Health Training Provider Grows Enrolments with LocaliQ

White-Label Case Study

Scale bookings, while maintaining a below $35 CPA across all campaigns. Grow into states where branding has traditionally been weaker. Budget increased substantially as a result of improved performance. In previous years, campaigns would start and stop due to performance, we kept consistent performance throughout the year and grew the budget by 15% annually.

7.4M

Impressions

788K

Clicks

80.8K

Bookings through digital channels

Challenges

An education business looking to grow online bookings of health-related training in a highly competitive vertical.

Solutions

Display

Search Ads

Youtube Ads

Our first push was for budget to be segmented towards Performance Max and wider product adoption for newer Google solutions. Further testing in PMax ad scheduled campaigns, allowed for bolstering of key times of night where their customers would be searching, also yielding 80+% cost decreases when compared to previous campaigns.

Results

We grew results substantially with more diversified product, our booking sales have been consistently stronger throughout key sales periods. This has allowed the business to grow into other areas of importance, and to offer more courses.

Timeline & Performance Growth:

Growth across the year FY’25, compared to FY’24

81.4% increase in brand visibility through impressions
26.9% increase click traffic to website
21.3% decrease in cost per acquisition
43.7% increase in bookings through Google

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