19%
Increase in organic traffic
20%
Increase in organic users
Goals
The overall goal is to increase online visibility across key service areas, drive more qualified organic traffic to the website, and convert that traffic into high-quality leads and long-term clients.
Challenges
The client had persistently low online visibility in a highly competitive legal market. All website content required comprehensive legal review before publication, with their busy legal team creating extended approval timelines that slowed content deployment. Limited resources meant balancing service page development with ongoing blog content, whilst working within strict review processes to build organic visibility and drive qualified traffic to the site.
Solutions
We ensured the website clearly outlines all services, with dedicated, optimised pages for each key practice area.
We also expanded core service content and implemented an ongoing blog and resource strategy to improve visibility, build authority, and drive relevant organic traffic.
This is still a work in progress, but we’re already seeing strong improvements in performance.
Results
Over the most recent six-month period compared to the previous year, the client has seen a strong uplift in organic performance, with clear growth in sessions, total users, new users, clicks, and impressions.
Visibility across key service areas has improved, supported by the launch of newly created service pages and ongoing blog content. These efforts have strengthened overall search presence and increased engagement from prospective clients.
