23x
Average ROAS (90 days)
11x
ROAS excluding brand terms
$70k
Weekly revenue growth from $50–55k
Challenges
An Ecommerce business in the food production looking to scale online revenue while maintaining strong return on ad spend across Google advertising channels.
Solutions
We started with a Google Shopping campaign and expanded into a full Google omnichannel strategy. Campaigns were restructured by product margin to prioritise high-value products, then scaled through Google Search (SEM) and Performance Max. Performance was tracked using combined WooCommerce sales data and Google conversion reporting to ensure decisions were driven by revenue, not just clicks.
Results
The strategy delivered an average 23x ROAS over 90 days, with a strong 11x ROAS even when excluding brand terms. From November, weekly revenue consistently reached close to $70k across channels. All growth was achieved within the existing budget, with ROAS doubling from 11x in Q4 2024 to 23x in Q4 2025.
