180%
Increase in lead volume (3 months) WA
50%
Increase in lead volume (3 months) TAS
Challenges
Our core challenge is driving cost-efficient, high-quality leads in a competitive market in Melbourne. Home improvement can be very soft to wider economic changes such as interest rate increases or decreases. PM time slots generally, saw significantly less lead activity than morning into afternoon, despite search traffic still being strong well into the night.
Solutions
We implemented significant changes to our internal optimisation that allowed us to utilise both our internal AI lead scoring, as well as search AI driven bid strategies.
Results
The results of both LocaliQ technology changes, and SEM AI driven bid strategies enabled us to receive some compelling decreases in CPL while also observing higher lead volume. Across Western Australia, we saw lead volume increases of 180% within the first quarter with a CPL decrease of 55%. Across Tasmania, we saw a lead volume increase of 50% within the first quarter with a CPL decrease of 31.
