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Local Marketing Lab

Facebook Ad Sizes for 2023

    Facebook Ad Sizes for 2023

  • Introduction
  • Video ads sizes
  • Image ad sizes
  • Carousel ad sizes
  • Conclusion
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2023 Facebook ad sizes

After you’ve put in the effort to implement your beautiful new Facebook ads, the last thing you want is to find them on feeds blurry, poorly cropped, or otherwise visually unappealing.

facebook ad sizes - example of issues with poorly cropped facebook ad images

Just looking at these possible Facebook ad size issues above is enough to make you double-check your media sizes every time!

This can be easily avoided by sticking to the specified requirements for different types of media within your Facebook ads.

Facebook video ad sizes

Here are the sizes for Facebook video ads:

  • Minimum resolution: 1080 x 1080 pixels
  • Maximum file size: 4GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels
  • Video duration: 1 second to 241 minutes

Facebook image ad sizes

If you’re creating a single-image Facebook ad, stick to these specifications:

  • Minimum resolution: 1080 x 1080 pixels
  • Maximum file size: 30MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels

Facebook carousel ad sizes

Facebook carousel ad sizes are as follows:

  • Minimum resolution: 1080 x 1080 pixels
  • Maximum file size per image: 30MB
  • Maximum file size for video: 4GB
  • Video minimum width: 120 pixels
  • Video minimum height: 120 pixels
  • Image minimum width: 600 pixels
  • Image minimum height: 600 pixels
  • Number of images or videos per carousel ad: 2-10

facebook ad sizes for 2023

Try using marketing tools to template out your creative sizing ahead of time. Canva, for example, can help with this. Lastly, if your ideal image or video doesn’t fit at first, try to get a new creative idea from other Facebook ad examples instead.

Get your Facebook ad sizes right every time

Once you’ve become familiar with the right Facebook ad sizes for your desired ad format, you can get into the fun stuff: picking out your favorite images or videos!

Test out any creative assets in various sizes so you know what works best for your business’s Facebook ads. This can save you from headaches later and ensures you’re using media that keeps your ad format options open.

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