Instagram Ads

Say kia ora to increased leads with Instagram advertising that go beyond just likes and follows. With well over a billion monthly users worldwide, Instagram is the perfect platform to connect with Kiwis seeking your products and services.

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Enhanced Audience Reach & Brand Visibility

If you’re looking to expand your brand’s digital footprint then Instagram is known to boast a vast and diverse user base. With over 2.5 million active users in New Zealand, it offers a unique opportunity to connect with potential customers and showcase your offerings.

High Visual Impact

Compelling photos and videos are at the core of Instagram offering. Highlight your products, services, and brand personality through stories, posts, and reels, utilising creative formats that resonate with your audience.

Increased Traffic & Conversions

Effective ads drive engagement, leading directly to your website or landing pages and converting that interest into sales.

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AI-powered lead management platform

Track your ad performance across all social platforms with our in-depth reporting and AI-driven lead tracking tools. Keep your social connections engaged with automated email messaging, ensuring consistent communication.

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LocaliQ as Your Instagram Ads Agency in New Zealand

As a trusted Instagram management agency, we use the platform’s strengths to drive sales, website traffic, and leads. Instagram is crucial for businesses across industries looking to grow their brand and boost sales. Our services include:

Hashtags and CTAs for Conversion

Increase conversions using relevant hashtags and strong calls to action that guide users to product pages or apps, enhancing discoverability and engagement.

Boost Your Brand

Engage your audience with eye-catching content that drives traffic to your site or app. We combine organic and paid strategies, optimising campaigns with data analysis and market insights.

Target the Right Audience

Leverage Instagram’s targeting tools via Meta Business Suite to reach the right people based on demographics, location, and interests, ensuring maximum impact.

Ecommerce Integrations

Turn your Instagram into a seamless shopfront, showcasing products with targeted ads and driving sales directly from your profile.

Clear Reporting

Access real-time insights with our transparent reporting tools. We focus on top-performing creatives and adjust strategies to improve your brand’s results.

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How Does Instagram Advertising Actually Reach Your Customers?

Instagram ads integrate smoothly into feeds, stories, and explore sections, delivering your message subtly. With seamless integration into platforms like Shopify, Instagram ads showcase your product catalog and use dynamic targeting through algorithms to offer tailored recommendations, boosting engagement and sales.

Over 200 million businesses use Instagram’s advertising platform

Source: Instagram

Recognised by industry-leading partners

Our team drives growth and maximises customer success with high-performing campaigns. 

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Make their search stop with you

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Need more information?

Explore a range of common questions about Instagram Ads, and see how your business may benefit from a demo.

Why Invest in Advertising on Instagram

Instagram is one of the biggest social media platforms in the world, with more than a billion active users a month, and over 400 million active daily users. It also boasts the highest overall user engagement rate as well as the highest engagement between brands and users of all social media platforms. This makes it a powerful tool for any brand looking to grow.

The integration into Meta’s advertising ecosystem means your Instagram ad campaign has access to Facebook’s notoriously powerful campaign targeting and customisation options with the added benefit of higher engagement. Instagram users are 58 times more likely to interact with brand content than Facebook users. According to Instagram, ad recall is 2.8 times higher on average with Instagram ads compared to other social platforms.

How Much are Instagram Ads?

Instagram ads cost as much as you need them to cost, with the ability to set your budget and bidding strategy based on your needs. A variety of pricing structures helps you get the most out of your ad spend depending on your campaign goals and specific priorities. How much are Instagram ads? It ultimately depends. The team at LocaliQ can help you determine how much Instagram ads cost for your brand based on your specific goals. We’ll find the right investment strategy to maximise ROI.

What are the Different Types of Instagram Ads?

There are different ways to approach you Instagram Ad campaign, including:

Single image: a simple photo or graphic with a CTA
Video: up to 60 seconds long
Carousel: a series of up to 10 images or videos
Story: full screen image or video appearing in user Stories
Collection: a collage of different images
Reels: video ads that display in between Reels
Shopping: ads with imbedded shopping functions
Explore: images and videos that appear after someone clicks on relevant content from the Explore tab

You can create Instagram ads across a range of different formats based on your brand, goals and type of promotion.

What is the Difference Between a Facebook Ad and an Instagram Ad?

Although Instagram was acquired by Facebook in 2012, the two platforms offer different advantages when it comes to Social Media Advertising. While both channels use the Facebook Ads Manager platform, Instagram’s popularity lies predominantly with young adults and teens, so this would be the wiser choice for brands with a younger target demographic.

As for businesses looking to increase brand awareness, Facebook remains an attractive choice due to its reach and large audience. Ultimately, if you’re a brand with a visual product, Instagram’s video ads and branded content can lead to outstanding engagement.

How Do I Set Up Advertising on Instagram?

Advertising on Instagram is simple. You just need to create a profile and start posting content your customers will be interested in. Our experienced Instagram agency will manage the entire process for you, creating engaging content that keeps your profile fresh, so you keep attracting more followers and driving traffic to your product or landing pages.

Who Will Create Instagram Ads?

Our Instagram management agency can create Instagram ads for you, providing a flexible service based on your needs. Some brands provide raw images or video files we can repurpose to fit a new campaign. At other times, we manage the entire content creation and ad campaign process from start to finish. Whether you have specific ideas and goals in mind or need help figuring it all out, our expert Instagram advertising agency will help.

How Effective is Instagram Advertising?

With a total reach of 11 million Australians across Instagram, there are opportunities for brands of all types and sizes to connect and convert potential customers. At least 50% of users follow brands on Instagram too, meaning the user base is willing to see what products and services companies have to offer on the platform.