$106
Average CPL
300K+
Impressions
300K+
Website Visitor
Challenges
To bring together multiple locations into a cohesive and success focused strategy with effective tracking and reporting.
Solutions
We restructured the client’s overall strategy to enable better results and reporting. The strategy includes multiple Google Search campaigns tailored to specific locations, with a focus on local visibility to drive quality inbound leads. On a national basis, the strategy includes Performance Max campaigns to both build brand awareness and engagement.
Results
Over the last 12 months the campaigns have generated over 500 leads across a range of locations. This represents a 1% increase in the number of leads YOY, but more importantly the team has been able to reduce the cost per lead by 12% YOY.
