/blog/marketing/3-ways-adjust-your-marketing-during-covid-19/): It’s been a crazy couple of weeks for consumers and business owners across the country ““ not to mention the rest of the world. We’ve seen a lot change rapidly, and we’re all doing our best to navigate it. Business owners, especially, have had a difficult time: not only are they dealing with this pandemic for themselves and their families, but for their businesses, their customers, and their employees. Many businesses have done a great job at pivoting not only their offerings to customers but also their marketing. As a business owner, it’s important to connect with customers on an […] Author: Ashlie Kim Categories: Marketing Ideas - [3 Ways to Capture Web Visitors for Your Dealership](https://localiq.com/blog/digital-marketing/3-ways-to-capture-web-visitors-for-your-dealership/): Traditionally, the car purchasing experience happened entirely offline and in dealerships. But then the internet came along and changed all that. Now, 86% of prospective buyers begin their search online. They like to become educated about their options before they get off the couch and head over to the dealership. And, while consumers aren’t really able to head over the dealership (for now), researching online becomes pretty much their only option.   This means that getting in front of those consumers early in their search and sticking with your web visitors throughout their journey is the key to ensuring they eventually decide to purchase […] Author: tt_localiq Categories: Cross-Channel Marketing - [3 Major Reasons Your Web Presence is More Important Now Than Ever](https://localiq.com/blog/reasons-your-web-presence-more-important-now/): As more of us spend time at home and away from the outside world for a bit, it’s increasingly obvious how important the internet is in our daily lives. It’s how we’re staying informed, connected, and entertained. For many of us, it’s how we’re able to continue working from home and reaching out to loved ones. And for many local businesses, it’s been a lifeline to customers and community members looking for ways to support them. One thing we’ve learned during this pandemic is that your online presence is as essential as your storefront, and right now — even more […] Author: Stephanie Heitman Categories: Local Marketing, SEO, Social Media, Websites & Online Presence - [Use Google Trends to Create More Relevant Content in 5 Easy Steps](https://localiq.com/blog/content-marketing/use-google-trends-create-more-relavent-content-5-easy-steps/): Have you used Google Trends before? This free tool from Google shows you what’s trending on the search engine. It can provide an interesting glimpse into what’s top-of-mind for consumers around the world or in your state. Obviously, Coronavirus is a big topic in the world, and that translates to search engines. Millions of people are searching for information, resources, and more about the virus, including how many cases exist, how to protect themselves and their families, and how it’s impacting travel. Google Trends has a whole feature on the types of searches consumers are performing around Coronavirus, which can […] Author: Stephanie Heitman Categories: Content Marketing - [COVID-19 and the Auto Industry: News Round Up](https://localiq.com/blog/marketing/covid-19-and-the-auto-industry-news-round-up/): The spread of COVID-19 is affecting all areas of business, and the automotive market is no exception. Read on to see the efforts being made to help slow the spread of the virus and how auto makers are adapting.   Bill Ford to defer salary amid coronavirus pandemic.  Bill Ford, executive chairman of the Ford Motor Co., has announced he will defer 100% of his salary for the next five months to help with tight finances during the coronavirus outbreak. Other top company executives have also announced they will join in the cause by deferring up to half of their pay, effective […] Author: tt_localiq Categories: Marketing Ideas - [Google My Business Update During COVID-19: What You Need to Know](https://localiq.com/blog/listings-management/google-my-business-update-during-covid-19-what-you-need-know/): Google announced this week that they were temporarily limiting some of the features on Google My Business as a result of the coronavirus pandemic. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.” -Google What’s the Update? One of the biggest features that are temporarily on hold is reviews. No new reviews, review responses, or Q&As will be posted during this time. Google […] Author: Stephanie Heitman Categories: Local Marketing - [Navigating COVID-19: Answers to Your Most-Asked Questions](https://localiq.com/blog/growth-lab/navigating-covid-19-answers-your-most-asked-questions/): We had the BEST time connecting everyone on the first Growth Lab Live, Navigating COVID-19: How to Help Your Local Business Innovate, Survive & Thrive. Our chat was blowing up (one attendee even said, “This is the most lit chat I’ve ever been a part of!”), and we got some great questions as well as some inspiring suggestions for businesses looking to pivot right now. We wanted to round up our most-asked questions and answer them for you right here. What’s the biggest asset businesses can have right now? Ashlie Kim, Senior Director of Client Services for LOCALiQ, noted that […] Author: Stephanie Heitman Categories: Managing Your Business - [7 Social Media Post Ideas for Your Local Business to Use During COVID-19](https://localiq.com/blog/social-media/social-media-post-ideas-your-local-business-use-during-covid-19/): Let’s be honest, there’s a lot going on right now, and posting to your business’s social media page is probably not your top priority. For one, it can be hard to know what to say. For another, it can feel insincere or out of line to be business-as-usual on your social channels. Many businesses are in the same boat. They’re double-checking their scheduled posts and their content calendars to make sure they’re being sensitive to what’s going on. But the truth is, as we disconnect from those around us by transitioning to a work from home reality and practice social […] Author: Stephanie Heitman Categories: Social Media - [Local Businesses: Resources to Help During COVID-19](https://localiq.com/blog/marketing/local-businesses-resources-help-during-covid-19/): This has been a strange and stressful time for local business owners. We know that a lot of you are struggling with how to stay open, pivot your business, and support your employees through COVID-19. At LOCALiQ, local businesses are our focus. So, we wanted to provide some resources that can help you through this time. Support Local Gannett launched Support Local this week to help drive immediate revenue and traffic to local businesses across the nation. The site encourages communities to take action and support local businesses through the purchase of gift cards, online shopping, delivery service, and ordering […] Author: Stephanie Heitman Categories: Marketing Ideas - [How You Can Support Local Businesses During COVID-19](https://localiq.com/blog/growth-lab/how-you-can-support-local-businesses-during-coronavirus/): At LOCALiQ, we love local businesses. We know that they’re the lifeblood of our communities ““ powering our economy, providing vital services for our friends and family, and offering unique experiences that make our neighborhoods feel like home. We also know that social distancing, closures, and quarantines during coronavirus have been especially hard on local businesses ““ forcing many to temporarily close or completely pivot their business model. So, we wanted to round up some ways you can help local businesses in your communities right now. Buy Gift Cards In this op-ed from Gannett’s presidents of news and advertising, Maribel […] Author: Stephanie Heitman Categories: Managing Your Business - [During Coronavirus, Branded Content Brings Vital Messages to Audiences](https://localiq.com/blog/branded-content/during-coronavirus-branded-content-brings-vital-messages-audiences/): Perhaps the most disorienting aspect of the coronavirus is uncertainty. As a nation, we are grappling with big issues ““ how to keep our loved ones safe and stay afloat financially ““ and small ones, like what kind of food to buy when we go to the grocery store. To add to the confusion, people are physically isolated from the guidance and comfort of friends, coworkers, pastors, and others, leaving them to find information when and where they can online, alone. Right now, it feels like there’s so much we can’t do. But companies across industries and fields can provide […] Author: Abbie Kopf Categories: Content Marketing - [Companies Using Empathy to Guide their Marketing Messages During COVID-19](https://localiq.com/blog/marketing/companies-using-empathy-guide-their-marketing-messages-during-covid-19/): As new rules and precautions are introduced into our daily lives every 24 hours to slow the spread of the coronavirus, we are seeing many local businesses navigating the way for their consumers. In my neighborhood of Chelsea in Manhattan, I’ve found that it’s the small businesses that are the first to close and the first to send email communications. Unfortunately, they’re also the ones who are likely to be the first to take a huge financial hit. While the doors close, the (shockingly high) rent still has to be paid. And those local business owners are concerned about meeting […] Author: Elizabeth Fuchs Categories: Marketing Ideas - [Best Practices for Managing Your Remote Employees](https://localiq.com/blog/recruitment/best-practices-managing-your-remote-employees/): We talked about best practices for working from home, but what if you’re not only working from home, but you’re managing a team as well? For many people managers, this has presented a new challenge — they’re managing employees remotely for the first time. But, for many other managers, this is something they’ve been experiencing regularly over the last few years as remote work increases. Research shows that over the last five years, remote work has increased by 44%, and that number will continue to trend upwards. So, what are some best practices to keep in mind while you manage […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Adapt Your Business: What You Can Do Right Now](https://localiq.com/blog/marketing/adapt-your-business-during-crisis/): As we all adapt to these changing times, many business owners are (rightly) concerned with what they can do now to keep their business running until this pandemic subsides. When there’s so much going on, it can feel paralyzing and scary. So, here are some things you can do right now to help your business adapt to what’s happening around us today. 1. Update Your Website Our situation is changing daily. Businesses that were open yesterday are closed today, and consumers will likely turn to your website for the latest updates with your business. Make sure to add relevant updates […] Author: Stephanie Heitman Categories: Local Marketing, SEO, Social Media, Websites & Online Presence - [Branded Content: Quality Engagement Fosters Meaningful Connections](https://localiq.com/blog/branded-content/branded-content-quality-engagement-fosters-meaningful-connections/): One night as my six-year-old son, Dean, was saying his good-nights, he hugged his dad and said, “Daddy, I had so much fun with you today.” So sweet, right? Sure, but the statement left me baffled, as I was actually the one who spent most of the day with Dean. My husband arrived home late that day ““ sweeping in just a little while before bedtime and playing a few minutes of basketball with Dean. So wait, where is my shout out (raising hand)? “Dean, what about mommy?” I asked. “I was with you all day!” “Yes, but daddy gave […] Author: Tiffanie Johnson Categories: Content Marketing - [How to Navigate a Crisis: Real Lessons from Real Businesses](https://localiq.com/blog/growth-lab/how-navigate-crisis-real-lessons-real-businesses/): As I sit here in my makeshift home office trying to navigate a healthy balance between work, keeping up with the news, and figuring out which song I like washing my hands to best, I can’t help but think what an interesting opportunity there is to see how companies respond to crises in real-time. We’ve talked before about preparing for a crisis in your business as well as marketing your business in times of economic slowdown. But now we can see what real companies are doing in a time that feels uncertain, and frankly, a bit scary, and maybe learn […] Author: Stephanie Heitman Categories: Managing Your Business - [How Local Listings Can Improve Your Dealership’s SEO](https://localiq.com/blog/listings-management/how-local-listings-can-boost-your-dealerships-seo/): Today, 95% of consumers use digital as a part of their decision-making process. That means that, even though they’re buying the car on your lot, you want to reach them on their desktops and mobile devices long before they set foot in your showroom. Having a website for your dealership is a great place to start. But for local businesses, like car dealerships, making sure you’re present on local listings is just as critical in improving your dealership’s SEO. Local listings directories like Yelp, Google My Business, Bing Places, and Facebook are critical components in getting your dealership’s name in front of […] Author: tt_localiq Categories: Local Marketing, SEO - [Work from Home Tips: How to Stay Productive](https://localiq.com/blog/recruitment/work-home-tips-how-stay-productive/): As many businesses are moving to a largely remote workforce during the recent pandemic, some employees are experiencing a prolonged work from home situation for the first time in their careers. Thoughts of working on the couch in your PJs, no commute, and cuddling with your dog while you respond to emails dance in your head, but then the reality hits, and you might get kind of bored or stir crazy and yearn for those little chat breaks you get organically when you work in an office. So, how can you stay productive (and sane) while you work from home? […] Author: Stephanie Heitman Categories: Managing Your Business - [AI and Marketing: What You Need to Know](https://localiq.com/blog/digital-marketing/ai-and-marketing-what-you-need-know/): AI, the current buzzword for all marketers and advertisers, is a big concept that is being activated in multiple ways by thousands of companies. But it doesn’t have to be intimidating. Let’s get fluent about the different types of AI in global marketing (we’ll focus on the big four!) and what they look like when they’re brought to life by real companies. Plus, all AI is not created equal, so we’ll dive into which are more consumer-friendly than others and what that means for your privacy. What is AI? Technically, the definition of AI, or Artificial Intelligence, is “intelligence demonstrated […] Author: Elizabeth Fuchs Categories: Cross-Channel Marketing - [Humanizing Healthcare with Banner Health Chief Digital Marketing Officer Chris Pace](https://localiq.com/blog/healthcare/humanizing-healthcare-banner-health-chief-digital-marketing-officer-chris-pace/): Today we talked to Chris Pace, Chief Digital Marketing Officer at Banner Health, about his transition from data and strategy to becoming a thought leader in the healthcare marketing space dedicated to humanizing healthcare and embodying Banner Health’s mission to make healthcare easier for consumers. Hi, Chris. We’re so excited to talk with you today about this big topic: humanizing healthcare. First, tell us a little bit about your background. You didn’t come from a traditional marketing background, right? I started in strategy and facility consulting and then, almost nine years ago, I joined Dignity Health on the strategy team. […] Author: Stephanie Heitman Categories: Marketing Ideas - [3 Examples of Businesses Using AI and How You can Use it for Your Business](https://localiq.com/blog/digital-marketing/3-examples-businesses-using-ai-and-how-you-can-use-it-your-business/): David Kender is the Editor in Chief of Reviewed, the essential site for honest reviews of highly tested consumer products. Earlier this year, he visited CES, the enormous annual trade show in Las Vegas where tech brands debut their latest consumer electronic innovations. As an editor, he has the opportunity to attend exclusive media events to learn what these brands are going to roll out to the country in the coming year. He shared with me his learnings and how businesses are using AI right now to lead to smarter products in the future. For the last couple of years […] Author: Elizabeth Fuchs Categories: Cross-Channel Marketing - [Unlock the Power of AI in Your Ad Creative](https://localiq.com/blog/digital-marketing/unlock-power-ai-your-ad-creative/): Big brands in the retail world are exploding with creativity in tech. Amazon’s checkout-free physical stores can sense exactly which items a customer picks up and charges them automatically as they walk out the doors using the Amazon Go app. Starbucks’ virtual barista service allows customers to place orders directly from their phone via voice command. Nike customers can design sneakers in-store while providing tons of personal data for further targeting from Nike marketing. All this landscape-changing innovation is thanks to two small letters, AI. Let’s start with the basics: Artificial intelligence (or AI) is something you already use and […] Author: Elizabeth Fuchs Categories: Cross-Channel Marketing - [How AI and Predictive Analytics Drive Marketing Success](https://localiq.com/blog/digital-marketing/how-ai-and-predictive-analytics-drive-marketing-success/): For years, we as marketers and business owners have been working with the data we know we’ve got: newsletter conversions, in-store traffic, online ad clickthroughs, and online user tracking data. This data is often delivered in a nice, neat dashboard where you can search for patterns in your customer’s behavior and, maybe as a result, adjust your next promotion according to your findings. It’s certainly descriptive, allowing us to extrapolate future success based on past customer behavior. But it doesn’t actually predict the impact of a change in your marketing. That’s where predictive analytics with the help of AI comes […] Author: Elizabeth Fuchs Categories: Cross-Channel Marketing - [3 Mind-Blowing Ways Artificial Intelligence is Shaping Marketing](https://localiq.com/blog/digital-marketing/artificial-intelligence-shaping-marketing/): AI connects the world in a way we haven’t been able to do before without boundaries. Even in a world of social media where connection is typical, we’ve found yet another new way to communicate. AI is evolving human culture. This communication is reaching customers, employees of businesses of all sizes, and students of everything from fashion to medicine, and it has expanded the limits in which we can market to them. AR & VR are Changing Consumer Behavior & Marketing Experiences First, let’s talk about two fantastical and imagination-filled parts of AI: virtual reality (VR) and augmented reality (AR). […] Author: Elizabeth Fuchs Categories: Cross-Channel Marketing - [How to Transform Your Social Media Campaign Using AI](https://localiq.com/blog/social-media/how-transform-your-social-media-campaign-using-ai/): You’ve heard it and you know it: social media is huge. How huge? Well, there are 7.7 billion people in the world. At least 3.5 billion have access to and the privilege of leading digital lives. And two-thirds of all those digital users, 2.3 billion of them, are on social media. This activity increased from 5% in 2005 to 79% in 2019. Yikes. So essentially, if you’re not using your social media in a smart way, you’re pretty much guaranteed to be very, very lost in the noise. Many brands are now embracing the technological advances of artificial intelligence, or […] Author: Elizabeth Fuchs Categories: Social Media - [Lead Ads: The Missing Piece of Your Social Media Advertising Puzzle](https://localiq.com/blog/social-media-ads-lead-ads/): Do you know about lead ads? If not, they’re the thing you’re missing that can transform your social media ad approach. Author: Stephanie Heitman Categories: Social Media - [Why Do Consumers Use CBD? 4 Common Motivators](https://localiq.com/blog/cbd-marketing/why-consumers-use-cbd/): When it comes to managing their health, many consumers are actively seeking out alternatives to traditional medicine. Many factors are driving some consumers toward a DIY approach. Enter CBD. This chemical compound is easily accessible, available without a prescription, and can help alleviate some of the most common issues consumers face. From stress and anxiety to pain and general wellness, there are a number of health-related motivators when it comes to using CBD. In our recent CBD marketing study, we asked respondents why they use CBD. Let’s take a look at these common usage motivators and what they mean for […] Author: Jenelle Brooker Categories: Marketing Ideas - [Our View: The Five Ws of Building a Branded Content Strategy](https://localiq.com/blog/branded-content/five-ws-building-branded-content-strategy/): Remember learning about the five Ws back in grammar school? Who, what, when, where, and why are key foundational questions used to gather information to tell an effective story. As branded content strategists, we utilize the five Ws to craft an effective plan that delivers on client asks and reaches our audience in a way that’s impactful. The result? Happy clients who come back for more. Here’s a look at the five Ws of building a branded content strategy ““ how it works, and why it matters. Who? Beyond what sounds “cool” or “fun,” we think about what works for […] Author: Abbie Kopf Categories: Content Marketing - [Keeping Up with the Big Brands with Kim Gergel](https://localiq.com/blog/marketing/keeping-big-brands-kim-gergel/): We know that marketing is always changing ““ and changing rapidly. So, Kim Gergel, Regional President of Sales for the Mid-Atlantic region, has seen a lot of changes in the over 30 years she’s been part of the local marketing scene. We talked with Kim about how marketing has evolved, what she’s most excited about when it comes to helping local businesses grow, and the surprising thing she loves about the YMCA. Hi, Kim! Thanks so much for talking with us. What can you share about yourself and your journey through the marketing space? I have served the local marketplace […] Author: Stephanie Heitman Categories: Marketing Ideas - [The Opportunities with CBD Acceptors](https://localiq.com/blog/cbd-marketing/opportunities-cbd-acceptors/): CBD is still a fairly new term for many. While it’s seen rapid adoption in certain groups, there are others who haven’t yet taken the plunge. Nevertheless, with all of the press and attention CBD has gotten lately, there are a lot of people who are intrigued by the potential benefits and would be open to trying CBD themselves. Understanding more about who these consumers are can help you hone in on the marketing tactics that might convince them to give your CBD product a try. Who Are CBD Acceptors? In our survey of 10,005 consumers, we asked respondents about […] Author: Jenelle Brooker Categories: Cross-Channel Marketing - [How to Avoid These Six Common Dealer Pitfalls](https://localiq.com/blog/marketing/how-to-avoid-these-six-common-dealer-pitfalls/): Even well-run dealerships are subject to brutal market forces. Threats are not always easy to identify and avoid. Analytics provide insights to bring the marketplace and your position within it into perspective.  Below are some common traps dealers fall into and how you can avoid them with a robust dealership marketing strategy.  1. Slowly Declining Sales  A dealer in Texas saw an extended loss in sales they attributed to slowing demand for all dealers. They did not realize their competitors were doing much better and taking sales from them. Despite a good reputation, their sizable inventory sat on the lot longer. This pointed to a problem with their […] Author: tt_localiq Categories: Marketing Ideas - [Improving the Patient Experience with HonorHealth AVP of Marketing Craig Kartchner](https://localiq.com/blog/healthcare/improving-patient-experience-honorhealth-avp-marketing-craig-kartchner/): We talked to Craig Kartchner, Associate Vice President of Marketing at HonorHealth about the increased focus on the patient experience and how to improve it using data. Author: Stephanie Heitman Categories: Marketing Ideas - [How to Build the Right Marketing Strategy for Your Hospital](https://localiq.com/blog/healthcare/hospital-marketing-strategy/): Building an effective hospital marketing strategy is extremely complex. But at the end of the day, your hospital marketing strategy should really boil down to one thing: Your patients... Author: Jenelle Brooker Categories: Marketing Ideas - [Creating a Healthcare Branded Content Strategy that Connects](https://localiq.com/blog/healthcare/hospital-content-marketing-strategy/): The statistics are clear on the power of branded content: One study found 67% of consumers found branded content more relevant and viewed it 57% more favorably than other kinds of advertising. At GET Creative, USA TODAY NETWORK’S in-house branded content studio, we see it working every day. We have published hundreds of branded healthcare articles. In fact, it’s one of our most robust — and consistently highest performing — industries. Though it’s clear consumers want to read about health, the topic your brand chooses to cover for your hospital marketing strategy greatly influences the engagement level for readers. In […] Author: Abbie Kopf Categories: Content Marketing - [Leveraging Google Analytics to Present Valuable Information to your Stakeholders](https://localiq.com/blog/healthcare/hospital-marketing-using-google-analytics-data/): When it comes to marketing your hospital, getting stakeholders on board can be a challenge. They want to know where the budget is going and see a return on investment. Tracking that and tying it to ROI can be a roadblock for many hospital marketers. There are so many different sources with data that could help you show results, but the data doesn’t always tell the complete story or show what your stakeholders are looking for. Luckily, there’s a lot of meaningful data you can access through Google Analytics — but how can you use that information to present the […] Author: Stephanie Heitman Categories: Marketing Ideas - [16 Healthcare Stats Every Hospital Marketer Needs to Know](https://localiq.com/blog/healthcare/healthcare-marketing-stats/): Seven out of 10 healthcare decision-makers want to feel like a top priority when they seek care, and 70% want to feel confident their hospital has their long-term health and wellness in mind. Author: Jenelle Brooker Categories: Vertical Marketing - [The Modern Patient: The Superstars of Every Healthcare Marketing Campaign](https://localiq.com/blog/healthcare/understanding-modern-patient-journey/): The way we understand and market to consumers has changed, and we can simplify the modern patient by breaking down the life events they’ll likely experience... Author: Jenelle Brooker Categories: Marketing Ideas - [Top Hospital Marketing Challenges & How to Overcome Them](https://localiq.com/blog/healthcare/hospital-marketing-challenges/): In the world of healthcare, consumerism is here to stay, and that’s just one of the challenges hospital marketers face. Consumers are more informed and more involved in their healthcare decision-making than ever before. Author: Jenelle Brooker Categories: Marketing Ideas - [Marketing Your CBD Brand to Holistic Pain Relief Seekers: What to Know](https://localiq.com/blog/cbd-marketing/marketing-your-cbd-brand-holistic-pain-relief-seekers-what-know/): One of the many reasons consumers use CBD is its ability to help with both chronic and temporary pain. With age comes more aches and pains, so those CBD users who turn to CBD for holistic pain relief tend to skew older; most are in the 50-plus age range. If you’re looking to reach these established consumers, we’ve got some data from our recent CBD study with over 10,000 respondents that can help you gain insight into what they’re looking for from a CBD brand. Other Treatment Options Haven’t Worked Many of the holistic pain relief seekers turn to CBD […] Author: Jenelle Brooker Categories: Marketing Ideas - [3 Ways Online Reputation is Evolving (And What to Do About It!)](https://localiq.com/blog/reputation-management/3-ways-online-reputation-evolving-and-what-do-about-it/): The way consumers look for businesses is evolving, which means they’re seeing more information about your business that contributes to your online reputation. Are you falling behind? Author: Stephanie Heitman Categories: - [A Quick Refresh on Responding to Reviews of Your Dealership](https://localiq.com/blog/reputation-management/a-quick-refresh-on-responding-to-reviews-of-your-dealership/): Online reviews are a big deal: 93% of consumers report that they’re influenced by them. Whether on Yelp, Google My Business, or an industry-specific listings site, what customers have to say about you online is very important.  And that’s especially true in the world of dealerships. Building up some goodwill on your review pages can go a long way to casting your dealership in a positive light.  And while you can’t control what people write in their reviews, you can control how you react to them. Let’s walk through the best way to respond to reviews of your dealership.  Acknowledge All Reviews, Good & Bad  In a […] Author: tt_localiq Categories: - [Why Transparency is Crucial for Your Business](https://localiq.com/blog/growth-lab/why-transparency-crucial-your-business/): If you go to a dictionary ““ a paper one that you last saw in the library, or the digital one at our fingertips ““ and look up the word “transparency,” here’s what you might find: “the condition of being transparent.” But wait, that isn’t very helpful, so let’s turn to the definition of transparent. Here’s what we find there: “allowing light to pass through so that objects behind can be distinctly seen” and “easy to perceive or detect” or even “having thoughts, feelings, or motives that are easily perceived.” I think of transparency in more simple terms ““ being […] Author: Neal Polachek Categories: Managing Your Business - [What Matters to Today’s Grocery Shoppers? 3 Surprising Finds](https://localiq.com/blog/marketing/grocery-marketing-what-matters-todays-grocery-shoppers/): You might think that being the provider of a product that every single human being must have to survive would be an awesome gig, but the reality is that the competition within the grocery category has never been more challenging. And the changing shopping habits of upcoming generations such as Millennials and Gen Z are disrupting the traditional marketing strategies grocery brands are used to executing. To stay informed on the latest consumer habits, we performed a cross-country consumer study to understand how each of today’s generations of grocery shoppers make their purchasing decisions. What matters most to today’s grocery […] Author: Alex Porter Categories: Marketing Ideas - [CBD Marketing: Key Characteristics of the Wellness Warrior](https://localiq.com/blog/cbd-marketing/cbd-marketing-key-characteristics-wellness-warrior/): Are you ready to capitalize on the wellness trend? Here’s what CBD brands need to know to speak to this booming segment of the CBD consumer population. Author: Jenelle Brooker Categories: Marketing Ideas - [Love What You Do: How to Have Fun When It Comes to Your Business](https://localiq.com/blog/growth-lab/how-have-fun-when-it-comes-your-business/): You started your business because you love and believe in what you do, right? But sometimes, when you’re wading through thousands of emails and mindless tasks, you can lose sight of that passion. It’s important to embrace the fun of business ownership so you don’t get burnt out. So, how can you get back to that place of joy and learn to have fun when it comes to your business? Today, we’ll share some tips. Remember What You Love About Your Business The first step to having fun with your business is remembering what you love, or at least like, […] Author: Stephanie Heitman Categories: Managing Your Business - [How Print Ads Can Complement Your Digital Marketing Strategy](https://localiq.com/blog/marketing/how-print-ads-can-complement-your-digital-marketing-strategy/): Businesses today need to have a digital presence, plain and simple. But that doesn’t mean you should forego more traditional advertising tactics. In fact, print ads remain an incredibly effective way to reach audiences. Whether you’re running an ad in your city’s paper, sending out direct mailers to neighbors, or creating postcards or brochures to hand out in-person, print can still play a vital role in your marketing strategy, and in fact, it can complement and enhance your digital marketing efforts. Let’s take a closer look at the way print ads remain relevant today and can help you get even […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [The Coolest Ideas for Social Posts to Engage Your Audience](https://localiq.com/blog/social-media/social-post-ideas-engage-your-audience/): Social media means nothing if you’re shouting your content into a void. The real value of having a presence on social media is your ability to connect with your audience. When you engage with followers and open up the lines of communication, you build a human connection that helps your brand to stand out from the competition. But not all social media content is created equal when it comes to engaging your audience. If you’re always posting salesy content or sharing posts using the same old, dry format week after week, people are not going to feel compelled to engage […] Author: Stephanie Heitman Categories: Social Media - [3 Must-Have Marketing Solutions to Get Found Online](https://localiq.com/blog/marketing/marketing-must-haves-seo-ppc-social-media-marketing/): The internet is vast. How do you know where and how to position your business online so that it gets discovered by the right people at the right time? Start by thinking about the way you search for new businesses. I’d be willing to bet your research usually starts either on a search engine or social media platform. You likely read up on a few businesses in the area, scan for recommendations from friends and influencers, or check out reviews from strangers. With this in mind, the three most important marketing solutions become obvious. Having a presence, both organic and […] Author: Stephanie Heitman Categories: Search Advertising, SEO, Social Media - [5 Practical Tips for Getting the Most out of Local Marketing](https://localiq.com/blog/marketing/5-tips-get-the-most-out-of-local-marketing/): Every type of business has its special considerations when it comes to digital marketing. What works for a small business won’t be effective for a giant, multinational corporation. And if you’re a local business, there are specific steps you must take to stand out online. In fact, local marketing is really its own branch of the digital marketing tree. If you’re a local business who’s been focused more on generic marketing strategies, these can only get you so far. Let’s walk through these local marketing tips for your business to help you find the right audience in your own backyard. […] Author: Stephanie Heitman Categories: Marketing Ideas - [How to Reach Affluent Families with Your CBD Marketing](https://localiq.com/blog/cbd-marketing/how-reach-affluent-families-your-cbd-marketing/): Many of today’s CBD users are young, successful heads of families. Do you know what they’re looking for in a CBD product and brand? Author: Jenelle Brooker Categories: Marketing Ideas - [Brand Stories Matter and Need to Be Told](https://localiq.com/blog/branded-content/brand-stories-matter-and-need-be-told/): I’ve been thinking and”¯talking”¯a lot about branded storytelling lately ““ the great work that the GET Creative branded content team produces as part of the USA TODAY NETWORK, and the inspiration for what makes a brand connect with an audience. When I meet with clients and potential clients, I spend a lot of time talking about”¯stories that matter ““ using branded content as an opportunity for a brand to connect with an idea, a deeper meaning, a truth. I came across a fascinating post on the Vimeo blog the digs into Square’s marketing strategy which focuses almost wholly on storytelling […] Author: Chris Sweigart Categories: - [Why Multichannel Marketing Matters for Car Dealers](https://localiq.com/blog/marketing/why-multichannel-marketing-matters-for-car-dealers/): Car dealers have historically been reliant on more traditional advertising channels – print, television, and radio ads – to get their messaging out to customers. But, as the car buying journey has evolved, so has automotive marketing. While traditional advertising channels are still effective, what’s even more effective for car dealers is investing in a multichannel marketing strategy that includes digital marketing tactics.  When done correctly, a multichannel marketing strategy for car dealers can supercharge your existing efforts and grow your dealership in ways you didn’t expect. Here’s a closer look at why multichannel marketing matters for car dealers.  Most People are Starting Research Online  Traditionally, if someone wanted to buy […] Author: tt_localiq Categories: Marketing Ideas - [Is Your Business Recession-Proof? How Digital Marketing Can Help](https://localiq.com/blog/digital-marketing/recession-proof-business-digital-marketing/): Recession is a scary word, and it (understandably) gets people — especially business owners — worried about what’s to come. As we enter a new year, there’s speculation over whether or not we’ll also enter into a recession in 2020. While there are mixed messages (for example, here and here), it’s never a bad idea to put a plan in place that will help you market your business in a recession. While it’s nearly impossible to fully recession-proof your marketing, it is possible to develop a strategy that helps you stay nimble no matter what’s happening in the economy. But, […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [Why You Need a Digital Marketing Budget in Any Economy](https://localiq.com/blog/marketing/why-digital-marketing-is-important-in-low-economy/): Digital marketing is an important factor for success for any business. How else are you going to get the word out about your business, get new customers, nurture existing customers, and build a strong brand? Yes, digital marketing helps you do all that ““ and more. So, it’s not something that can go away when the budget gets tight. As we prepare for a potential dip in the economy, it’s imperative to be practical about our business budgets. Which should include our digital marketing budgets. We covered what you need to know about marketing during a slow economy, but now […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [5 Ways to Get Ahead with Your Email Marketing Strategy](https://localiq.com/blog/marketing/how-to-build-aggressive-email-marketing-strategy/): We’re not usually advocates for aggression, but we are advocates for urgency. And when it comes to email marketing, the time is now. Email marketing is a highly effective way to get in front of potential customers and increase awareness for your business. And, the good news is that it’s not a huge investment of your time or marketing budget — which is even better news when there’s a potential for a slow economy. So, what are some ways you can get aggressive with your email marketing strategy? Let’s discover. But, First: What Is Email Marketing? Email marketing, and targeted […] Author: Stephanie Heitman Categories: Marketing Ideas - [Influencer Marketing for Small Businesses: 5 Ways to Make It Profitable](https://localiq.com/blog/digital-marketing/influencer-marketing-tips/): What is influencer marketing and how can you use it to market your small business? Get five tips to use influencer marketing right. Author: Stephanie Heitman Categories: Cross-Channel Marketing - [Marketing During a Slow Economy or Recession: What You Need to Know](https://localiq.com/blog/marketing/marketing-during-slow-economy-recession/): Marketing your business is essential for growth, even when the economy takes a dip. So how do we market during a slow economy or how do we get prepared? Author: Stephanie Heitman Categories: Marketing Ideas - [CBD Marketing: Who Are CBD’s Most Frequent Users?](https://localiq.com/blog/cbd-marketing/who-are-frequent-cbd-users/): Some CBD fans are using products every day. Reaching these consumers can ensure the long-term success of your brand. Here’s what you need to know about them. Author: Jenelle Brooker Categories: Marketing Ideas - [How Experimenting with Growth Lab 2.0 is Conquering Fears and Converting Leads](https://localiq.com/blog/growth-lab/growth-lab-with-tracy-oswald-jenn-karsner/): The Growth Lab comprises our free, local events across the country where we connect business owners to ideas that make a real impact. This year, Growth Lab is being fully rebranded both in look and feel and in content. It’s a significant enough change that we’re referring to it as Growth Lab 2.0. We wanted to talk to the women behind the movement, Tracy Oswald and Jenn Karsner, about Growth Lab 2.0 and how they’ve transformed this event into an immersive learning experience. Tracy and Jenn, I’m so thrilled to be talking with you both about Growth Lab 2.0. Let’s […] Author: Elizabeth Fuchs Categories: Managing Your Business - [3 Simple Ways to Lead a Compassionate Environment](https://localiq.com/blog/growth-lab/3-simple-ways-lead-compassionate-environment/): A wise man said to me recently: “Companies don’t have empathy, people do.” He was right. It’s not possible for an entity to have feelings, but it is possible for the people who make up the company to have them. After twenty years in the media and marketing business, I’ve learned that compassion is the most effective attribute of a leader ““ well, at any level really. I probably don’t have to explain what compassion is, but I will take this opportunity to articulate a few, simple guiding principles that have helped me cultivate teams of people to care not […] Author: Trent M. Huffman Categories: Managing Your Business - [How to Leverage Targeted Email Marketing for Your Dealership in 2020](https://localiq.com/blog/email-marketing/how-to-leverage-targeted-email-marketing-for-your-dealership-in-2020/): Email marketing is one of the more established digital marketing tactics out there. And with billions of active email accounts, it makes sense that reaching out to consumers via email remains a vital part of many businesses’ marketing strategies.  But not all email marketing strategies are considered equal. Businesses who segment their email list can see as much as a 760% increase in revenue. If you’ve been sending generic, blanket emails up to this point, hopefully that statistic caught your attention.  If you’re ready to leverage targeted email marketing for your dealership this year, we’ve got the tips to help you […] Author: tt_localiq Categories: Email Marketing - [How Local Mobile Marketing Can Help You Capture New Customers](https://localiq.com/blog/mobile/local-mobile-marketing-capture-new-customers/): The majority of searches today start out on a mobile device. That means if you’re not optimizing your business’s online presence for mobile searchers, you’re missing out on the opportunity to get found by most consumers. Mobile marketing has become hugely important for local businesses. It’s the way for you to reach consumers who are in your area, on the go, and looking for immediate solutions to their problems. Which means that local businesses have another aspect of mobile marketing to consider: local mobile marketing. When you know how to leverage local mobile marketing techniques, you can get discovered ahead […] Author: Stephanie Heitman Categories: Websites & Online Presence - [Can You Actually Drive Leads with Mobile Marketing?](https://localiq.com/blog/mobile/drive-leads-mobile-marketing/): Mobile marketing has become a hot topic in the marketing field of late. The number of smartphone users continues to grow, and marketers are hoping to capture the attention of leads on their mobile devices. But is there too much hype? Is there really a way to drive leads with mobile marketing, or are we all just spinning our wheels? The short answer is this: Mobile marketing can be an incredible way to drive leads, if you know how to do it. Check out some of my favorite tips for driving mobile marketing leads below. Create Mobile-Friendly Content Somewhere between […] Author: Stephanie Heitman Categories: - [AR and Mobile Marketing: A Match Made in Heaven](https://localiq.com/blog/mobile/ar-mobile-marketing/): In this post from our mobile marketing series, we’re talking about a cool way to incorporate AR into your mobile marketing strategy. Want to read the rest of this series? All posts are linked at the bottom of this one. Augmented reality (AR) is a fun, futuristic tool in mobile marketers’ toolboxes. If you’re not familiar with the technology, it allows you to superimpose a computer-generated image over the real-world image users see on their mobile screens, thus augmenting reality with additional visuals. The technology first gained widespread attention several years ago with the success of the Pokémon Go app. […] Author: Stephanie Heitman Categories: - [How to Prepare Your Strategy for the Future of Mobile Marketing](https://localiq.com/blog/mobile/future-mobile-marketing/): Mobile technology moves quickly. Tech companies release new phone models every year that are faster, smarter, and have even more futuristic features than their predecessors. As the technology changes, so, too, do mobile marketing strategies and techniques. Newer phones and technology mean marketers can take advantage of even more ways to get in touch with their audience. And each year, the possibilities expand. So, in order to get prepared, let’s walk through where mobile marketing is headed. By looking at the marketing trends of the past few years and taking into account the new features on the latest smartphones, we […] Author: Stephanie Heitman Categories: - [A Comprehensive Guide to a Killer B2B Mobile Marketing Strategy](https://localiq.com/blog/mobile/b2b-mobile-marketing-guide/): In this post in our mobile marketing series, we’re talking about mobile marketing for B2B. Want to read more in our series? You can find them all at the end of this post! When you think of the traditional B2B model, you likely envision a salesperson making cold calls or sending mass emails to prospects, following up again and again, offering demos, and otherwise driving the consumer towards the sale. However, mobile has changed the B2B customer journey quite a bit. Today, most B2B buyers can find all of the information they want or need about your company on the […] Author: Stephanie Heitman Categories: Websites & Online Presence - [How to Get Started with Mobile Marketing: 5 Simple Tips](https://localiq.com/blog/mobile/getting-started-mobile-marketing/): Many businesses haven’t thought about their mobile marketing efforts as a separate part of their overall digital marketing strategy. Rather, they’ve followed broad SEO, social media, and paid search advice and have built their strategy around those pillars. While there is certainly some crossover between marketing that suits desktop searchers and mobile-focused efforts, mobile is now an important enough channel that marketers must consider it independently. Nearly 60% of all searches now begin on a mobile device. Maintaining a great mobile marketing strategy is all about the long game. A set-it-and-forget-it approach just won’t do. Instead, it requires you to […] Author: Stephanie Heitman Categories: Marketing Ideas - [Magnificent Mobile Marketing Strategies: 5 You Need to Know](https://localiq.com/blog/mobile/mobile-marketing-strategies/): When it comes to creating a comprehensive mobile marketing strategy, there are a lot of balls to keep in the air. Mobile marketing is designed to catch the attention of consumers who are looking for your business from a mobile device, whether they’re out looking for a nearby solution to their problem or they’re doing research on their tablet at home. There are tactics you can employ to ensure that your business is getting noticed. Let’s chat about five of the most important mobile marketing strategies to help your local business get noticed by new customers. 1. Step Up Your […] Author: Stephanie Heitman Categories: - [5 Stats That Will Make You Believe in the Power of Mobile Marketing](https://localiq.com/blog/mobile/mobile-marketing-stats/): If you’re running a local business, chances are you already have some sort of digital marketing strategy in place. If you have a website, a social media profile or two, and a presence on search engines (whether organic or paid), you might be wondering why you need to think specifically about mobile marketing as well. Isn’t what you’re doing already enough? In reality, there is a pressing need to give mobile marketing special attention as a part of your broader strategy. These five mobile marketing stats show why it’s so critical and what trends will shape the future of mobile […] Author: Stephanie Heitman Categories: - [What is Mobile Marketing and Why Should You Care?](https://localiq.com/blog/mobile/what-is-mobile-marketing/): Explore what mobile marketing is, why it matters for businesses, and what you can do to get ahead of your competition in the mobile space. Author: Stephanie Heitman Categories: - [Forensic Marketing: 3 Ways to Better Target and Connect with Your Auto Audience](https://localiq.com/blog/analytics-insights/forensic-marketing-3-ways-to-better-target-and-connect-with-your-auto-audience/): You’ve set goals for your automotive digital marketing, and you’ve determined what avenues are best to reach those goals. But all of this is going to waste if you don’t know how to reach your target audience. How do you know that you’re reaching the right group of people, those most likely to be interested in your offering? Use Your Personal Knowledge of Your Audience t One of the best things you can do is to apply personal knowledge to your audience targeting. You have an idea of your local market, you know how far people are willing to drive […] Author: tt_localiq Categories: Data & Metrics - [Who are CBD Consumers? 4 User Groups You Need to Know for CBD Marketing](https://localiq.com/blog/cbd-marketing/who-are-cbd-consumers/): When the average consumer thinks of hemp and cannabis users, an outdated image might pop into their head. Maybe it’s something from one of their favorite teen movies, where the stoner kids are hanging out, playing hacky sack, and listening to Bob Marley. That image couldn’t be further from the reality of today’s CBD consumers. The modern CBD users are health-conscious, affluent adults. They’re parents with young families, or they’re Baby Boomers. They care about where ingredients in their products come from, and they’re looking for natural alternatives to traditional medicine. We conducted a study of over 10,000 respondents to […] Author: Jenelle Brooker Categories: Marketing Ideas - [Creating Content that Wows: A Sit-Down with our Branded Content Studio Creative Director](https://localiq.com/blog/branded-content/creating-content-wows-sit-down-our-branded-content-studio-creative-director/): Have you ever seen a piece of branded content, like a fun quiz, a really great article, or even an augmented reality experience, and wondered: who made that? Well, today, we’re talking to the man behind the curtain, Chris Sweigart. As the Creative Director of GET Creative, our branded content studio, Chris and his team are behind some of the most innovative and exciting pieces of content out there. They’ve partnered with brands like Coca-Cola and Discover as well as local businesses across the U.S. to create content that follows their three pillars to inform, engage, and connect. Chris, thanks […] Author: Stephanie Heitman Categories: Content Marketing - [The Secret to Performing Better in Search Results: SEO Siloes](https://localiq.com/blog/seo/seo-silo-structure/): Performing well in organic results is a critical part of getting noticed by a new audience. You can only do that if you know a thing or two about SEO. When you think of SEO, your mind might head to keyword research or content creation, but having a strong SEO strategy is bigger than that. It starts with the way your website is structured. A silo structure is the best way to signal to search engines what your areas of expertise are. This site architecture enhances SEO and can help you perform better in search engines than the competition. If […] Author: Stephanie Heitman Categories: SEO - [How Does SEO Work on Google? 3 Critical Things to Know](https://localiq.com/blog/seo/how-seo-works-on-google/): Search engine optimization, or SEO, and Google go hand-in-hand. While SEO is meant to optimize your website for all search engines, many business owners take a vested interested in how it’s performing on the world’s top search engine: Google. So, it’s important to understand how SEO works on Google if you’re hoping to improve your performance there. Understanding Google’s Updates The first step to understanding how SEO works on Google is understanding that they’re constantly making changes to the Google algorithm and how search results are displayed. In fact, in 2018, Google made over 3,000 updates. And while you might […] Author: Stephanie Heitman Categories: SEO - [5 Reasons to Work with an SEO Partner](https://localiq.com/blog/seo/working-with-seo-partner/): Many business owners are hesitant to outsource their marketing efforts. Marketing may seem like a “nice to have,” not a must-have, and when budgets are tight, it’s often one of the first items to go. But marketing is about a lot more than creating a Facebook post here or a Google ad there. And SEO is one of the biggest, most complicated aspects of an effective marketing strategy. If you’ve been hesitant to outsource your SEO, I’ve got a few reasons why working with an SEO partner, well, works. They just might change your mind! 1. SEO Is Complicated & […] Author: Stephanie Heitman Categories: SEO - [10 SEO Metrics that will Define Your SEO Strategy](https://localiq.com/blog/seo/seo-metrics/): SEO can be confusing, which is why it's so important to stay on top of your reporting so you know if your strategy is a success. Learn the top 10 SEO metrics you need to measure. Author: Stephanie Heitman Categories: SEO - [Auto Industry News: Mercedes Delays U.S. Sales for Electric EQC, McQueen’s Mustang up for Auction, and More](https://localiq.com/blog/marketing/auto-industry-news-mercedes-delays-u-s-sales-for-electric-eqc-mcqueens-mustang-up-for-auction-and-more/): Whether it’s what kind of vehicle consumers are looking for or where they turn for their automotive industry updates, consumer needs are constantly changing. Keep up with how the industry is adapting and make sure you’re doing the same.   Plus, don’t miss out on one of the most iconic cars up for grabs at auction.  Mercedes Announces Delay of U.S. Sales for Electric EQC  If you were excited for the Q1 state-side release of the electric EQC model, you’ll have to keep on waiting. Mercedes announced a year-long delay in its release thanks to the European demand being so strong. […] Author: tt_localiq Categories: Marketing Ideas - [3 Tips for Marketing to CBD Consumers Now](https://localiq.com/blog/cbd-marketing/3-tips-marketing-cbd-consumers-now/): Now is the time to make a big push with your CBD marketing efforts. Through a survey that we conducted recently, we found that lots of consumers are curious about CBD and are willing to give products a try. If you can capture the attention of this interested and engaged segment early on in their research process and remain top-of-mind with them as they continue to learn more about CBD, yours just might be the brand they decide on when they eventually choose to make a purchase. The key to marketing to CBD consumers is ensuring that you have a […] Author: Jenelle Brooker Categories: Marketing Ideas - [Hillary Weiss on Finding Your Brand Voice, Authenticity, and Being Memorable](https://localiq.com/blog/growth-lab/hillary-weiss-finding-your-brand-voice-authenticity-and-being-memorable/): We were lucky enough to get 30 minutes of Hillary Weiss’ crazy busy schedule to ask her about her tips and tricks for helping small and medium-sized brands stand out online. Soak up these wise words from Hillary right now – and follow her on Twitter for thoughts and musings. Because that whole “finding a voice” thing is easier said than done. Before we get started ““ let’s hear a little bit about how you got your start in the world of branding. I started my business when I was 22. I wanted to be a journalist, and I interned […] Author: Stephanie Heitman Categories: Managing Your Business - [6 Search Marketing Trends that Will Impact Your Business in 2020](https://localiq.com/blog/marketing/2020-search-marketing-trends/): Today’s consumers start their quest for a solution to their problems online. Whether they’re looking for a service business (like a new hair salon) or a retailer (like a shoe store) or even a B2B (like a business phone provider), their search begins on the internet. Establishing an effective search marketing campaign, then, is critical to your digital marketing success. But as with all forms of digital marketing, search marketing trends shift from year to year, and what worked in 2019 might not be as effective today. Let’s walk through what you need to know about search marketing in the […] Author: Stephanie Heitman Categories: Search Advertising, SEO - [5 Email Marketing Tips to Keep You Top-of-Mind in 2020](https://localiq.com/blog/marketing/2020-email-marketing-trends/): Email marketing is one of the oldest channels around, and it remains one of the most effective ways to reach your customers. By appearing in their inboxes, you can stay top-of-mind and greet them with your messaging at just the right time — when they’re ready to make a purchase. But like all of digital marketing, the email game has changed a lot in recent years. We’re taking a look at some of the biggest marketing trends to watch in 2020, so let me walk you through what’s in store for email in 2020 and tell you what you need […] Author: Stephanie Heitman Categories: Marketing Ideas - [The Art of Making Your Customers Happy](https://localiq.com/blog/growth-lab/art-making-your-customers-happy/): When you own a business, of course you want your customers to be happy with the products or services you provide. But it’s the things you do beyond your basic offerings ““those fun things designed to surprise and delight your customers”“that make a lasting impression and help you stand out from the pack. I’ve got some tips and tricks that will take you beyond the basics of marketing and customer service and help you create truly happy customers. Share Fun Content Your customers want to feel like they’re connecting with the people behind your brand. A great way to do […] Author: Stephanie Heitman Categories: Managing Your Business - [What’s New and Notable with Facebook Marketing?](https://localiq.com/blog/marketing/2020-facebook-marketing-trends/): When Facebook started way back in 2004, it was one of the first social media sites in the game. But just because it’s nearly two decades old doesn’t mean it’s losing relevance. In fact, it remains the largest social network worldwide, with 2.45 billion monthly active users. All this to say that Facebook is still an integral part of any business’s marketing strategy. If you’re not thinking about how to use organic and paid tactics on Facebook, you’re missing out on the opportunity to reach a huge audience. But what worked on Facebook back in 2004 won’t necessarily be effective […] Author: Stephanie Heitman Categories: Social Media - [Connecting Authentically: How Content Marketing Will Evolve in 2020](https://localiq.com/blog/marketing/2020-content-marketing-trends/): Is content still king? Sure, if relevance is queen and personalization is lurking, in a very Hamlet-like Machiavellian way. Content will always reign supreme because it’s the stuff, the juice, the essence of the internet itself. But, in 2020, the importance of how you craft that content and how you engage with your audience will grow tremendously. We explored how big brands are preparing for the 2020 content marketing revolution and we found one thing to be true: content marketing in 2020 will be all about personalization and presentation. Let’s take a journey through the content marketing trends you need […] Author: Alex Lemley Categories: Content Marketing - [4 Tips to Track Your Way to Effective Marketing](https://localiq.com/blog/marketing/2020-how-to-track-your-marketing/): Smart digital marketing is about more than great writing, eye-catching visuals, and efficient budgeting. The beauty of digital marketing campaigns is that you’re able to track your marketing efforts. You can see who’s engaged with each campaign and when and where they clicked. You can measure conversions and follow individual consumers through each interaction with your brand. You can identify patterns in campaigns, finding bottlenecks where things aren’t working or pinpointing messaging that resonates with your audience. If you’re not already tracking your marketing efforts, 2020 is the year to start. And while we’re highlighting what you need to know […] Author: Stephanie Heitman Categories: Marketing Ideas - [6 Tips to Make Instagram Marketing Powerful for Your Business in 2020](https://localiq.com/blog/marketing/2020-instagram-marketing-trends/): Instagram has become one of the top four social media channels. If brands want to meet consumers where they are, having a presence on Instagram is a must. As a visually-driven platform, the rules for Instagram are totally different than they are for Facebook, Twitter, or LinkedIn. And as is the case with any digital marketing channel, things move fast, and the rules change quickly. What worked on Instagram two years ago is likely passé today. While we’re highlighting the top marketing trends in 2020, Instagram is a must to cover. Here we’ll detail what you need to know about […] Author: Stephanie Heitman Categories: Social Media - [Could Influencer Marketing Work for Your Business? 5 Essentials to Know](https://localiq.com/blog/marketing/2020-influencer-marketing-trends/): Influencer marketing is more than just a passing fad. It’s here to stay, and before you undertake your own influencer marketing campaign in 2020, it’s a good idea to understand the latest trends when it comes to this particular marketing channel. Let’s chat about the latest with influencer marketing: why it works, what it is (and isn’t), and how you can attract the right influencer to work with your brand in 2020. It’s Not About Celebrity When older generations think about the people who influence their purchasing decisions, they may picture a traditional television commercial or print ad featuring one […] Author: Stephanie Heitman Categories: Social Media - [4 Ways to Use Video as Part of Your Marketing Strategy](https://localiq.com/blog/marketing/2020-video-marketing-trends/): Video is one of the marketing world’s fastest-growing trends. Most people have busy lives, and few have time to sit down and read a detailed blog post or to scroll through a text-heavy website. But most people have a minute or two to spare for a video, something they can easily watch on a desktop or while they’re on the go with their mobile device. Consumers have told brands they prefer video to other forms of content. In fact, a recent survey found that 87% of consumers wished brands would create more video content this year. If you haven’t yet […] Author: Stephanie Heitman Categories: Marketing Ideas - [What is Big in B2B Marketing in 2020?](https://localiq.com/blog/marketing/2020-b2b-marketing-trends/): Over the last decade, marketing has evolved from one-and-done strategies to a truly living beast. And within this evolution, Business-to-Business (B2B) marketing has become smarter than ever. Why? According to Google, it’s partially due to a new, self-educated generation of B2B marketers leading the way. B2B decision makers are younger than ever and are working harder than ever to keep up. But, you knew that already, right? Read on to discover the three big trends in B2B marketing in 2020 and just how you can jump on the bandwagon. Account Based Marketing Account Based Marketing (ABM) isn’t new, but in […] Author: Alex Lemley Categories: Marketing Ideas - [2020 Social Media Marketing Trends and How to Incorporate Them This Year](https://localiq.com/blog/marketing/2020-social-media-marketing-trends/): In 2019, we saw some major shifts in the world of social media. Video platform TikTok took off; it became the number-one downloaded app in Q1 of 2019. Instagram announced they were doing away with likes, although the reasoning behind the change remains murky. Twitter co-founder Jack Dorsey shared that the platform would no longer run political ads. And these are just a few of the big changes that made headlines. Social media marketing trends are constantly in flux. And some trends that we saw start to crystalize in 2019 will shape the world of social marketing in 2020. In […] Author: Stephanie Heitman Categories: Social Media - [What are the Top 2020 Marketing Trends You Need to Know About?](https://localiq.com/blog/marketing/top-2020-marketing-trends/): Technology is constantly evolving. If you’re marketing a brand in today’s digital world, your strategies will always be shifting to take advantage of new technological advances and to meet fresh consumer demands. In some cases, even approaches that were effective 12 short months ago are now passé. Here, I’ll walk you through the latest and greatest in the world of marketing trends so that you can be sure your business is well-positioned to succeed in 2020. And, make sure to scroll all the way to the bottom to check out our infographic featuring what top marketing experts think you should […] Author: Stephanie Heitman Categories: Marketing Ideas - [Why a Spring Service Clinic Is Worth the Effort](https://localiq.com/blog/digital-marketing/why-a-spring-service-clinic-is-worth-the-effort/): Should your dealership run a spring service clinic before summer’s big sale season? And is it really worth your effort? You bet. Now that’s settled, let’s move on.   First things first. Start thinking like your customers. What are they looking for – and not looking for – in a service department? Once you’ve got that nailed down, it’s time to build your dealership’s spring service clinic campaign, complete with a strong service-into-sales component.   Before we begin, though, we need to acknowledge the elephant in the (show)room. Customers think dealer service departments are out to overcharge them. So, one of your […] Author: tt_localiq Categories: Cross-Channel Marketing - [How Data Can Inform Your Private School Marketing Strategy](https://localiq.com/blog/marketing/how-data-can-inform-your-private-school-marketing-strategy/): At the heart of a good marketing strategy is a great story that allows your audience to connect meaningfully with what you do. This is particularly important within education marketing, where parents are entrusting you with the academic and personal growth of their children. The key to telling a story that captures parents’ attention and wins their hearts is understanding what matters most to them. And the best way to understand how prospective parents think and feel is to analyze the data you have on parents who already send their children to your institution. Here are four ways you can […] Author: Alex Lemley Categories: Marketing Ideas - [Automotive Industry News: Audi Super Bowl Ads, Honda Auto Shows, Used Inventory Strategy](https://localiq.com/blog/marketing/automotive-industry-news-audi-super-bowl-ads-honda-auto-shows-used-inventory-strategy/): The auto industry is gearing up for big plans in 2020. Whether its capitalizing on Super Bowl ads, new strategies for auto shows, or finding ways to maximize incoming revenue – dealers are making sure they’re adapting with the changing times.   With all these updates going on, you don’t want to get left behind. Stick with us to make sure you’re catching all the latest automotive news!  Audi to Launch New Campaign at Super Bowl  Audi has announced they will be using coveted ad space during the Super Bowl to launch their new global ad campaign. No specifics have been shared […] Author: tt_localiq Categories: Marketing Ideas - [Top Places CBD Consumers are Making Purchases and How to Reach Them](https://localiq.com/blog/cbd-marketing/how-to-market-to-cbd-consumers/): One of the most important things for brands to understand about consumers is where they’re going to purchase your product. Naturally, you want to make sure your product is on the site or the shelf where your target audience is most likely to be looking for it. But knowing where your consumers shop also informs your broader marketing efforts. Understanding where consumers go to find your brand can help you tailor your marketing messaging and make sure that your messages appear in the places where they’re most likely to catch consumers’ attention at the right time. CBD consumers have unique […] Author: Jenelle Brooker Categories: Marketing Ideas - [5 Brand Storytelling Ideas to Steal from Shows on Netflix](https://localiq.com/blog/marketing/5-brand-storytelling-ideas-steal-shows-netflix/): Whenever people ask me what I did over the weekend, my usual answer is that I spent the weekend binge-watching a show on Netflix. Some people immediately understand, but others wonder why I never left the couch for two days. At this point I am defending myself the same way, “I was so immersed in the story, I didn’t want to get up.” What if your customers became so immersed in your brand story that they didn’t want to look away from anything you were doing? Let’s take a few examples from our friend Netflix to see how that could […] Author: Blake Jackson Categories: Marketing Ideas - [Why Bother with Local Listings for Your Dealership?](https://localiq.com/blog/listings-management/why-bother-with-local-listings-for-your-dealership/): If you’re thinking, I already know about local listings. Great! Here’s the thing, though. You don’t know what you don’t know – but the good news is, we do.   And just to make sure everyone’s on the same page, local listings are what car buyers see when they search online for dealers near them. Local listings should include – at the very least – a dealership’s name, address and business hours. They’re also closely linked to reviews and play a vital role in your dealership’s reputation, rankings and revenue.  If you’re being strategic with your local listings, they’re not a one-and-done deal. […] Author: tt_localiq Categories: Local Marketing - [A Look Back at 2019’s Most Memorable Marketing Moments](https://localiq.com/blog/marketing/look-back-2019s-most-memorable-marketing-moments/): Digital marketing moves fast, and in 2019, we saw some major trends explode on to the scene. Many are more than fads; several of the trends that we saw begin to crystalize this year are going to continue to shape the world of digital marketing in 2020. Let’s take a look back through some of the most memorable marketing moments of 2019 and speculate how they may influence the future of marketing. Voice Search Is Taking Over Voice search has been happening for several years now, but in 2019, we saw the trend gain some pretty incredible momentum. Amazon has […] Author: Stephanie Heitman Categories: Marketing Ideas - [Auto Industry News Year In Review](https://localiq.com/blog/auto-industry-news-year-in-review/): 2019 has seen a lot of change in the Auto Industry – from climate protests at motor shows to the rise of electric vehicles. This week, we’re focusing on some of the most positive stories from the past year to welcome you into 2020 with a smile.  Airstream Revives its Classic Styles  If Airstream trailers bring back nostalgic memories of summer camping trips, there’s good news: the company is bringing back its classic single axle Bambi and Caravel trailers. Originally designed in the 1960s, the newly refreshed trailers have the classic riveted aluminum Airstream look paired with modern amenities – like a built-in […] Author: tt_localiq Categories: - [How to Build Loyalty with CBD Consumers](https://localiq.com/blog/cannabis-marketing/how-build-loyalty-cbd-consumers/): Navigating the world of CBD brands can still be tricky for consumers. There’s no centralized website where people can browse all of their CBD product options (many of the online retail giants, like Amazon, do not yet carry CBD products), so consumers are left to fend for themselves in the wilds of the internet. Sure, they can do a Google search or check in with some wellness influencers they follow on Instagram. But trustworthy CBD information is dispersed all over the internet, and it makes the research process that much more difficult. As with any brand in any industry, it’s […] Author: Jenelle Brooker Categories: Marketing Ideas - [Top Podcasts You Should be Listening to Now](https://localiq.com/blog/growth-lab/top-podcasts-you-should-be-listening-now/): Podcasts give us a great way to learn more about a particular topic, engross ourselves in a compelling story, or laugh along with our favorite celebs or murder mystery lovers. And, they’re easily accessible. You can listen in your car, on your phone and computer, or on any digital assistant you may have. And, people were definitely listening to podcasts this year. 2018 was a big year for podcasts, with an estimated 525,000 active shows and over 18.5 MILLION episodes listened to by about 44% of the population. Podcasts are a hot topic in my home ““ my husband even […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Plan for Success in 2020](https://localiq.com/blog/growth-lab/plan-for-success/): We’ve all heard the saying, “Prepare for the worst and hope for the best.” But what if rather than just hoping for the best, we planned for it? Yes, you should have a contingency plan in place, but what about if things go right? Julian Placino, a podcaster, recruiter, and keynote speaker, talked to us last year about how, so often, we plan for failure but fail to plan for success. What things do you need to have in place to secure your success and reach your biggest, boldest goals? We thought this was a perfect topic to tackle as […] Author: Stephanie Heitman Categories: Managing Your Business - [5-Minute Clean-Up: Your Website](https://localiq.com/blog/website/5-minute-clean-your-website/): The end of the year is the perfect time for not only reflection, but for making sure your online presence is in tip-top shape. And one of the best places to get started with that is your website. Once you’ve created your website, you can’t just set it and forget it. It’s a good idea to go back and refresh it regularly, adding new content, keeping it looking modern, and expanding it to reflect new products and offerings. And even if you don’t have time for a full overhaul, you likely have five spare minutes to do a quick website […] Author: Amanda Asad Categories: Websites & Online Presence - [What You Can Learn from These Viral Holiday Marketing Campaigns](https://localiq.com/blog/marketing/what-you-can-learn-these-viral-holiday-marketing-campaigns/): The holidays are a time of rest, rejuvenation, and well, of shopping, for families and brands alike. You look forward to celebrating and relaxing during the holiday season, and brands know it! The best brands take advantage of the seasonality with marketing that resonates all year long. For businesses, the holidays offer a time to connect with their community in a light-hearted way that helps personify their brand and company culture. While the end-goal may always be ROI, the holiday season is special in that you can expand on your unique company mission in a way that connects differently than […] Author: Alex Lemley Categories: Marketing Ideas - [Holiday Shopping Stats You Need to Know](https://localiq.com/blog/marketing/holiday-shopping-stats-you-need-know/): We’re stuffed with Thanksgiving leftovers and into the last month of the official holiday shopping season. Can you believe it? What I can’t believe are these holiday shopping stats! Not to give anything away, but one report states we’re about to hit our biggest holiday spending number on record. So, what are these stats, and why do they matter? We rounded up a few of our favorites, threw in some takeaways, and added a handy infographic below. Gen Z & Baby Boomers Will Shop in Store This might come as a surprise, but the majority of Gen Zers in one […] Author: Stephanie Heitman Categories: Marketing Ideas - [The Importance of Educating Your Audience in Your CBD Marketing](https://localiq.com/blog/cbd-marketing/importance-educating-your-audience-your-cbd-marketing/): Consumers are excited about the potential benefits of CBD. Some have already started to use CBD products and are happy with the results, while others have heard a lot of buzz about CBD but haven’t yet tried it themselves. With all the talk about CBD, though, have come some gaps in knowledge and some misinformation. Because CBD is a chemical compound that you’re asking people to ingest, inhale, or apply to their skin, it’s important that they feel confident in the product’s safety and effectiveness. In our recent survey of over 10,000 respondents, we identified an opportunity for CBD brands […] Author: Jenelle Brooker Categories: Marketing Ideas - [2019 Year in Automotive Digital Advertising](https://localiq.com/blog/marketing/2019-year-in-automotive-digital-advertising/): Welcome to the best of 2019. We’ve curated a year of top digital advertising trends for the discerning automotive dealer.* This selection of innovative articles is essential for industry leaders who continually seek new ways to advance business and drive revenue.   For the trendsetting dealer who’s looking to make a statement – and more profit – we invite you to peruse the highlights from these digital advertising and marketing articles (as well as links to the full write-ups and presentations). No computer is complete without this data-packed blog bookmarked.  *Not all authors agree on trends, stats and insights; but that’s […] Author: tt_localiq Categories: Marketing Ideas - [How YouTube Advertising Gets You in Front of New Audiences](https://localiq.com/blog/video/how-youtube-ads-grow-your-business/): Acquiring new customers is important for any brand, whether that brand is totally new or celebrating a major anniversary. No matter where your company is in its life, your marketing team needs to be focused on introducing you to new audiences who have the potential to become new customers. While organic marketing tactics will help endear you to those who already know about your brand, paid advertising is the way to capture the attention of new consumers. And YouTube advertising is no exception; when designed properly, a YouTube campaign can win the attention of relevant consumers. Let me walk you […] Author: Stephanie Heitman Categories: - [Elements of a Successful YouTube Ad](https://localiq.com/blog/video/elements-successful-youtube-ad/): Every local business should be taking advantage of YouTube advertising. It allows you to tell a compelling story to consumers using a medium that they love (video), and with billions of monthly users on the platform, you can reach tons of existing customers and new faces alike. But as we all know, good advertising campaigns don’t just happen. There’s a lot of planning that occurs upfront to ensure you get the most out of your efforts. Be sure to discuss the following elements as you develop your advertising game plan; they are the keys to creating a successful YouTube ad. […] Author: Stephanie Heitman Categories: Video - [5 Types of YouTube Ads](https://localiq.com/blog/video/types-youtube-ads/): When it comes to YouTube advertising, marketers have a number of options available to them. From longer ads that introduce new consumers to your brand story to shorter ads that keep you top-of-mind with existing customers or hot leads, if you’ve got a marketing goal, there’s a YouTube ad out there that can help you reach it. Let’s talk about the types of YouTube advertising options that the platform offers and give you some pointers on when and where to use each type of ad. 1. TrueView YouTube Ads TrueView ads are the cornerstone of YouTube’s video advertising options. When […] Author: Stephanie Heitman Categories: Video - [Does YouTube Advertising Work?](https://localiq.com/blog/video/does-youtube-advertising-work/): Paid online advertising encompasses a wide variety of channels and approaches. You’ve probably read about the benefits of social media and paid search. Hopefully, you’ve already incorporated some paid online advertising into your broader marketing strategy. But did you consider YouTube along the way? There are several reasons to think about YouTube advertising. From the ubiquity of the platform to the cost and effectiveness of the ads themselves, YouTube is a useful advertising channel for local business owners. If you’re looking for some cold, hard numbers to back up that claim, don’t worry. I’ve rounded up some of the most […] Author: Stephanie Heitman Categories: - [A Beginner’s Guide to YouTube Ads](https://localiq.com/blog/video/youtube-ads-for-beginners/): So you’ve heard that video is the hottest new way to get the attention of consumers. And you know that with billions of active users each month, YouTube is the biggest video platform out there. Naturally, then, you want to start advertising on YouTube. If you’re just getting started with YouTube advertising, there are a few things you need to do before you’re up and running. Here we’ll share some YouTube ads tips for beginners. Set Up Your YouTube Channel You can’t advertise on YouTube without your very own YouTube channel! This is the first step to take when launching […] Author: Stephanie Heitman Categories: Video - [What Is YouTube Advertising?](https://localiq.com/blog/video/what-is-youtube-advertising/): It might shock you to learn that of all the social media channels, YouTube is the second most popular (second only to Facebook, of course). There are over five billion videos uploaded daily, and 1.9 billion monthly active users on the site. All of that means that, for a local business, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything a local business owner needs to know about YouTube advertising, from what it is to the types of ads you can run, and how to get […] Author: Stephanie Heitman Categories: Video - [3 Tips for Building Your CBD Brand](https://localiq.com/blog/cbd-marketing/3-tips-building-your-cbd-brand/): No matter what industry or field you’re in, telling a clear, cohesive, and compelling brand story is important. But if you market a CBD brand, there’s even more on the line when it comes to building a great brand with a strong story. In our recent CBD marketing survey, we confirmed that a strong brand was important to CBD consumers. Let me walk you through everything you need to know about brand story, from what it is and why it matters to how to speak to consumers about CBD brands. What Is Brand Story? Storytelling is one of humanity’s oldest […] Author: Jenelle Brooker Categories: Marketing Ideas - [Holiday Social Post Ideas to Steal](https://localiq.com/blog/social-media/holiday-social-post-ideas-steal/): One of my favorite parts of the holiday season is finding gift inspiration from the brands I follow on social media. I start with an idea of what I might get someone, which leads me to search their Instagram page where most brands spell out exactly what I need and why. I’m always sold, and I know I’m not the only one! In fact, 1 in 8 holiday shoppers are influenced by the internet when making a purchase. Is your business taking advantage of the spending season and posting content on social media that will get consumers in the shopping […] Author: Amanda Asad Categories: - [5 Ways to Breathe New Life Into Your Print Ads](https://localiq.com/blog/improve-your-print-ads/): Even in today’s increasingly digital world, print ads remain a powerful way to reach new consumers and connect with relevant audiences. But if you haven’t made any updates to your print ads since you started running them, they likely feel pretty stale. That doesn’t mean you should toss them out altogether, though! Instead, check out these steps that can freshen up your print approach and get the most out of this tried-and-true marketing channel. Keep Branding the Same, But Change Up the Messaging If you’ve been running the same print ad for years, it’s time to make a change. Marketing […] Author: Stephanie Heitman Categories: Marketing Ideas - [What You Need to Know About Print Ads Versus Digital Ads](https://localiq.com/blog/marketing/print-ads-vs-digital-ads/): Today’s marketers have a tremendous variety of advertising options at their fingertips. From more traditional channels like print and direct mail to the latest digital technology like geofencing and media-rich banner ads, there’s always an ad format out there that’s the right fit for your brand and advertising goals. But with so many options comes the challenge of sorting which type of advertising best suits each situation. When is it best to run an ad in the local paper? When does it make sense to rely on paid social media posts? Here, I’ll walk you through the differences between print […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [Types of Print Ads You Need to Know](https://localiq.com/blog/marketing/types-of-print-ads/): When it comes to print ads, your options are likely a lot more varied than you realize. It’s not just about national newspapers. There are other types of print ads that allow you to reach specific audiences that will be the best fit for your business and offerings. If you’d like to broaden your print ad horizons, keep reading, and I’ll walk you through the different types of print ads you need to know. Local Paper Newspaper advertising might be the first thing that comes to mind when you think of print ads. And here, your options are numerous. The […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [5 Stats That Show the Effectiveness of Print Advertising](https://localiq.com/blog/marketing/print-ads-stats/): Print advertising is one of the oldest marketing channels around. For just about as long as there have been newspapers and magazines, there have been ads within them. But with the proliferation of digital channels, is there still a space for print in a modern marketing budget? The answer is, unequivocally, yes! Let me walk you through five stats that demonstrate the continuing effectiveness of print advertising today. 1. It’s the Most Trusted Medium Today’s consumers are bombarded by ads everywhere they turn. They’re in their inbox, on their social media feeds, and hovering above and alongside the content they’re […] Author: Stephanie Heitman Categories: Local Marketing - [Is Print Advertising Dead?](https://localiq.com/blog/marketing/is-print-advertising-dead/): Print advertising has been around for a long time. According to Ad Age, the first newspaper ad ran way back in 1704, and since that time, we’ve seen the depth and breadth of print advertising grow immensely. There are now niche publications for just about every area of interest a person could have. Local newspapers continue to serve as trusted sources of information for communities, and larger publications have developed an international readership. In short, no, print advertising is not dead ““ far from it! Let me walk you through the signs that print advertising is not only very much […] Author: Stephanie Heitman Categories: - [CBD Marketing: Common CBD Misconceptions Explained](https://localiq.com/blog/cbd-marketing/cbd-marketing-common-cbd-misconceptions-explained/): Three short years ago, someone probably would have looked at you strangely if you started talking about CBD. But, today, CBD products are in grocery stores, the health benefits of CBD are being touted everywhere, and some are predicting that the CBD market could balloon out to $22 billion by the year 2022. But because CBD exploded onto the scene so quickly, there’s a lot of misinformation out there about what it is, where it comes from, and how it can help consumers. If you understand these gaps in consumer knowledge, you can market your products more efficiently and snap […] Author: Jenelle Brooker Categories: Marketing Ideas - [Auto Industry News: Blockchain, Tesla’s Cybertruck and luxe new Bugatti](https://localiq.com/blog/auto-industry-news-blockchain-teslas-cybertruck-and-luxe-new-bugatti/): This week we’re seeing a desire for efficiency and streamlining in the car industry, whether that’s shedding management jobs at Daimler to free up capital for new investments, or harnessing the power of blockchain technology to create efficiencies in the dealership supply chain.   JP Morgan seeks to revolutionize dealership inventory  The investment bank’s car wholesale division – Chase Auto – is hoping to make life easier for auto dealers by implementing blockchain technology in the vehicle supply chain. As Coindesk reports, the company has filed a patent relating to a new way for car dealerships to borrow against retail inventory.    […] Author: tt_localiq Categories: - [Heart This: Instagram Tips You Can Use Today](https://localiq.com/blog/social-media/heart-instagram-tips-you-can-use-today/): Instagram is a place where you can visually express your brand and engage with your audience. Currently bringing in 1 billion users monthly, Instagram could be a vital tool for your brand and a key contributor to growth if you aren’t already taking advantage of its features. If you are looking to promote your products or services while growing your brand on the platform, we’re here to set you up for success. This article gives you practical Instagram marketing tips you can get started with today. 1. Setup a Business Profile If you already have an Instagram account with content […] Author: Andrew Cobos Categories: Social Media - [How to Write HIPAA-Compliant Review Responses](https://localiq.com/blog/reputation-management/how-write-hipaa-compliant-review-responses/): Healthcare providers need to take special care when responding to online reviews. Here’s what you can and cannot say. Author: Jenelle Brooker Categories: - [Google Advanced Verification for Locksmiths and Garage Door Companies: 4 Fast Facts](https://localiq.com/blog/search-marketing-listings-management/google-advanced-verification-locksmiths-and-garage-door/): If you run a local services business, you want to be able to advertise on Google. However, if you run a locksmith company in the U.S. or garage door company in the U.S. or Canada, there are extra steps you must take before you advertise on Google. Let’s take a look at why these steps are required, how to fulfill the requirements, and what you can expect the verification process to look like. Why Do I Need Advanced Verification? Recent investigations of Google’s services have found that there are a lot of fake business listings out there on the platform. […] Author: Alex Lemley Categories: Vertical Marketing - [Are You Ready for the End of the Instagram Aesthetic?](https://localiq.com/blog/social-media/are-you-ready-end-instagram-aesthetic/): Instagram is now the third most popular social media site, with over one billion people logging onto the network each month. Because of its incredible reach, the image style that has become synonymous with the platform has seeped out onto other social media sites and into marketing images everywhere. But the look and feel of these posts we’ve come to rely on is starting to change. Some marketing experts have begun to notice the shift. Have you, too? Today, let’s walk through the Instagram aesthetic. What it is today, why the change is happening, and what’s coming next. What Is […] Author: Stephanie Heitman Categories: Social Media - [3 Last-Minute Small Business Saturday Tips](https://localiq.com/blog/marketing-social-media-listings-management/3-last-minute-small-business-saturday-tips/): Small Business Saturday is right around the corner, and lucky for you, there’s still time for a few things before the big day! Even if you’re not participating in a Small Business Saturday event, you can get the word out about things happening in your area and plan to participate by supporting your local community through shopping (and who doesn’t love that!?). Here are some ways to prepare with not a moment to spare. 1. Use the Free Resources Provided by American Express American Express has a number of free resources you can use if you’ve signed up to participate […] Author: Stephanie Heitman Categories: Local Marketing, Marketing Ideas, Social Media - [Report: 74% of CBD Users Feel Better After Using the Products](https://localiq.com/blog/cbd-marketing/report-74-cbd-users-feel-better-after-using-products/): We undertook a national customer survey of over 10,000 respondents to understand how consumers are researching, purchasing, and using CBD products to better enable our CBD clients to grow their brands. The results of the report are now in, and they might surprise you. CBD usage is becoming more and more common, and those who are active users of CBD products report tremendous benefits. In fact, 74% of CBD users say their levels of stress, anxiety, or pain have decreased since they started consuming CBD. And that’s only the beginning. The survey covers everything: insight into how active users are […] Author: Jenelle Brooker Categories: Marketing Ideas - [A Chat with a Successful Business Owner About Small Business Saturday](https://localiq.com/blog/marketing/chat-successful-business-owner-about-small-business-saturday/): It’s always a joy to talk with our clients and hear their stories. We’re fascinated by the journeys our clients take to start and run their businesses. We were lucky enough to chat today with “D” Muenster, a business owner in Green Bay, WI, about how she started her two successful (and very different!) businesses as well as why she enjoys participating in Small Business Saturday. You’re going to want to read to the end for this one! Hi, “D!” Thank you so much for talking with us today. Can you share with our readers a little bit about yourself […] Author: Stephanie Heitman Categories: Marketing Ideas - [Why You Need a Better Website for More Effective PPC](https://localiq.com/blog/website/why-you-need-better-website-more-effective-ppc/): Pay-per-click (PPC) advertising is a great way for businesses to gain more attention in search results. These ads display at the top of search engine results pages (SERPs) and are an opportunity for you to create specific campaigns and select the keywords for which you want to rank. With all of the work that goes into creating a great PPC campaign, it’s possible to forget about your website in the meantime. However, there’s a strong relationship between a solid PPC campaign and a strong website design. You need both to get the most out of your PPC. Let’s talk about […] Author: Stephanie Heitman Categories: Websites & Online Presence - [3 Stats That Prove Small Business Saturday is Where It’s At](https://localiq.com/blog/marketing/3-stats-prove-small-business-saturday-where-its/): I love supporting small and local businesses, especially during the holidays, which is why I love Small Business Saturday. Don’t get me wrong, I also love Black Friday, but I can’t always find exactly what I’m looking for, and it’s a madhouse. So, having an extra day to shop while supporting businesses in my community is a win-win. You can find so many fun gift ideas for family and friends that really stand out. Not to mention the deals and events you can discover at participating businesses! As a local business owner, participating in Small Business Saturday just makes sense. […] Author: Stephanie Heitman Categories: Marketing Ideas - [The Surefire Way to Market Your Holiday Message: Display Advertising on the USA TODAY NETWORK](https://localiq.com/blog/display/surefire-way-market-your-holiday-message-display-advertising-usa-today-network/): Can you believe Thanksgiving is next week? And with a later Thanksgiving this year, it means a shorter timeframe between the holidays to market your business, your products, and your services. So, if you’re sweating over more than your Thanksgiving turkey and are concerned you might miss the mark on getting your business out there this holiday season, have no fear! We’ve got a gift for you, and it’s something you can get started with pretty much right away: Display advertising on the USA TODAY NETWORK. Why Display with USA TODAY NETWORK? We’re glad you asked. Because it means we […] Author: Stephanie Heitman Categories: Display Advertising - [Bridging the Generational Grocery Shopping Gap: 3 Key Insights](https://localiq.com/blog/marketing/bridging-generational-grocery-shopping-gap-3-key-insights/): Every generation has a small clique of individuals on the outskirts looking in. A bit too young, or a little too old. At 37 years old, I fall into that category. I could call myself a Millennial but every time I log into Snapchat I feel too old, and I was only 10 years old when Generation X’s signature album “Nevermind” by Nirvana was released. But I’m part of a group who remembers a time before the internet when you had giant Rand McNally maps for road trips and telephones hanging on the kitchen wall with 50-foot cords. Yet we […] Author: Alex Porter Categories: Marketing Ideas - [A Quick Overview of Lead Tracking: How it Helps Your Business](https://localiq.com/blog/lead-management/quick-overview-lead-tracking-how-it-helps-your-business/): When you’re devising a new marketing strategy or refining an existing one, it’s helpful to have data on hand to guide you. Understanding where your existing leads came from can help you see what marketing efforts are working, which need help, and which ones to get rid of altogether. If you’re not tracking leads, now is the time to start. Let’s take a look at the best way to track leads and what channels you should be taking into account as you think about lead tracking. Understand Where Your Leads Originated A great lead tracking tool will start by telling […] Author: Stephanie Heitman Categories: Lead Generation & Management - [CBD Marketing Insights from Expert Anthony Bratti](https://localiq.com/blog/marketing/cbd-marketing-insights-expert-anthony-bratti/): CBD has made a huge splash in the market recently, with sales expected to reach over $800 million this year alone. But with a newer marketplace comes a lack of consumer understanding around the products and marketing challenges for CBD consumer packaged goods companies. Our team, led by Anthony Bratti, Western Region President & Head of National Cannabis Industry for USA TODAY NETWORK, understands the unique challenges that come from marketing a CBD brand. He and his team work firsthand with CBD businesses to help them reach the right audience in the right ways. And, with a CBD marketing study […] Author: Stephanie Heitman Categories: Marketing Ideas - [How to Support Local Businesses this Holiday Season](https://localiq.com/blog/marketing/how-support-local-businesses-holiday-season/): This year marks 10 years since American Express launched Small Business Saturday, it’s initiative to encourage consumers to shop small in their communities during the holidays. Always held the Saturday after Thanksgiving (and Black Friday), the Shop-Small initiative is a great reminder to get out and support your local community. But, there are so many opportunities to shop small throughout the holiday season. And as a supporter of local businesses across the country, we wanted to share some of our ideas for keeping local top of mind this season. Participate in Small Business Saturday This is the easiest way to […] Author: Stephanie Heitman Categories: Marketing Ideas - [Google’s Local Algorithm Update: What You Need to Know](https://localiq.com/blog/seo/googles-local-algorithm-update-what-you-need-know/): Yes, another week, another Google algorithm update. This time, this one is impacting Google My Business listings and how they’re performing on the search engines results page (SERP). So, what is this update and how could it impact your business? Local Algorithm Update: Possum 2.0 Business owners started seeing this update impacting their Google My Business performance last week in the form of their listings falling off SERPs. This update is now credited as Google’s biggest local algorithm update since Possum in 2016, according to Search Engine Land. Unlike the last Google update we wrote about, which was focused on […] Author: Stephanie Heitman Categories: SEO - [2019 Email Marketing Trends Roundup for Dealers](https://localiq.com/blog/email-marketing/2019-email-marketing-trends-roundup-for-dealers/): Over the past ten years, email marketing has consistently generated the highest ROI for marketers. And when it’s done right, it can serve as the foundation for your dealership’s digital marketing strategy. So, check out these checklists – and make sure your dealership email marketing campaigns are on track. From what technologies to employ; to what strategic messages to deliver; to what design rules to follow, these trends will keep your dealership ahead of the competition. Best Practices Technology Personalization Subject Lines Copy & Call to Action (CTA) Design In fact, print these checklists and share them with everyone who […] Author: tt_localiq Categories: Email Marketing - [10 Auto Marketing Lessons from Holiday Traditions](https://localiq.com/blog/digital-marketing/10-auto-marketing-lessons-from-holiday-traditions/): Holidays are about more than avoiding mall traffic, flatulent relatives and awkward gift moments. They’re about once-a-year event, sales and brand-building opportunities for your dealership and its automotive marketing. Blogily* speaking, we’re talking strong industry data and strategic digital marketing campaigns for:  Thanksgiving  Black Friday  Cyber Monday  Christmas  New Year’s Day  Plus, “add-ons” with valuable information for you – and some well-deserved holiday fun. ’Tis the season for dealership holiday sale marketing (and event marketing too). So, grab your ugly Christmas sweater and let’s sleigh this thing.      *You’re right – it’s not really a word. Until now. Consider yourself among the privileged […] Author: tt_localiq Categories: Cross-Channel Marketing - [Instagram to Test Hiding Like Count: What You Need to Know](https://localiq.com/blog/social-media/instagram-test-hiding-count-what-you-need-know/): The internet has been abuzz about Instagram’s announcement to hide likes on posts in the U.S. The announcement came at Wired25, a tech conference held in San Francisco, CA, from Instagram chief Adam Mosseri. Instagram tweeted that they want users to “focus on the photos and videos that you share, not how many likes they get.” So, when will this update happen and what do you need to know? When Will Likes be Hidden? Many speculate that likes could be hidden as early as this week. So, if you open the app and don’t see a like count, don’t be […] Author: Stephanie Heitman Categories: Social Media - [Talking Local Marketing with President of Local Marketing Solutions Kathy Jack-Romero](https://localiq.com/blog/marketing/talking-local-marketing-president-local-marketing-solutions-kathy-jack-romero/): Today, we got the privilege of speaking with Kathy Jack-Romero, President of Local Marketing Solutions at Gannett | USA TODAY NETWORK. Kathy has been with Gannett for more than 30 years and leads our sales teams in delivering local marketing solutions to clients across the U.S. We talked to Kathy about her career journey with Gannett, her favorite marketing solution and client story, and what she can’t live without. Wow! Congratulations on 32 years ““ that’s quite an accomplishment. You’ve worn a lot of different hats during your time here. Tell us a little about that. My career can be […] Author: Stephanie Heitman Categories: Marketing Ideas - [Why Targeted Email Marketing is the Answer to Gaining Loyal Customers](https://localiq.com/blog/marketing/check-your-inbox-why-targeted-email-marketing-answer-gaining-loyal-customers/): Take a look at your marketing strategy. Let’s say you’ve checked off all the boxes. You’ve followed the basic marketing strategy formula, so why aren’t customers lining up at your door? It’s because consumers have choices. They’ve more than likely seen your advertisements and know exactly what your business is all about, the products or services you offer, and where you’re located. But, consumers want to have a reason to do business with you and feel good about their purchasing decision. With businesses similar to yours saturating the market, consumers know they can be picky with where they choose to […] Author: Amanda Asad Categories: Marketing Ideas - [5 Email Marketing Best Practices to Avoid the Spam Folder](https://localiq.com/blog/marketing/5-email-marketing-best-practices-avoid-spam-folder/): Email marketing is still one of the most effective channels for reaching your audience. But if you’re not careful, your beautifully crafted email campaigns can end up in the dreaded spam folder. Here are five email best practices that keep you in the inbox and out of the junk folder. 1. Clean Your List One of the reasons your emails can get marked as spam is having a list filled with incorrect, outdated, or fraudulent email addresses. The more deactivated or non-existent accounts you have on your list, the higher your bounce rate. And the higher your bounce rate, the […] Author: Stephanie Heitman Categories: Marketing Ideas - [How to Write a Great Email](https://localiq.com/blog/marketing/how-to-write-great-email/): The reality of business in the 21st century is that we must write and send dozens of emails every single day. But how many of us actually know how to write the perfect email that grabs the reader’s attention, says what we mean, and gets the desired results? We’ve all received ineffective emails ““ ones that result in long chains of replies but no actual results. And we’ve probably all sent some in our day, too! Joel Schwartzberg stopped by the Growth Lab Podcast to talk all about effective communication and shared his tips for writing a great email. And […] Author: Stephanie Heitman Categories: Marketing Ideas - [7 Elements of a Successful Targeted Email Marketing Campaign](https://localiq.com/blog/marketing/elements-of-successful-targeted-email-marketing-campaign/): Targeted email marketing can be a hugely effective way to get in touch with your customers. As with any marketing channel, though, there are things you can do to ensure your efforts have the greatest shot at success. Let’s walk through the elements of a successful email marketing campaign so you can be sure that you’re on the right track. Start with Goals Every great email campaign starts with goal-setting. What is it that you’re hoping to achieve when you click send? When you go to answer that question, it’s important to get specific. Generalities won’t help you identify what […] Author: Stephanie Heitman Categories: Marketing Ideas - [Does Email Marketing Actually Work?](https://localiq.com/blog/marketing/does-email-marketing-work/): Email marketing has been in use for decades at this point, making it one of the oldest digital marketing channels. Because of its status as the elder statesman of online marketing, some have recently declared email marketing dead. In reality, that dramatic claim has no evidence to back it up. In fact, there’s plenty of evidence to the contrary. Considering there are 5.6 billion active email accounts in the world, and that 99% of email users report they check their inbox at least once a day, you have access to an incredibly broad, captive audience in your reach. Of course, […] Author: Stephanie Heitman Categories: Marketing Ideas - [Is Email Marketing Dead? 4 Things You Need to Know](https://localiq.com/blog/marketing/email-marketing-dead-4-things-you-need-know/): Email marketing is one of the oldest digital marketing channels around. It’s been around for decades, and at the outset, it was one of the only reliable ways to regularly get in touch with your audience. But in the intervening years, a lot of alternatives to email marketing have popped up that allow you to reach consumers daily ““ from social media to paid search to geofencing. So how effective is email marketing? Has it outlived its usefulness? Let’s dive into a few email stats to see where the platform stands, and from there I’ll share some tips to help […] Author: Stephanie Heitman Categories: Marketing Ideas - [Are Your Events Creating New Opportunities?](https://localiq.com/blog/marketing/are-your-events-creating-new-opportunities/): Businesses are brought to life by the people involved with them, and in order to generate new business, you have to find creative ways to capture people’s attention. Live events are a crucial part of this process. I love events for the simple fact that they allow you to develop new opportunities to accelerate your sales funnel and grow your brand, and who doesn’t like to make more money? In fact, 95% of marketers believe live events give the opportunity to form in-person connections in an increasingly digital world while strengthening relationships and building brand awareness. The truth is, overall […] Author: Alex Lemley Categories: Marketing Ideas - [What Is Targeted Email Marketing and Why Do You Need It?](https://localiq.com/blog/marketing/what-is-email-marketing/): Email marketing is a powerful tool in any marketer’s arsenal. But not every approach is created equal. Yes, you can send the same message to every person on your mailing list, but that’s unlikely to reap the email marketing benefits that inspired you to hit send in the first place. Today’s consumers demand personalization from the brands they interact with. They want to see the content and offers that are most relevant to them, and they’re quickly turned off by brands that treat them as just one person in a sea of other customers. Research shows that personalized emails receive […] Author: Stephanie Heitman Categories: Marketing Ideas - [Auto Industry News: Fiat Chrysler to merge with PSA plus self-driving safety](https://localiq.com/blog/auto-industry-news-fiat-chrysler-to-merge-with-psa-plus-self-driving-safety/): This week GM is back in the news with another customer recall, while Fiat Chrysler and PSA aim to future proof their success with a company merger. As always, we bring you the latest Auto News to keep you up to date with happenings in the industry.  Peugeot Looking to Innovative Sales Models    Larry Dominique, CEO of PSA North America, the parent company behind Peugeot, has said that the traditional dealership model has to change while discussing Peugeot’s launch in the USA. As Wards Auto reports, Dominique explained that PSA is banking on digital technologies to sell its cars in […] Author: tt_localiq Categories: - [3 Holiday Marketing Campaigns You Can Start Now](https://localiq.com/blog/digital-marketing/3-holiday-marketing-campaigns-you-can-start-now/): We’re not here to instill panic, but the holidays are looming! It may be too early for New Year’s Resolutions, but what about those pesky end-of-year business goals? It’s not too late to end your year strong, meet your goals, and carry the spirit (and ROI) of the holidays into the new year. Here are three marketing ideas that you can implement this week. Need some help? Fill out the form when you’re done with your holiday marketing plan, and we’ll be in touch. Implement a Paid Search Campaign to Increase Website Traffic When you want a way to get […] Author: Jaclyn Freedman Categories: Cross-Channel Marketing - [So, What’s the Upside for Video Ads?](https://localiq.com/blog/video/so-whats-the-upside-for-video-ads/): What’s the upside of dealership video ads? How much time have you got? Seriously, digital ad benefits are intense. In a knockdown drag-out fight – digital video ads vs broadcast ads – it’d be no fight at all. Digital ads knock-out the competition every time.   Dealership digital video ads continue to grow in power, popularity and platforms. With more money being spent distributing them and more time being spent watching them. Plus, more people are cutting the cord in favor of OTT (Over-The-Top streaming providers), which also works in video ads’ favor. How does this affect you? Many automotive dealerships […] Author: tt_localiq Categories: - [5 Tips to Get Prepared for a Successful Small Business Saturday](https://localiq.com/blog/5-tips-get-prepared-successful-small-business-saturday/): You’ve probably heard of Small Business Saturday before — this Shop Small event happens once a year on the Saturday after Thanksgiving. American Express started this tradition to help drive sales for small and local businesses during the holiday season. Not only does it help bring awareness to small businesses, but it also brings communities together as they get out and support their favorite local business. The event will come and go, but the impression your business makes will determine if first-time customers turn into loyal ones. Keep reading for five Small Business Saturday tips you can use to make […] Author: Amanda Asad Categories: Marketing Ideas - [4 Tips to Start 2020 Strong](https://localiq.com/blog/marketing/4-tips-to-start-2020-strong/): When should auto dealerships start doing research? Before car buyers start doing theirs. And it just so happens, this blog is a great place for strategic dealers to begin. Find out why your dealership needs a strong online presence so customers can find it when embarking on their buying journey. This applies to both new and pre-owned auto shoppers, alike. Because you’ve got to be found – and found early – to get the sale. Today’s tips for “owning” 2020 include:   Grab the attention of car shoppers  Get your listings and reviews right  Design a mobile responsive website   Nail search marketing […] Author: tt_localiq Categories: Marketing Ideas - [Does Your Dealership Have an Agile Strategy?](https://localiq.com/blog/digital-marketing/does-your-dealership-have-an-agile-strategy/): We have covered digital marketing strategy tips and how to create a digital marketing strategy for your dealership. Now it’s time to talk about a big-picture way of approaching digital strategy called agile strategy. First, we’ll flesh out what an agile digital strategy is and why it is useful for dealerships. From there, we’ll talk about ways to hone in on a vision and make the right improvisations, two core steps that agile strategy requires.   What do we mean by agile? How about agile digital strategy?  The Oxford definition of agile is – “able to move quickly and easily.” It’s a familiar word […] Author: tt_localiq Categories: Cross-Channel Marketing - [Digital Marketing Partners Are a Dealer’s Best Friend](https://localiq.com/blog/digital-marketing/digital-marketing-partners-are-a-dealers-best-friend/): Digital Marketing Partners Are a Dealer’s Best Friend.  We’ve been talking about how to improve digital marketing strategy for the automotive industry. The good news is that you don’t need to track down best practices on your own.  This time our topic is digital marketing agencies, and why you should consider partnering with one. First, we’ll break down what distinguishes an automotive digital marketing agency from a traditional automotive marketing agency. We’ll go on to explain why an automotive marketing partner who emphasizes digital is the right choice for the current consumer landscape and cover three advantages that a digital marketing partner brings to the table.  What is a digital marketing agency?  A digital […] Author: tt_localiq Categories: Cross-Channel Marketing - [Automotive Analytics Are Your Dealership’s Ace in the Hole](https://localiq.com/blog/analytics-insights/automotive-analytics-are-your-dealerships-ace-in-the-hole/): Automotive Analytics Are Your Dealership’s Ace in the Hole.  We have been talking about how to wire a digital marketing strategy. Now it’s time to jump into one of the most exciting tools at your disposal – analytics and reporting.  First, let’s briefly define each term. From there, we’ll talk about why performance analytics and related measures are such a timely fit for automotive digital marketing, cover a few major analytics tools – include LOCALiQ AUTOMOTIVE’S own Dealer Scorecard – and touch on how regular reporting can boost conversion rate optimization on your website.  What are analytics and reporting?  Technopedia defines analytics as – “the scientific process of discovering and communicating the meaningful patterns which […] Author: tt_localiq Categories: Data & Metrics - [Your Dealership NEEDS a Video Strategy.](https://localiq.com/blog/video/your-dealership-needs-a-video-strategy/): Your Dealership NEEDS a Video Strategy.  Know how to tell bad strategic advice from good strategic advice?  Bad strategic advice tells you that you absolutely, positively NEED to do something. Good strategic advice, on the other hand, lays out options, opportunities, and risks.  Video may be the exception to the rule. For car dealerships, digital video is the most likely candidate for what people call a “disruptive technology,” or a technology that transforms how an industry does business.  If you’ve ever asked yourself why do you need a digital marketing strategy, video is an excellent and pressing reason.  Will digital video disrupt every dealership at once? No. Dealerships that serve certain consumer segments and do business […] Author: tt_localiq Categories: - [The ABC’s of Automotive Email Marketing Strategy](https://localiq.com/blog/email-marketing/the-abcs-of-automotive-email-marketing-strategy/): The ABC’s of Automotive Email Marketing Strategy  Is email marketing for car dealerships effective?  The short answer is yes, but just like any other tool it all depends on how you go about it. First, let’s take a look at email’s place you the overall toolkit of digital marketing strategies for car dealerships. From there, we’ll talk about why slicing and dicing your email list into different customized segments is a smart strategy, remind you that you need to be mobile compatible, hit on how email helps you connect at key touchpoints, and talk a little bit about how to think about metrics.    Where does email fit into your digital marketing strategy?  90% of all computer […] Author: tt_localiq Categories: Email Marketing - [The Nuts and Bolts of Content Strategy for Car Dealerships](https://localiq.com/blog/branded-content/the-nuts-and-bolts-of-content-strategy-for-car-dealerships/): The Nuts and Bolts of Content Strategy for Car Dealerships  We’ve been asking what are some digital marketing strategies that will give local dealerships an advantage. Now it’s time to talk about how to create a content strategy.  Here we’ll define branded content and content strategy, talk about why branded content makes sense for car dealerships, distinguish between evergreen and seasonal content, offer advice on choosing topics, touch on content distribution, and discuss ways to improve your content as you go.  What is branded content? What is content strategy?  As it happens, we have a great article here that defines branded content. Let’s just cite it verbatim:  Branded content is, well, content. It’s […] Author: tt_localiq Categories: - [On-Target Ad Strategies for Car Dealerships](https://localiq.com/blog/display/on-target-ad-strategies-for-car-dealerships/): On-Target Ad Strategies for Car Dealerships.  We have been exploring how to develop a digital marketing strategy. Now it’s time to talk through targeted display ads, a.k.a. digital display ads.   We’ll briefly define these ads, then hit on ways you can segment your market to make sure they hit the right target.  What are targeted display ads?  A targeted display ad is a digital advertisement sent to a specific consumer or group of consumers. This might be a banner ad featured on a news website, a carousel ad sent to a “lookalike” audience on Facebook, or a targeted display ad sent to a mobile phone in a specific geographic area. You might know these ads as […] Author: tt_localiq Categories: Display Advertising - [Paid Search Versus Organic Search? Nah.](https://localiq.com/blog/search-marketing/paid-search-versus-organic-search-nah/): Paid Search Versus Organic Search? Nah.  There’s a false debate out there that asks whether it is better to focus on paid search or organic search. It’s false because, for one, virtually everyone who takes on the question comes up with the disappointing answer that both have their strengths and weaknesses. It’s also false because the people debating organic search vs paid search tend to lump every industry together and pretend like they’re going to answer the question for everybody all at once.  We’re going to do things a little differently. We’re going to agree with the consensus that both approaches have their strengths and weaknesses, but […] Author: tt_localiq Categories: Search Advertising - [Automotive Pay Per Click Strategy Is Easy](https://localiq.com/blog/search-marketing/automotive-pay-per-click-strategy-is-easy/): Automotive Pay Per Click Strategy Is Easy.  We’ve been talking about what are car dealership online marketing strategies that work effectively. Some of the topics are complex, some are easy. Pay per click strategy is easy.  First we’ll define pay per click. From there we’ll talk about where it fits into your digital marketing strategy, and talk about why automation is the smart way to go.  What is paid search?  Pay per click marketing – a.k.a. paid search, paid search marketing, SEM, PPC, and search marketing – works like this:  Say a search engine user types the phrase “pre-owned cars San Diego” in a search bar. A list of search results comes up. At the top of the page she gets an ad for a local dealership named California’s […] Author: tt_localiq Categories: Search Advertising - [Digital Strategy for Automotive Dealerships](https://localiq.com/blog/digital-marketing/digital-strategy-for-automotive-dealerships/): Make no mistake about it, at LOCALiQ AUTOMOTIVE we have a lot of digital advertising technology. We have an award-winning smart-optimization search marketing program, a car-dealer specific analytics tool, and a social advertising solution that extends beyond Facebook’s current capacities. We have a coast-to-coast network of local digital news sites, insights from over 125MM unique consumers on our network each month, and targeting technology that can deliver our clients’ messaging in any zip code in the U.S. We’re proud of our technology and have helped out a lot of clients with it.  However, these tools become less effective, and sometimes even counterproductive, when they’re being used without a digital marketing strategy.  What is digital marketing strategy exactly? It’s […] Author: tt_localiq Categories: Cross-Channel Marketing - [Google’s Latest Update: Say Hello to BERT](https://localiq.com/blog/seo/googles-latest-update-say-hello-bert/): Google is pretty much always testing or pushing out updates to its algorithm. In 2018 alone, Google made over 3,000 updates. However, there’s rarely much widespread impact from its smaller updates and pushes. You may notice a dip in traffic or an updated search layout here or there, but, typically, the updates go largely unnoticed. But, there are times when Google releases an update that does impact a number of websites and searches. This one’s name is BERT, and it started rolling out the week of October 21, 2019. What is BERT? Great question. BERT stands for Bidirectional Encoder Representations […] Author: Stephanie Heitman Categories: SEO - [So, What Is Geofencing?](https://localiq.com/blog/display/so-what-is-geofencing/): Before we even think about getting into what geofencing is; how dealers are using it to conquest customers off competitors’ lots; and why dealerships turn to us for strategic tactics – let’s talk about today’s geofencing landscape.    It starts with smartphones and the fact that consumers spend five hours a day looking at theirs. Which is why it’s no big surprise that 48 to 53 percent (depending on the source) of searches for dealerships come from mobile devices. It’s also one of the reasons mobile advertising continues to grow – and marketers are expected to spend $26 billion on geotargeted campaigns in 2019 alone.  […] Author: tt_localiq Categories: Display Advertising - [3 Premium Marketing Tactics Within Your Reach](https://localiq.com/blog/digital-marketing/3-premium-marketing-tactics-within-your-reach/): In the digital age, we’ve seen a huge shift towards a democratization of technology. Technology products and services that used to be available only to those with huge budgets can now be acquired by just about anyone. We’ve seen this shift in the marketing world, too. Many premium marketing tactics are now in reach for everyone ““ from giant, decades-old corporations to local businesses just starting out. Let me walk you through three of these tactics that would have been too expensive or too difficult for local businesses to implement in the past but are now more accessible to all […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [5 Ways to Stretch Your Content to Support Your Brand](https://localiq.com/blog/marketing/5-ways-stretch-content-marketing-to-support-your-brand/): Creating meaningful content for your readers and customers is a time-consuming process. It involves researching what will resonate with your audience, hiring a trained team to craft messaging and develop content in various media, and creating a solid plan for distributing the content through appropriate channels, both on- and offline. With all of the time that goes into creating each piece of content, it’s important to be able to stretch it as far as possible and use it in a variety of ways. Here are five ways content supports your brand, and how you can get the most out of […] Author: Stephanie Heitman Categories: Display Advertising, Search Advertising, Social Media, Websites & Online Presence - [Poll: How Will You Shop this Holiday Season?](https://localiq.com/blog/marketing/poll-how-will-you-shop-holiday-season/): The holidays are fast approaching. Halloween is over and Thanksgiving is next on the menu. One in five U.S. consumers have already started their holiday shopping, and businesses are warming up their seasonal specials. So, we wanted to know: How are you shopping this season? Take our quick poll below. (function(t,e,s,n){var o,a,c;t.SMCX=t.SMCX||[],e.getElementById(n)||(o=e.getElementsByTagName(s),a=o[o.length-1],c=e.createElement(s),c.type=”text/javascript”,c.async=!0,c.id=n,c.src=[“https:”===location.protocol?”https://”:”http://”,”widget.surveymonkey.com/collect/website/js/tRaiETqnLgj758hTBazgdwuSGKTgXcz1Fnh0gjehV7b7COXaY59PXGgjB5VX_2BYvK.js”].join(“”),a.parentNode.insertBefore(c,a))})(window,document,”script”,”smcx-sdk”); Author: Stephanie Heitman Categories: Marketing Ideas - [Talking Small Businesses, Marketing, and More with One of Our Clients](https://localiq.com/blog/marketing/talking-small-businesses-marketing-and-more-one-our-clients/): As Small Business Saturday approaches, we’re thankful for the local businesses we work with across the U.S., and we wanted to highlight a few of them. We talked with Paula Dobbs, the Director of Marketing and Communications for Landmark Christian School in Fairburn and Peachtree City, Georgia, about her school, her role, and why local businesses are important to her. Hi, Paula! Thanks so much for talking with us. Tell us a little bit about Landmark Christian School. Landmark Christian School is ranked one of the top independent and accredited private schools in Georgia with an elementary, middle, and high […] Author: Stephanie Heitman Categories: Marketing Ideas - [What Matters in Search Marketing for Dealerships](https://localiq.com/blog/search-marketing/what-matters-in-search-marketing-for-dealerships/): Before we kick this thing off, let’s start with some quick definitions from the world’s first choice in encyclopedic knowledge – Wikipedia.  Search marketing is the umbrella term used for SEO and SEM.  SEO (search engine optimization) increases the quality and quantity of traffic to websites by improving visibility. SEO doesn’t include paid placements.  SEM (search engine marketing) promotes websites and increases visibility in search engine results pages. SEM is done primarily through paid advertising.   But enough with the acronyms. It’s time to spell out the benefits of search marketing and how it increases the quality and quantity of website traffic […] Author: tt_localiq Categories: Search Advertising - [What Makes a Good Website? 5 Key Components](https://localiq.com/blog/website/5-things-your-website-needs-have/): There are a lot of websites out there. In fact, there were 1.94 billion at the start of 2019, and the number only continues to grow. If you’re going to stand out from this very large crowd, you need a great website. But, what makes a good website? It needs to be user-friendly, look great, and provide you with a way to capture leads and win business. Here are the five elements any good website needs to have. 1. A Good Website is Mobile-Friendly. In 2018, Google announced mobile-first indexing, meaning they would begin to base search result performance on […] Author: Stephanie Heitman Categories: Websites & Online Presence - [Are You Terrified You Might be Making These Spooky Marketing Mistakes?](https://localiq.com/blog/spooky-marketing-mistakes/): Halloween is both a fun and frightening time. Dressing up, eating candy, seeing the trick-or-treaters, and watching scary movies — there’s nothing better. But, ghosts and ghouls aren’t the only thing that could be scary this season. If your business seems more like a graveyard with a lack of new customers walking in your doors or contacting you, you might be making these scary marketing mistakes. But, have no fear! We’re here to guide you through the sometimes-spooky world of marketing and help you come out stronger and ready to brave a barrage of new customers. Contact Info, Contact Info, […] Author: Stephanie Heitman Categories: Marketing Ideas - [4 Tips to Capture More Home Services Customers](https://localiq.com/blog/4-tips-capture-more-home-services-customers/): Fueled by the digital age and influenced by brands like Amazon Home Services, Thumbtack, HomeAdvisor, and more, the consumer journey has radically changed. As you plan marketing activities for your home services company, here are a few things to consider from our national home improvement consumer study: Internet searches are the top way consumers are finding a home services provider. 80% of viewers can recall video ads they’ve seen in the last 30 days. 70% of homeowners rely on recommendations from family or at least one review site. 50% of consumers will choose to do business with the company that […] Author: Justin Al-Qudah Categories: Lead Generation & Management, SEO, Social Media, Websites & Online Presence - [Best Practices for Texting Your Customers](https://localiq.com/blog/growth-lab-marketing/best-practices-texting-your-customers/): Today’s consumers are often on the go and are all about finding quick, easy ways to interact with their favorite businesses. In recent years, businesses have addressed this and achieved some pretty impressive results with SMS communications. Texting with customers allows businesses to connect with users all along the customer journey. Texting can help drive sales, answer customer service questions, or get the attention of consumers at the right moment. Plus, consumers love the ease of texting. Most people use texting as their primary form of communication these days (and we’ve all seen those articles about how Millennials fear making […] Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [Forensic Marketing: Waste Not, Want Not](https://localiq.com/blog/digital-marketing/forensic-marketing-waste-not-want-not/): Forensic science requires careful attention to detail, leaving out no single piece of evidence. Even one mistake changes the entire picture a forensic technician tries to paint. The same reliance on detail can make or break your automotive digital marketing campaign, quite literally, when it comes to banking on your decisions. Before you invest, you need a clear image of the market so you don’t waste unnecessary dealership advertising funds in the wrong places.  Start With Goals    In forensics, the goals revolve around proving or disproving a point, especially in relation to proving whether someone is guilty or innocent. Someone’s life often hangs in […] Author: tt_localiq Categories: Cross-Channel Marketing - [LocaliQ Blog Contributor Guidelines](https://localiq.com/blog-contributor-guidelines/): Learn what's needed to become a guest contributor to the LocaliQ blog. Author: Stephanie Heitman Categories: Content Marketing - [What is TikTok and How Could it Impact Your Business?](https://localiq.com/blog/social-media/what-tiktok-and-how-could-it-impact-your-business/): If you have a teenager in your life, you’ve probably heard of the trending platform TikTok. TikTok is a video-based social media platform full of 15 to 30-second videos that are usually comedic. The app is currently filled with teenagers, young adults, and business owners who want a piece of the [trend] pie. As a business owner, it’s always important to stay on top of up-and-coming platforms that could be used to market your business down the line. In this article, we will analyze in-depth what TikTok is and how it might impact your business now or in the future. […] Author: Andrew Cobos Categories: Social Media - [Auto Industry News: Flying cars and electric cars gaining ground.](https://localiq.com/blog/auto-industry-news-flying-cars-and-electric-cars-gaining-ground/): This week we’re looking to the future – from self-driving cars for personal use to flying cars and fully electric vehicles. As always you can count on us to bring you interesting automotive news.   American Drivers Embrace Self-Driving Cars    A new survey by Adobe Analytics has revealed that 40% of drivers in the US would consider purchasing a self-driving car in the future. As reported by Reuters, US drivers are increasingly interested in relaxing behind the wheel as they get from A to B, instead of having to concentrate on the road.     While it may be years before regular consumers have […] Author: tt_localiq Categories: - [Expert Tips for Getting Started with Facebook Ads](https://localiq.com/blog/social-media/expert-tips-getting-started-facebook-ads/): When was the last time you went a day without checking your social media pages? If you can’t remember, you’re not alone. The deeply interconnected way we lead our lives online means that not only are we using social media to connect with friends and family, but it has become a vehicle to research, learn, and shop. Social media is the proverbial “town square” of the internet. According to Facebook, a recent global survey revealed that 72% of people believe community exists online as much as it does offline, and 74% of people now expect brands to actively contribute to […] Author: Alex Lemley Categories: Social Media - [How to Stop Wasting Money on Digital Ad Spend](https://localiq.com/blog/digital-marketing/how-to-stop-wasting-money-on-digital-ad-spend/): How can you get more out of your ad spend? Just about every dealership could benefit from at least some digital campaign optimization. Optimization takes time, though, and dealers have to dig into things like data, trends, tactics, metrics, targeting and testing. They’ll probably even need to revisit their business goals and marketing strategies in the process. But in the end, it pays for dealerships to optimize their automotive marketing campaigns.      So, let’s dive into the subject and look at:  Why dealers optimize digital campaigns  How to optimize dealership marketing   Who to partner with for campaign optimization   Why Dealers Optimize Digital […] Author: tt_localiq Categories: Cross-Channel Marketing - [4 Things Automotive Marketers Can Learn from Halloween](https://localiq.com/blog/retargeting/4-things-automotive-marketers-can-learn-from-halloween/): There are things that we want to scare us – haunted houses, ghost stories and slasher movies. And then there are things we don’t want to scare us, like the fear of losing customers to competitors and wasting money on ad spend. When you compare your dealership marketing budget to the $9 billion Americans spent on Halloween last year, it might not seem like Mounds* of moohla. But play your candy right, and your digital campaigns could do the work of fistfuls of 100 Grand bars.  Okay, Smarties, let’s roll:   Insights  Optimization Emotional drivers  Event sponsorship  *Warning: Readers with allergies to puns and word play should grab […] Author: tt_localiq Categories: - [How a Well-Done Website Can Help You Compete with the Big Brands](https://localiq.com/blog/website/how-well-done-website-can-help-you-compete-big-brands/): It doesn’t matter how big your business is. When consumers are interacting with your website, they expect a level of service that’s been set by the biggest names in the industry, like Amazon. This means you need to incorporate all of the latest technical features into your website to put yourself on even footing. The good news is that, even for smaller businesses, access to this technology is possible. Here are some of the elements you should include in your website if you want to be competitive in the online landscape. A Mobile-Friendly Site Today, the majority of searches start […] Author: Stephanie Heitman Categories: Websites & Online Presence - [What is Small Business Saturday and Why Does it Matter?](https://localiq.com/blog/what-small-business-saturday-and-why-does-it-matter/): LOCALiQ is proud to be a Small Business Saturday supporter again this year! You’ve probably heard of the event. This year is extra special because it’s the 10th annual holiday shopping tradition of bringing communities together to Shop Small. Every year on the Saturday after Thanksgiving, local businesses across the country celebrate Small Business Saturday ““ a movement started by American Express in 2010 to help small businesses gain exposure and encourage consumers to Shop Small during the holiday season. A decade into celebrating the Shop Small event and more and more businesses are participating. Five years ago, more than […] Author: Amanda Asad Categories: - [5 Questions for Tracy Oswald on the 1-Year Anniversary of The Growth Lab](https://localiq.com/blog/growth-lab/5-questions-tracy-oswald-1-year-anniversary-growth-lab/): Tracy Oswald, VP of Content and Experiential Marketing, sat down with us to reflect on the first year of the Growth Lab, LOCALiQ’s client and business owner education program that’s brought free, live events to cities across the U.S. Through the Growth Lab events, we’ve been able to connect with more than 550 business owners in nearly 20 cities to learn about their common obstacles and give them resources to help them take their businesses to the next level. Today, October 18, marks the one-year anniversary of Tracy’s journey with the Growth Lab, and we wanted to check in on […] Author: Alex Lemley Categories: Managing Your Business - [Why Your Business Needs a Website](https://localiq.com/blog/website/why-your-website-matters/): If you’re running a business today, there are no two ways about it: You’ve got to have a website. With billions of online searches happening each day and billions of daily users on social media platforms, if you don’t have an online presence, you’re missing out on a huge opportunity to get discovered by new potential clients. If you think you can skate by without an online presence — or with one that’s outdated or based around your social media alone — let me take you through the reasons why your business needs a website. It’s the Hub for Your […] Author: Stephanie Heitman Categories: Websites & Online Presence - [What You Need to Know About Search Versus Display Advertising](https://localiq.com/blog/search-marketing-display/what-you-need-know-about-search-versus-display-advertising/): When you begin venturing into the world of paid advertising online, there are a lot of options at your fingertips. It’s like a virtual candy store, but the “candy” is a little more than 25-cents a pop and the options won’t rot your teeth. However, it can be difficult to know which type of ad is best in a given scenario. While search and display ads seem similar on the surface, they’re actually quite different and can be complementary. So, let’s talk about the differences between search and display ads and when it’s best to use each type of advertising. […] Author: Stephanie Heitman Categories: Display Advertising, Search Advertising - [Get Outside Your Own Office: Tips for Communicating with Your Team](https://localiq.com/blog/growth-lab/get-outside-your-own-office-tips-communicating-your-team/): Even the greatest and most well-intentioned of bosses can feel disconnected from their team sometimes. When you’re sitting in the corner office, people may hesitate to ask for your time. It’s your prerogative to get outside your own office and meet your team. Whether that’s through town hall meetings, Friday afternoon mixers, or annual offsite events, it’s important for any boss to make the effort to get to know their team as individuals and to keep the lines of communication open. Establish Town Hall Meetings As an owner or senior manager within a company, you have insight into the strategic […] Author: Stephanie Heitman Categories: Managing Your Business - [Auto Industry News: GM strike, Waymo arrives in LA and rare cars ](https://localiq.com/blog/auto-industry-news-gm-strike-waymo-arrives-in-la-and-rare-cars/): This week GM feels the pressure from thousands of unhappy workers, while Nissan also feels the pinch from NHTSA scrutiny and Volkswagen feels the wrath of customers in the wake of the emissions scandal. As always, we’re here to bring you the biggest news in the Auto Industry.     GM Strike Continues     The United Auto Workers strike by some 46,000 GM workers continues into its fourth week, as reported CNBC. The resulting production slowdown is having a knock-on effect at GM plants elsewhere, with 6,000 workers in Mexico and some 10,000 non-UA workers in the USA being furloughed in the past few […] Author: tt_localiq Categories: - [Video: How this Business Owner Went Above and Beyond to Educate his Community](https://localiq.com/blog/branded-content/video-how-business-owner-went-above-and-beyond-educate-his-community/): If you’ve ever been scammed, you know it’s a terrible feeling. You feel helpless, taken advantage of, and angry that something like that happened to you. For John Ramer, owner of Kitsap Garage Door Co., he noticed that many of his friends, neighbors, and customers were falling victim to garage door scams. Scammers were posing as businesses like his and taking peoples’ money, not delivering on what was promised, and then disappearing. At its height, John says he was receiving three to five calls per day from people who had been scammed, believing they had worked with his business when […] Author: Stephanie Heitman Categories: - [Is Your Search Marketing Focused on Metrics That Matter?](https://localiq.com/blog/search-marketing/your-search-marketing-focused-metrics-matter/): Once you get a search marketing campaign up and running, your work is far from over. You need to track your results to see what worked, what didn’t, and what you can tweak for next time. As anyone who’s ever peeked at the Google Ads platform knows, there are an awful lot of metrics at your disposal when it comes to measuring your results. Which is both a blessing and a curse. While it means that you can see the data on just about any metric you can dream of, it also means that it’s easy to get bogged down […] Author: Stephanie Heitman Categories: Search Advertising - [How Does Search Engine Marketing Work?](https://localiq.com/blog/search-marketing/how-does-search-engine-marketing-work/): What’s the first thing most consumers do when they’re looking to solve a problem? They turn to a search engine for answers and advice. You want your business to have a presence on these search engines so that they turn to you for the perfect solution to their issue. Part of being seen on search engines is having a great SEO strategy. But the other key component is paid advertising efforts, otherwise known as search engine marketing (SEM) or pay per click (PPC). If you’ve got a handle on SEO but aren’t sure how things work with search engine marketing, […] Author: Stephanie Heitman Categories: Search Advertising - [What Are Search Marketing Services?](https://localiq.com/blog/seo-search-marketing/what-are-search-marketing-services/): Search marketing services include PPC and SEO and help your business get found on top search engines. Learn how having a dedicated team can take your search marketing to the next level. Author: Stephanie Heitman Categories: Search Advertising, SEO - [Elements of a Killer SEO Strategy](https://localiq.com/blog/seo/elements-killer-seo-strategy/): Great SEO is like the perfect pie ““ it doesn’t just happen; it takes a trusted recipe, some time, and a good deal of effort. It may seem like a lot, but the end result is so worth it. And just like a delicious pie recipe, there are many components of a great SEO strategy. The only way it differs is there’s not a precise recipe ““ SEO requires constant change and testing, keeping up with algorithm updates, and more. Our Director of SEO Services, Rob Frost-Dean, talked about components of a great SEO strategy on this episode of The […] Author: Stephanie Heitman Categories: SEO - [6 Ways to Catapult Your Cannabis Brand’s Relevancy](https://localiq.com/blog/cannabis-marketing/6-ways-catapult-your-cannabis-brands-relevancy/): In marketing, relevancy is a word often thrown around, but with very little context. Simply put, relevancy is how well your products or services meet the needs or “perceived needs” of your target audience. In theory, the more relevant your brand is, the more it influences the customer’s buying decision. That means as an emerging cannabis business in a market with no clear leaders, brand relevancy should be a key marketing goal. To help you in this quest, we compiled a few tips to jumpstart your brand relevancy into high gear. 1. Throw Out the Cookie Cutter Approach As our […] Author: Jenelle Brooker Categories: Marketing Ideas - [Beating the Competition for Home Service Professionals: 5 Marketing Tips](https://localiq.com/blog/marketing/beating-competition-home-service-professionals-5-marketing-tips/): For home services professionals, competition can be stiff. There are a lot of providers out there, and it can be hard to differentiate your offerings from those of your rivals. That means that providing top of the line customer service is critical if you want to come out on top. Making it easy for consumers to find you online and keeping communication seamless and follow-up professional help your business win attention and build a loyal customer base. Be Present Online The first step to outpacing the competition is making sure that people know you’re out there. When searching for home […] Author: Alex Lemley Categories: Marketing Ideas - [3 Steps for Using Data to Make Your Business More Efficient](https://localiq.com/blog/growth-lab/3-steps-using-data-make-your-business-more-efficient/): We know that data is valuable. It can be used to help make decisions, determine new products or services to add to our business, or help us learn more about our customers. But, how we go about collecting, analyzing, and using that data can be difficult. Paul Wiley, the co-founder and CEO of Opargo, knows all about data. Opargo is an optimization engine that helps healthcare professionals keep their practices running smoothly, using ““ you guessed it! ““ data. Paul talked to us on The Growth Lab Show about how valuable data is, and how you can use it to […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Get to Know Your Target Audience Better](https://localiq.com/blog/marketing/how-get-know-your-target-audience-better/): Understanding your audience is a key part of marketing. It allows you to reach out to new, similar populations and more effectively communicate with the people who already know you. What steps can you take to get to know your audience better? Fortunately, there are a lot of tricks, tips, and tools to get the job done. Meet Them Where They Are The first step to understanding your audience more fully is finding out where they are. The best way to learn where leads are coming from is to institute lead tracking. There are a number of ways to go […] Author: Stephanie Heitman Categories: Marketing Ideas - [4 Tactics for Cultivating Diversity in Your Workforce](https://localiq.com/blog/growth-lab/4-tactics-cultivating-diversity-your-workforce/): Diversity is more than just a nice-to-have in business these days. Studies have shown that companies with greater diversity generate greater revenue and are more likely to capture new markets than their less diverse competitors. Hiring a team with a wide range of viewpoints and life experiences can help you identify new business opportunities and embrace unique ways of thinking about old business problems. But you won’t end up with a diverse workforce if you don’t make cultivating diversity an important part of your business culture. Here are some things you can do to create a work environment that’s open […] Author: Stephanie Heitman Categories: Managing Your Business - [3 Tips for Marketing to Cannabis Customers](https://localiq.com/blog/cannabis-marketing/3-tips-marketing-cannabis-customers/): The demand for cannabis products has exploded in the past few years, with over 62% of U.S. citizens in support of the legalization of cannabis. Medical and recreational product sales continue to increase by more than 20% year over year, exceeding all organic produce revenue in the U.S. No longer driven by Millennials alone, Baby Boomers and parents are all potential customers. With such a massive potential target audience, the cannabis market is now struggling with a new challenge: reaching their intended customer base. To help demystify the canna-consumer, we conducted a cannabis survey of over of 8,000+ consumers; covering […] Author: Anthony Bratti Categories: Marketing Ideas - [Top 4 Social Media Best Practices for Your Business ](https://localiq.com/blog/social-media/top-4-social-media-best-practices-your-business/): Even if you’re not currently active on social media, you intuitively know the good it could do for your business. With billions of daily users on the biggest sites, getting your name out there on social media platforms is just one more way to get noticed by this huge audience. As with any marketing tactic, there is a right way and a wrong way to do social media. Today, let me walk you through social media best practices for your business so that you can take full advantage of all this marketing tactic has to offer. 1. Build a Complete […] Author: Amanda Asad Categories: Social Media - [How to De-Escalate Workplace Conflict: Tips from an Expert](https://localiq.com/blog/growth-lab/how-de-escalate-workplace-conflict-tips-expert/): Conflict is a natural part of life, especially when you’re working with people and factoring in different viewpoints, personalities, priorities, and more. But, conflict can become a problem at work when you don’t know how to handle it or de-escalate it. Dr. Liane Davey, an author, speaker, and teamwork doctor, knows all about conflict. She advises businesses on executive team effectiveness and has written two books about working collaboratively in the workplace: You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done and The Good Fight: Use Productive Conflict to Get Your Team and Organization Back […] Author: Stephanie Heitman Categories: Managing Your Business - [Auto Industry News: Porsche electric, Bentley revives 100-year-old-model and GM recall.](https://localiq.com/blog/auto-industry-news-porsche-electric-bentley-revives-100-year-old-model-and-gm-recall/): From safety recalls to climate change protests at the Frankfurt Motor Show – performance, safety, and emissions are in the spotlight this week.     Porsche launches its first electric sports car    Last week Porsche introduced the Taycan, it’s very first fully electric sports car. With a 0-60 time of just 2.6 seconds and 750 horsepower (Turbo S) it has stats to rival many of the brands petrol models. As reported by Wired, the 4-door sports sedan has an 800 volt battery – a first for the EV industry – and can charge to 80% in just 22 minutes using one of […] Author: tt_localiq Categories: - [Cannabis Marketing Regulations You Need to Know](https://localiq.com/blog/cannabis-marketing-regulations-you-need-know/): Anyone in the business of cannabis knows that it’s a highly regulated industry that requires a deep understanding of local, state, and federal laws. With up to 80% of the advertising landscape unavailable to cannabis brands, marketers need to think out of the proverbial box. To put these challenges into perspective, here are just a few limitations for cannabis marketing in California alone: No national advertising campaigns No digital advertising on Google or Facebook No advertising on television (broadcast or cable), print, digital, or radio if at least 71.6 percent of the audience is expected to be under the age […] Author: Anthony Bratti Categories: Marketing Ideas - [Are Social Media Ads Effective?](https://localiq.com/blog/social-media/are-social-media-ads-effective/): When you’re putting together a marketing budget, you want to make sure you’re spending your money wisely. There are many channels to invest in and dozens of ways to reach desired audiences ““ which one provides the greatest bang for your buck? Social media ads have no doubt made it to your marketing shortlist. As you’re figuring out where they fit into your broader marketing strategy, it’s a good idea to take into account some facts and figures about the channel’s effectiveness. Let me walk you through some of the statistics that show why social media ads are, in fact, […] Author: Stephanie Heitman Categories: Social Media - [What to Look for in an Automotive Marketing Partner](https://localiq.com/blog/digital-marketing/what-to-look-for-in-an-automotive-marketing-partner/): When it comes to digital marketing, does your dealership want to team up with a vendor or a partner? What’s the difference, you ask? It’s more a state of mind, really. Yours and theirs. Vendors work for you to supply products. Partners work with you to provide solutions.   Let’s assume you’ve pulled out enough hair dealing with the former and are interested selecting the later – an automotive marketing partner. Now that’s decided, there’s the matter of what to expect from the solution provider once you’ve signed along the dotted line.   Enough with the warm-up, time to get down to […] Author: tt_localiq Categories: Cross-Channel Marketing - [Elements of an Effective Social Ad](https://localiq.com/blog/social-media/elements-effective-social-ad/): Social ads are a powerful way to grow your reach and audience quickly. But not all social ads are created equal. Certain elements can detract from your messaging while others can boost your ad’s effectiveness. Here’s what you need to know about what goes into an effective social ad, and the key elements of social media marketing. The Right Target Audience One of the greatest benefits to advertising on Facebook and Instagram is that the platforms have a lot of information on their users. And as a smart marketer or business owner, you’ve already developed a profile of the kind […] Author: Stephanie Heitman Categories: Social Media - [What Are Facebook Lead Ads?](https://localiq.com/blog/social-media/what-are-facebook-lead-ads/): With over one billion daily users, Facebook is a great place to advertise your business. Their advertising platform allows you to direct your messaging at highly targeted groups, ensuring your Facebook ads are seen by only the most relevant prospects. Plus, Facebook offers advertisers a wide variety of ad types to choose from. One such type is their Lead Ads, which offer some unique benefits to marketers. Let’s chat about the ins and outs of Facebook Lead Ads, including how your business can benefit from them. What Is a Facebook Lead Ad? First, let’s take a quick look at the […] Author: Stephanie Heitman Categories: Social Media - [Messaging Is Key – What Makes You Special?](https://localiq.com/blog/marketing/messaging-is-key-what-makes-you-special/): “Why should I buy from you and not a competitor?”     It’s a question I routinely ask when building an advertising campaign with a dealer. The request is simple enough, but GMs don’t always have the luxury of enough free time for this type of thought exercise. Running a large dealership requires their attention be focused on any number of more immediate concerns. However, it’s a fundamental question for any business and one that can’t be ignored: “Why should someone buy from me?”  Students of Marketing will recognize the term Unique Selling Proposition, first coined in the 1940s. It describes the key benefit your […] Author: tt_localiq Categories: Marketing Ideas - [Are You Destined to Become an Online Dealership?](https://localiq.com/blog/analytics-insights/are-you-destined-to-become-an-online-dealership/): Throughout this series we’ve talked about how digital technology plays a central role in the modern auto shopper’s journey. Let’s take this a step further and ask a central question, one that keeps a lot of local dealerships up at night: Are online car sales the way of the future and, if so, how long will it take consumers to ask themselves, “Why do car dealerships exist?”  It’s a vital question, and one that could transform the way that the industry as a whole does business. To take a crack at it, let’s talk through three very important statistics.  The super-powered eighty-one percent, or why mobile adds […] Author: tt_localiq Categories: Data & Metrics - [Managing the Modern Car Buyer](https://localiq.com/blog/lead-management/managing-the-modern-car-buyer/): We’ve been talking a lot about the modern car buyer and how his or her journey is different than it was in the pre-internet era. What does that mean for car dealership lead generation and lead management?  To answer this, let’s identify what the dealership’s central role was back in the good old days. From there, let’s talk about how auto shoppers use the dealership now. We’ll see that the right CRM lead management solution keeps the dealership front and center as a resource and, better still, how it lets you call, email, and otherwise engage leads in a more personalized way.    Lead management in the traditional car buyer’s journey.  Think back to 1986. […] Author: tt_localiq Categories: Lead Generation & Management - [Email is First-Class Ticket in Car Buyer’s Journey](https://localiq.com/blog/email-marketing/email-is-first-class-ticket-in-car-buyers-journey/): Does email marketing still work for car dealership marketing?  Those of us who have dozens of unopened emails in our inboxes at any given point in time might be tempted to assume that email does not pack as much punch as it used to, and that it makes more sense to focus only on greener pastures like social media. This would be a mistake. There are a lot of things that automotive email marketing does exceptionally well and fit the car buyer’s journey like a glove.     Email can be customized to fit the modern car buyer’s journey.  We have talked a lot in this series about how the modern auto shopper is doing things differently […] Author: tt_localiq Categories: Email Marketing - [Search Engines Take Auto Buyers from Point A to Point B](https://localiq.com/blog/seo/search-engines-take-auto-buyers-from-point-a-to-point-b/): Did you know that one-third of auto buyers between ages 18 and 54 kick off their car buying journey on a search engine, and that a typical consumer might do 139 Google searches to find her next vehicle?  Let’s talk about where search engines fit into the car buying journey. Understanding the role of Google, Bing and the rest should help you improve your dealership search marketing campaigns, help you optimize your auto dealership website, and keep your brand front and center. We’ll hit on three major areas: keywords, mobile searches, and voice search, and throw in some can’t-miss automotive SEO tips while we’re at it.    Know your keywords.  […] Author: tt_localiq Categories: SEO - [Is Your Dealership a Social Media Influencer?](https://localiq.com/blog/social-media/is-your-dealership-a-social-media-influencer/): What do Kylie Jenner, NASA, John Deere, your local congressional representative, and your next customer have in common? Give up? They’re all on social media. A smart dealership will use social ads and automotive social media content to show up at key moments in the car buyer’s journey. Let’s talk about where social media fits into the car buyer’s journey, and how this can vary depending on which social media users we’re talking about. Then we’ll take a look a video content on social media, mainly because it is so important to modern auto shoppers. We’ll wrap things up with a look at ways you can make the most of […] Author: tt_localiq Categories: Social Media - [Search Marketing Puts Your Dealership on Top](https://localiq.com/blog/search-marketing/search-marketing-puts-your-dealership-on-top/): There are a lot of car dealership marketing strategies out there but search marketing – a.k.a. paid search, pay-per-click, and SEM – is one of the best. Here’s why search marketing fits the car buyer’s journey like a pair of Italian driving gloves, is perfect for a competitive industry like car sales, and is an approach you can adapt to fit your goals, budget, and market.    The car buyer’s journey begins with a search engine.  Google reports that six-in-ten car buyers don’t know what vehicle they want to buy when start researching their next car. Our own research tells us that a third of buyers aged 18-54 kick off their research on […] Author: tt_localiq Categories: Search Advertising - [Live Chat Puts Your Dealership in the Fast Lane](https://localiq.com/blog/lead-management/live-chat-puts-your-dealership-in-the-fast-lane/): The way consumers buy cars is changing. Let's talk about how live chat for car dealerships fits into the car buyer’s journey and can boost your car dealer marketing. Author: tt_localiq Categories: Lead Generation & Management - [Video Rides Shotgun in Car Buyer’s Journey](https://localiq.com/blog/video/video-rides-shotgun-in-car-buyers-journey/): As you work on generating new car sales marketing ideas, it’s a good idea to understand why automotive video is changing. In 2018, Google did a study and found that video is a major part of the auto buyer’s journey. Here are a few choice statistics:  Seventy-five percent of buyers believe that online video has influenced their shopping and purchasing habits.  Forty percent of buyers who used online video for research discovered a vehicle they weren’t aware of or hadn’t considered purchasing.  Sixty percent of buyers who used video for online research reported visiting a dealership or a dealer website after watching a video for a vehicle they were considering.  […] Author: tt_localiq Categories: - [Meet the Modern Auto Shopper](https://localiq.com/blog/marketing/meet-the-modern-auto-shopper/): Who is the modern auto shopper, and how do they decide what car to buy?  On the surface, this is a bad question.  At this moment, one “modern auto shopper” may be running her fingertips down the side of a Porsche in a glitzy showroom while her counterpart across town is negotiating price on a deeply used minivan. Differences between lifestyle groups, local economics, and even factors like weather can give you very different types of people and car buying scenarios.  There is, however, a modern auto shopper, and the best way to get to know him or her is to focus on the common factor that unites us all in the car buyer’s journey – technology.   […] Author: tt_localiq Categories: Marketing Ideas - [Is Your Dealership Living in the Car Buyer’s Moment?](https://localiq.com/blog/marketing/is-your-dealership-living-in-the-car-buyers-moment/): The auto buyer’s journey is made up of a lot of small moments. These moments range from watching a six-second car ad on YouTube to asking a dealership a question via live chat to making a final price comparison on a mobile device while visiting a dealership’s lot.  Let’s talk about user engagement, or ways that your dealership can engage prospects at every stage of the car buyer’s journey. To help us out, we’ll use a very helpful report by Google that outlines five different types of moments that come up throughout the car buyer’s journey, and talk about digital marketing strategies that are well suited for each stage. […] Author: tt_localiq Categories: Marketing Ideas - [The Modern Car Buyer’s Journey and You](https://localiq.com/blog/marketing/the-modern-car-buyers-journey-and-you/): How does the typical car shopper go from being vaguely interested in a new car to driving off the lot in one? Will technology render traditional brick-and-mortar dealerships obsolete, or is it creating opportunities for dealerships to thrive like never before? How can dealerships use tools like video, social media, and lead management solutions to keep up with changing times.   Let’s talk about the car buyer’s journey. In this series we will:  Delve into the basics of user engagement, and talk about ways you can connect with auto shoppers from the first Google search to the final purchase.  Get to know the modern auto shopper, and discuss why […] Author: tt_localiq Categories: Marketing Ideas - [Why You Need Social Ads for Your Local Business](https://localiq.com/blog/social-media/why-you-need-social-ads-your-local-business/): When you’re running a local business, you want to be visible to the most relevant audience possible. That means people in your area who are likely to need the goods or services you provide. Organic social media tactics are a great way to connect with and engage those who are already fans of your brand, but you need to incorporate social ads in your marketing plan if you want to reach a whole new audience. Let’s walk through everything that social ads can do to give your local business a boost with the consumers who matter most to you. What […] Author: Stephanie Heitman Categories: Social Media - [3 Steps to Giving Up Control when it Comes to Your Business](https://localiq.com/blog/growth-lab/3-steps-giving-control-when-it-comes-your-business/): When it comes to running a business, you unfortunately can’t control everything, nor should you. And once you know and embrace that, it can make things so much easier for you, your team, and probably your loved ones. Amie Smith knows all about the lack of control over circumstances and business. She worked in the communications and marketing industries for more than 20 years until the recession hit. During some downtime from work, she decided to pursue her passion and enroll in a professional pastry program. From there, she opened her dream bakery in Osterville, MA, where she’s since expanded […] Author: Stephanie Heitman Categories: Managing Your Business - [Brand Loyalty: Why You Need it for Your Cannabis Brand](https://localiq.com/blog/cannabis-marketing/brand-loyalty-why-you-need-it-your-cannabis-brand/): As we touched upon in our previous blog on building a trusted brand, developing a unique story and then telling that story across all communications mediums are critical first steps to brand loyalty. But what can you do to take your marketing and branding efforts to the next level? A brand loyalty program is one way, but not in the traditional sense. In fact, our cannabis survey of over of 8,000+ consumers revealed that typical loyalty/rewards programs (read: points for purchases) rarely influence a new cannabis consumer’s decision-making process. A nascent market like cannabis is the reason why. Emerging markets […] Author: Anthony Bratti Categories: Marketing Ideas - [So, What Is Branded Content for Car Dealer Marketing?](https://localiq.com/blog/branded-content/so-what-is-branded-content/): We’ve made this digital marketing blog an easy read. Just 5 minutes and you get everything you need to know about automotive branded content – the “what,” “why” and “how.” What automotive branded content is (and isn’t). Why your dealership needs branded content. How LOCALiQ AUTOMOTIVE does it better than other marketing partners.   Okay, there’s also the “when” of automotive branded content. As in, when should your dealership start creating branded content. But that can be summed up with a simple – right now. What Is Branded Content? Branded content is, well, content. It’s not like traditional advertising that pushes a strong […] Author: tt_localiq Categories: - [Gen Z Marketing: How to Get in Front of the Up-and-Coming Spenders](https://localiq.com/blog/marketing/gen-z-marketing-how-get-front-and-coming-spenders/): Marketers have focused on the Millennial generation for years. They represent the largest subset of the population, and with the youngest of the generation now fully into adulthood, there’s a lot of spending power in the group. However, the next generation, Gen Z, is now entering the workforce and establishing their own source of disposable income. They account for a full 25% of the US population, so they’re a group that marketers should be courting now. If you can position your brand in a way that appeals to the Gen Z mindset, you could be setting yourself up for a […] Author: Stephanie Heitman Categories: Marketing Ideas - [Forensic Marketing: Discovering What Works](https://localiq.com/blog/digital-marketing/forensic-marketing-discovering-what-works/): Three major motives drive automotive marketing tactics and optimization of the way a dealer advertises – reaching the target audience, assuring financial efficiency for great ROI, and discovering what works best for their particular market. In order to make that bottom line thrive and to get the message to the right group of people, the crucial first step involves finding the right tactics. Discovering what works in your dealership marketing essentially helps to optimize toward the proper channels and strategies through the testing of theories that are based on fact.  How can you improve your dealership’s grasp on the local area? […] Author: tt_localiq Categories: Cross-Channel Marketing - [5 Tips for Choosing the Right Business Market from a Pro](https://localiq.com/blog/growth-lab/5-tips-choosing-right-business-market-pro/): Whether you’re happy in your market or looking to break into a new one, it’s always great to know what makes a particular market more successful than others. Ryan Levesque knows all about breaking into successful markets. Ryan, author and founder of The Ask Method Company, has successfully launched businesses in 23 different markets. The first market he broke into was the orchid care market. (Yes, you read that right: orchid care!) He grew that a half-million a year business. So, how did he choose these markets to break into? Lucky for us, he shared his five market must-haves on […] Author: Stephanie Heitman Categories: Managing Your Business - [LOCALiQ Turns 1: Happy Birthday to Us!](https://localiq.com/blog/localiq-turns-1-happy-birthday-us/): One year ago, we launched LOCALiQ, the marketing solution from the USA TODAY NETWORK, to simplify local marketing for businesses. It’s been a great year, and we’ve been excited to partner with our clients to provide best-in-class solutions coupled with our data and insights plus expert service. In the last year, we’ve accomplished a lot (if we do say so ourselves!). We’ve worked with thousands of clients across the country to help them grow their businesses. Plus, we’ve won 15 awards for our solutions, service, and technology. We’ve also run more than 124,000 reports through the LOCALiQ Grader ““ our […] Author: Stephanie Heitman Categories: - [14 Top Auto Marketing Trends from Digital Dealer](https://localiq.com/blog/digital-marketing/14-top-auto-marketing-trends-from-digital-dealer/): What happens in Vegas, doesn’t always stay in Vegas. Leading experts recently presented 62 marketing sessions during the Digital Dealer Conference & Expo – and we’ve collected links to recordings of presentations that covered the industry’s top marketing trends.     Automotive Marketing Trends  Trade show speakers focused on a wide range of trending automotive marketing subjects, including:                Social media: Youtube, Facebook and Pinterest  SEO, listings, reviews and reputation management  Strategy and best practices  Customer experience  Creative    Social Media: Youtube, Facebook and Pinterest    Straight from the mouths of Google, Facebook and Pinterest representatives – automotive marketing trends and tips […] Author: tt_localiq Categories: Cross-Channel Marketing - [3 Reasons You Need a Consistent SEO Campaign](https://localiq.com/blog/seo/3-reasons-you-need-consistent-seo-campaign/): SEO can feel like a technological mystery to those who aren’t familiar with the practice. For a lot of business owners, that means they trudge through the SEO process once and then forget it. If that sounds like you, I’ve got some bad news: A set-it-and-forget-it SEO strategy is no SEO strategy at all. There are a number of reasons you need to be working on and refining SEO constantly. I’ll cover all the reasons below and give you some tips for keeping up on your SEO game. 1. SEO Is Constantly Evolving The search engine algorithms are constantly changing. […] Author: Stephanie Heitman Categories: SEO - [Auto Industry News: Bugatti breaks 300 mph, Ford electric pickup and more](https://localiq.com/blog/auto-industry-news-bugatti-breaks-300-mph-ford-electric-pickup-and-more/): Ford Set to Introduce an all-Electric Pickup Truck    Ford has announced that it will launch a fully electric version of its F150 Pickup by 2022. Electrek reports that Ford originally intended to modify the F150 with a hybrid powertrain by 2022 but has since decided to accelerate efforts to make it a full EV instead.     Earlier this summer Ford showed off a prototype of the vehicle in a video that showed the electric pickup towing 10 double-decker rail freight cars filled with Ford pickups weighing over 1 million pounds. You can watch the video here.    Ford is not the only […] Author: tt_localiq Categories: - [What’s So Dynamic About Social Ads?](https://localiq.com/blog/social-media/whats-so-dynamic-about-social-ads/): Ready to target in-market shoppers with social media ads that highlight your in-stock vehicles? Vehicles those shoppers have already researched, searched or viewed – and that are sitting on your lot right now? You can, when your dealership uses dynamic creative to automatically pull vehicle images, payments, descriptions, etc. and create the right social ads. And then deliver them to right shoppers.  The evolving terms and technology surrounding dynamic creative can be a bit confusing (but there’s no mistaking the results). That’s why we’re delving into:   Facebook dynamic creative social ads that do the work for you.  Facebook social ads […] Author: tt_localiq Categories: Social Media - [What’s Trust Got to Do with It? The Path to Building a Trusted Cannabis Brand](https://localiq.com/blog/cannabis-marketing/whats-trust-got-do-it-path-building-trusted-cannabis-brand/): The race to become the cannabis brand of choice is on. So what kind of cannabis marketing approach does it take to attain this coveted position? Based on our proprietary research and our industry know-how, we have a pretty good clue. In our recent study of 8,000+ consumers, a whopping 80% of users stated that a dispensary’s reputation is extremely important in their selection process. We also know that acceptors (non-cannabis users that are open to using) are three times more likely to turn to news websites for cannabis education than their own doctors; and that most users are NOT […] Author: Anthony Bratti Categories: Marketing Ideas - [Auto Industry News: Most-Powerful Mustang, Fiat-Chrysler goes it alone, first electric ‘gas station’](https://localiq.com/blog/auto-industry-news-most-powerful-mustang-fiat-chrysler-goes-it-alone-first-electric-gas-station/): From carbon-offsetting for Porsche owners to the gas-guzzling Mustang, this week’s news reflects the two sides of the car industry – a growing awareness of environmental issues and a long-standing desire to drive bigger, better, faster.     Fiat-Chrysler happy to go it alone    Earlier this summer we reported on the news that a proposed merger between Fiat-Chrysler and Renault was on the cards. Now, Mike Manley – the CEO of Fiat-Chrysler – has cast doubt on the move in a Q&A with reporters earlier this week. As reported by Reuters, Manley told journalists that while the company is open to […] Author: tt_localiq Categories: - [Marketing to Millennials: What You Need to Know](https://localiq.com/blog/marketing/marketing-millennials-what-you-need-know/): Millennials are a group that every marketer wants to understand. They’re more than just avocado toast and participation trophies. According to Pew Research Center, 2019 is the year that they overtake Baby Boomers as the largest subset of the population. And because everyone in the Millennial age group is now fully into adulthood, they’re a group with a tremendous amount of buying power. (Accenture estimates that they spend around $600 billion per year.) There’s obviously value in speaking the Millennial language, but what’s the best way for marketers to reach them? Here, we cover everything you need to know. Who […] Author: Stephanie Heitman Categories: Marketing Ideas - [Get Inspired: Business Owner Shares his Story of Overcoming Challenges](https://localiq.com/blog/growth-lab/get-inspired-business-owner-shares-his-story-overcoming-challenges/): Running a business can be hard. You run into obstacles and hardships all the time. We talked about how to overcome common business hardships with entrepreneur Tara Buzash, but what do you do when the obstacles and hardships you’re facing in your life start to get in the way of your business? Kevin Tuohy knows all about tough times. He shared his fascinating and inspiring story of overcoming addiction and building his shoe shining empire on The Growth Lab Show. We loved this episode and Kevin’s story so much, we broke it into two episodes. In part one, Kevin shares […] Author: Stephanie Heitman Categories: Managing Your Business - [Top Brand Selection Drivers For Today’s Cannabis Consumers](https://localiq.com/blog/cannabis-marketing/top-brand-selection-drivers-todays-cannabis-consumers/): It’s no secret that brands must find a way to differentiate themselves and create a reason for their customers to keep coming back for more, and the emerging cannabis industry is no exception. With the amount of active cannabis business licenses reaching 17,350 in late 2018 and with a market cap expected to reach $20 billion next year, the cannabis market is booming with no slowdown in site. But, with so many brands, large and small, to choose from, how can you stand out among the competition and create a loyal customer base? While price is important to some canna-consumers […] Author: Anthony Bratti Categories: Marketing Ideas - [What is the Internet of Things?](https://localiq.com/blog/marketing/what-internet-things/): Remember when logging onto the internet meant powering up your clunky desktop and monopolizing your landline for a dial-up connection? My, how times have changed over the last few decades, and today there are even more devices connected to the internet. From the frivolous (like your coffee pot) to the serious (like jet engines), anything you can connect to the internet, and to other devices, falls under the category of the Internet of Things (IoT). What does this mean for you, your business, and your customers? Here, we look at how the IoT works now and how it will work […] Author: Stephanie Heitman Categories: Marketing Ideas - [Finish Strong with a More Targeted Year End Promotion](https://localiq.com/blog/digital-marketing/finish-strong-with-a-more-targeted-year-end-promotion/): Go All In for Year End: Start Now and Finish Strong     Ready to go all in for year end? It’s time to start working on your dealership marketing strategy now. First, determine where the biggest opportunities are – then decide what segments and models to push; which audiences to target; and what tactics to use for each audience and opportunity.   Whether you consult with an internal team or an automotive marketing partner, here’s a checklist to consider when choosing key tactics for your year end dealership promotion.    Checklist: Year End Dealership Promotion  Email marketing  Some think email marketing campaigns are outdated, but […] Author: tt_localiq Categories: Cross-Channel Marketing - [3 Approaches to Web Chat](https://localiq.com/blog/website/3-approaches-web-chat/): Web chat is becoming an increasingly important feature in sales and customer service. Consumers expect instant gratification when they have a question or problem, and a chat feature allows them to get a quick response from a business. There are a number of web chat approaches to consider. From chatbots to a fully staffed live chat, there are pros and cons to each type. Read on as we weigh the options and help you find the live chat solution for business that’s best for you. Chatbots Chatbots are the most basic choice when it comes to web chat. These programs […] Author: Stephanie Heitman Categories: Websites & Online Presence - [What NADA and Borrell Trends Mean for Your Dealership Marketing](https://localiq.com/blog/marketing/what-nada-and-borrell-trends-mean-for-your-dealership-marketing/): NADA and Borrell. Two powerhouses that study the automotive industry and release annual reports filled with data points revealing key trends in sales, service, parts and advertising. These insights are critical when searching for new ways to increase the efficiency and effectiveness of your dealership marketing.    Before jumping into highlights from each organization’s report, a quick introduction to Borrell may be in order. (You already know NADA.) Borrell employs researchers and analysts who track advertising spend in a specific industry and then deliver insights into that market’s trends.     We reviewed 66 pages of data and culled the top […] Author: tt_localiq Categories: Marketing Ideas - [Gen X: How Not to Forget About the Forgotten Generation](https://localiq.com/blog/marketing/gen-x-how-not-forget-about-forgotten-generation/): Several years ago, marketers focused highly on Baby Boomers. Until this year, they were the generation that represented the largest subset of the population. And since they were established adults, well into their careers, they had a lot of disposable income up for grabs. Then Millennials came on the scene ““ young, digitally fluent, and disrupting just about any industry you could think of. Marketers became obsessed with figuring them out. What makes them tick? And how do you speak to this generation with a radically different set of ideals and consumer preferences? That leaves Generation X, those born between […] Author: Stephanie Heitman Categories: Marketing Ideas - [Best New and Classic Luxury Cars plus EV Safety](https://localiq.com/blog/best-new-and-classic-luxury-cars-plus-ev-safety/): Some weeks it seems like good news in the car industry is thin on the ground, as brands try to weather the storm over the transition to electric options and trade wars make raw materials more difficult to obtain. This week, however, there are some silver linings – the news that young shoppers still value auto dealerships will be music to the ears of many. As always, we bring you the top stories from the auto industry to make sure you’re always up to date.     Monterey Car Week Shows Off the Best Luxury Vehicles    Car aficionados from around […] Author: tt_localiq Categories: - [Cannabis Consumers: The Opportunity with Acceptors](https://localiq.com/blog/cannabis-marketing/cannabis-consumers-opportunity-acceptors/): It is an exciting time for cannabis-based businesses. More than 62% of U.S. citizens support the legalization of cannabis, with medical and recreational cannabis use becoming legal in more and more states. Legalization coupled with growing mainstream popularity has pushed sales of legal cannabis to a new level with both medical and recreational sales exceeding that of all organic produce revenue in the U.S. and a market forecasted to reach a whopping $23.4 billion by 2022. To help cannabis businesses shed more light on cannabis consumers, we recently conducted a study of 8,000+ consumers that looked at key audiences driving […] Author: Anthony Bratti Categories: Marketing Ideas - [3 Easy Ways to Get Feedback for Your Business](https://localiq.com/blog/growth-lab-reputation-management/3-easy-ways-get-feedback-your-business/): The best way to make improvements to your business and boost its overall customer experience is to ask for feedback. But this can be intimidating! You might be hesitant to ask consumers to give you some of their valuable time to talk about your business, or you might be afraid of what you’ll hear. Getting feedback doesn’t have to be scary, though. Here are three super easy ways to collect feedback about how your business is doing. Include a Link in Follow-Ups This method is a simple way to ease into the process of asking for feedback because it’s relatively […] Author: Stephanie Heitman Categories: Managing Your Business - [Why it’s Important for Your Business to be Responsive Online](https://localiq.com/blog/social-media/why-its-important-your-business-be-responsive-online/): We live in a high-speed world these days. But it wasn’t always like this. It used to be that we’d stand in line at the bank waiting to cash our paycheck and get some cash back. Or we’d send someone a fax that could take two or three minutes to complete. Even renting a movie required us to drive to the local Blockbuster store hoping the latest cool movie was in stock and available. If you go back a few more decades to 1911, we’d learn that the first transcontinental flight across the U.S. took 70 stops and 49 days […] Author: Neal Polachek Categories: Social Media - [Boomers: A Refresher on Marketing to Them](https://localiq.com/blog/marketing/boomers-refresher-marketing-them/): With all the talk nowadays dedicated to how to reach Millennials and Gen Z, it can sometimes feel like Baby Boomers have faded into the background. In reality, they’re still a highly relevant group ““ the second largest subset of the population after Millennials ““ and they’ve been a part of the workforce for decades, meaning they’ve got spare cash on hand to spend with your business. If you need a refresher on marketing to Baby Boomers, we’ve got you covered. When Marketing to Baby Boomers, Go Back to the Analog Basics Boomers are young enough where they’ve fully adopted […] Author: Stephanie Heitman Categories: Marketing Ideas - [How to Build Your Brand Rulebook](https://localiq.com/blog/growth-lab/how-build-your-brand-rulebook/): As a local business owner, you may think that “branding” is for the larger companies, like Coca-Cola, Nike, or McDonald’s. But, in reality, branding is for everyone, especially local businesses. Jay Ferracane, owner of a brand development and design company, talked about the importance of investing in your brand and building your brand “rulebook” on The Growth Lab Show. He says: “Brand is a promise, and branding is the signal that brings people into that promise.” So, how can you create a strong brand? Here are Jay’s brand marketing tips. 1. Identify Your Brand Marketing Goal When it comes to […] Author: Stephanie Heitman Categories: Managing Your Business - [Cannabis Marketing: What You Need to Know About Cannabis Usage Motivators](https://localiq.com/blog/cannabis-marketing/cannabis-marketing-what-you-need-know-about-cannabis-usage-motivators/): A generic promotional ad targeted to a certain age group, gender, household income and location, has long been heralded as one of the cornerstones of successful local marketing. But as our recent study of 8,000+ consumers reveals, promoting a controversial and unique product like cannabis requires so much more. Detailed consumer personas that include interests, activities, attitudes and opinions, coupled with the right delivery mechanism that inspires and incentivizes is what’s required to understand how cannabis usage varies from consumer to consumer. In other words, as our thousands of clients can attest to, delivering the right story, at the right […] Author: Anthony Bratti Categories: Marketing Ideas - [LOCALiQ Wins PR Daily Digital Marketing and Social Media Award](https://localiq.com/blog/digital-marketing/localiq-wins-pr-daily-digital-marketing-and-social-media-award/): We’re excited to announce that LOCALiQ won the PR Daily’s Digital Marketing & Social Media Award for Best Digital Marketing Campaign (overall) for our work with multifamily company Pinnacle. PR Daily’s Digital Marketing & Social Media Awards recognize organizations that stand out in the crowded digital landscape. We’re thrilled to win this award for our work with our client, and we couldn’t be happier to be recognized for an integrated marketing campaign that’s driving this organization results for their properties. Pinnacle uses LOCALiQ solutions to drive awareness and leads for their various properties across the country and has seen increased […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [Tips for Female Business Owners: Ready to Get Started?](https://localiq.com/blog/growth-lab/tips-female-business-owners-ready-get-started/): Women are increasingly becoming business owners, and not just the younger set: Women over the age of 45 are becoming entrepreneurs at a steady climb. But, how do they get there? Maybe you’re a female entrepreneur already, or maybe you’re looking for your “in” into the world of women in business, or, maybe you want some tips from an expert on how to get started on your dream career. Either way, Jeannie Ralston, founder and editor of the web magazine NextTribe.com, shared some tips for female business owners of all ages on The Growth Lab Show. So, what are her […] Author: Stephanie Heitman Categories: Managing Your Business - [Top Places Consumers Are Finding You](https://localiq.com/blog/marketing/top-places-consumers-are-finding-you/): Today, there are more channels than ever where consumers can discover your business. Here are the top places you should be focusing your efforts. Author: Stephanie Heitman Categories: Marketing Ideas - [How Much Is Too Much (or Too Little) to Post on Social Media?](https://localiq.com/blog/social-media/how-much-too-much-or-too-little-post-social-media/): Social media provides an incredible opportunity for today’s businesses. Any business can broaden its reach, get discovered by new prospects, and strengthen existing relationships with fans by posting and engaging properly on social media sites. But a lot of businesses are unclear about how to act on social media. Post too little, and people won’t know that you’re there. But post too much, and followers might get irritated by your constant presence in their feeds. While there are some general rules you should be following across all social platforms, different sites come with different expectations about how regularly to post. […] Author: Stephanie Heitman Categories: Social Media - [Actionable Audience Targeting Tips for Auto Dealerships](https://localiq.com/blog/marketing/actionable-audience-targeting-tips-for-auto-dealerships/): We’re not here to convince you that your dealership needs to focus on audience targeting, we’re here to remind you that your dealership is audience targeting already.  The cars you sell, the ads you run, and the sign flying over the lot are all forms of audience targeting.  It doesn’t matter whether you’re supremely focused on marketing or your focus is on day to day operations – every decision you make brings a certain group of customers to your dealership.  Since you’re doing it already why not understand how to do it even better? We’ve prepared a few resources to help you understand the ins and outs […] Author: tt_localiq Categories: Marketing Ideas - [How Display Advertising Can Boost Your Marketing](https://localiq.com/blog/display/how-display-advertising-can-boost-your-marketing/): Display ads are everywhere. They can appear on just about any type of website and are a great way for businesses to reach relevant consumers. What makes display advertising different from other forms of advertising, and why do you need display ads as a part of a healthy marketing strategy? Let’s chat about why display ads are unique and how they can boost your marketing. What Are Display Ads? Let’s start with a quick definition: Display ads are visual ads that appear on websites and typically include a call to action. They can appear on any type of site that […] Author: Stephanie Heitman Categories: Display Advertising - [Can Great Customer Service and Technology Co-Exist?](https://localiq.com/blog/growth-lab-digital-marketing/can-great-customer-service-and-technology-co-exist/): Great customer service is all about that personal touch. When you greet a regular customer by name, when you listen intently and respond compassionately to a complaint, or when you suggest a complementary product based on someone’s past purchases, those personal details help your business stand out from the crowd. When you think about technology, on the other hand, you tend to think about automation, computers sending canned responses, and a lack of that human touch that makes for excellent customer service. However, when used properly, technology can enable highly personalized service. Here are some ways to harness the power […] Author: Stephanie Heitman Categories: Cross-Channel Marketing, Managing Your Business - [How Do You Know When to Fire Someone?](https://localiq.com/blog/growth-lab/how-do-you-know-when-fire-someone/): Part of running a great company is assembling a stellar team: one that works well together, has a good time, and exceeds goals for themselves and for the business. Of course, your goal is to hire amazing employees, but sometimes it just doesn’t work out. No boss enjoys having to fire someone, and you may find yourself tempted to drag your feet or draw out the process. It’s not fun! Luckily, we heard from an expert business leader on some of the signs it’s time to make that tough decision and let someone go. Jenny Thompson, CEO and Founder of […] Author: Stephanie Heitman Categories: Managing Your Business - [Why Creating a Cohesive Brand Matters](https://localiq.com/blog/marketing/why-creating-cohesive-brand-matters/): Every brand has a unique mission, voice, and point of view. But just because you understand how you’re different from your competitors doesn’t mean you know how to communicate that clearly to consumers. Creating a cohesive brand marketing strategy is critical in a competitive marketplace. Not only does it help you stand out amongst the competition, but it also helps you build trust with consumers, build awareness, and (eventually) generate more sales (or at least, that’s the goal!). Here, I’ll show you why establishing a unified look and feel across your online and offline assets is important and share some […] Author: Stephanie Heitman Categories: Marketing Ideas - [Auto Industry News: Most-Powerful Mustang ever, first electric ‘gas station’ and more](https://localiq.com/blog/auto-industry-news-most-powerful-mustang-ever-first-electric-gas-station-and-more/): From carbon-offsetting for Porsche owners to the gas-guzzling Mustang, this week’s news reflects the two sides of the car industry – a growing awareness of environmental issues and a long-standing desire to drive bigger, better, faster.   Fiat-Chrysler happy to go it alone  Earlier this summer we reported on the news that a proposed merger between Fiat-Chrysler and Renault was on the cards. Now, Mike Manley – the CEO of Fiat-Chrysler – has cast doubt on the move in a Q&A with reporters earlier this week. As reported by Reuters, Manley told journalists that while the company is open to merger […] Author: tt_localiq Categories: - [What Are Google Shopping Ads?](https://localiq.com/blog/search-marketing/what-are-google-shopping-ads/): Google’s suite of ad products seems ever-expanding. It can be hard for marketers to keep up with their options, let alone business owners. If you’re in the retail space, there is one type of Google ad that should absolutely be on your radar screen: Google Shopping Ads. These search ads are designed to help retailers capture the attention of consumers all along the customer journey. And while there’s a bit of a learning curve to using them properly, once you understand how they work, they can be a powerful tool in your e-commerce marketing arsenal. Here’s everything you need to […] Author: Stephanie Heitman Categories: Search Advertising - [The Powerful Way a Belief Plan Can Help You Reach Your Goals](https://localiq.com/blog/growth-lab/powerful-way-belief-plan-can-help-you-reach-your-goals/): When it comes to goals and action plans, studies tell us that: Just 2% of leaders feel confident that they will achieve 80-100% of their objectives. More than 75% of SMB owners have yet to achieve their vision for their company. A whopping 98% of people die without fulfilling their dreams. When a person, a team, or a company wants to accomplish something, whether it’s to launch a new product, hit a sales target, or to increase employee engagement, chances are they create an action plan around their goal. They segment the project into themes and buckets, list all the […] Author: Tracy Oswald Categories: Managing Your Business - [The Recipe for Reputation Success from a Real Business Owner](https://localiq.com/blog/growth-lab-reputation-management/recipe-reputation-success-real-business-owner/): As a business owner, you probably know that a good reputation is important, and you likely understand why. But, what makes up a good business reputation? A real business owner talked to the hosts of The Growth Lab Show about common business obstacles and how to overcome them, including the importance of a great online reputation. Tara Buzash is the owner of Sweet Harmony Music, a network of over 200 musicians for hire for special events across the country. Since starting her business in 2008, Tara has seen her business double in size nearly every year. With so much of […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Get Found in a Crowded Healthcare Marketplace](https://localiq.com/blog/marketing/how-get-found-crowded-healthcare-marketplace/): Today’s healthcare consumers are savvy and have more options than ever before. While people used to ask a friend or trusted co-worker for provider recommendations, the internet has given consumers access to an unprecedented amount of information about their options. In such a crowded marketplace, what can you do to stand out? Use these six healthcare marketing tips to stand out in a crowded marketplace.   1. Have a Strong Website While providers used to be able to rely solely on word of mouth, it’s vital nowadays that they have an online presence. According to a report from doctor.com, 80% […] Author: Stephanie Heitman Categories: Marketing Ideas - [How to Use Consumer Insights to Target Young Car Buyers](https://localiq.com/blog/marketing/how-to-use-consumer-insights-to-target-young-car-buyers/): Something that a lot of dealerships are focused on is the next generation of car buyers, so let’s look at a few ways that consumer insights can help you find ways to target Millennials, Gen Z and whoever else is coming up in the pipeline.  LOCALiQ has a wealth of proprietary consumer insights, but we want you to be able to play along so let’s use ESRI’s Market Tapestry Segmentation tool.  All you have to do is enter a zip code and you’ll see the top three market segments found there. From there, you can click on a PDF link and read a consumer profile – what they earn, where they live, what they’re […] Author: tt_localiq Categories: Marketing Ideas - [Find the Right Social Media Platform for Your Dealership](https://localiq.com/blog/social-media/find-the-right-social-media-platform-for-your-dealership/): Your dealership wants to connect with its target audience on social media, but you don’t know if you’re a natural-born Tweeter or more of a Facebook type. Here’s a breakdown of the major platforms, and how to use them for automotive social media marketing.    Facebook   Here are two big facts about Facebook you might not know: 70% of auto shoppers prefer Facebook as a source for researching a dealership or brand, and 47% of auto shoppers say they’ve used Facebook Marketplace to shop for a vehicle.  Something else you should know – around 68% of Americans use Facebook. The majority of people in every age group younger […] Author: tt_localiq Categories: Social Media - [3 Dealership Marketing Superpowers to Win](https://localiq.com/blog/seo/3-dealership-marketing-superpowers-to-win/): We’ve been talking a lot about the human side of audience targeting – coming up with a strategy, making sense of consumer lifestyle segments, understanding the car buyer’s journey, and so on.   However, sometimes you need to call in the machines…  Let’s talk about three ways your dealership can win in a brave new world of algorithms, AI, and data analytics.  Whether it’s leveraging Google Ads or understanding your ideal customer, we’ll show you how computers can be your friends.    Way 1: SEO for Your Dealership Website  If you want the algorithms to find you, you’ll need a strong, SEO-optimized website. To get […] Author: tt_localiq Categories: SEO - [4 Ways Car Dealerships Can Target Customers on Mobile](https://localiq.com/blog/mobile/4-ways-car-dealerships-can-target-customers-on-mobile/): Mobile devices are a big part of our lives, and smart dealerships are using them as audience targeting tools. Let’s talk about four ways that your business can use mobile marketing to be present on the phone in your customer’s purse or pocket.    Display Ads   When 53% of customers are using their phones to shop for their next car, using display ads to stay present is a pretty smart move.  But what exactly are these customers looking for?  Most want to see interior and exterior shots of the vehicle and its features. Video content can be very valuable in this respect. A […] Author: tt_localiq Categories: - [A Tale of 3 Markets: Audience Targeting Tactics for Auto Dealerships](https://localiq.com/blog/marketing/a-tale-of-3-markets-audience-targeting-tactics-for-auto-dealerships/): Let’s do a thought experiment.  Car dealerships are the quintessential local business, but what if yours was magically transplanted to another zip code in the U.S.? How would you change the way you do business if a genie appeared, snapped his finger, and you were selling cars in….  94301 (Palo Alto, California): Abracadabra, you’re in tech millionaire country now. Most of your customers are 25 and up, of Asian and Caucasian descent, and earn some of the highest incomes in the U.S. Housing prices are insane; local rents are high and home ownership is probably out of the question if you aren’t commanding a […] Author: tt_localiq Categories: Marketing Ideas - [How to Use Audience Targeting Across the Auto Buyer Journey](https://localiq.com/blog/marketing/how-to-use-audience-targeting-across-the-auto-buyer-journey/): Every car buyer is on a customer journey. It begins with initial interest in buying a new or used car and ends with a final purchase decision. While no two customers are identical, if you look at enough car buying journeys you can see regularly occurring features. For you, these features are opportunities to make your next sale.  Let’s talk about three features of the car buyer’s journey: the initial research stage, how different age groups shop for cars, and the dealership visit stage of the journey. We’ll discuss the significance of each and propose a few takeaways, or basic strategies, to […] Author: tt_localiq Categories: Marketing Ideas - [4 Steps to Brilliant Branded Content for Your Dealership](https://localiq.com/blog/branded-content/4-steps-to-brilliant-branded-content-for-your-dealership/): Branded content is where it’s at!   Branded content gives you a chance to persuade your target audience by informing, inspiring, and entertaining. Branded content is an excellent fit for car dealerships because: 1) the automotive customer journey is a research-intensive one and 2) branded content can be good for your dealership’s reputation.  A lot of car buyers get nervous about car shopping, so a little trust-building can’t hurt, right? Here is a four-step plan to help you incorporate branded content into your audience targeting strategy.       Step 1: Figure Out What Audience You’re Competing For In this case, the best case to begin may be the top layer with a simple question: […] Author: tt_localiq Categories: - [Audience Targeting for a Winning Automotive Marketing Strategy](https://localiq.com/blog/digital-marketing/audience-targeting-for-a-winning-automotive-marketing-strategy/): You may be wondering, “How accurate is audience targeting?” Well, it can be very accurate if you support it with the right audience targeting strategy and audience targeting tactics. While those sounds like they’re probably circling around the same thing, the strategy will inform the specific tactics. Strategy  Strategy can be defined as an overall plan of action to achieve an aim or goal. The basic strategic question is a simple one – what do you want to achieve? This can be a pretty demanding starting point for most of us, however, because we all face a unique range of challenges, constraints, and priorities that […] Author: tt_localiq Categories: Cross-Channel Marketing - [Cannabis Consumers: Who are Frequent Shoppers and How Can You Reach Them?](https://localiq.com/blog/cannabis-marketing/cannabis-consumers-who-are-frequent-shoppers-and-how-can-you-reach-them/): It can be difficult to nail down the key cannabis consumer groups. That’s why we collaborated with Clear Source Analytics to survey cannabis consumers — we wanted to understand who they are, what matters most to them, and how cannabis businesses, with our help, can best reach them. We’ll be sharing some information about the different groupings of cannabis consumers we discovered right here. Frequent Shoppers include over 240 million people who spend a whopping $1.3 billion on cannabis and related products. This group is diverse; half are between 21-34 years old and about a third are between 35-54 years […] Author: Anthony Bratti Categories: Marketing Ideas - [How to Compete with Big Brands as a Small Business](https://localiq.com/blog/digital-marketing/how-to-compete-with-big-brands-as-a-small-business/): Every small and local business owner knows that their competition isn’t limited to fellow small businesses. There are giant brands represented in cities and towns across the country, meaning you’re left to compete with other local shops plus the corporations with big budgets and even bigger name recognition. How do you win when you’re going up against a household name brand? I’ve got four digital marketing tips to help you get noticed. 1. Step Up Your Design When it comes to branding, consumers have a tendency to judge a book by its cover. One of the best ways to level […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [4 Reasons You Can’t Ignore Voice Search](https://localiq.com/blog/seo-website/4-reasons-you-cant-ignore-voice-search/): If someone 15 years ago had told you you’d be walking around with a robot assistant in your pocket today, would you have believed them? Today’s smartphones have virtual assistant technology (think Siri, Alexa, and Google Assistant) built in, and more and more people are introducing smart devices like the Amazon Echo and Google Home into their lives. All of this new technology is affecting the way we search. If you’re not doing so already, now is the time to pay attention to voice search. Here’s why you can’t ignore it any longer. 1. Voice Search Will Only Grow in […] Author: Stephanie Heitman Categories: SEO, Websites & Online Presence - [Automotive Marketing Lessons from a Beach Vacation](https://localiq.com/blog/marketing/automotive-marketing-lessons-from-a-beach-vacation/): Grab your sunscreen and flip-flops. We’re heading to the beach to see what it can teach us about automotive marketing. Who knows? You might even be able to write it off as a business expense.   Actually, it’s more of a metaphor. The beach represents the shifting sands of automotive marketing – and the ebb and flow of a dealership’s leads and sales. But there are ways to maximize customer loyalty; optimize dealership marketing; and free up time so you can hit the beach. A real one.  So, when jumping into the somewhat formidable waters of automotive marketing, consider these beach-proven tips:    Plant […] Author: tt_localiq Categories: Marketing Ideas - [Listen: What Does it Mean to be a Hero Business Owner?](https://localiq.com/blog/growth-lab/listen-what-does-it-mean-be-hero-business-owner/): What does it mean to be a hero? It can mean different things to different people, but for Jeffrey Hayzlett, a global business celebrity, primetime television and podcast show host, author, and keynote speaker, he has a set definition for his very own Hero Club (that he bought for $1!). And with his Hero Club, he’s compiled a council of founders, CEOs, and investors who are looking to take their companies to the next level and who all exhibit “heroic” characteristics. On this episode of The Growth Lab Show, Jeffrey talks about what makes a hero business owner, his time […] Author: Stephanie Heitman Categories: Managing Your Business - [Why Customer Insights Are Crucial to Audience Targeting](https://localiq.com/blog/marketing/why-customer-insights-are-crucial-to-audience-targeting/): What is audience targeting, and why do customer insights matter so much?  How well do you know your customers? They’re on the lot and in the service area six days a week, but have you ever wondered why Ms. Aoki or Mr. Smith chose you over the dealership across the street.  How about your market? Yeah, you’ve lived here all your life but how do you know that things are the same as they were on the day you sold your first car?  While we’re at it, how about the way you market? When you were a kid, there were ads in the Sunday paper and […] Author: tt_localiq Categories: Marketing Ideas - [How Modern-Day Baseball Can Lift Your Dealership to More Wins](https://localiq.com/blog/marketing/how-modern-day-baseball-can-lift-your-dealership-to-more-wins/): Baseball and Chevrolet (or just cars in general) have a rich history in our country. Dating back to early part of the 20th century, our infatuation with both baseball and cars has been linked to the likes of Babe Ruth and his Lincoln Continental, Mickey Mantle and his Plymouth Super Deluxe, and to the 1975 Chevy commercial invoking baseball and Chevrolet. As such, today’s modern baseball game has some great advice for our dealership clients across America.     The past twenty years has brought a new brand of competitor to sports – auto insights and analytics. And I’m serious when I say modern […] Author: tt_localiq Categories: Marketing Ideas - [Auto Industry News: Electric charging stations and contract talks.](https://localiq.com/blog/auto-industry-news-electric-charging-stations-and-contract-talks/): The future of transportation is in the spotlight this week as North Carolina considers the concept of Hyperloop technology, and the Auto industry website Auto News releases the 2019 edition of its annual ‘40 Under 40’ list, highlighting young movers and shakers in the car sales industry. Keep on top of all the latest Auto Industry happenings with our weekly news roundup.     UAW and Detroit’s Big 3 Kick Off Contract Talks  The Union of Automobile Workers has kicked off contract negotiations with Ford, Fiat Chrysler, and GM this week with a strong message – things are looking up for the auto […] Author: tt_localiq Categories: - [Cannabis Consumers: Marketing to Baby Boomers](https://localiq.com/blog/cannabis-marketing/cannabis-consumers-marketing-baby-boomers/): It can be difficult to nail down the key cannabis consumer groups. That’s why we collaborated with Clear Source Analytics to survey cannabis consumers ““ we wanted to understand who they are, what matters most to them, and how cannabis businesses, with our help, can best reach them. We’ll be sharing some information about the top cannabis consumer groups we discovered right here. Baby Boomers represent over 42 million people and spend roughly $682 million on cannabis products. They’re the largest percentage of cannabis acceptors (a subgroup of cannabis consumers we discuss here) with a potential spend of over $1 […] Author: Anthony Bratti Categories: Marketing Ideas - [Forensic Marketing: Digging Into Motives for Optimization](https://localiq.com/blog/digital-marketing/forensic-marketing-digging-into-motives-for-optimization/): The average person views marketing and advertising tactics much like investing in the stock market –based on insights but really just a shot in the dark with success that comes from sheer luck. On the contrary, finding the right way to spark interest and engagement through marketing requires skills, more like science, especially in an ever-changing industry like automotive sales and vehicle service.  This blog will walk you through the Motives for Optimizing (or MO) for your dealership marketing tactics and provide places where you can start looking for automotive marketing optimization options.  Part of that scientific method for auto dealers involves discovering your own motives […] Author: tt_localiq Categories: Cross-Channel Marketing - [Why Switch from Broadcast to Digital Video Ads](https://localiq.com/blog/video/why-switch-from-broadcast-to-digital-video-ads/): Why switch from broadcast ads to digital video ones? Today, it’s all about narrowing target audiences, but TV continues “broad”-casting – trying to hit the widest range of viewers possible. It’s a strategy that no longer works in the specialized world of automotive marketing and advertising. An article in The New York Times showed TV’s fading popularity with marketers, reporting that, from 2014 through 2017: Broadcast ad spend stayed flat: just under to just over 70 billion Digital ad spend grew: 50 to over 90 billion If we were casting characters for the Clint-essential movie, we’d go with “The Good” (digital video ads); “The Bad” (broadcast TV ads); […] Author: tt_localiq Categories: - [How to Take the First Step in a New Business Idea](https://localiq.com/blog/growth-lab/how-take-first-step-new-business-idea/): Every great business began as a great idea. But even the best of ideas can be difficult to actualize into a reality if you don’t know how to start a business. In fact, starting a business is often far more difficult than running a business. That’s why we wanted to share key steps and tips to getting your business off on the right foot. Make a Plan When you have a business idea that you’re passionate about, it’s easy to let your imagination and enthusiasm get the better of you. You find yourself chasing after every concept and detail that […] Author: Stephanie Heitman Categories: Managing Your Business - [Understanding How Search Engines Work](https://localiq.com/blog/seo-website/understanding-how-search-engines-work/): Google, Bing, and Yahoo! are all part of our daily lives, but have you ever asked yourself “How do search engines work?” If you have even a passing knowledge of SEO, you likely hear about search engines, like Google, constantly updating their algorithms. But, when you try to find out why or how they updated their algorithms, you can get sucked into the black hole of the internet. When you’re a business owner, understanding how search engines catalog websites and display results to queries is a key part of developing a winning SEO strategy. If you’re not sure about the […] Author: Stephanie Heitman Categories: SEO, Websites & Online Presence - [3 Ways to Innovate in Your Marketing](https://localiq.com/blog/marketing/3-ways-innovate-your-marketing/): Consumers are changing ““ many have grown up around technology, and they’re increasingly interested in finding businesses online. And, business owners have changed in similar ways, or are at least looking for ways to adapt to changing consumer behavior. Which means that”¯innovation is key to attracting new customers and keeping your marketing, and your business, fresh. Kevin Gentzel, President of USA TODAY”¯NETWORK”¯Marketing Solutions,”¯offers up some innovation and marketing tips on The Growth Lab Show podcast. “A modern business owner has to have a willingness,”¯and a curiosity, and almost a determination to do things differently,” Kevin said during the podcast episode. […] Author: Stephanie Heitman Categories: Marketing Ideas - [Cannabis Consumers: Who are Affluent Families and How Can you Reach Them](https://localiq.com/blog/cannabis-marketing/cannabis-consumers-who-are-affluent-families-and-how-can-you-reach-them/): It can be difficult to nail down the key cannabis consumer groups. That’s why we collaborated with Clear Source Analytics to survey cannabis consumers ““ we wanted to understand who they are, what matters most to them, and how cannabis businesses, with our help, can best reach them. We’ll be sharing some information about the top cannabis consumer groups we discovered right here. If you’d like more information, contact us today. Affluent Families with Children, or simply affluent families, make up over 38 million U.S. households. They have children under 18 years old and spend over $623 million on cannabis-related […] Author: Anthony Bratti Categories: Marketing Ideas - [How to Stand Out in a Crowded Field](https://localiq.com/blog/digital-marketing/how-to-stand-out-in-a-crowded-field/): Today, it takes a little more than balloons, banners and wacky air-waving inflatables to stand out in the field. And while people talk about going big (or going home), there’s something to be said about VW’s iconic 1960s “think small” approach.   Dealerships begin by narrowing their target market; creating messages for multiple audiences; and developing strategic digital campaigns – and end with optimizing ad spend and maximizing sales.   Follow these three steps to help your dealership’s digital marketing get you there:  Target your best customers  Create separate messages for each audience  Focus on digital marketing that works     Best Customers and […] Author: tt_localiq Categories: Cross-Channel Marketing - [What Do I Do After I Get Leads for My Business?](https://localiq.com/blog/marketing-lead-management/what-do-i-do-after-i-get-leads-my-business/): It takes a lot of work to generate a steady stream of leads. But once you’ve got a lead generation system up and running, you’re not done! You need to figure out a way to manage and nurture those leads so that they become customers (and maybe even repeat customers). Let’s take a look at how to keep your business top-of-mind with those leads so that they stay happy and move further down the sales funnel. Establish a Lead Management System The first step to keeping your leads happy is knowing who they are and what they need. How can […] Author: Stephanie Heitman Categories: Lead Generation & Management, Marketing Ideas - [Using Data to Create Better Customer Service](https://localiq.com/blog/lead-management/using-data-create-better-customer-service/): As technology continues to make it easier to collect data and automate things, the growing concern for many business owners is how much data and automation is too much. You don’t want to lose the human piece of your business — engaging with your customers, making things personally for them, and more. But, what if you could use some of this data to create a better experience for your customers? By collecting and using data, you can actually improve the human (or digital) interactions you’re having with your customers! Lead management tools allow you to gather and analyze a lot […] Author: Stephanie Heitman Categories: Lead Generation & Management - [Deepen Customer Relationships with Service Clinics](https://localiq.com/blog/marketing/deepen-customer-relationships-with-service-clinics/): Consumer satisfaction and loyalty across automotive service providers has been dropping since 2015, according to a recent press release. What’s worse, millennials – the fastest-growing generation of car buyers – are the population most dissatisfied with the current service experience. It’s clear: something’s gotta give in the service lane. And you don’t want that to be you losing returning customers.  Enter, service clinics with a strategic difference. Start by target marketing your dealership’s current customers, because they’re the key to serious future revenue on next vehicle purchases. And consider putting the brake on conquesting efforts (or at least downshifting into first gear). By overhauling dealership marketing for service clinics, you can:   Keep […] Author: tt_localiq Categories: Marketing Ideas - [Listen: Building Work that Matters to You](https://localiq.com/blog/growth-lab/listen-building-work-matters-you/): When it comes down to it, you spend the majority of your week working. So, if you’re not doing work that you at least enjoy a little bit, your week can feel like a real slog. Laura Gassner Otting, Founder and Chief Catalyzing Officer at Limitless Possibility, talked about this on The Growth Lab Show. After working in The White House, she spent a majority of her career helping people find their dream jobs doing work that mattered to them. She discovered the importance of consonance ““ which is when what you do matches who you are. She’s found that […] Author: Stephanie Heitman Categories: Managing Your Business - [How Geofencing Works to Get Your Business Results](https://localiq.com/blog/display/how-geofencing-works-get-your-business-results/): There are many tools available to business owners today that empower them to get their name out there to new consumers creatively. Geofencing is one such tool, but its name may sound intimidating. Luckily, it’s not the kind of thing you need a degree in computer science to figure out. In reality, geofencing is very easy to use, and it can generate great results for local businesses. What is geofencing, how does it work, and how can it get results for your business? Here’s everything you need to know. What Is Geofencing? Geofencing is a technology that establishes an imaginary […] Author: Stephanie Heitman Categories: Display Advertising - [Social Media Dos and Do Nots](https://localiq.com/blog/social-media/social-media-dos-and-do-nots/): By now, you probably know that you need to have a social media presence. But it’s not enough to set up profiles on every platform and then let them sit there. On the flip side, you shouldn’t be reposting memes and spamming your followers with silly content every few hours. So what’s the right way to handle social media? And what are the big no-nos for every business owner to avoid? We’ve got all of your social media dos and don’ts covered below. Do: Post Regularly Regular, consistent posting is the most important part of any social media strategy. Most […] Author: Stephanie Heitman Categories: Social Media - [Listen: Leadership Lessons to Put Into Practice](https://localiq.com/blog/growth-lab/listen-leadership-lessons-put-practice/): Being a leader, whether you embrace the challenge or hesitantly take on the role, can be a challenge. But, there are always ways to continue growing and evolving to be the best leader, and person, you can be. Louis Ziskin knows about this firsthand. He first exhibited his leadership skills by running what became the largest MDMA smuggling case in U.S. history, which landed him in prison for 12 years. When he was released, he took a different path ““ founding a company and being a leader in a more legal way. He went from being a “bad person who […] Author: Stephanie Heitman Categories: Managing Your Business - [3 Automotive Marketing Lessons from the Indy 500](https://localiq.com/blog/marketing/3-automotive-marketing-lessons-from-the-indy-500/): Ladies and Gentlemen, Start Your Automotive Marketing Engines!    Spring is in the air.   Flowers are sprouting and grass is getting cut again.  And most importantly for Louisvillians like me, the Kentucky Derby has concluded for the year, which means spring is really, finally here. But I’m not here to talk about the Derby. To me the Derby and spring means the beginning of  Indianapolis 500  activities in the city of Indianapolis. Our friends two hours to the north.  Outside of my family, the Indianapolis 500 is my favorite thing in life. I mean, I’ve got the Indianapolis Motor Speedway logo tattooed on my arm. (tweet me  and I’ll […] Author: tt_localiq Categories: Marketing Ideas - [Why a Bad Review Is Not the End of the World](https://localiq.com/blog/reputation-management/why-bad-review-not-end-world/): You put your heart and soul into making your business the best it can be. You’re really proud of the products, the services you offer, and the team you’ve assembled to make it all happen. But at the end of the day, you’re only human. At some point, you’ll encounter someone who’s unhappy with their experience interacting with your business, and they’ll post a negative review online. Your gut instinct might be to panic. But a bad review isn’t the end of the world. Actually, fielding bad reviews is just another part of the modern reputation management grind, and not […] Author: Stephanie Heitman Categories: - [5 Things to Ask Yourself when Catering to the Modern Consumer](https://localiq.com/blog/growth-lab-marketing/5-things-ask-yourself-when-catering-modern-consumer/): Have you ever thrown your arms up in the air and wondered “what’s going on with today’s consumers?” Well, you wouldn’t be the first — trust me. For better or for worse, gone are the simpler days of reaching your customers in one place: print, whether in the paper or yellow pages. Nowadays, there are countless places your customers are spending their time, and you need a more strategic approach if you want to attract and retain the modern consumer. If you’re wondering what I mean by “the modern consumer,” check out our blog post for a deeper dive. In […] Author: Neal Polachek Categories: Managing Your Business, Marketing Ideas - [Why Dealerships Shouldn’t Ignore Listings and Review Management](https://localiq.com/blog/listings-management/why-dealerships-shouldnt-ignore-listings-and-review-management/): There’s no chicken or egg question here. First come dealership listings, then come reviews – and both are essential, to dealers, consumers and each other. Listings rely on reviews because they play a critical role in the decision-making process of car buyers. A full 90% of consumers report that positive online reviews influence their buying decisions. And reviews, obviously, park themselves on listings.  Now about listings, reviews and your dealership. You need car shoppers to find your dealership, so you don’t lose sales; you need the information to be consistent across the web, so your dealership doesn’t lose consumer trust; and you need quick […] Author: tt_localiq Categories: Local Marketing - [What Automotive Marketers Can Learn from Barbecue](https://localiq.com/blog/digital-marketing/what-automotive-marketers-can-learn-from-barbecue/): When it comes to barbecue, everyone’s got an opinion. Even on how to spell it – there’s barbecue, barbeque, bar-b-que, bar-B-Q and BBQ.* And if you Google “how many types of barbeque are there,” you’ll find the answer is 4, 5, 6, 7, 9, 10, 12 or even 21, depending on the source. The point is, there’s no shortage of sauce on the subject.   What’s cooked meat have to do with automotive marketing? They’re more alike than you’d think. Dealers are the pitmasters of digital marketing; opinionated champions who get fired up about beating the competition. Even if it means taking on new […] Author: tt_localiq Categories: Cross-Channel Marketing - [What Are Local Listings & Why Do You Need Listings Management?](https://localiq.com/blog/listings-management/what-are-local-listings-and-why-do-you-need-listings-management/): Ensuring that your business’s name is present in relevant directories across the internet is a key part of getting your name out there. Here are the moving parts to consider. Author: Stephanie Heitman Categories: Local Marketing - [Reaching Cannabis Consumers: USA TODAY NETWORK Report on Marketing to Them](https://localiq.com/blog/cannabis-marketing/reaching-cannabis-consumers-usa-today-network-report-marketing-them/): The USA TODAY NETWORK conducted a report on cannabis consumers, giving us unique insights and data into the best ways to market to them. Author: Jenelle Brooker Categories: Marketing Ideas - [Why Dealerships Need to Focus Their Audience Targeting](https://localiq.com/blog/analytics-insights/why-dealerships-need-to-focus-their-audience-targeting/): In today’s digital age, consumers are infinitely more capable of gathering information about specific vehicles and where exactly they can find the best deals. A typical automotive consumer can encounter as many at 900 digital touchpoints spanning from search engine searches, YouTube videos and video ads, image searches, social media ads, dealership websites and OEM sites in as little as a 3-month period.   While technology enables and simplifies the connection between buyers and sellers, it is still important to find the best prospective buyer by using the right advertising mediums to increase your dealerships total advertising conversion rate. Dealerships can more effectively […] Author: tt_localiq Categories: Data & Metrics - [Watch: Including Inclusion in Your Business](https://localiq.com/blog/growth-lab/watch-including-inclusion-your-business/): When it comes to how you hire employees, is diversity important to you? Many businesses and companies are making diversity a key pillar in the way they hire ““ which is a good thing. Jackie Summers, an author, entrepreneur, and creator of Sorel Liqueur, shared why diversity is important for businesses on The Growth Lab Show. Here are a few of the reasons he provided. You can increase your profit. Seriously! According to Forbes, companies with more diverse representation are more likely to achieve greater profits ““ 19% more, in fact! So by diversifying your company, you can actually make […] Author: Stephanie Heitman Categories: Managing Your Business - [5 Tips for Fielding Leads](https://localiq.com/blog/lead-management/5-tips-fielding-leads/): Finding qualified leads and having a system in place to nurture them is the key to generating steady business. And today, there are so many ways a lead can come across your business — both online and in the real world — that it’s critical you have the framework in place to field your leads, no matter where they come from. Here are some tips for making sure you stay on top of every lead that comes your way! 1. Helm the Phones In an increasingly digital world, a phone call may seem old-fashioned, but some leads prefer to reach […] Author: Stephanie Heitman Categories: Lead Generation & Management - [Automotive Industry News: Electric Vehicles and Driverless Pizza Delivery](https://localiq.com/blog/automotive-industry-news-electric-vehicles-and-driverless-pizza-delivery/): This week all the top auto industry headlines are dominated by one thing – the seemingly unstoppable march of electric vehicles. Major brands from BMW to Porsche, Renault, and more are making ever-bigger investments in the technology, leading to better handling and longer battery life. BMW joins forces with Jaguar on EVs.  As reported in the BBC, Jaguar Land Rover and BMW have announced that they are teaming up to share best practices and technological developments on electric vehicles. Both companies have struggled to remain profitable in the face of ever-stricter emissions targets and rising production costs. The pairing would save […] Author: tt_localiq Categories: - [Business Owners: 3 Things to Make Easier with Automation](https://localiq.com/blog/growth-lab/business-owners-3-things-make-easier-automation/): When you’re running a business, you have a lot on your plate. Wouldn’t it be nice to hand some of that off to someone else? Fortunately, there are a lot of automation tools on the market now that can eliminate some of your more tedious daily tasks so that you have time to focus on big-picture things like strategy and growth. Most business owners know about marketing automation and field service management tools, but what else can you automate in your business? We’ll take a look at your options below. HR & Payroll Services Taking care of your team is […] Author: Stephanie Heitman Categories: Managing Your Business - [4 Ways to Ramp Up Dealership Digital Marketing This Summer](https://localiq.com/blog/digital-marketing/4-ways-to-ramp-up-dealership-digital-marketing-this-summer/): Once again, the unofficial start of summer is upon us: Memorial Day Weekend! From now until Labor Day weekend, interested auto shoppers will be on the lookout for the best deals for their ideal car.     According to Edmunds, the best months to buy a car are between May and August. Here is why:  The model year traditionally starts in the fall, so dealers use the summer to clear inventory of the outgoing model year. Memorial Day weekend begins the critical period when dealerships promote their clearance deals to make room for the new models coming in from the factories.  The […] Author: tt_localiq Categories: Cross-Channel Marketing - [Find More Profit—In Your Dealership Backyard](https://localiq.com/blog/analytics-insights/find-more-profit-in-your-dealership-backyard/): A recent meeting with a general manager at a dealership was interrupted by news of a sale to a customer from across the state. The sales team was celebrating. A buyer thought so highly of their dealership that they were willing to drive hours to buy a new truck. They saw it as proof of their success that they could pull sales from a distant metro area.      The GM saw it as proof their dealership marketing strategy was working. Not only were they doing well in their home market, they were reaching well beyond. Best of all, their cost per […] Author: tt_localiq Categories: Data & Metrics - [What Is Webrooming and How Can You Take Advantage?](https://localiq.com/blog/marketing/what-webrooming-and-how-can-you-take-advantage/): Today’s consumers have the option to interact with a brand online or in person. While it might seem like more people are opting to do their shopping from the comfort of their couch, that’s actually a misconception. In fact, nearly 90% of revenue generated in retail in 2019 will come from in-person purchases. But that doesn’t mean consumers aren’t paying attention to your brand online. In fact, it’s becoming increasingly common for people to research a product online and then go to a brick-and-mortar store to make the final purchase. This phenomenon has been dubbed webrooming, and it’s something you […] Author: Stephanie Heitman Categories: Marketing Ideas - [How a Paid + Organic Social Media Strategy can Help You Stand Out](https://localiq.com/blog/social-media/how-paid-organic-social-media-strategy-can-help-you-stand-out/): You know that social media is a key component of any online marketing strategy. But maybe you’re not quite so clear on the details of how to best approach it. Should you be focusing on generating followers and engagement through an organic approach? Or is it better to undertake a paid social strategy? Paid and organic offer different benefits to businesses, so in the end, it’s best for you to undertake a joint approach. We’ll cover the reasons why below. First Thing’s First: Everyone’s on Social Media Well, not quite everyone, but the number of consumers on social media increases […] Author: Stephanie Heitman Categories: Social Media - [Get to the Point: 3 Tips](https://localiq.com/blog/growth-lab/get-point-3-tips/): Have you ever been listening to a presentation and wondered: What point are they trying to make here? And will they just make it already? It can be frustrating when you’re listening to someone dance around the point, or to listen to someone who has no point at all. Joel Schwartzberg, a presentation coach and author, wrote the book (literally!) on getting to the point. He helps his clients find, and stick to, their point whether in speeches, presentations, meetings, and emails. Lucky for us, he shared some of his tips for getting to the point on The Growth Lab […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Identify and Overcome Imposter Syndrome](https://localiq.com/blog/growth-lab/how-identify-and-overcome-imposter-syndrome/): Most entrepreneurs and business owners work to project an image of great self-confidence. But behind what we see at team meetings, on social media, and in press interviews, everyone experiences self-doubt. Some feel it more regularly than others. If you’re dealing with imposter syndrome, you’re not alone. I’ve got some tips on how to overcome it. What Is Imposter Syndrome? Let’s start with a definition of the term. Psychologists Pauline Rose Clance and Suzanne Imes first identified the phenomenon in 1978. At the time, they noted that it was a problem that frequently plagued women, but men can experience it, […] Author: Amanda Asad Categories: Managing Your Business - [Understand the Automotive Consumer Journey](https://localiq.com/blog/digital-marketing/understand-the-automotive-consumer-journey/): If automotive marketers want to target the right car buying audience then they need to understand them better. As technology evolves and preferences shift, it’s critical that automotive marketers and dealers have the latest data to help them connect with the right audience at every touchpoint in their car buying journey. To help them stay ahead, the automotive digital marketing experts at LOCALiQ AUTOMOTIVE conducted the Automotive Consumer Journey Study that explored the latest digital tools and who is using them to research, discover and ultimately purchase a vehicle.     Survey Respondent Demographics  The LOCALiQ AUTOMOTIVE Consumer Journey Study polled 500 consumers who purchased a car in the prior two years and conducted […] Author: tt_localiq Categories: Cross-Channel Marketing - [5 Keys to a Better Dealership Display Advertising Strategy](https://localiq.com/blog/display/5-keys-to-a-better-dealership-display-advertising-strategy/): In this series of blog posts, we explore 5 key ways to improve your digital display advertising strategy. Click on the titles below to read more on each key area:  1. 5 Keys to Audience Targeting  Knowledge is power, and in targeted display advertising, data and insights mean better audience targeting for better engagement.  Understand your data, know your customers and your options to find them online, and always optimize for more effective and more efficient audience targeting.  2. 5 Keys to Branded Content  There is content, there are ads, and then there is branded content. Greater than the sum of its parts, branded content campaigns […] Author: tt_localiq Categories: Display Advertising - [4 Stats That Show the Power of Display Advertising](https://localiq.com/blog/display/4-stats-show-power-display-advertising/): Local businesses today have a lot of ways to get their name out there organically online. Social media accounts, Yelp and Google My Business profiles, blogs, and podcasts are all ways to grab the attention of consumers. This might make you think that you can skip advertising altogether and focus solely on organic efforts. But that’s not the case. There’s a tremendous amount of value in display advertising. Today we’re going to take a look at the stats from a new eMarketer report that back up this claim. 1. Advertisers Will Spend More Than $50 Billion on Display Ads in […] Author: Stephanie Heitman Categories: Display Advertising - [Automotive Digital Marketing Trends Roundup](https://localiq.com/blog/digital-marketing/automotive-digital-marketing-trends-roundup/): Time to see what’s trending in the world of automotive marketing. From Google algorithm updates (again) to chatbot chatter and video SEO to a voice search upsurge, the industry is abuzz with talk of tech – and its ability to support customer service excellence.     We’ve narrowed the scope of discussion down to five of the top digital marketing trends:   Google and websites  Video and SEO Voice search   Chatbots  Personalization    Google Your Website   Anything could happen between now and when your eyes hit this post, but in March, Google upset the automotive industry with updates that changed how websites are ranked within results. Some dealers lost […] Author: tt_localiq Categories: Cross-Channel Marketing - [5-Minute Clean-Up: Social Media Sites](https://localiq.com/blog/social-media/5-minute-clean-social-media-sites/): Social media is all about staying active. A few weeks of inactivity can feel like a century of silence on your social channels, so it’s easy for them to fall into a state of disrepair. If you haven’t been keeping up with your online presence, there’s no need to stress. It’s easy to get back into the social media game. All it takes is a quick audit, a little scrubbing, and some daily persistence to make a real, positive impact for your business. Audit Your Profiles Start with the basics: Do you have a presence on the major social channels? […] Author: Amanda Asad Categories: Social Media - [Automotive Industry News: Mexico Tariffs Uncertainty, Merger on the Cards and More](https://localiq.com/blog/automotive-industry-news-mexico-tariffs-uncertainty-merger-on-the-cards-and-more/): This week reflects the ups and downs of the past month in the automotive industry – the proposed levy on goods from Mexico may well make certain models more expensive, yet some manufacturers are responding to the changes through innovation – monthly car subscriptions for drivers who want to pix-and-mix their models. In the rapidly changing auto landscape the brands that adapt quickly seem to be riding the wave with greater success.   Mexico Tariffs May Increase Car Prices  The Trump Administration announced a new 5% levy on all Mexican goods last week in a bid to curb immigration from the […] Author: tt_localiq Categories: - [3 Reasons to Advertise Across Search Engines](https://localiq.com/blog/search-marketing/3-reasons-advertise-across-search-engines/): If you’re like most people, you probably have a search engine of preference, and that search engine is probably Google. So, when it comes time to advertise your business, you might think you’re safe dedicating your search marketing budget only to Google, right? But, that’s not the case. If you’re only buying search ads from Google, you’re missing out on opportunities (and customers!). Let’s explore why Google shouldn’t be your one-and-only when it comes to search. But, First: Microsoft Ads You may have heard that Bing recently rebranded Bing Ads to Microsoft Advertising. This rebrand brings about a focus on […] Author: Stephanie Heitman Categories: Search Advertising - [Listen: 3 Ways to Make Your Team Meetings Better](https://localiq.com/blog/growth-lab/listen-3-ways-make-your-team-meetings-better/): Be honest: Do you dread meetings? Sometimes meetings are a fun way to connect with your team and get your creative juices flowing, and other times”¦.they’re just not. But, what if you could meet with your team in virtual reality? Might make it a bit more fun, right? For Amber Osborne, that’s how she meets with her colleagues every day at Doghead Simulations using rumii ““ their “social-virtual reality platform that enables people to educate and collaborate in a 3D virtual environment.” Amber talked to the hosts of The Growth Lab Show about the cool ways businesses and schools have […] Author: Stephanie Heitman Categories: Managing Your Business - [4 Signs You Might Need a Virtual Assistant](https://localiq.com/blog/4-signs-you-might-need-virtual-assistant/): Entrepreneurs and local business owners are used to wearing many hats and doing it all. But there’s a fine line between productivity and burnout. When you’re getting bogged down in administrative tasks, you can lose sight of why you started your business in the first place and lose control over the quality of your work. If you’re a business owner, you might not have the ability to take on another full-time employee. That’s where virtual assistants can help you bridge the gap. And we’re not talking about “assistants” like Siri ““ we’re talking about a real, live assistant who just […] Author: Stephanie Heitman Categories: - [Partnering for Success: An Interview with one of Our Facebook Marketing Experts](https://localiq.com/blog/social-media/partnering-success-interview-one-our-facebook-marketing-experts/): Social media is an integral part of society. Our families are on Facebook, our friends are on Instagram, and we’re connecting with people all over the world through our computers and phones every day. And, because social media is a natural part of our lives, it’s also a natural part of marketing our businesses, which can prove challenging. Luckily, there are experts to help us get on social media and in front of the people who matter most to us and our businesses. One of those experts is Kendall Conly, a member of our Social Ads team, who works with […] Author: Stephanie Heitman Categories: Social Media - [5 Keys to Automotive Digital Optimization](https://localiq.com/blog/digital-marketing/5-keys-to-automotive-digital-optimization/): With automotive marketing digital optimization, it can be easy to get lost in both the minutiae and the possibilities. You can test and adjust…pretty much everything.  Here are 5 key things to keep in mind as you approach digital optimization for your dealership marketing and advertising campaigns.   1. Understand Your Dealership Business Goals  Your automotive marketing or advertising campaign could have great overall metrics, but if it’s not getting you closer to reaching your ultimate business goal, what’s the point?   If you keep your business goal in sight, effective digital optimization can help you monitor and turn around any dealership advertising campaigns not performing as well as you […] Author: tt_localiq Categories: Cross-Channel Marketing - [4 Tips for Reaching Consumers on the Go](https://localiq.com/blog/social-media-search-marketing-display/4-tips-reaching-consumers-go/): The majority of today’s searches are happening on mobile devices. That means consumers are looking for answers as they’re on the go. And, when consumers are on the go, they don’t have time to sift through endless results ““ chances are, they’re going to go with one of the first businesses that comes across their field of vision. What can you do to ensure that your company’s name is one that they see? Here are some quick tips for reaching consumers on the go. 1. Create a Mobile-Friendly Web Presence The first step toward effective mobile marketing is a mobile-friendly […] Author: Stephanie Heitman Categories: Display Advertising, Search Advertising, Social Media - [The Social Article: How to Use Long-Form Content](https://localiq.com/blog/social-media/social-article-how-use-long-form-content/): Take it from us: long-form content is alive and well. But boring, wordy, stilted content lies six feet under, and it won’t crawl out of that grave any time soon. Enter the social article, one of our many social media solutions. Unlike other types of content — which may be written for search engines — the social article is primarily for engagement which, in social media terms, means likes, comments, reactions, and shares. Since the social article is written for engagement, the social article is the time to speak with your true brand voice. Not sure what to talk about? […] Author: Cecilia Lopez Categories: Social Media - [Mobile Marketing Stats to Know in 2019](https://localiq.com/blog/display/mobile-marketing-stats-to-know-in-2019/): There’s never been a better time to mobilize your dealership’s marketing strategy. That’s because more Americans than ever before now own smartphones – 77% – and they check those phones 52 times a day, according to a 2018 Deloitte survey. Plus, Google reports one in four car buyers turn to their mobiles every day to research vehicles. So, you’ve got quite a few opportunities to get your name in front of quite a few customers, and keep it in front of them along the entire car buying journey.     Your dealership can be there when customers start researching vehicles and features to help narrow their searches – all […] Author: tt_localiq Categories: Display Advertising - [5 Tips for Automotive Marketing to Women](https://localiq.com/blog/marketing/5-tips-for-automotive-marketing-to-women/): Warning: In the interest of full disclosure, I’m a woman and I’ve worked with automotive marketing firms for years, writing strategic campaigns for dealerships, dealer groups and manufacturers. And I’ve bought my share of cars off local lots and showroom floors. So, I’m coming at this subject based on personal and professional experiences – backed by industry data and statistics.   Women are a driving force in the car buying process – they influence 80% of all purchase decisions, according to Digital Dealer. Not only that, Max Digital reported women made up an estimated $445 billion of new car sales in 2017 alone. But Driving Sales thinks […] Author: tt_localiq Categories: Marketing Ideas - [Why Boosting Branded Content Works](https://localiq.com/blog/branded-content/why-boosting-branded-content-works/): Dealing with sticky situations can be a nightmare, except when it comes to branded content strategies. Then you want it as “sticky” as possible.   Branded content’s goal is to “stick in the mind” of everyone who comes into contact with it. This type of marketing entertains, informs, educates and inspires – and along the way, it builds relationships. Branded content articles aren’t there to sell. But if branded content marketing is done correctly, it can set up the sale. Especially if you boost it.  To develop sticky branded content for your dealership, start with these proven steps:  Nail it: get in early on the auto buyer […] Author: tt_localiq Categories: - [3 Ways to Be a Better Business Leader](https://localiq.com/blog/growth-lab/3-ways-be-better-business-leader/): You started your business because you’re passionate about your industry and helping your customers solve their problems. But along the way, you expanded your team and became a boss. You know a lot about what you do, but you might not know as much about how to lead. If you want to become a better business leader, here are a few tips to get you headed in the right direction. 1. Set Clear Expectations When you run a business, you set the tone. You know what you want your business to look like, how you want to grow, and what […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Manage Customer Service Through Social Media](https://localiq.com/blog/social-media/how-manage-customer-service-through-social-media/): One of the beauties of social media is that it takes down the barriers between you and your customers. While it used to be that a customer would have to go into your store or give you a call to say hello or ask a question, it’s now possible to do so with a few taps on a social app. Different customers want to use social media for different things. Some are all about spreading the love, tagging your brand when they’re enjoying the product or service they recently purchased from you. Others like to use it as a public […] Author: Amanda Asad Categories: Social Media - [5 Keys to Automotive Mobile Advertising](https://localiq.com/blog/display/5-keys-to-automotive-mobile-advertising/): Mobile ad spending is estimated to track at 67% of total ad spending in 2019, and is expected to grow to 72% by 2023. Mobile advertising is a pretty broad category, so where are marketers putting their dollars to support mobile marketing? Mobile display represents 52% of total mobile ad spending, meaning there is a huge amount of advertising spend behind mobile display advertising.    So, what are the key things to understand about mobile advertising as you add this tactic to your digital marketing campaigns?    1. Mobile Audience Continues to Grow  It’s still relatively easy to underestimate exactly how large […] Author: tt_localiq Categories: Display Advertising - [Live Chat: What it is and Why You Need it](https://localiq.com/blog/digital-marketing/live-chat-what-it-and-why-you-need-it/): Today’s consumers expect instant answers from businesses. Giants like Amazon have set the standard, with seamless customer service at the push of a button. Unfortunately, your business likely doesn’t have the budget or resources of an Amazon, but your customers still expect that level of service. That’s where live chat can help. Let’s take a closer look at the technology and what it can do for your business. What Is Live Chat? Live chat is exactly what it sounds like: It’s a chat option that allows customers to speak with a real customer service representative when they have a question […] Author: Amanda Asad Categories: Cross-Channel Marketing - [3 Things You Can Learn from Starbucks’ Mobile App](https://localiq.com/blog/growth-lab-listings-management-digital-marketing/3-things-you-can-learn-starbucks-mobile-app/): Depending on where you live, it can feel like there’s a Starbucks on every corner. And while they make a good cup of coffee and clearly have great market saturation, Starbucks also has a great mobile app. Kate O’Neill, author and Founder & CEO of KO Insights, talked about Starbucks’ mobile app on The Growth Lab Show ““ specifically how they’ve honed in on the way consumers want to interact with them online to create a seamless customer experience. And while we’re not saying you need to build your own mobile app, there are some things you can take away […] Author: Stephanie Heitman Categories: Cross-Channel Marketing, Local Marketing, Managing Your Business - [Automotive Industry News: California threatens tougher emissions and more](https://localiq.com/blog/automotive-industry-news-california-threatens-tougher-emissions-and-more/): Low emission and electric vehicles are in the news again, as governments and legislatures across the world get tough on pollution, while Tesla tries to allay fears over the safety of its in-car batteries. Read on for this week’s automobile news.       Mercedes to simplify US offering  Mercedes-Benz currently sells some 90 model options across 15 nameplates in the USA, but that’s set to change in 2019-20 as the German car manufacturer seeks to simplify its product portfolio. As reported by Auto News Mercedes outlined its plans at a company meeting in Las Vegas this May.     The current dizzying array of […] Author: tt_localiq Categories: - [How to Create an Advertising Message that Works Across Channels](https://localiq.com/blog/marketing-display/how-create-advertising-message-works-across-channels/): Marketing, like real estate, is all about location, location, location. The problem is that each marketing location has their own rules on how to display your message or how much time you have to get that message to your potential customers. So, the question becomes, how do you keep a consistent message while still playing by each platform’s rules? Wonder no more, the rest of this blog post will answer this all-important question. But, first: Why do you need a multichannel marketing approach? Multiple Touchpoints Along the Buyer’s Journey Did you know that 92% of people who visit a website […] Author: Blake Jackson Categories: Display Advertising, Marketing Ideas - [5 Ways to Win at Mobile in Automotive Marketing](https://localiq.com/blog/digital-marketing/5-ways-to-win-at-mobile-in-automotive-marketing/): Unless you’ve been living under a rock, you already know that mobile phones are a go-to device for consumers looking to buy a new or used vehicle. They comparison shop, check out reviews and ask for recommendations from their social peers – all from the convenience of their phone.     In fact, 48 percent of searches for car dealerships come from mobile devices, and 60 percent of consumers who perform mobile searches for parts, service or cars will call a dealership.      So what is the secret to converting mobile “researchers” into car buyers? And, what mobile marketing tactics should be deployed as […] Author: tt_localiq Categories: Cross-Channel Marketing - [5 Keys to Automotive Branded Content](https://localiq.com/blog/branded-content/5-keys-to-automotive-branded-content/): Buying a new car is an emotional experience. It’s a big investment, and one of the largest purchases any consumer will make outside of buying a house. So, there is a whole layer of rational research activity and analysis. However, having recently purchased a new model hybrid, I can tell you from first-hand experience that the emotional factor is huge.     My husband and I did a huge amount of research over 6 months comparing, makes, models, trim levels; looking at industry and consumer reviews; considering how much we wanted to invest and calculating how big our sons would get in the […] Author: tt_localiq Categories: - [The New World of Cannabis Marketing: Insight from Cannabis Marketing Expert Jenelle Brooker](https://localiq.com/blog/marketing/new-world-cannabis-marketing-insight-cannabis-marketing-expert-jenelle-brooker/): As medical and recreational cannabis use becomes legal throughout the United States, competition in the marketplace is growing at a rapid pace, with the legal marijuana market expected to reach $146.4 billion by the end of 2025. Producers of all sizes are in a race to grab their piece of this new economy. And, just like any growing business sector, brands are looking for ways to get in front of their target customers. However, the cannabis industry faces unique challenges when it comes to cannabis marketing, with 80% of the advertising world unavailable to them through strict regulation. With marketing […] Author: Stephanie Heitman Categories: Marketing Ideas - [What is Social Good and is it Good for Business?](https://localiq.com/blog/growth-lab/what-social-good-and-it-good-business/): We’ve talked before about consumers and their affinity for businesses that do good in some way. This concept, often called social good, is not only a great way for businesses to expand beyond caring about the bottom line, but it can also be good for business. C.C. Chapman, a professor, marketing consultant, author, and photographer (he’s a jack of all trades!), talked to the hosts of The Growth Lab Show about his belief in the triple-bottom-line and social good. Listen to C.C.’s episode of The Growth Lab Show on iTunes or our website for more. What’s the Triple Bottom Line? […] Author: Stephanie Heitman Categories: Managing Your Business - [What to Expect When You Start SEO](https://localiq.com/blog/seo/what-expect-when-you-start-seo/): If you’ve never attempted it before, starting SEO might feel like entering a technical minefield. In reality, it’s not that scary! You just need to know what to expect. Author: Stephanie Heitman Categories: SEO - [Time to Take a Journey With Google](https://localiq.com/blog/search-marketing/time-take-journey-google/): When we type a query into Google, we’re looking for an answer to our questions. Google used to take a static approach to presenting those answers in SERPs. The same query, word for word, would get the same response each time. However, as Google has gotten smarter about what consumers are really looking for when they search, it’s shifted from providing answers to guiding a journey. What exactly does that mean? And more importantly, what does that mean for your business? Here’s an inside look at Google’s Search Journeys. How Does a Google Search Journey Work? In 2018, Google announced […] Author: Amanda Asad Categories: Search Advertising - [How to Leverage Voice Search for Automotive Marketing](https://localiq.com/blog/seo/how-to-leverage-voice-search-for-automotive-marketing/): Hey Alexa, how can my dealership get ready for the voice search revolution? In this comprehensive post, learn how to leverage voice search for automotive marketing. Author: tt_localiq Categories: SEO - [Goodbye to the Facebook Relevance Score: Say Hello to New Metrics](https://localiq.com/blog/social-media/goodbye-facebook-relevance-score-say-hello-new-metrics/): If you’ve done any marketing on Facebook, you’ve probably worked with the Facebook relevance score. For a few years now, the Facebook relevance score has been the primary Facebook metric, a measure of how well ads connected with the target market, based on both positive and negative feedback. Things such as video views, likes, and conversions were factored into the scores, as were instances in which people hid or reported ads, and the scores were updated as people continued to interact with the ads. This may all sound simple, but, in fact, the way it worked was somewhat of a […] Author: Dennis Wilson Categories: Social Media - [5 Keys to High Impact Digital Advertising](https://localiq.com/blog/display/5-keys-to-high-impact-digital-advertising/): High Impact digital advertising is about more than just flashy digital billboards. When executed well, high impact digital ads can be eye catching and, even, immersive.  So, what?  Well, with that kind of attention, you also get increased viewability, engagement and click-thru conversions.  Meaning your dealership is higher in the consideration set with potential customers.  So, what are the key things to understand about high impact digital advertising as you consider adding this display advertising tactic to your automotive marketing campaigns?    1. Understand Your Business Goals    If your business goal is to increase revenue by increasing market share for a […] Author: tt_localiq Categories: Display Advertising - [Be our Guest (Half Off!): Join us in Washington, DC, for an Exclusive Event](https://localiq.com/blog/marketing/be-our-guest-half-join-us-washington-dc-exclusive-event/): What’s better than attending an awesome conference where you can network and learn with local business owners and technology providers? Attending that same awesome conference at half the price! The MarketingBitz Bootcamp is hosted by LOCALiQ and the Local Search Association (LSA) in Washington, DC, at the Gannett headquarters on June 3, 2019. This one-day event will be chock-full of practical, real-world advice attendees can use immediately to drive greater success within their own companies. Register here with the promotion code “LOCALiQ” to get 50% off the full day event including breakfast, lunch, a reception, and parking. This event is […] Author: Stephanie Heitman Categories: Marketing Ideas - [5 Keys to Automotive Audience Targeting](https://localiq.com/blog/marketing/5-keys-to-automotive-audience-targeting/): Most car dealerships know they can benefit from better audience targeting in their dealership marketing and advertising campaigns. At the same time, automotive audience targeting can be incredibly complex. And dealers (as well as their marketing or internet marketing staff) are super busy people.    It can be hard to take time to dive deep into detailed audience analysis, when your focus is on day to day operations or keeping the sales team motivated.    Here are 5 tips to keep in mind when exploring automotive audience targeting for your dealership marketing campaigns:    1. Know Your Data  You likely have […] Author: tt_localiq Categories: Marketing Ideas - [Watch: Making #MentalHealthAwareness Part of Your Culture](https://localiq.com/blog/growth-lab/watch-making-mentalhealthawareness-part-your-culture/): Did you know that May is Mental Health Awareness month? Mental health isn’t the easiest thing to talk, but when one in five Americans will experience some struggle with mental illness in their lifetimes, it’s an important topic to cover. Luckily, we talked to an expert on creating a culture that supports mental health conversations. Jimmy Westerheim is the founder of The Human Aspect, the largest human experience library in the world. He and his team interview people after overcoming their toughest challenge in life to understand how they did it. In addition to providing a place for people to […] Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Industry News: Ford goes after hybrid success and more](https://localiq.com/blog/automotive-industry-news-ford-goes-after-hybrid-success-and-more/): This week’s automotive industry news reflects the changing face of the car industry – with cities across the world putting the squeeze on heavily polluting vehicles and the industry responding with greater investment in more planet-friendly options.     Ford sets its sights on hybrid success  The Ford Motor Company is investing heavily into its hybrid models for both the Ford and Lincoln brands, in a bid to eclipse Toyota’s success in the sector. At the same time, they’re simplifying their marketing and making it easier for customers to understand the hybrids models and their performance capabilities. Mark Greuber, consumer marketing manager […] Author: tt_localiq Categories: - [Adapting Your Recruitment Marketing & Hiring to a Changing Workforce](https://localiq.com/blog/growth-lab/adapting-your-marketing-and-hiring-changing-workforce/): As Baby Boomers retire in greater numbers, Millennials and Generation Z workers are getting jobs and earning more money. These two groups were raised in a tech-saturated and socially conscious era, and that has shaped their expectations of the companies they interact with — whether as employees or as consumers. How can you adapt your recruitment marketing and hiring to meet these younger generations and deliver on what matters most to them? Lead with a Sense of Purpose Both Millennials and Gen Zers are typically seeking workplaces that are socially conscious and committed to a larger purpose. They’re usually not […] Author: tt_localiq Categories: Managing Your Business - [How to Make Your Business Goals Feel More Achievable](https://localiq.com/blog/growth-lab/how-make-your-business-goals-feel-more-achievable/): As an entrepreneur, you have big dreams for your business. Sometimes the sheer scale of what you want to achieve and the number of steps it will take to get there can feel overwhelming. And once you begin to feel overwhelmed, you may get scared and back away from pursuing your goals. You’ve already taken the hardest step and started your business, so now is not the time to shy away from what you want! Jess Tyson, Director of Calm at Don’t Panic Management, talked to us on The Growth Lab Show about time management and making your goals feel […] Author: tt_localiq Categories: Managing Your Business - [What Is Branded Content & How Does It Work?](https://localiq.com/blog/branded-content/what-branded-content-and-how-does-it-work/): Branded content is an essential component of a modern, effective marketing strategy, and it's more attainable than you may think. Author: Stephanie Heitman Categories: Content Marketing - [ICYMI: Auto Marketing Trends from Digital Dealer 2019](https://localiq.com/blog/marketing/icymi-auto-marketing-trends-from-digital-dealer-2019/): In case you missed the Digital Dealer trade show – or even if you made it to Orlando, but not all the sessions you’d set your sights on. Here’s your chance to catch the best and brightest marketing intel our industry offered up.   After combing more than 85 Digital Dealer sessions, we created this list of top auto marketing trends with links to the presentation recordings. This year’s speakers focused on a wide range of subjects, including:  Technology  Data  Social media  Video  SEO  Strategy  Technology    Speakers tackled auto marketing trends and the challenges of keeping up with technology; determining the […] Author: tt_localiq Categories: Marketing Ideas - [Listen: Do You Wish You Had a Scheduling Assistant?](https://localiq.com/blog/growth-lab/listen-do-you-wish-you-had-scheduling-assistant/): No matter what type of business owner you are, there’s no doubt that you have a busy schedule. Instead of dreaming of the day you might get a personal assistant to keep it all organized for you, what if it was possible to make that happen right now? Dennis Mortensen, CEO and co-founder of x.ai, had this exact thought which led him to his fifth business idea. In his episode of The Growth Lab Show, Dennis talked to our hosts about how he got the idea for x.ai, also known as Amy and Andrew, the digital “assistants” Dennis created to […] Author: Amanda Asad Categories: Managing Your Business - [7 Ways to Drive Leads & Awareness for Your Local Business](https://localiq.com/blog/search-marketing-display-video/7-ways-drive-leads-and-awareness-your-local-business/): Sure, anyone can stumble across your brand on the internet (especially with a great marketing strategy around web presence in place). But they’re only going to stick around and become a customer if they’re a true lead: someone who’s interested in the solution to their problem your business offers. How can you get your name out there and grab the attention of those who are actually interested in what you do? Here are the top seven ways to drive leads and awareness for your local business. 1. Print Ads Print ads are sometimes forgotten in today’s digital world, but it’s […] Author: Stephanie Heitman Categories: Display Advertising, Search Advertising - [Maximize Your Dealership Summer Promotions](https://localiq.com/blog/marketing/maximize-your-dealership-summer-promotions/): Let’s talk summer sales strategy… Think it’s too early? Too late? Actually, it’s a little of both, according to Google. They recommend sales messaging be in-market up to three weeks before and one week after the event. Which means pre-Memorial Day might be a stretch, but you’ve still got plenty of time to nail down 4th of July, Back-to-School and Labor Day campaigns.      It’s definitely worth the effort, when you consider the dealership sales event findings around in-market auto shoppers:  According to 55% of in-market shoppers, the best time to buy a vehicle is at sales events. (Mintel, Car Purchasing Process, US Report, Jun […] Author: tt_localiq Categories: Marketing Ideas - [ICYMI: How Technology is Changing the Consumer Experience [Webinar]](https://localiq.com/blog/marketing/icymi-how-technology-changing-consumer-experience-webinar/): We know that technology is shaping the way consumers expect businesses to deliver services, solutions, communications, and more. So, the real question is how are we adapting? For many businesses, it can be hard to keep up. New technologies are emerging every year, and things are getting faster and faster. But, luckily there are some ways we can adjust to ensure we’re delivering the experiences consumers now expect. In a recent MarketingBitz webinar, Tiffany Monhollon, our senior director of marketing, shared some of these tips for business owners. Watch the video below, and then watch the full webinar here. Here […] Author: Stephanie Heitman Categories: Marketing Ideas - [Data is Key to Successful Automotive Marketing](https://localiq.com/blog/analytics-insights/data-is-key-to-successful-automotive-marketing/): Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. Data-driven marketing has become key to successful dealership marketing strategies. And better data equals better automotive marketing.    At the same time, consumers expect relevant messages delivered across the channels they prefer and at the timing they choose. And when brands fail to deliver, customers move on. The good news? Better data also equals more relevant automotive marketing.     Dealerships who use deep customer insights and implement them into their data-driven automotive marketing strategies will reap the rewards in the form of improved customer acquisition and […] Author: tt_localiq Categories: Data & Metrics - [Listen: Building Your Personal and Professional Brand with LinkedIn](https://localiq.com/blog/growth-lab/listen-building-your-personal-and-professional-brand-linkedin/): What are your thoughts on LinkedIn? Maybe you enjoy having a place to connect in a professional capacity, away from the personal viewpoints on topics once considered taboo that fill most other social media sites. Or, maybe you’re unsure how to use LinkedIn to its fullest capacity ““ especially if you’re a business owner who focuses your social media time on connecting with people on a personal level, watching the latest viral videos, or sharing memes. But, no matter what kind of LinkedIn user you are, there are opportunities to use the platform for personal and professional growth. Just ask […] Author: Stephanie Heitman Categories: Managing Your Business - [Why Local Marketing Is a Must for National Brands](https://localiq.com/blog/website-marketing-social-media-listings-management/why-local-marketing-must-national-brands/): Local marketing is for local businesses, right? Well, that’s half right. While the siblings who own the independent bookstore down the street and your neighbor who runs a pet-grooming business downtown are clearly serving your local community, the national brands who operate in your neighborhood are, too. This means that those national brands also need to think local when it comes to marketing. Why can’t they just rely on their household name status and corporate marketing strategy to get the job done? I’ll explain more here. Consumers Demand Local Results Think about how you search when you’re looking to solve […] Author: Stephanie Heitman Categories: Local Marketing, Marketing Ideas, Social Media, Websites & Online Presence - [Automotive Industry News: Toyota, Peugot and More](https://localiq.com/blog/automotive-industry-news-toyota-peugot-and-more/): This week’s news is dominated by the recent New York International Auto Show, taking place from April 19-28 at the Javits Center in Manhattan. And we’re sure they will be more exciting news to come as the show continues. For now, read on for this week’s top auto news stories.       Jaguar I-Pace Wins Car of the Year  Jaguar Land Rover received some good news this week – it’s Jaguar i-Pace was announced World Car of the Year at New York’s International Auto Show. The car beat out two other finalists – the Volvo S60 and the Audi e-tron – to […] Author: tt_localiq Categories: - [How You Can Beat the Downside of Business Ownership and Entrepreneurship](https://localiq.com/blog/growth-lab/how-you-can-beat-downside-business-ownership-and-entrepreneurship/): Running a business can be a lot of fun. But it can also be a lot of work and stress. Often, entrepreneurs and business owners wear “busy” as a badge of honor, and there’s competition to be the person who works the longest and hardest. Because of this tendency of entrepreneurs to glorify a “work until you drop” mentality, there are a lot of business owners out there who feel stressed out and lonely. If you’re constantly running on empty and don’t have anyone in your life who “gets it,” you’re certainly not alone. Fortunately, there are steps you can […] Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Marketing Lessons from the Retail Crisis ](https://localiq.com/blog/digital-marketing/automotive-marketing-lessons-from-the-retail-crisis/): No matter where you land on the spectrum of auto digital marketing expertise, the current “digital Darwinism” that continues to plague the retail industry can teach dealerships some valuable lessons in automotive marketing.     Coined the “retail crisis,” the downfall of big retail, including well-known names like J.C. Penney, Toys R Us and Sears, offers auto dealerships a dire warning – those who do not listen to their customer’s needs and swiftly adapt to the digital age will not survive.     Auto Buyer Stats You Need to Know for Smarter Automotive Marketing    Ninety-five percent of vehicle buyers use digital as […] Author: tt_localiq Categories: Cross-Channel Marketing - [5 Ways to Use Video in Your Marketing](https://localiq.com/blog/video/5-ways-use-video-your-marketing/): Which would you prefer: To read a description of a product or to watch a video of how it’s used, what it looks like, and it’s features? If you’re like most people, 68% in fact, you’d prefer the video. Video marketing is quickly becoming the hottest way to communicate with consumers, and consumers are loving it. Video marketing is engaging, can be fun, and gives a lot of information quickly. It’s no wonder that 87% of businesses now use video as a tool in their marketing. If you’re not using video marketing yet, now is the time to take the […] Author: Stephanie Heitman Categories: Video - [Back to Basics: Automotive Branded Content Best Practices](https://localiq.com/blog/branded-content/back-to-basics-automotive-branded-content-best-practices/): Buying a new car is an emotional experience. It’s a big investment, and one of the largest purchases any consumer will make outside of buying a house. So, there is a whole layer of rational research activity and analysis. However, having recently purchased a new model hybrid, I can tell you from first-hand experience that the emotional factor is huge.     My husband and I did a huge amount of research over 6 months comparing, makes, models, trim levels; looking at industry and consumer reviews; considering how much we wanted to invest and calculating how big our sons would get in the next […] Author: tt_localiq Categories: - [Watch: Are You Prepared for a Crisis in Your Business?](https://localiq.com/blog/growth-lab/watch-are-you-prepared-crisis-your-business/): Listen to Melissa talk about crisis management on The Growth Lab Show here. When you own a business, the last thing you want to think about is probably a crisis. And while a crisis isn’t technically inevitable, it is important to be prepared for anything, especially something that could derail your business and stop operations for a day, a week, or much longer. Melissa Agnes, an author, strategic advisor, and keynote speaker, knows all about crisis management in business. In fact, she’s made it her business. She helps brands and business owners identify, prepare, and handle crises that arise. Melissa […] Author: Stephanie Heitman Categories: Managing Your Business - [5 Steps to Make Your Dealership Marketing More Efficient](https://localiq.com/blog/marketing/5-steps-to-make-your-dealership-marketing-more-efficient/): Ever feel stuck in really being able to pinpoint what works in your automotive marketing strategy? Trying to maximize your advertising spend because your dealership marketing budget has shrunk?  We have 5 easy steps to help you make your dealership marketing more efficient.   By understanding your customers, your dealership specific business goals and how learnings at the intersection of insights and goals can improve audience targeting and campaigns, you can make your dealership marketing more efficient for better automotive marketing ROI.  Defining an effective automotive marketing strategy can feel overwhelming, especially when you have so much on your plate day […] Author: tt_localiq Categories: Marketing Ideas - [Mobile Recruiting Do’s & Don’ts: How to Engage with On-the-Go Job Candidates](https://localiq.com/blog/recruitment/mobile-recruiting-tips-to-engage-with-candidates/): With an estimated 78 percent of job seeking-millennials and 73 percent of Generation Xers using mobile devices as they consider their next career move, today’s employers need to evolve their recruitment strategies to meet the needs of modern, on-the-go job seekers. Not only do candidates want to easily search and find information about a job and a company via their mobile device, they also want to respond quickly to job advertisements and recruiter inquiries at any time of the day or night. Furthermore, a good mobile strategy also works in an employers’ favor by reducing an often-lengthy recruitment cycle. To help employers effectively navigate the landscape of mobile recruiting and maximize the effectiveness of their efforts, the experts at LOCALiQ Recruitment have […] Author: tt_localiq Categories: - [Your Guide to Using the Right Hashtags](https://localiq.com/blog/social-media/your-guide-using-right-hashtags/): We’ve all seen the power of a well-placed hashtag in action. They can ignite a social movement, draw attention to an important cause, or start a fun viral trend. When used in business, hashtags are a way for you to join a broader conversation, get your company’s name out there, or promote products or events. If you’ve seen them everywhere but aren’t quite sure how to use them yourself, this guide to using the right hashtags on Twitter or Instagram is for you. What Is a Hashtag? Let’s start with the basics. A hashtag is a word or phrase that […] Author: Amanda Asad Categories: Social Media - [Back to Basics: Automotive Video Ads Best Practices](https://localiq.com/blog/video/back-to-basics-automotive-video-ads-best-practices/): This blog is part of our Back to Basics refresher on automotive marketing best practices in 6 key dealership digital marketing areas: search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content advertising.     Depending on your age, you already know video killed the radio star, but what’s it doing to TV?   TV ad spend started trending flat in 2017 – and the forecast is for much of the same through 2021, with the exception of the presidential election and Summer Olympics. Compare that to the spend on digital video ads, with a predicted upward trajectory of:   13.9% […] Author: tt_localiq Categories: - [Listen: Are You Delivering a Good Customer Experience?](https://localiq.com/blog/growth-lab/listen-are-you-delivering-good-customer-experience/): Did you know that 86% of consumers will pay more for a good customer experience? Nowadays, consumers have so many choices when it comes to finding a business ““ so, delivering a great customer service is a natural way to differentiate your business from the others. How can you build a great customer experience that sets you apart? Ted Rubin, Photofy CMO/Advisor, and a speaker and author, shared four easy steps to get started on The Growth Lab Show. Here’s a teaser of his tips: Build a connection by being yourself: Consumers crave a connection between other people and with […] Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Industry News: Toyota, Peugot and More](https://localiq.com/blog/automotive-industry-news-toyota-peugot-and-more-2/): This week is all about collaboration, with auto manufacturers sharing their expertise and coming together to make safety a priority. In addition the US public will soon get more choice of models when car shopping, which – while it means increased competition – hints at a healthy market.       Say “Bonjour” to French Cars Again  Peugeot’s cars could be returning to US soil for the first time since 1991. Last week the Wall Street Journal reported that Peugeot boss Carlos Tavares has indicated that plans to bring Peugeot’s range of vehicles to the USA are being accelerated. Instead of 2026 as […] Author: tt_localiq Categories: - [Social Media Updates You May Have Missed](https://localiq.com/blog/marketing/social-media-updates-you-may-have-missed/): It’s no secret that social media is constantly changing and evolving. If you want to stay ahead of the game when it comes to marketing your business online, you need to keep up with new trends and features that emerge on the social platforms you use. We’ve rounded up the latest social media updates to keep you in the loop of what you may have missed recently! Here are 10 social media 2019 trends you need to know to better market your business online: 1. Twitter’s 280 Character Count If you’ve been using Twitter for quite some time, this update […] Author: Amanda Asad Categories: Marketing Ideas - [5 Steps to Efficient Dealership Marketing: Optimization](https://localiq.com/blog/marketing/5-steps-to-efficient-dealership-marketing-optimization/): We have already covered four key steps to make your dealership marketing more efficient: Understand Your Customers, Understand Your Business Goals, Understand Your Insights and Understand Audience Targeting.    The final step in making your dealership marketing more efficient requires both patience and persistence as you apply learnings from your dealership advertising campaign reporting and tracking with an eye towards continuous optimization.    Monitoring and optimizing dealership marketing campaigns takes an investment of time. Even when you have a marketing resource in-house, ad campaign optimization can be pretty time consuming on top of managing web leads, local listings, social media channels and third-party site listings.  If you must prioritize one thing with your […] Author: tt_localiq Categories: Marketing Ideas - [Why Ranking Is Not the Most Important Factor of SEO Success](https://localiq.com/blog/why-ranking-not-most-important-factor-seo-success/): SEO ranking is sometimes talked about like it’s the Holy Grail of marketing. If you can rank number one for your key search terms, you’re doing something right, right? Not necessarily. Ranking first in search results doesn’t mean anything if it’s not having an impact on your business’s bottom line. Here, we’ll take a look at what goes into performing well in search results, and why there are other factors that are more important to consider when it comes to SEO. Understanding Google’s Criteria for Displaying Results The first step to performing well on search engines is understanding how you’re […] Author: Stephanie Heitman Categories: - [Facebook & Your Recruitment Goals: Using Social Media to Find Qualified Candidates   ](https://localiq.com/blog/social-media/facebook-your-recruitment-goals-using-social-media-to-find-qualified-candidates/): The power of Facebook is undeniable. From social connections to second-hand goods and now even candidate recruitment, it’s transforming the way we operate in many different industries. With so many recruitment options available it can seem overwhelming to fully harness the potential of the platform. It’s easy to spend time and money attracting the wrong applicants.  Use our  LOCALiQ  Facebook Recruitment guide to leverage the social platform in the best, most cost-effective, ways for your business.      Did You Know?   87% of recruiters use LinkedIn but only 55% use Facebook.    Still not convinced?    We understand – Facebook has been […] Author: tt_localiq Categories: Social Media - [Back to Basics: Automotive Display Ads Best Practices](https://localiq.com/blog/display/back-to-basics-automotive-display-ads-best-practices/): Targeted display advertising is all about getting it right. Targeting the right audience at the right time with the right message. And you’ve got to hit in-market customers at the right location–their home, your dealership, or even your competition’s showroom. It’s a lot of moving parts to keep track of. But display advertising best practices can improve your digital advertising and your dealership’s metrics, which really just means bringing more car buyers in and moving more vehicles out.   Think beyond the banner   “Banner blindness” is a thing–the phenomenon of people consciously or unconsciously ignoring advertising banners. It’s the reaction […] Author: tt_localiq Categories: Display Advertising - [Listen: Are Flexible Work Schedules the Way to Go?](https://localiq.com/blog/growth-lab/listen-are-flexible-work-schedules-way-go/): You’ve probably heard a lot about the things millennials are impacting: the housing market, the diamond industry, even a potential decrease in the population. Do a search right now for “Millennials killing” and see what populates. One that showed up for me was mayo“¦ And while millennials may or may not be mayo’s downfall, one thing they might be killing is the 9-to-5, in-the-office workday. Millennials are the largest generation working today and make up 35% of the workforce. So, it only makes sense that things might start to shift to align with their priorities ““ one of which is […] Author: Stephanie Heitman Categories: Managing Your Business - [Powering Growth: Renova Energy Invests in Their Business and Their Employees](https://localiq.com/blog/marketing/powering-growth-renova-energy-invests-their-business-and-their-employees/): At LOCALiQ, we’re passionate about local businesses and helping them grow. And one of the things we love most is talking to business owners about their passion: for expanding their business, for supporting their employees, and for giving back to their communities. We recently sat down with Renova Energy Founder and CEO Vincent Battaglia to talk about how he’s grown his business over the last 12 years, as well as one of his employees, Cesar Lopez, to hear how Renova Energy plays a role in his life. It’s a LOCALiQ case study we’re especially proud of. Vincent started his business […] Author: Stephanie Heitman Categories: Marketing Ideas - [Knowing What’s Working in Your Marketing with our Client Center Product Lead](https://localiq.com/blog/lead-management/knowing-whats-working-your-marketing-our-client-center-product-lead/): We know and appreciate the value of technology coupled with service to power our solutions. And, lucky for us, we have some awesome people behind our technology to make it work for our teams and for our clients. We talked to Brian Nelson, Product & UX Lead for the LOCALiQ Client Center, our lead management system, to hear how his background in graphic design plays into his job now and the importance of lead management for local businesses. Hi, Brian! Tell us a little about yourself. I grew up in New England and went to school for graphic design. Our […] Author: Stephanie Heitman Categories: Lead Generation & Management - [5 Steps to Efficient Dealership Marketing: Audience Targeting](https://localiq.com/blog/marketing/5-steps-to-efficient-dealership-marketing-audience-targeting/): We have already covered three key steps to make your dealership marketing more efficient: Understand Your Customers, Understand Your Business Goals and Understand Your Insights. Step four in making your dealership marketing more efficient involves knowing how to effectively apply audience targeting techniques with specific tactics around your stated dealership marketing strategy    There’s a lot of skill involved in knowing how to best apply audience targeting tactics in an automotive marketing campaign. DIY marketing is hard, and audience targeting provides three specific challenges, even if you have marketing staff in-house. Keep these three items in mind, so you can get the most out of this option for […] Author: tt_localiq Categories: Marketing Ideas - [Modern-Day Digital Marketing Techniques: Lessons Learned from the Retail Crisis ](https://localiq.com/blog/marketing/modern-day-digital-marketing-techniques-lessons-learned-from-the-retail-crisis/): Want to avoid the fate of infamous retailers like Toys R Us and Sports Chalet? These former retail giants had one thing in common: status quo. By the time these companies attempted to change their ways, it was too late. They failed to follow the unfailing golden rule of business; and that is the customer is always right. In this case, customers were clamoring for a new way to connect – namely online – with these once unstoppable brands. The pure brick and mortar retail business model was no longer relevant. The customer spoke, these businesses did not listen, and their fate was sealed.     […] Author: tt_localiq Categories: Marketing Ideas - [Tips for Building a Solid Marketing Foundation](https://localiq.com/blog/website-marketing/tips-building-solid-marketing-foundation/): Every marketing plan starts somewhere. Here, we cover how you build a solid foundation that gets you noticed and empowers you to grow your business. Author: Stephanie Heitman Categories: Marketing Ideas, Websites & Online Presence - [4 Tips to Turn Your Website Into a Stellar Recruitment Tool](https://localiq.com/blog/marketing/four-tips-to-turn-your-website-into-a-stellar-recruitment-tool/): Use your website to attract job seekers and qualified applicants. LOCALiQ RECRUITMENT gives you 4 tips to turn your website into a recruitment marketing dream. Author: tt_localiq Categories: Marketing Ideas - [Your Employment Brand Checklist: How to Get Noticed and Attract the Right Talent to Your Company](https://localiq.com/blog/marketing/your-employment-brand-checklist-how-to-get-noticed-and-attract-the-right-talent-to-your-company/): Your employment brand checklist: how to get noticed and attract the right talent to your company    With the employment landscape changing more quickly than ever before, it’s no longer enough for recruiters to simply post an ad online and wait for the applications to come flooding in. Smart companies are building an employment brand designed to showcase their company’s vision and corporate culture in order to attract the best candidates. If you’re new to the idea of building a brand that will attract top talent, these tips will get you on the path to success.         TIP # 1 […] Author: tt_localiq Categories: Marketing Ideas - [Gmail Turns 15: What’s Changed & Why Email Still Matters](https://localiq.com/blog/marketing/gmail-turns-15-whats-changed-and-why-email-still-matters/): Can you believe it has been 15 years since Google launched Gmail? The messaging service launched on April 1, 2004, but it was no April Fool’s joke. Gmail has transformed the way we communicate professionally and personally and did it all before the first iPhone was created, Instagram was a relevant platform, and Twitter was alive. It’s hard to remember a time that we weren’t able to keep up with colleagues and friends through an organized conversation thread. Let’s go back to the beginning! Check out this video on how far Gmail has come:   Gmail Turns 15 with Over […] Author: Amanda Asad Categories: Email Marketing, Marketing Ideas - [Back to Basics: Automotive Email Marketing Best Practices](https://localiq.com/blog/email-marketing/back-to-basics-automotive-email-marketing-best-practices/): This blog is part of our Back to Basics refresher on automotive marketing best practices in 6 key dealership digital marketing areas: search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content advertising.     Is email marketing dead? Some may think it’s time to retire this tried-and-true form of advertising in favor of exciting new technologies. But the reality is, email marketing campaigns have never been more relevant – 72% of people would rather get promotional information via email versus the 17% who’d prefer social media, according to an infographic from EveryCloud. For best results, combine new technologies with your email […] Author: tt_localiq Categories: Email Marketing - [Trending: Augmented Reality in Advertising](https://localiq.com/blog/growth-lab-marketing/trending-augmented-reality-advertising/): Have you seen Burger King’s latest ad campaign in Brazil? They’re setting the competition on fire ““ through augmented reality (AR), that is. Consumers who have the Burger King app can point their cameras at a billboard for a competitor (like McDonald’s, for example), and the app will make it appear like it’s on fire. Then, app users will get a coupon for a free Whopper. It’s a clever way to use the competition for brand awareness. AR is popping up more and more in marketing and advertising campaigns across the globe. It’s something Jeremy Goldman, CEO and co-founder of […] Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [5 Steps to Efficient Dealership Marketing: Insights](https://localiq.com/blog/marketing/5-steps-to-efficient-dealership-marketing-insights/): We have already covered two key steps to make your dealership marketing more efficient: Understand Your Customers and Understand Your Business Goals. Step three in making your dealership marketing more efficient focuses on applying what you know from step one (understand your customers) to your business goals from step two, so you can build a smarter marketing strategy defining how you will reach that goal.     Insights on automotive purchases in your market are the key link to bringing it all together. In fact, your customer insights are not complete without market share intelligence.    You know you need to apply data from available customer […] Author: tt_localiq Categories: Marketing Ideas - [What’s the Difference Between SEO & Local SEO?](https://localiq.com/blog/seo/whats-difference-between-organic-seo-and-local-seo/): Do you know the difference between local SEO and organic SEO or why you need them both? Read this blog post from LOCALiQ to find out. Author: Stephanie Heitman Categories: SEO - [Back to Basics: Automotive Social Ads Best Practices](https://localiq.com/blog/social-media/back-to-basics-automotive-social-ads-best-practices/): This blog is part of our Back to Basics refresher on automotive marketing best practices in 6 key dealership digital marketing areas: search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content advertising.     Does your dealership need social media and social ads? And do they really reach in-market auto shoppers? The numbers speak for themselves.  Car buyers spend a lot more time on social media than they do on your showroom floor. Check out these automotive social media stats we found via Hootsuite:  8.8 hours online researching and shopping   3 hours with the dealership   Customers say social media […] Author: tt_localiq Categories: Social Media - [How Podcasts Can Make You a More Productive, Happier Business Owner](https://localiq.com/blog/growth-lab/how-podcasts-can-make-you-more-productive-happier-business-owner/): When you own your own business, it can be lonely out there! You’re juggling a million tasks, working nights and weekends, and it can feel like the success or failure of your business rests squarely on your shoulders. Fortunately, podcasts are a great way to feel connected with other business owners, get inspired, and build community. If you feel like you’re in a rut, here’s how podcasts can make you a more productive, happier business owner. Get New Ideas There are plenty of business podcasts out there that provide guidance on just about any challenge you could be facing. Need […] Author: Stephanie Heitman Categories: Managing Your Business - [Marketing to the Wrong Audience Can Hurt Your Dealership](https://localiq.com/blog/marketing/marketing-to-the-wrong-audience-can-hurt-your-dealership/): Competition amongst car dealerships is fierce, and with the way trends are running, this cuts across auto groups, franchise dealerships and independent dealerships. Amidst all of this, your dealership has evolved into a lean, mean fighting machine. Which is great.    You have probably spent countless hours fine-tuning your processes in both fixed operations and sales departments. You likely cut back on expenses when the great recession ran rampant and may not have upped your marketing budget since then. You have done what you can to stay lean and nimble. Again, important for running a successful auto dealership.    But, do […] Author: tt_localiq Categories: Marketing Ideas - [5 Marketing Tactics that Complement Your Print Ads Strategy](https://localiq.com/blog/5-digital-marketing-tactics-complement-your-print/): Print ads are an important element of your marketing strategy. Think about it: Print ads are one of the few forms of marketing that allow you to tap into a captive audience. No emails flying in or chat bubbles appearing ““ just the reader and their paper or mailer. While there’s a lot of good that print ads can do for your business, they work best when paired with other marketing tactics. Consumers typically need to see an ad seven times before they think about doing business with a brand, so you’ll want to tap into other channels where you […] Author: Stephanie Heitman Categories: Display Advertising, Marketing Ideas, Search Advertising, SEO, Social Media - [Listen: Does Your Business Need an Accountant or CPA?](https://localiq.com/blog/growth-lab/listen-does-your-business-need-accountant-or-cpa/): As we near April, taxes are on the brain for the majority of people. And while your business taxes might be on a different schedule than your personal taxes, there’s never a bad time for a tax refresher — especially when that refresher comes from a seasoned expert. On this week’s episode of The Growth Lab, CPA and attorney Rob Ganer talked to our hosts about how he got his start as an accountant, how to determine if your business needs an accountant, and what it was like working as Steven Tyler’s accountant. If you thought taxes were boring, you […] Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Industry News: James Bond Goes Electric and More](https://localiq.com/blog/automotive-industry-news-james-bond-goes-electric-and-more/): While early March saw Tesla facing challenges and cutting staff, mid-March sees good news in the form of increased investment in the US car industry.     Toyota Increases Investment in the US  Toyota announced additional investment in its US factory facilities this week to the tune of $749 million. The added investment will lead to an increase of around 600 jobs across five states. Alabama, Kentucky, Tennessee, Missouri, and West Virginia will all benefit from the boost.  In Georgetown W.V. the focus will be on hybrid production as sales of Toyota’s hybrid models (including the Prius and the RAV4) continue […] Author: tt_localiq Categories: - [Three Applicant-Generation Ideas That Can Work for Your Business](https://localiq.com/blog/marketing/three-applicant-generation-ideas-that-can-work-for-your-business/): In a historically low unemployment environment like the one we are experiencing now, recruiting the right candidate for the job can be a bit like finding a needle in a haystack. Yes, qualifications are essential, but there are added elements like culture fit, soft skills and more to consider.  A resumé will only cover part of the equation – your intuition and people skills will help you identify the rest.  Finding the right applicants to vet is a critical first step to any employment strategy. It’s no longer enough to just use one tactic to find the talent you need. […] Author: tt_localiq Categories: Marketing Ideas - [Striking the Right Balance Between Automation and Human Touch for Your Business](https://localiq.com/blog/growth-lab-social-media-lead-management/striking-right-balance-between-automation-and-human/): Personalization has become a major trend in marketing, and when you look at the statistics, it’s easy to see why. According to a report, 78% of consumers will engage with coupons and offers from a brand only if the offer is tailored to them, based on their past interactions with the business. But of course, when you’re dealing with lots of customers, you can’t expect your marketing and sales teams to maintain an encyclopedic knowledge of each and every customers’ wants, needs, and past behaviors. That’s where automation comes in. Automation can keep track of the data, empowering your team […] Author: Stephanie Heitman Categories: Lead Generation & Management, Managing Your Business, Social Media - [4 Tips for a Mobile-Friendly Marketing Strategy](https://localiq.com/blog/mobile/4-tips-mobile-friendly-marketing-strategy/): Mobile search is no longer the way of the future ““ it’s the way of the present. In fact, now more than 60% of all searches occur on a mobile device. This means that if you’re not considering mobile in your marketing strategy, you’re missing out on the opportunity to get noticed by the majority of consumers. So what does a mobile-friendly marketing strategy entail, exactly? Read on as I share the four tips for creating the best mobile marketing strategy possible. 1. Start with a Speedy Website Your website is the online home of your business, so you want […] Author: Stephanie Heitman Categories: - [5 Steps to Efficient Dealership Marketing: Business Goals](https://localiq.com/blog/marketing/5-steps-to-efficient-dealership-marketing-business-goals/): Last time around we talked about the ways understanding your customers can drive more efficient dealership marketing. In this post we dive into the second step to make your dealership marketing more efficient. Step two involves truly understanding your key business goals, so you can build your automotive marketing strategy based on the right things to move your dealership forward.    To understand where you have the best opportunities to grow your dealerships, evaluate your overall market share, including how your dealership is performing compared to the brand, your competitive market share and understand what’s happening in the most important focus area: […] Author: tt_localiq Categories: Marketing Ideas - [Hit Refresh: It’s Time to Spring Clean Your Business](https://localiq.com/blog/marketing/hit-refresh-its-time-spring-clean-your-business/): Spring is officially here and it’s time to deep clean, reorganize, and declutter everything from your closet to the garage. Giving your place a deep clean is a great way to revamp your surroundings and celebrate a transition into a new season. I love giving my apartment a spring cleaning because when my life is organized, I can accomplish more and feel less stressed doing so. You can also take advantage of spring cleaning when it comes to your business. When’s the last time you revamped your website or revisited the goals you set at the beginning of the year? […] Author: Amanda Asad Categories: Marketing Ideas - [Listen: Creating Content You (and Your Audience) Love](https://localiq.com/blog/growth-lab-content-marketing/listen-creating-content-you-and-your-audience-love/): The ultimate goal for most of us is finding something we love to do and doing that everyday. For Julian Placino, a recruiter, podcaster, and keynote speaker, he discovered that creating content for his audience of recruiters was his passion. So, he turned that passion into his full-time job. In his appearance on The Growth Lab Show, Julian talked to our hosts about how he found his passion for content how business owners can use content to connect them with their audiences. “Whenever you start creating content, over time people pay attention to you,” Julian said. “Content becomes a way […] Author: Stephanie Heitman Categories: Content Marketing, Managing Your Business - [Back to Basics: Automotive Search Marketing Best Practices](https://localiq.com/blog/search-marketing/back-to-basics-automotive-search-marketing-best-practices/): This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content advertising.  Did you know that  71% of people looking for a new vehicle research online, and  86% of those people  repeat the same searches multiple times throughout their car buying journey? A vehicle is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a dealership. Plus, auto shoppers visit far fewer car dealerships […] Author: tt_localiq Categories: Search Advertising - [Learn from an Expert: How John Cherba is Helping Businesses Grow by Finding Great Talent ](https://localiq.com/blog/marketing/learn-from-an-expert-how-john-cherba-is-helping-businesses-grow-by-finding-great-talent/): The world of employment is changing more quickly than ever before. There are more people working remotely in distributed teams, and more companies are hiring internationally. The path to signing an employment contract can seem more difficult than it was in years past, while some companies are struggling to find the right candidate for a role.   We spoke to LOCALiQ RECRUITMENT Director of Employment Sales, John Cherba, to find out how he’s helping businesses grow by finding great talent in this ever-changing landscape.   What do you like most about working in recruitment?  I’ve been working with LOCALiQ RECRUITMENT for just over four years, but I’ve worked with […] Author: tt_localiq Categories: Marketing Ideas - [How a Good Consumer Experience Can Set You Apart](https://localiq.com/blog/growth-lab-marketing-lead-management/how-good-consumer-experience-can-set-you-apart/): When you’re competing for business online, it can be difficult to stand out. Consumers have so many options, and with industry giants like Amazon defining what everyone expects from a business, small businesses (with far more limited resources) have to find ways to raise the bar. What can you do to compete? A good consumer experience is the place to start. According to a recent report, customer experience will overtake product and price as the greatest brand differentiator by 2020. So how can you create a good consumer experience that puts you ahead of the pack? Read on to find […] Author: Stephanie Heitman Categories: Lead Generation & Management, Managing Your Business, Marketing Ideas - [What You Need for SEO Success with Our Director of SEO Services](https://localiq.com/blog/seo/what-you-need-seo-success-our-director-seo-services/): We talk a lot about how fast-moving search engines, and Google in general, are. So imagine if your job was keeping up with all the moving parts, all the changes, and all the components that go into making SEO successful, plus managing a team of analysts responsible for managing SEO campaigns? That’s just what Rob Frost-Dean, our Director of SEO Services, does for LOCALiQ. Rob sat down with us to talk about how search engines have changed in the last decade, what business owners should look for in an SEO partner, and what metrics he thinks are important for defining […] Author: Stephanie Heitman Categories: SEO - [5 Steps to More Efficient Dealership Marketing: Understand Your Customers](https://localiq.com/blog/marketing/5-steps-to-more-efficient-dealership-marketing-understand-your-customers/): If you want to make your dealership marketing more efficient and move the right in-market auto shoppers to take action, you need to first understand your current customers. Yes, they’re already your customers, and theoretically they’re the easiest ones to get motivated toward using your dealership for ongoing vehicle maintenance, as well as activating towards purchasing their next car or truck with you. However, your current customers are also the best possible place to start with consumer data analysis.   You probably already know a lot of basic info about your customers. But to really understand them, you need more. And a comprehensive look at […] Author: tt_localiq Categories: Marketing Ideas - [3 Steps to Becoming an Empowered Business Owner](https://localiq.com/blog/growth-lab/empowered-business-owner/): When you think of yourself as a business owner, do you feel empowered? Jennifer Iannolo, a recognized speaker on human empowerment and entrepreneurship, believes every person should feel that way. She shares that the key to being empowered is by empowering yourself.    And why do you need to be empowered? Good question! When you’re empowered, you have a certain level of confidence that allows you to go after what you really want, and you can feel more comfortable in your ability to make decisions and move forward – all great traits of a successful business owner.  And, empowerment helps you change […] Author: Stephanie Heitman Categories: Managing Your Business - [Back to Basics: Automotive SEO Marketing Best Practices](https://localiq.com/blog/seo/back-to-basics-automotive-seo-marketing-best-practices/): This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content advertising.  Auto shoppers are spending more time online researching their choices than ever before.  Recent research from Google has revealed that some auto shoppers make as many as 900 digital interactions on their path to purchase. The most popular place to start? Search engines like Google and Bing. That’s why it’s key for auto dealers to take ownership of their Search Engine Optimization […] Author: tt_localiq Categories: SEO - [5 Ways to Build Social Proof for Your Business (+Why It’s Important)](https://localiq.com/blog/what-is-social-proof/): Social proof is essential for getting and retaining new customers. Find out what social proof is, how social proof impacts your business, and 5 easy ways to build social proof. Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Industry News: Tesla online sales, NYC congestion and More](https://localiq.com/blog/automotive-industry-news-tesla-online-sales-nyc-congestion-and-more/): Lately the auto industry seems to be all about change – whether that’s Tesla trying to move to an online-only sales model or New York becoming the first city in the U.S. to seriously consider implementing a congestion charge.     With uncertainty all around it’s more important than ever to keep up to date with the latest industry news, so you can react fast to changes as they arrive. Luckily, we’re here to make sure you don’t miss a thing!    Tesla moves to online sales  Elon Musk of Tesla announced this past week that it is set to close […] Author: tt_localiq Categories: - [When in Doubt Optimize Your Dealership Marketing](https://localiq.com/blog/marketing/when-in-doubt-optimize-your-dealership-marketing/): Let’s face it – running a car dealership is not easy.   • Loads of pressure to hit revenue or number targets on both sales and service.  • You may feel like you’re losing sales staff left and right in a revolving door.   • Your inventory turn rate could use some work.   • Finding quality used cars at the right price is its own nightmare sometimes.     So, by the time you get to your dealership marketing strategy you don’t have time or energy.     We get it.     Sometimes in automotive marketing, you end up feeling stuck. Your dealership marketing campaigns […] Author: tt_localiq Categories: Marketing Ideas - [4 Strategies to Steal from YouTube Influencers](https://localiq.com/blog/video/4-strategies-steal-youtube-influencers/): If you search YouTube for any type of inspiration, how-to video, quick tip, or DIY, you will find videos created by influencers that have thousands, and even millions, of views. With loyal subscribers and endorsement deals from major brands, many influencers are able to create a career out of their YouTube channel. Whether it’s traveling the world and documenting their adventures, sharing makeup tutorials, workout routines, and even recipes, influencers share their interests through video content and attract subscribers that want to see more. There’s no denying that what they do and how they do it is extremely intriguing. And […] Author: Amanda Asad Categories: - [Listen: How to Get Fans for Your Business and Engage Them](https://localiq.com/blog/video/listen-how-get-fans-your-business-and-engage-them/): Who are your biggest fans when it comes to your business? Beyond you, your family, your friends, and your employees, that is. Last week, Hillary Weiss talked about your brand story and using that story to attract customers. And this week, Ramon Ray joined the Growth Lab Show and talked to us about using your personal brand to build a fanbase around your business. As a global speaker, entrepreneur, and author, Ramon has made a career out of branding himself and sharing his expertise to audiences both online and in person. His high energy talks, engaging videos, and informative speaking […] Author: Stephanie Heitman Categories: - [Welcome to LOCALiQ RECRUITMENT: Your Partner for Recruitment Marketing](https://localiq.com/blog/marketing/welcome-to-localiq-recruitment-your-partner-for-recruitment-marketing/): Welcome to LOCALiQ RECRUITMENT, your source for marketing solutions from the USA TODAY NETWORK, customized for the employment industry.    As you may have heard in the news, the U.S. unemployment rate has been hanging at a 49-year low, making competition in the job market steep. Reaching and attracting the right candidate can be complex, which is where we come in.   So, what do we do? LOCALiQ RECRUITMENT takes a simplified approach to recruitment marketing by providing a complete suite of solutions powered by recruitment marketing experts and backed by insights from our network of 125 million consumers. Our nationally-proven, […] Author: tt_localiq Categories: Marketing Ideas - [3 Automotive Marketing Tips to Break Through](https://localiq.com/blog/marketing/3-automotive-marketing-tips-to-break-through/): Fierce competition among car dealerships, economic pressures and market trends have left many dealers working harder for the same profit. With Borrell forecasting a flat year for new vehicle sales and a second year of decreased used vehicle sales in 2019, it’s more important than ever to be more efficient and effective with your dealership marketing and advertising.    Here are three tips from our automotive marketing experts to help you get ahead of the competition and break-through in 2019.    1. Don’t Neglect Your Online Presence  You might think online review sites, such as Yelp or Google My Business, are just […] Author: tt_localiq Categories: Marketing Ideas - [Is SEO Dying? 4 Things You Need to Know](https://localiq.com/blog/seo/seo-dying-4-things-you-need-know/): Google has changed a lot in the last few years. It’s not just about the 10 links that come up on the search results page anymore. Now there are Google Ads, Maps results, Google My Business listings, knowledge panels, and rich snippets all taking up real estate on a search result page. With so many different ways to get your business on Google, people have started to wonder, “Is SEO dying?” But the truth is that SEO is alive and well and is a key component of a healthy marketing strategy. Why? Let’s explore. 1. Search Overall Is on the […] Author: Stephanie Heitman Categories: SEO - [Everything You Wanted to Know About Instagram Ads](https://localiq.com/blog/social-media/everything-you-wanted-know-about-instagram-ads/): One billion users are active on Instagram, the photo and video sharing app that has grown into a tool for users to build their online presence and connect with different audiences. If your business page is fairly new to Instagram, you’ve probably witnessed firsthand the wait for users to visit and interact with content you’ve worked so hard to create. And if you’ve been on the platform for a while, it can be frustrating when your content doesn’t receive as much exposure as you hoped for. If you really want to give your posts a push and know you’re getting […] Author: Amanda Asad Categories: Social Media - [Easy Ways to Improve Your Dealership’s Google My Business Listing](https://localiq.com/blog/listings-management/improve-dealership-google-my-business-listing/): Adding your dealership listing to Google My Business (GMB) is one of the simplest ways to get your location, opening hours and contact information in front of the eyes of potential auto buyers. In this post we’re sharing some tips on optimizing your listing to make sure it’s performing. If you’re not yet listed on GMB you can get started here. And even if you do have a listing, if you haven’t reviewed it in, oh, say ages, take the time to review and update your Google My Business listing regularly. It will pay off, by helping you be found when […] Author: tt_localiq Categories: Local Marketing - [Going from a Reactive Business Owner to a Proactive One: 4 Tips](https://localiq.com/blog/growth-lab/going-reactive-business-owner-proactive-one-4-tips/): Some business owners are great at being proactive: seeing potential issues before they arise and developing a game plan to get in front of them. Others are far more reactive, constantly chased by one problem after another. When it comes to proactive vs. reactive, what type of business owner are you? If you find yourself in the reactive camp, it can leave you feeling exhausted and out of control. In Brian Moran’s appearance on The Growth Lab Show, he talks about what you can do to become a proactive business owner rather than a reactive one. So, what exactly does […] Author: Stephanie Heitman Categories: Managing Your Business - [What are Display Ads and How Do They Work?](https://localiq.com/blog/display/what-are-display-ads-and-how-do-they-work/): As a consumer, I spend more time searching the web for random information and trends rather than researching one specific product. Searching the web is usually my shopping time, so multiple browsers are always open as I jump from one Google search to the next. If you think about it, this is the usual behavior for most online searchers, and that’s why display advertising is so important. Display ads allow you to put your business in front of consumers where they spend the majority of their time ““ browsing online. Taking advantage of display advertising for your business is a […] Author: Amanda Asad Categories: Display Advertising - [Listen: Every Business has a Brand Story. What’s Yours?](https://localiq.com/blog/growth-lab/listen-every-business-has-brand-story-whats-yours/): No matter the size of your business or what you do, you have a unique brand story to tell. And that story can help set you apart from the competition and attract more customers that align with your mission and values. That’s exactly what Hillary Weiss, a brand strategist and copywriter, believes and tells her clients. In her appearance on The Growth Lab Show, Hillary talks about how important it is for every business to define their brand story. It’s what she’s helped over 150 clients do for themselves, and it’s her driving force behind a lot of her personal […] Author: Stephanie Heitman Categories: Managing Your Business - [3 Ways to Leverage Geofencing for Automotive](https://localiq.com/blog/display/3-ways-to-leverage-geofencing-for-automotive/): Mobile advertising spend is increasing as more and more time spent shifts to mobile. One under used option for mobile ads involves geofencing specific locations for a highly targeted geographic based focus.   Geofencing is especially effective for car dealerships because of the ability to target consumers directly through their mobile devices, at times when they are more likely to be thinking about buying a car. Geofencing is an affordable targeted display advertising option for both franchise dealerships and used car dealerships.    Here are three ways to leverage geofencing for automotive and make it work for your dealership.  1. Target Auto Shoppers at Your Car […] Author: tt_localiq Categories: Display Advertising - [What to Do Before Starting Print Ads](https://localiq.com/blog/marketing/what-do-starting-print-ads/): Print ads can be a powerful addition to your marketing toolbox. Because there are less distractions for consumers when reading a hard-copy publication, they make for a truly captive audience. You can create compelling print ads that get your business noticed and help drive more qualified leads to your front door. But before you dive into the world of print ads, make sure you have all of your other systems in place to get the most out of your investment. Not sure where to start? We’ve got you covered. Get Your Digital Ducks in a Row What’s the first thing […] Author: Stephanie Heitman Categories: Cross-Channel Marketing - [Automotive Industry News: Electric cars in the cold and more](https://localiq.com/blog/automotive-industry-news-electric-cars-in-the-cold-and-more/): With the Chicago Auto Show wrapping up as we write this, we bring you all the auto industry news you need to be up to date. Check back next edition for the latest news from the show, and more.   AV Startup Aurora secures funding from Amazon among others  A few weeks ago we reported that Aurora – the self-driving car company that has already partnered with Volkswagen and Hyundai – was seeking additional funding. Now they’ve reported a $530 million cash injection in series B funding. The Series B round was led by Sequoia and includes investment from Amazon as well as T. […] Author: tt_localiq Categories: - [Say Goodbye to Google+: What It Means for You](https://localiq.com/blog/seo/say-goodbye-google-what-it-means-you/): If you open your Google account and try to join Google+ (a.k.a. Google Plus) you will be sent to a landing page that informs you this action is no longer available. That’s because Google will be shutting down the consumer version of Google+ on April 2, 2019. Do you remember back in 2011 when Google announced the launch of Google+? The social networking site allowed users to create a profile and connect with others through popular social media features right from their Google account. Some of those features included adding users to a Circle and sharing a Collection of videos, […] Author: Amanda Asad Categories: SEO - [4 Tips to Setting Boundaries in Your Professional Life](https://localiq.com/blog/growth-lab/4-tips-setting-boundaries-your-professional-life/): Do you ever feel overwhelmed at work? The answer is probably pretty obvious: YES. It’s easy to become overloaded and feel overworked and overwhelmed. And while most of that is due to the nature of work in general, it might also be attributed to a lack of professional boundaries. Boundaries ““ it’s a word you hear a lot when it comes to your personal life, I’m sure. Boundaries inform how you let people treat you, how you interact with people in your life, and how you prioritize your time away from work. So, why can’t boundaries apply to your work […] Author: Stephanie Heitman Categories: Managing Your Business - [Does Google Trust Your Website? Why It Matters](https://localiq.com/blog/seo-website/does-google-trust-your-website-why-it-matters/): Business owners today understand that, in order to reach consumers, they must be online. And the core of their online presence is their website. But not all websites are created equal. Google is the king of the search engines, so keeping Google happy with your online presence is incredibly important. Believe it or not, Google is taking stock of each website’s expertise, authoritativeness, and trustworthiness and using that information to decide how the website will perform in search engine results. All of this means it’s vital that you create and maintain a website that adheres to Google’s standards for assessing […] Author: Stephanie Heitman Categories: SEO, Websites & Online Presence - [How Used Car Dealers Can Keep Pace with Online Auto Shoppers](https://localiq.com/blog/marketing/how-used-car-dealers-can-keep-pace-with-online-auto-shoppers/): Even for items that are usually purchased in-person like cars, you must meet the needs of online auto shoppers. Whether or not your used car inventory can be purchased on your website, used car dealerships need to ensure digital-focused auto shoppers and info-hungry researchers can find their dealership—and what they want to know—online.     Your dealership online visibility is so important to having an effective digital marketing strategy and reaching the right prospective customers when they’re searching. Here are a few tips to help you make the most of that moment your dealership website is found by someone researching a used car purchase.  […] Author: tt_localiq Categories: Marketing Ideas - [Listen: How to Use Your Differences to Your Advantage in Business](https://localiq.com/blog/growth-lab/listen-how-use-your-differences-your-advantage-business/): Who says being different is a bad thing? Not Peter Shankman, a five-time best-selling author, entrepreneur, and corporate keynote speaker. Peter believes embracing your differences can help set you apart from the competition. It’s what he did in his own life, after all, when he got his start selling Titanic-themed T-shirts in Times Square, eventually generating enough revenue to launch his own PR agency. Intrigued? We know we are. Listen to Peter’s appearance on The Growth Lab Show podcast to hear how he got his start, why he believes his differences have made him who he is, and how being […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Respond to Your Customers Online](https://localiq.com/blog/reputation-management/how-respond-your-customers-online/): Nowadays, there are a lot of ways customers can let you know how they feel about your business. In the best cases, you may get an awesome shout-out on Yelp or Facebook. But then, there’s the flip side: An unhappy customer can blast your company online. When someone leaves a negative review of your business, your gut reaction might be to sweep it under the rug or to fight back. However, those responses won’t win you any points in the long run. In fact, they can turn one negative review into a much bigger problem. And as we’ve written about […] Author: Stephanie Heitman Categories: - [Getting Google-Certified: Why it Matters with our Director of Client Success Training](https://localiq.com/blog/search-marketing/getting-google-certified-why-it-matters-our-director-client-success-training/): After almost 10 years working with business owners for their local marketing solutions, Stephanie Scanlan, our Director of Client Success Training, knows a thing or two about what makes a successful campaign. So, we sat down with her to talk about how the industry has changed, why getting everyone on the Client Success team Google-certified is important, and what businesses should look for in a marketing partner. Why don’t you tell us a little about yourself? Stephanie S.: Hi, there! A little about me: I’ve been working with ReachLocal [part of the USA TODAY NETWORK] and now Gannett for almost […] Author: Stephanie Heitman Categories: Search Advertising - [Facebook Review System 2019: The Good, The Bad, and The Ugly](https://localiq.com/blog/social-media/facebook-review-system-2019-the-good-the-bad-and-the-ugly/): Most local businesses operating in 2019 know the influence that online reviews can have in maintaining a successful bottom line, and we want to make sure you know the latest to stay on top of your reviews. From auto dealerships to hairdressers, restaurants, and more, gaining positive feedback from customers has never been more important. A recent study showed that 88% of customers trust an online review just as much as a personal recommendation. On Facebook, 1 in 3 people use the platform to look up reviews of a local business.  Here at LOCALiQ AUTOMOTIVE we’re committed to helping you achieve (and beat!) your […] Author: tt_localiq Categories: Social Media - [Are PPC and Search Marketing the Same? Search Terms You Need to Know](https://localiq.com/blog/search-marketing/are-ppc-and-search-marketing-same-search-terms-you-need-know/): While trying to find the right way to advertise your business online, you probably weren’t expecting to come across the slightly overwhelming terms and acronyms that make up digital marketing. One of the biggest questions we get asked is if search marketing and PPC (pay per click) are the same. Although they fall within the same category, PPC and search marketing are slightly different. So, what is search marketing and what other search terms do you need to know? Here’s your go-to cheat sheet of search terms: Above the fold: Content that appears on the first page of a user’s […] Author: Amanda Asad Categories: Search Advertising - [How Social Media has Impacted the Way we Market Our Businesses](https://localiq.com/blog/growth-lab-social-media/how-social-media-has-impacted-way-we-market-our-businesses/): It’s hard to believe that social media as we know it didn’t really exist 15 years ago. It’s become such a part of our daily lives, it feels like it’s almost been around forever. And for some consumers, like Gen Z, it pretty much has. But, there was a time before social media, and some might say that was an easier time for businesses and brands to market themselves. Fewer channels for advertising, more focused consumers, and people actually watching commercials? Sounds nice! However, now social media is part of the mix, and it’s something businesses and brands have to […] Author: Stephanie Heitman Categories: Managing Your Business, Social Media - [Better CSI Scores for Automotive Marketing](https://localiq.com/blog/digital-marketing/better-csi-scores-for-automotive-marketing/): Exactly how important is it to stay on top of managing your dealership’s customer service reputation? Very! The annual J.D. Powers Customer Service Index (CSI) study is a long-established standard in the world of automotive marketing. CSI scores serve as benchmarks for OEM brands and dealerships, which customers factor into buying decisions. In addition, they can serve as valuable predictors of customer loyalty and the likelihood of referrals and other social endorsements.   Beyond influencing potential car buyers, these scores often determine future inventory and annual bonuses a dealer receives from their manufacturer. With so much riding on the CSI score, it was not unheard of […] Author: tt_localiq Categories: Cross-Channel Marketing - [Listen: How to Help Your Business Think Like an App](https://localiq.com/blog/growth-lab/listen-how-help-your-business-think-app/): With the ever-growing reliance on our phones and the apps on them, consumers are used to getting access to information, entertainment, and goods and services with just a few taps right in the palm of their hand. And while not every business needs to develop an app to keep up, it’s important to understand how to connect with consumers and give them what they want, when they want it. Neal Polachek dives deeper into how thinking like an app is key for businesses in his appearance on The Growth Lab Show podcast, which you can listen to here. Putting the […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Leave a Podcast Review on Apple Podcasts or iTunes](https://localiq.com/blog/growth-lab/how-leave-podcast-review-apple-podcasts-or-itunes/): Just like you might leave a review for a great experience you have with a business, you might want to leave a review for a podcast you love. And, just like consumers check out reviews before making a purchase or choosing a service provider, listeners check out reviews for podcasts to determine whether or not they want to listen. So, if you love a podcast, it’s always great to leave a review! But, how do you do that, exactly? Follow these four steps to leave a podcast review on Apple Podcasts or iTunes: 1. Find the podcast on Apple Podcasts/iTunes […] Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Industry News: Hyundai’s Super Bowl Ad and More](https://localiq.com/blog/automotive-industry-news-hyundais-super-bowl-ad-and-more/): Did you attend the NADA show in San Francisco? We always find spending time with like-minded people sparks a host of great new ideas, and we hope you enjoyed the show if you were there. If not, never fear! We’ve got all the latest auto industry news to keep you up to date.   Celebrating Women in the Auto Industry  One of the highlights of this year’s NADA Show was the awarding of prizes in the second annual #WomeninAutomotive video contest. As with last year, the entries highlighted the variety of jobs that women do in the auto industry, and the many different pathways […] Author: tt_localiq Categories: - [Helping Our Clients Win: Hear How from One of Our Marketing Consultants](https://localiq.com/blog/seo-website-digital-marketing/helping-our-clients-win-hear-how-one-our-marketing-consultants/): We believe solutions and service go hand-in-hand, which is why we rely on our team of experts to help our clients achieve great results. No one has seen firsthand how this approach works to drive results more than our sales and services teams themselves. We sat down with Leslie Whittaker, a Digital Marketing Consultant working with clients across the U.S., to hear what she loves about her role and how she’s seen LOCALiQ solutions help businesses grow. Hi, Leslie! Thank you for taking the time to talk with us today. Let’s start with a little background on who you are. […] Author: Stephanie Heitman Categories: Cross-Channel Marketing, SEO, Websites & Online Presence - [Words of Inspiration for Business Owners from the Experts](https://localiq.com/blog/growth-lab/words-inspiration-business-owners-experts/): Every business owner takes a different approach to mapping out their goals, finalizing their marketing plan, and checking off their to-do list on the way to building a business. Obstacles can sometimes be unpredictable, and hearing a few words of inspiration could be just the spark you need to get back on the right track. No need to search Pinterest for relatable business quotes! We talked to the experts, and here’s what they had to say: Simple enough, right? It can be easy to become so caught up in your business that you lose sight of why you started. Julian […] Author: Amanda Asad Categories: Managing Your Business - [Four Automotive Marketing Tips to Turn Internet Browsers into Showroom Visitors ](https://localiq.com/blog/digital-marketing/four-automotive-marketing-tips-to-turn-internet-browsers-into-showroom-visitors/): Automotive marketing has evolved rapidly as auto shoppers have changed their research strategies and buying habits. These automotive consumer behavior changes are largely based on the how easy it is to find information online about everything from the vehicles themselves, to manufacturers and dealerships, and the customer experiences they offer.   So, where does that leave car dealerships? Despite the radical changes to the way consumers now purchase cars, trucks and SUVs, one thing has remained the same: they still want to see the vehicle before making a commitment.   In fact, our recent survey of 504 who purchased vehicles within the past two years in the USA, found that the […] Author: tt_localiq Categories: Cross-Channel Marketing - [Listen: Humanizing Your Business, Auditing Your Life, and Setting Your GPS for Success](https://localiq.com/blog/growth-lab/listen-humanizing-your-business-auditing-your-life-and-setting-your-gps-success/): The first three episodes of The Growth Lab Show podcast are live and ready for you to take a listen! But, what exactly will you hear? Good question! Check out what you can expect in the first three episodes, and download our free Lab Notes ““ worksheets with actionable tips, insights, and questions to help you put what you just heard from our experts into practice. And don’t forget to subscribe to The Growth Lab Show on iTunes or wherever you get your podcasts! There’s Only H2H: Human-to-Human with Bryan Kramer In the first episode of The Growth Lab Show, […] Author: Stephanie Heitman Categories: Managing Your Business - [How to Win Auto Shoppers Over Before They Visit Your Lot This Spring ](https://localiq.com/blog/analytics-insights/how-to-win-auto-shoppers-over-before-they-visit-your-lot-this-spring/): “We’re about to make some salesman’s day.”    Those were the words my wife said to me as we were driving to a local car dealership to buy a new minivan.    This particular trip was less shopping and more like a mission. We had already spent months thoroughly researching brands, reading reviews and shopping for prices. We knew all of the various trim levels, colors and even the value of our trade-in. There would be no need for a salesman to show us all of the cool features inside, lift the hood or kick the tires. We were ready to bypass walking the lot in favor of sitting down […] Author: tt_localiq Categories: Data & Metrics - [Infographic: 6 Things the Experts Say will be Big in 2019 for Local Businesses](https://localiq.com/blog/growth-lab-marketing/infographic-6-things-experts-say-will-be-big-2019-local-businesses/): When it comes to running a business, there are a lot of moving parts, which can make it difficult to keep up with all the new trends, predictions, and tips emerging at the beginning of each year. We wanted to simplify it for you in this handy infographic featuring some business experts and what they say will be big this year. Not surprisingly, a focus on the customer, their experience, and how to understand them were all highlights from the experts. Check it out! Further Focus on the Customer Experience “Businesses will continue to understand that the modern consumer is […] Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [USA TODAY NETWORK Launches The Growth Lab Show by LOCALiQ](https://localiq.com/blog/growth-lab/usa-today-network-launches-growth-lab-show-localiq/): We’re excited to announce the launch of The Growth Lab Show, a new weekly podcast by LOCALiQ. The Growth Lab Show, hosted by Tracy Oswald and Andre Archimbaud, features interviews with some of the greatest minds in business and delivers actionable insights for growth-minded business owners, entrepreneurs, and more. The podcast goes beyond marketing to help listeners conquer every aspect of business ownership, including time management, building goal-based plans, managing their teams, and more. Upcoming guests include Peter Shankman, Jess Tyson, Neal Polachek, and Bryan Kramer. In our first episode, Bryan talks about how to humanize your business by focusing […] Author: Stephanie Heitman Categories: Managing Your Business - [NADA 2019 Wrap-Up: Fast Takes from Our Leaders](https://localiq.com/blog/marketing/nada-2019-wrap-up-fast-takes-from-our-leaders/): We were thrilled to be able to launch our national automotive marketing solutions brand the same week as the NADA Show – the biggest trade show around for automotive dealerships and auto groups.     It was amazing to see both familiar faces of our dealer clients, and meet new dealership owners and managers. We had a great time checking out the excellent workshops and speakers, as well as talking to dealers from around the country.    Here’s a quick wrap-up with fast takes from LOCALiQ AUTOMOTIVE leadership on what stood out at this year’s NADA Show & Expo.    Mike Salicco, Vice President of LOCALiQ AUTOMOTIVE  For […] Author: tt_localiq Categories: Marketing Ideas - [6 Questions About Local Search Marketing Answered](https://localiq.com/blog/search-marketing/6-questions-about-local-search-marketing-answered/): If you’re looking for a way to get in front of local searchers on top search engines, search marketing is the place to start. Paid search marketing, also known as search engine marketing, pay per click, and a few other names (gotta keep you on your toes, right?), is an integral part of any multi-channel marketing strategy to help you drive leads and awareness for your business. So, what do you need to know about local search marketing? Here are six important things. What is Local Search Marketing? Let’s start off with an easy one: What is search marketing? Search […] Author: Stephanie Heitman Categories: Search Advertising - [Facebook Plans to Merge WhatsApp, Instagram, and Messenger: What It Means for You](https://localiq.com/blog/social-media/facebook-plans-merge-whatsapp-instagram-and-messenger-what-it-means-you/): The word is out that plans to merge messaging services on WhatsApp, Instagram, and Facebook Messenger is in the works. Currently, all three platforms stand alone as separate competing apps all under Facebook. So, what does this merge mean for users, and will there be any business impact? WhatsApp launched back in 2009 and was the first app that used the internet to send voice and text messages. It’s basically the Skype of free messaging and is used by over 180 countries to this day. I use it when I’m travelling overseas and catching up with family from Canada and […] Author: Amanda Asad Categories: Social Media - [Meet Andre Archimbaud: Co-Host of The Growth Lab Show](https://localiq.com/blog/growth-lab/meet-andre-archimbaud-co-host-growth-lab-show/): Andre Archimbaud, Senior Digital Marketing Consultant, sat down to talk with us about how his career took him from network news, to working with clients for their digital marketing, to co-hosting the upcoming Growth Lab Show podcast, launching Feb. 5, 2019. Hi, Andre! Thanks so much for sitting down with us today. Let’s start off by talking a little bit about you and your background in marketing. Andre: I am a career media person. I worked in network news production for the first 10 years of my career and transitioned into media sales in 2004. I initially worked at CBS […] Author: Stephanie Heitman Categories: Managing Your Business - [Automotive Marketing Consumer Stats You Need to Know in 2019](https://localiq.com/blog/marketing/automotive-marketing-consumer-stats-you-need-to-know-in-2019/): It is no secret that automotive digital marketing is rapidly evolving. Keeping up with the latest social media, search marketing ads, search engine optimization (SEO), email marketing or digital marketing trends is a monumental task. Digital marketing encompasses a lot, and it can feel overwhelming. If you stop to take time and understand auto shoppers, you can unpack crucial insights that will help you approach your dealership digital marketing strategy with more confidence.  Though time consuming, if you are in charge of driving auto sales for your dealership, know that identifying which digital marketing platforms are being used by auto shoppers in various age […] Author: tt_localiq Categories: Marketing Ideas - [Staying Relevant: How to Keep Consumers Engaged on Facebook](https://localiq.com/blog/social-media/staying-relevant-how-keep-consumers-engaged-facebook/): As a local business, having a Facebook page is a great way to get the word out about your business, share special offers, and provide quick customer service. Although it’s a great resource, it can be difficult to create conversations with consumers who might see your page as a place solely for information rather than engagement. If you want your business page to stay relevant, you’ve got to think outside the box when it comes to sharing information with consumers. Ditch the boring posting strategy and let consumers see you for more than an information page with these five Facebook […] Author: Amanda Asad Categories: Social Media - [5 Automotive Marketing Hacks That Will Drive Results in 2019](https://localiq.com/blog/marketing/5-automotive-marketing-hacks-that-will-drive-results-in-2019/): Spring, the auto industry’s biggest buying season, is just around the corner. Shoppers typically start their research up to 3 months before purchase – so there’s no time like the present to polish your online presence and button up your automotive marketing strategy.   Auto shoppers typically only visit two dealerships while shopping for a new vehicle – so it’s key that you stand out from the competition in your local area. In order to stand out, you need to make sure your dealership is where those shoppers are looking.  Many auto buyers will start with online research – so your challenge is to convince […] Author: tt_localiq Categories: Marketing Ideas - [What Should Your Business be Doing in 2019?](https://localiq.com/blog/growth-lab-marketing/what-should-your-business-be-doing-2019/): One month (almost) down, 11 more to go in 2019. Your marketing and business plans are probably already underway, but that doesn’t mean there’s no room for a bit of expert advice! We wanted to know what business owners should be doing this year to help them reach their goals, stand out from the competition, and connect with consumers. So, we sought out some expert advice. Here’s what they had to say: Use video to share your story. Businesses need to connect with consumers in a way that resonates with them using meaningful content. Videos that tell your story and […] Author: Stephanie Heitman Categories: Managing Your Business, Marketing Ideas - [3 Ways Consumer Technology is Changing Marketing (and What You Can Do About It)](https://localiq.com/blog/seo-website-marketing/3-ways-consumer-technology-changing-marketing-and-what-you-can-do-about/): Every year, the world’s leading innovators, thinkers, and business leaders gather to see what’s to come in consumer tech at CES, an event by the Consumer Technology Association. And many life-changing innovations have been announced at past CES gatherings. For example, HDTV debuted at the 1998 CES, while smart appliances made their grand entrance at the 2011 CES. Because so many of the innovations, inventions, and ideas that come out of CES become a huge part of our daily lives, it’s important to know how this technology is changing the way we act as consumers and how we market our […] Author: Stephanie Heitman Categories: Marketing Ideas, SEO, Websites & Online Presence - [Automotive Email Marketing Strategies to Drive More Dealership Visitors](https://localiq.com/blog/email-marketing/automotive-email-marketing-strategies-to-drive-more-dealership-visitors/): Many automotive dealers cite getting more leads and turning showroom visitors into buyers as their top marketing priority. To that end, many dealers leverage email marketing campaigns to achieve their conversion goals. In fact, 57% of dealerships deploy monthly email campaigns and newsletters and 21% quarterly.  Using email campaigns to target the right buyer at the perfect time can work wonders for driving dealership website and showroom traffic. Email marketing is a highly effective customer acquisition channel and for the last ten years in a row has generated the highest ROI for marketers. When executed right, email marketing campaigns can be the cornerstone of a winning digital marketing program.  Implementing an effective email marketing strategy isn’t just about sending out the same […] Author: tt_localiq Categories: Email Marketing - [Welcome to LOCALiQ AUTOMOTIVE: Your Automotive Marketing Partner](https://localiq.com/blog/marketing/welcome-to-localiq-automotive-your-automotive-marketing-partner/): Welcome to LOCALiQ AUTOMOTIVE! We’re your one-stop-shop for all things automotive marketing, and we’re excited to bring a complete portfolio of marketing solutions customized for the auto industry and delivered by experienced automotive professionals. So, what do we do?  We simplify automotive marketing for car dealerships and help them learn what marketing works to grow their business by providing them confidence through competitive and consumer insights, smart technology, market intelligence, proven best practices, and strategy from a trusted marketing partner. How do we do it?   Our automotive marketing solutions are designed to help auto groups, franchise dealerships, and independent dealerships: Build their presence to be more easily […] Author: tt_localiq Categories: Marketing Ideas - [Tracy Oswald, Creator of The Growth Lab, on Coloring Outside the Lines and Getting Vulnerable](https://localiq.com/blog/growth-lab/tracy-oswald-creator-growth-lab-coloring-outside-lines-and-getting-vulnerable/): Tracy Oswald, VP of The Growth Lab podcast, sat down with us to share her vision, how she came up with the idea for a client and business owner education program that doesn’t ask for anything in return, and why she almost didn’t move forward with a new (and potentially crazy!) idea. Hi, Tracy! Why don’t we start off by talking a little bit about The Growth Lab podcast. Tell us what that is. Tracy: The Growth Lab is a mission to help connect business owners and leaders to experts, new ideas, and experiences ““ all designed to help them […] Author: Stephanie Heitman Categories: Managing Your Business - [Smarter Automotive Marketing Solutions from LOCALiQ AUTOMOTIVE](https://localiq.com/blog/marketing/smarter-automotive-marketing-solutions-from-localiq-automotive/): Today is an exciting day as we officially launch our brand across the country.   We’re ready to bring in-depth automotive marketing insights and expertise to dealerships like yours.   LOCALiQ AUTOMOTIVE wants to help you take the complexity out of automotive marketing, so you can focus on getting real results for every dime spent.   We provide smarter automotive marketing solutions to drive real growth for your dealership.  With LOCALiQ AUTOMOTIVE, you will reach in-market auto shoppers in your own backyard and stay top of mind when they’re ready to purchase a vehicle.   Are you ready?  We are.   Watch our brand video to learn more about what makes our automotive marketing solutions different.     Author: tt_localiq Categories: Marketing Ideas - [How to Set Yourself Up for Marketing Success](https://localiq.com/blog/marketing/how-set-yourself-marketing-success/): We are officially in 2019, and while some are cleaning out their closets and reorganizing their pantries, as a local business owner it’s time for you to revisit the necessary steps that will set you up for local marketing success. Whether you’ve been marketing your own local business for years or you’re new to the game, it never hurts to look over the basic steps to local marketing success. We’ve defined them for you, so let’s get started! 1. Define your Target Audience Before you get into the details of your local marketing strategy, answer the most important question on […] Author: Amanda Asad Categories: Marketing Ideas - [Automotive Industry News: NADA, Self-Driving Cars and More](https://localiq.com/blog/marketing/automotive-industry-news-nada-self-driving-cars-and-more/): With the annual NADA Show on our minds, we’re keeping you up to date with the most interesting developments in the automobile industry with this round-up. Find out what’s happening in our automotive industry news roundup to make sure you’re in the loop once you arrive at the NADA show in San Francisco! PS – stop by our booth – 7948W in West Hall Level 2 – to say hello to our automotive marketing experts!      The new Nissan Leaf ups its range by 40% Since the introduction of the Tesla Roadster in 2008, electric cars have continued to grow as an important story for the future of the automobile industry. […] Author: tt_localiq Categories: Marketing Ideas - [What Are Podcasts and Why Should You be Listening?](https://localiq.com/blog/growth-lab/what-are-podcasts-and-why-should-you-be-listening/): Chances are, if you aren’t actively listening to a podcast (or two, or 10), you’ve probably heard of them. Podcasts are pretty much everywhere nowadays. And, there are podcasts for almost everything you could ever think of. But, what exactly is a podcast, and why should you care? You’ve got a lot going on, so how do podcasts fit into the picture? Great questions! Let’s chat about those and more commonly asked podcast questions. What’s a Podcast? According to the dictionary (yes, it’s in the dictionary!), a podcast is “a digital audio file made available on the internet for downloading […] Author: Stephanie Heitman Categories: Managing Your Business - [3 Ways Digital Marketing Can Accelerate Automotive Service and Parts Revenue](https://localiq.com/blog/marketing/3-ways-digital-marketing-can-accelerate-automotive-service-and-parts-revenue/): From preventative maintenance to tire changes, vehicle service is one of the few things for a car dealership that will never exist entirely online. But that’s no reason to ignore digital marketing when it comes to promoting your parts and service business plus building dealership brand affinity and customer loyalty. After all, in our increasingly digital world, consumers are more connected than ever before. We’ve got three ways you can use digital marketing channels to accelerate your sales. Capture and connect with consumers by reaching them on their screens with useful email reminders, establishing trust, and providing useful, engaging content. […] Author: tt_localiq Categories: Marketing Ideas - [11 Marketing Resources at Your Fingertips](https://localiq.com/blog/seo-marketing-social-media/11-marketing-resources-your-fingertips/): At LOCALiQ, we’re all about sharing our expertise with local business owners, marketers, or anyone interested in learning more about all things marketing. So, we’ve put together some pretty awesome (if we do say so ourselves!) marketing resources to help you explore information about specific marketing tactics, answer questions you may have about marketing, and much more! Check out some of our favorite LOCALiQ marketing resources below, and visit our Resources page for even more cool, free stuff! Social Media Marketing Resources We love social media, and we know it’s a spectacular marketing tactic for local businesses. So, we’ve got […] Author: Stephanie Heitman Categories: Marketing Ideas, SEO, Social Media - [Prep for Peak Season: Your Must-Have Automotive Marketing Checklist](https://localiq.com/blog/marketing/prep-for-peak-season-your-must-have-automotive-marketing-checklist/): Car buyers are revving up their devices and gearing up to purchase new and used vehicles, which means your dealership needs to ready itself for an influx in search traffic and interest in your inventory. How many of these boxes do you check?  Running a car dealership requires a lot more work than most people know. After working with thousands of automotive dealerships over the years, we understand how tiring your line of work can be and, especially with the peak car buying season coming up, how much effort goes into making your dealership marketing campaigns flawless.  Thankfully, we’ve prepared an automotive marketing checklist of […] Author: tt_localiq Categories: Marketing Ideas - [Why the Modern Consumer is Your Best Business Advisor](https://localiq.com/blog/growth-lab/why-modern-consumer-your-best-business-advisor-0/): This is part one in our LOCALiQ Growth Lab series, where we call on thought leaders in our network to provide business owners and leaders with smart, actionable advice. In the upcoming series, we’re featuring Neal Polacheck. Neal is a seasoned local business expert who has been advising SMBs on how to keep up with consumers for decades. He speaks at national and international events, focusing on connecting with customers in a complex, always-changing landscape. In this post, Neal unpacks what it means to be a “modern” consumer, and how you can align your business with consumer buying habits. For […] Author: Colleen McNamara Categories: Managing Your Business - [5 Minutes with Mike Salicco, LOCALiQ AUTOMOTIVE Marketing Expert](https://localiq.com/blog/digital-marketing/5-minutes-with-mike-salicco-localiq-automotive-marketing-expert/): It’s safe to say that Mike Salicco has witnessed the automotive industry undergo a rapid – and extreme – transformation. He got his start back in 1992, working in automotive finance while he finished his university degree. Since then, he has worn many hats and climbed from position to position – but one thing has always remained: he’s an automotive guy, inside and out. Mike has been with LOCALiQ AUTOMOTIVE for just under two years, starting out as Gannett’s Head of Automotive. Today, he oversees the strategy for the automotive marketing solutions business unit and has a team of 170 (!) and […] Author: tt_localiq Categories: Cross-Channel Marketing - [How to Start Getting More Dealership Visitors with Social Media](https://localiq.com/blog/social-media/how-to-start-getting-more-dealership-visitors-with-social-media/): Like a lot of small to mid-sized businesses, many car dealerships focus most of their digital marketing strategy on digital advertising without giving a lot of thought to organic online tactics which can help boost engagement with their current customers and prospects.   Digital advertising such as search marketing and targeted display are important components of a strong automotive marketing strategy. However, organic social media marketing can be an important way to reach people who have already connected with your brand, as well as ready-to-buy consumers who are still narrowing down their choice of dealership to visit. What distinguishes your dealership from the competition? Are you […] Author: tt_localiq Categories: Social Media - [Video Ads Drive the Sale for Car Dealerships](https://localiq.com/blog/video/video-ads-drive-the-sale-for-car-dealerships/): Whether a consumer is looking to lease or own, choosing a new vehicle is a big decision. So big, in fact, that they often spend months researching before walking into a dealership for a test drive and sales conversation. In our increasingly digital world, auto shoppers do more searching online than ever before, and they expect to find answers.   In fact, according to the seminal Millward-Brown Digital/Google study, Online video ads prompted brand consideration among 37% of auto shoppers. If your dealership isn’t using digital video and video ads, you might not be top of mind when it comes time for auto […] Author: tt_localiq Categories: - [What is Social Media Marketing and Is It Effective for Local Businesses?](https://localiq.com/blog/social-media/what-social-media-marketing-and-it-effective-local-businesses/): By now, we know that social media is essentially ingrained in our everyday lives. Between connecting with our friends, family members, and coworkers on Facebook or Instagram to following our favorite celebs on Twitter to networking with those in our industry on LinkedIn, pretty much everyone we know is using some form of social media on a regular basis. And social media has become much more than just a place to connect with people we know. It’s now a place where we can connect with businesses in our area that we already know or that we’re just discovering. Which is […] Author: Stephanie Heitman Categories: Social Media - [5 Tips Every Automotive Marketer Needs to Know](https://localiq.com/blog/marketing/5-tips-every-automotive-marketer-needs-to-know/): Automotive marketing has grown more challenging with economic factors affecting consumer confidence, and OEM pressures for more efficient marketing and expense reduction. With auto shoppers doing more research than ever before they step foot in a car dealership, many dealers and auto group owners are looking for new and innovative ways to maximize their automotive marketing ROI.  Here are some great tips every automotive marketer can use to achieve their dealership objectives – even if you have marketing staff and a brand agency, take a fresh look at these areas. These only scratch the surface, though, so contact us for a Dealer Scorecard evaluation so […] Author: tt_localiq Categories: Marketing Ideas - [Pull Ahead of the Pack: Three Tips to Help Your Dealership Stand Out](https://localiq.com/blog/marketing/pull-ahead-of-the-pack-three-tips-to-help-your-dealership-stand-out/): With car-shopping season around the corner, you need to grab the attention of consumers currently researching vehicles – and keep your dealership top of mind.  The arrival of spring brings with it many wonderful things: flowers in bloom, the return of t-shirt weather — and, most of all, peak vehicle-buying season.  Now’s the time of year when every dealership hopes to be the hottest one in town. But without a standout automotive marketing strategy building lasting connections with customers, your competitors could win.   These three tips to help your dealership not only grab attention – but keep it all the way through the research-heavy car shopping process.    1. Find the Right Audience and Cater to Them  Little good ever came from sitting around waiting for people to come to you — so, […] Author: tt_localiq Categories: Marketing Ideas - [2019 Business and Marketing Events You Should Know About](https://localiq.com/blog/marketing/2019-business-and-marketing-events-you-should-know-about/): As a business owner or a marketer, you know that there are tons of events around vying for your time. Maybe you regularly attend business and marketing events, or maybe you’re not even sure where to start. We’ve put together a round-up of business and marketing events for 2019 you should look into attending this year. Why Attend a Business or Marketing Event? It doesn’t matter whether you’re attending massive marketing events like SXSW or smaller ones like a local industry meet up ““ you’ll have the opportunity to network, showcase yourself and your business, and learn new things. You […] Author: Stephanie Heitman Categories: Marketing Ideas - [What Was Actually a Big Deal in Social Media in 2018](https://localiq.com/blog/social-media/what-was-actually-big-deal-social-media-2018/): If social media is part of your marketing strategy, staying up-to-date on the latest social media trends is important. You want to understand what’s new, how (or if you should) implement these trends into your marketing strategy, and how they can help you engage with and grow your audience. Whether you realize it or not, you’ve most likely spent a good amount of time this year creating content that your customers might enjoy on Instagram Stories or through videos to post on social media, and keeping up with the ever-changing algorithms to ensure your content is getting seen. As the […] Author: Amanda Asad Categories: Social Media - [3 Ways to Worry Less About Your Marketing During the Holidays](https://localiq.com/blog/listings-management-lead-management-digital-marketing/3-ways-worry-less-about-your-marketing/): The holidays are a fun time, but they can also be stressful. Kids are almost out of school, presents need to be bought, wrapped, and shipped, relatives are making plans to visit….and that doesn’t even take into account your day (and sometimes round-the-clock) job of running a business. So, how can you take one thing off your plate so you’re able to focus on what matters most to you this season? Let’s start with your marketing. Unless your business is marketing, it’s probably not your favorite thing to think about. So, what can you what can you worry less about […] Author: Stephanie Heitman Categories: Cross-Channel Marketing, Lead Generation & Management, Local Marketing - [Year in Review: Your Five Favorite Topics of 2018](https://localiq.com/blog/year-review-your-five-favorite-topics-2018/): As we inch closer and closer to 2019, we’re taking a look back at some of your favorite topics we’ve covered on our blog this past year. Ready the fireworks, put the champagne on ice, and assemble your loved ones “” it’s almost time to countdown to a new year! And what would this time of year be without a few best-of lists making the rounds to start the festivities? Not one to miss out on a December tradition, we’ve assembled a list of some of our readers’ favorite blog posts over the past 365 days, simultaneously highlighting which subjects […] Author: Colleen McNamara Categories: - [2018 by the Numbers: Buzzworthy Marketing Stats to Remember](https://localiq.com/blog/marketing/2018-numbers-buzzworthy-marketing-stats-remember/): Every calendar year in marketing is like a snowflake: no two are exactly alike. Different solutions emerge, trends and insights evolve with consumers “” and new numbers emerge to tell the whole story. Here’s a look at some key marketing statistics for 2018. 2 billion Messages were exchanged by Facebook Messenger’s 1.3 million users and businesses each month. Thanks to the rise of live chat making businesses available to customers 24/7, as well as platforms like Messenger giving customers a direct line to ask you questions, 2018 continued the trend of seamless communication being used to build trust. 12,502,500 That’s […] Author: Colleen McNamara Categories: Marketing Ideas - [5 Things You’re Missing out on Without a Search Marketing Partner](https://localiq.com/blog/search-marketing/5-things-youre-missing-out-without-search-marketing-partner/): Search marketing is an important tactic for local businesses looking to get found on top search engines. For users, it seems like magic — you search for a business or specific keyword, and voila! The results appear right there at the top — oftentimes using the same keywords you just typed in. It’s not even really something we think about — it’s a given that it’s going to happen. But the reality is that search engine marketing (SEM) is pretty complicated unless you’re an expert. You have to take into account things like budget, how fast that budget is spending, […] Author: Stephanie Heitman Categories: Search Advertising - [How Branded Content Works to Get Your Business Noticed](https://localiq.com/blog/branded-content/how-branded-content-works-get-your-business-noticed/): Sometimes when you’re surfing along on your favorite social media platform, you come across a video, image, or article from a company that doesn’t really seem like an advertisement. Or when you make a Google search, the top result looks really helpful and you click it without even realizing it’s a paid ad. This type of advertising is called branded content, and it’s a rapidly growing way to engage audiences without making them feel bombarded. Adding branded content to your marketing mix is a smart move that can give your local business cost-effective results. Here are some reasons why! It’s […] Author: Stephanie Heitman Categories: Content Marketing - [4 Ways to Give Your Website an SEO Tune-Up](https://localiq.com/blog/seo/4-ways-give-your-website-seo-tune/): How long has it been since your website was updated to align with the latest in search engine optimization (SEO) best practices? If your business’s website hasn’t been updated in a while, it’s probably not as effective as it could be at attracting visitors and helping you convert them to customers. In addition to major changes to how search engines determine the performance of websites on search engine result pages (SERPs), there are some features and practices consumers have come to expect, even from small business websites, and you may be losing leads if you’re not providing them. 1. Make […] Author: Stephanie Heitman Categories: SEO - [Opening a New Location? 7 Ways to Promote It](https://localiq.com/blog/marketing/opening-new-location-7-ways-promote-it/): Congrats on your new business location! Looking for a way to create some buzz? We’ve got you covered with seven tips for promoting your new location. Author: Stephanie Heitman Categories: Marketing Ideas - [How Do I Set Up My Business on Google? (And Other Questions)](https://localiq.com/blog/listings-management/how-do-i-set-my-business-google-and-other-questions/): Curious about getting your business listed on Google or about using Google My Business in general? We’ve got you covered with answers to frequently asked questions. Author: Stephanie Heitman Categories: Local Marketing - [5 Cool Things a Marketing Partner Can Do for You](https://localiq.com/blog/marketing-lead-management-digital-marketing/5-cool-things-marketing-partner-can-do-you/): You know who’s busy? You are. As a business owner, there are so many things you have to think about in your day-to-day: from managing employees to billing, coordinating with various vendors, navigating taxes and actually working, there just don’t seem to be enough hours in the day! So, when do you have time to stop and think about how you’re driving new customers? One study found that 97% of local businesses are running some form of DIY marketing, which means that the majority of business owners are doing some, or all, of their marketing themselves. I mean, do you […] Author: Stephanie Heitman Categories: Cross-Channel Marketing, Lead Generation & Management, Marketing Ideas - [Are You Facing These Common Local Marketing Challenges?](https://localiq.com/blog/seo-search-marketing-lead-management/are-you-facing-these-common-local-marketing-challenges/): As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confusing for many business owners. That’s not surprising, considering that local marketing can be complicated to begin with, and the rules of engagement are constantly changing. If you’re feeling like the football is constantly being snatched from you in front of your poised kick, you’re definitely not alone! So, let’s take a minute to address some of the most common local marketing challenges we hear about time and time again. You’re Struggling to Keep up with the Search […] Author: Stephanie Heitman Categories: Lead Generation & Management, Search Advertising, SEO - [How to Win with Multi-Channel Marketing](https://localiq.com/blog/marketing/how-win-multi-channel-marketing/): Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid return? In many cases, local businesses favor traditional marketing methods simply because they’ve been around longer — they’re the norm. Digital marketing is constantly evolving, and using it effectively takes some background knowledge; for many local businesses, digital marketing seems overwhelming. But, the bottom line is that a robust marketing strategy will […] Author: Stephanie Heitman Categories: Marketing Ideas - [3 Awesome Retargeting Tactics You Need to Try Now](https://localiq.com/blog/display/3-awesome-retargeting-tactics-you-need-try-now/): What happens when a potential customer visits your website or searches for you but doesn’t take the next step to actually become your customer? You don’t want to miss out just because they didn’t contact you! They may have had to pick up their kid from school, answer the phone, or run to the restroom and didn’t have the opportunity to contact you right then. Wouldn’t it be nice to give them a gentle reminder, like “Hey! Remember me? That business you were checking out earlier? Let’s connect.” Luckily, you can do that with retargeting! You’ve probably been retargeted online […] Author: Stephanie Heitman Categories: Display Advertising - [How to Find Your Target Audience: 12 Questions to Ask Yourself](https://localiq.com/blog/target-audience/): Who’s your target audience? Who are you hoping to target with your marketing? What does your typical customer look like? These are just some of the questions you’ve probably been asked if you’ve ever run a marketing campaign or worked with a partner for your marketing. They sound like pretty simple questions, but the answers are typically much harder to figure out. The easiest answer is usually: I don’t know — they all look different, and I want to target everyone. And while we wish we could target everyone, it’s just not realistic — or effective. You obviously want your […] Author: Stephanie Heitman Categories: Marketing Ideas - [Help Wanted: The Top 4 Paths from Recruiters to Future Employees](https://localiq.com/blog/help-wanted-top-4-paths-recruiters-future-employees/): Low unemployment rates and limited budgets aren’t exactly making it easy for HR professionals and job recruiters to fill their companies’ posts. Luckily, there are a handful of creative ways to market your way around the issue. Oh, how fickle the job market can be! Remember the days when each of us was a twenty-something, fresh out of school and eagerly searching for a job that would stick, sometimes feeling like it would never come? Well, it’s a much more reassuring position to be on the other side of the equation actually doing the hiring — but even that poses […] Author: Alex Lemley Categories: - [3 Ways Mobile Marketing Can Give You a Boost This Small Business Saturday](https://localiq.com/blog/mobile/3-ways-mobile-marketing-can-give-you-boost-small-business-saturday/): Are you preparing for Small Business Saturday? We’re excited about this Shop Small® initiative and encourage local businesses to participate in some way — whether it’s by holding an in-store event, running special promotions, partnering with another local business, or just shopping! So, if you are participating, it’s important to get the word out, right? And what better way to let your potential customers know about your Small Business Saturday involvement than by targeting them on their phones?! Google recently released some pretty interesting information about how holiday shoppers are using their phones around the holiday season. They found that […] Author: Stephanie Heitman Categories: - [Fork in the Road? The 3 Biggest Challenges Auto Dealers Face Right Now](https://localiq.com/blog/fork-road-3-biggest-challenges-auto-dealers-face-right-now/): There's nothing easy about staying competitive in the automotive industry. Local automotive marketing can be the key to success when it's done right. Author: Colleen McNamara Categories: - [Is Your Web Content Optimized for Voice Search?](https://localiq.com/blog/seo/your-web-content-optimized-voice-search/): Do you ever feel like you need an assistant for your life? If you’re like 41% of American adults, you probably use an assistant every day without really realizing it. That assistant? Your voice assistant, either through Siri, Alexa, Google Assistant, or Cortana. Between 2008 and 2016, use of voice search increased 35-fold, and ComScore found that by 2020, more than half of all web searches will be made with voice-based technology. Some experts are saying that we’re in the midst of a “voice revolution.” Voice search optimization is an area where many businesses are giving away opportunities, largely because […] Author: Stephanie Heitman Categories: SEO - [Is Your Local Business Using YouTube Ads? Why You Should Be! [Infographic]](https://localiq.com/blog/display-video/your-local-business-using-youtube-ads-why-you-should-be-infographic/): Did you know that ONE BILLION users spend an average of 40 minutes per day on YouTube? And, did you know that more 18 to 49-year-olds watch YouTube than any cable network? It’s YouTube’s world, and we’re just living in it these days. YouTube catches the eye of one-third of all people on the web. So, if you’re not marketing your business there, it’s safe to say you’re missing out. YouTube ads used to seem like a pretty unattainable way to market your business: It was deemed too expensive and hard to track. Luckily, that’s all changed, and YouTube advertising […] Author: Stephanie Heitman Categories: Display Advertising - [Facebook Advertising + Search Marketing: Why You Really Need Both](https://localiq.com/blog/social-media-search-marketing/facebook-advertising-search-marketing-why-you-really-need-both/): There are endless options when it comes to online marketing, so it can be extremely overwhelming when trying to choose what might work best for your business. When it comes to setting aside your hard-earned dollars to invest in your online presence, you want to be sure your money is spent on advertising that will do what you expect it to — maximize visibility of your website and get your business noticed online. Two tactics that work well for this are Facebook advertising and search marketing. Therefore, combining Facebook advertising with search marketing can help fuel your online presence while […] Author: Amanda Asad Categories: Search Advertising, Social Media - [Google is 20! What’s Changed for Us (and for Marketing)?](https://localiq.com/blog/search-marketing/google-20-whats-changed-us-and-marketing/): I remember the days of flipping through the Encyclopedia for information on school papers and answers to random questions I had. My curiosity was never completely satisfied by the short entries, and I usually had to check out additional books from the library to get more information. It could take days to feel like I finally had the answers I was looking for. Now, I can type (or speak!) my question into Google and instantly see thousands of results around my query. Sometimes it’s hard to imagine a time before you could just pull out your phone or computer and […] Author: Stephanie Heitman Categories: Search Advertising - [Mobile Marketing Tactics to Bring in More Buyers](https://localiq.com/blog/social-media-mobile-display/mobile-marketing-tactics-bring-more-buyers/): It’s easy to get swept up in the wave of statistics, analytics, and marketing strategies that are so readily available to business owners today. Sometimes, you have to take a step back to re-focus on what’s really important and how to get there. Ultimately, what matters most about any marketing or advertising effort is that it brings in actual buyers, right? Focusing on that goal and how to achieve it, mobile marketing should be one set of strategies that rise to the top of the to-do list. Why? Because American mobile users spend 69% of their total daily media time […] Author: Stephanie Heitman Categories: Display Advertising, Social Media - [What Can Geofencing Do For My Local Business?](https://localiq.com/blog/display/what-can-geofencing-do-my-local-business/): We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, smartphones were just bursting onto the market. Now, we’re constantly on our phones, using them for everything from a GPS, entertainment hub, and social connector. So, wouldn’t it make sense to target users directly through their phones? And to take it a step further, and target them through their phones when they’re in a specific area? With geofencing, you can do just that. Geofencing is a powerful tool that can dramatically increase the number of mobile users who see […] Author: Stephanie Heitman Categories: Display Advertising - [Multiply Your Results: Combine Paid Search Marketing and SEO](https://localiq.com/blog/search-marketing/multiply-your-results-combine-paid-search-marketing-and-seo/): Which is better: paid search marketing or search engine optimization (SEO) that brings in organic traffic? The answer is probably not as simple as many business owners would like, but the truth is that creating the most effective strategy possible will involve using both search advertising and SEO, and fine-tuning them so that each one amplifies the other’s effect. Thankfully, there is a way to simplify both with LOCALiQ Search Marketing and LOCALiQ SEO and combine them seamlessly with our powerful lead management solution for a total marketing solution that makes complex campaigns more approachable and effective. When users look […] Author: Stephanie Heitman Categories: Search Advertising - [Do Online Reviews Actually Matter? (Hint: They Do!)](https://localiq.com/blog/reputation-management/do-online-reviews-actually-matter-hint-they-do/): Online reviews are based off experiences from your customers. It might seem crazy that one experience can make or break your business growth, but it’s true. Online reviews actually matter, and here are four reasons why you should pay attention to them: 1. Reviews are like Close Friends ““ They’re Trustworthy People who leave reviews have nothing to gain or lose. They had an experience, good or bad, and want to share it. And guess what? People are going to listen. In fact, 88% of consumers trust online reviews as much as they trust a personal recommendation from someone they […] Author: Amanda Asad Categories: - [Do You Actually Need Mobile Marketing?](https://localiq.com/blog/mobile/do-you-actually-need-mobile-marketing/): Have you ever started to panic that you couldn’t find your phone only to realize you were holding it? That happens to me at least once a week. My phone is basically an extension of my body at this point. And, the same is true for most consumers. We have our phones with us at all times. We check it when we wake up, when we’re in the bathroom (don’t lie), and right before bed. Then, while we’re sleeping, it’s right next to us on our bedside tables or even in our beds, waiting to wake us up in the […] Author: Stephanie Heitman Categories: - [4 (Not-So-Secret) Secrets to Tracking Your Marketing Leads](https://localiq.com/blog/search-marketing/4-not-so-secret-secrets-tracking-your-marketing-leads/): What are some of the biggest challenges you face when it comes to marketing your business? One concern we hear a lot from clients is that they don’t really know what’s working to drive leads. If you don’t know how to track where your leads are coming from, you probably don’t know which marketing tactics are actually helping your business. So take a minute to check out these four (not-so-secret) secrets to tracking your marketing leads. 1. Psst: You Can Track Leads with Call Tracking Technology For a lot of businesses, phone calls are one of the most important leads […] Author: Stephanie Heitman Categories: Search Advertising - [Marketing Steps to Success: 5 Things to Take You Higher](https://localiq.com/blog/seo-marketing-search-marketing/marketing-steps-success-5-things-take-you-higher/): You know that song that goes “can you take me higher?” That’s what your marketing should be doing for your business — taking it higher, probably not to a place with golden streets, but you never know. Do any towns have golden streets? Or at least one golden street? Let me know in the comments if you know. Anyways, to get back on track and away from 90s one-hit-wonders, marketing is essential for any business looking to grow both online and offline. So, where do you start? There are so many marketing tactics out there, it can honestly be kind […] Author: Stephanie Heitman Categories: Marketing Ideas, Search Advertising, SEO - [3 Reasons You Can’t Ignore Search Marketing](https://localiq.com/blog/search-marketing/3-reasons-you-cant-ignore-search-marketing/): One of the foundations for a successful marketing campaign is paid search marketing. It has a lot of benefits: It helps you get seen by searchers on top search engines, which can drive more website visits, phone calls, and form fills for your business, and it can help increase brand awareness. Don’t let the cost associated with paid search turn you away; it’s worth the investment and can give you the chance to claim that top spot on search engines. Long story short: You shouldn’t ignore search advertising, and here are three reasons why: 1. It Works Fast As a […] Author: Amanda Asad Categories: Search Advertising - [3 Display Advertising Solutions to Give Your Business a Serious Boost](https://localiq.com/blog/display/3-display-advertising-solutions-give-your-business-serious-boost/): Display advertising goes well beyond banner ads alone, and each type can bring your business different advantages. By combining multiple types of display ads that put your messages in front of more viewers in a wider range of circumstances, your targeted display advertising campaign can bring you much stronger results. Read about some types of display advertising you can use to give your business a serious boost. Reach Everyone With General Awareness Advertising Banner ads are a solid beginning for any general awareness advertising effort. They’re like billboards along the information superhighway, exposing many viewers to your visual branding, name, […] Author: Stephanie Heitman Categories: Display Advertising - [Welcome to LOCALiQ!](https://localiq.com/blog/marketing/welcome-localiq/): Hi, there! We’re LOCALiQ, the marketing solution from the USA TODAY NETWORK. You may have heard (or read, if you checked out our press release), that we’re the next-generation local marketing partner for businesses. So, what does that mean? To put it simply: It means we love local businesses and we want to help them grow. We know, from our time operating in local communities across the U.S., that local businesses are the backbone of the community. And, we also know that marketing is really complex. Consumers are always on the go, and it can be hard to understand what […] Author: Stephanie Heitman Categories: Marketing Ideas - [Google My Business Domination in 4 Easy Steps](https://localiq.com/blog/listings-management/google-my-business-domination-4-easy-steps/): Once you’ve added your business’s listings on Google My Business, or claimed any existing ones that already bear its name, there’s only one logical next step: make sure your listings are clean, so you can rocket your way up the search engine’s rankings. Even though the tasks themselves are simple, they will require the proper amount of time and effort get right. But trust us: getting squeaky clean on GMB will pay off in a major way! Here’s a handy four-point checklist we’ve put together to guide you towards making the most of your Google My Business experience: 1. Keep […] Author: Colleen McNamara Categories: Local Marketing - [Turning Data into Surefire Local Marketing Results: The Definitive Directory Insights Guide](https://localiq.com/blog/marketing/turning-data-surefire-local-marketing-results-definitive-directory-insights-guide/): We’re firm believers in the power of good ideas and greater insights. As such, we want to help your business “” no matter the size, no matter the reach “” collect the right data and transform it into smart, well-targeted local marketing campaigns. Knowing your customers and having the right numbers leads to informed decisions, which can help businesses win over their competitors during the most make-or-break retail periods of the year, as well as in a more general, anytime sense. This trusty article will provide you tips and other useful info on how to collect and make sense of […] Author: Colleen McNamara Categories: Marketing Ideas - [Must-Have Elements of an Effective Display Advertising Campaign](https://localiq.com/blog/display/must-have-elements-effective-display-advertising-campaign/): Knowing the latest display advertising trends and best practices is critical in effectively guiding your team to success. Based on the thousands of ads we’ve implemented for local businesses, here is what we’ve learned. Running display advertising campaigns that not only attract traffic, but actually convert your website visitors to paying customers takes a lot more than simply buying space in the right outlets and putting clever ads in them. Effective display advertising is actually a system of elements that work together to get you the best value for every dollar you put into your display ad campaigns. Wading through […] Author: Stephanie Heitman Categories: Display Advertising - [Do You Know These Social Media Marketing Basics?](https://localiq.com/blog/social-media/do-you-know-these-social-media-marketing-basics/): Social media is a place for conversations and interactions, not monologues. If your social media marketing approach is to pump out advertising content and not set time aside for interacting with your followers, or reading, commenting on, and sharing relevant content from others, you’re likely talking to yourself a lot of the time. Here are some ways you can fine-tune your social media marketing efforts to improve your business’s sites. Be Active If you’d like better results from your social media marketing (and who wouldn’t?), take a look at the effort you and your eam put into actually interacting on […] Author: Stephanie Heitman Categories: Social Media - [How to Gain an Edge Over Online Competitors](https://localiq.com/blog/marketing/how-gain-edge-over-online-competitors/): You’ve probably read about how to review and manage your company’s online reputation, which is an important step in boosting your company’s web presence and social endorsement. The next step you can take to gain an edge over your online competitors center is reviewing and analyzing their online presence and reputation. There’s a lot to be learned from Googling yourself and your online competitors and taking note of where they shine and where they sag. Here are some tips to help you get an edge over your competitors online. Build a Stronger Web Presence Your web presence includes any place […] Author: Stephanie Heitman Categories: Marketing Ideas - [The Easiest Ways to Boost Your Local Search Visibility](https://localiq.com/blog/seo/easiest-ways-boost-your-local-search-visibility/): What you’ll learn in this post: The importance of Google My Business (GMB) How reviews can improve your visibility Local SEO basics The impact of social media Think SEO is reserved for e-commerce and web-based businesses? Think again: conduct a search online before purchasing a product in-store. It’s more important than ever to make sure your digital storefront says, “we’re open for business!” loud and clear. Walk down any busy street in your neighborhood and you’re likely to spot more than a handful of people with eyes glued to their smartphones. Nowadays, we turn to our devices to answer virtually […] Author: Colleen McNamara Categories: SEO - [Turn Negative Feedback into Positive Action](https://localiq.com/blog/reputation-management/turn-negative-feedback-positive-action/): Most business owners have experienced the difficult moment when a customer gives a one-star or two-star review. You work hard to keep people happy ““ and if someone writes a bad review on a public site, it’s discouraging. Even if it might seem easier to ignore the noise altogether, this approach will do more harm than good. It turns out 88% of consumers are just as likely to listen to online reviews as their close friends! As a result, building a flawless reputation online is one of the most surefire ways for businesses to turn searchers into customers. However, establishing […] Author: Colleen McNamara Categories: - [The Reviews Are In! Here’s How Yelp Can Help Your Small Business Thrive](https://localiq.com/blog/reputation-management/reviews-are-heres-how-yelp-can-help-your-small-business-thrive/): Yelp is an important review site for your local business. Use these tips to get the most out of your Yelp listing so your business can thrive. Author: Colleen McNamara Categories: - [The Kiss of Death: Bad Call Handling! How to Fix It](https://localiq.com/blog/lead-management/kiss-death-bad-call-handling-how-fix-it/): Think about the last really bad experience you had talking to a business? Sadly, you probably have something in mind. That’s because effective call handling is essentially an art. There are a lot of factors to take into consideration to give your callers the best experience possible. For local businesses, having employees cross-trained on skills and procedures that are not strictly part of their job description is a must, especially when it comes to effective call handling. Even companies that have a dedicated receptionist can benefit from making sure that everyone in the building understands that the phone has to […] Author: Stephanie Heitman Categories: Lead Generation & Management - [What Every Service Area Business Needs to Know About Listings](https://localiq.com/blog/seo/what-every-service-area-business-needs-know-about-listings/): How hard is it to get on the local SEO map without an address? For businesses without a brick and mortar, getting a prime listing can feel harder than digging a tunnel with a teaspoon. Let’s say you’re a local dog groomer. You did your research and know your town is sprawling with devoted pet lovers so rather than opening a traditional mom & paw shop, you have a mobile service that lets you preen and primp four-legged fur balls right in their own home. It’s vital you get your business listed online so customers can find you easily and […] Author: Colleen McNamara Categories: SEO