30.3%
Sales revenue growth comparing Q1 FY’25 and Q1 FY’26
75%
Decrease in CPA on Search after enabling PMax
$89
Increase in conversion rate on search after enabling PMAX and additional conversion points.
Challenges
Client specialises in transportable homes in Queensland. This client has traditionally focused on bottom of funnel conversions, with little attention on mid funnel and top funnel activities.
Solutions
We started with Google SEM, and have expanded out to a more robust Performance Max campaign. We enabled PDF downloads locked behind contact details as another channel to drive lower immediacy, but still highly valuable leads. This allows us to create a funnel, rather than driving only immediate conversions.
Results
The PMax campaign drew an additional 200 inquiries on average every month, for the first 6 months. Adding additional conversion points and factoring in ‘good behaviours’ to form an audience allow us to increase both search and PMAX conversions.
Timeline & Performance Growth:
- 2025 Q1: 3.3M revenue
- 2026 Q1: 4.2M revenue
