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LinkedIn Ads

Increase your qualified leads at scale with LocaliQ’s expert LinkedIn advertising strategies. Take advantage of the world’s largest professional network with a B2B-focused agency that knows how to nurture prospects at every funnel stage through well-targeted, value-driven ads.

Targeted Audience Reach
LinkedIn advertising provides a simple, cost-effective, and efficient way for B2B brands to engage relevant decision-makers within the professional network.
Lead Generation
Convert clicks into customers with integrated lead generation forms in your LinkedIn ads. Capture qualified leads directly to your website or landing pages.
Build Brand Authority
Share valuable content to establish your expertise, credibility and thought leadership, positioning your company as a trusted resource in your industry.
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Discover the Right LinkedIn Ads for Your Audience

Find the ideal LinkedIn ads for your target market with LocaliQ. From engaging Sponsored Content to conversion-focused Text Ads, our expertise ensures campaigns that generate qualified leads and maximise returns.

Performance Tracking and Improvement

We monitor essential metrics to optimise your active campaigns, using insights to inform future strategies and improve outcomes over time. LocaliQ employs split-testing and detailed analysis to enhance efficiency and ROI.

Smartphone showing Google's sponsored ads

AI-powered lead management platform

Track your ad performance across all social channels with in-depth reporting and AI-driven lead tracking tools. Keep potential customers engaged with automated email follow-ups, ensuring you stay top of mind.
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LocaliQ’s LinkedIn Marketing Approach 

While LinkedIn may be less visual than other platforms, it provides powerful opportunities to engage industry professionals and decision-makers. At LocaliQ, we specialise in objective-based advertising to ensure your brand reaches the right audience. 

Strategic LinkedIn Campaign Targeting

Effective targeting is crucial for maximising ROI. We pinpoint your goals and utilise LinkedIn’s advanced targeting tools to connect your message with the most relevant audience.

Creative Messaging

A successful LinkedIn marketing strategy relies on tailored messaging that aligns with your brand and campaign objectives. Whether it’s Sponsored Content, Text Ads, or Video Ads, we create compelling messages that resonate with your audience.

Data-Driven Optimisation

We track key metrics like impressions and click-through rates to enhance your active campaigns. With LocaliQ’s LinkedIn services, we continually refine performance through split-testing, maximising your results and ROI.

Over 200 million businesses use Instagram’s advertising platform

Source: LinkedIn

Recognised by industry-leading partners

Our team drives growth and maximises customer success with high-performing campaigns. 

Microsoft Elite Advertising Partner
Meta Business Partner
2025 Google Premier Partner Badge

Make their search stop with you

Need more information?

Explore a range of common questions about LinkedIn Ads, and see how your business may benefit from a demo.

Where Do LinkedIn Ads Appear?

Based on your objectives, brands can choose from a variety of placements and formats when advertising on LinkedIn. This includes:

  • Sponsored Content: appears in desktop and mobile feeds and include single image ads, carousels, video ads, event ads and document ads.
  • Sponsored Messaging: appears in user message inboxes and include conversation ads and simple message ads.
  • Dynamic Ads: appear on the right rail of the feed on desktop devices and include Spotlight ads, Job ads and Follower ads.

As an experienced LinkedIn marketing agency, LocaliQ can help you determine what kind of ad formats and placements best suit your campaign goals and target audiences.

What Types of Businesses are Suitable for LinkedIn Ads?

Companies with a B2B focus, such as software developers, for example, can benefit enormously from targeting corporate decision-makers and industry influencers on the platform. Marketing on LinkedIn means being able to precisely target users based on job title, current company, industry, location and other relevant information.

Professional service providers can also use LinkedIn to highlight their expertise and generate interest across a broader audience. Examples range from lawyers and accountants to architects, teachers, doctors, photographers and tech influencers. Any brand or individual looking to reach professional audiences can benefit from targeted LinkedIn ads. With help from LocaliQ, you can ensure those ads convert to ROI.

What are the Different Types of LinkedIn Ads?

Brands can choose from at least 10 ad formats when marketing on LinkedIn, including:

  1. Single Image Ads: these appear in feeds and look like regular posts
  2. Carousel Ads: a swipeable row of up to 10 cards/ images
  3. Video Ads: 3 second to 30 minute videos that appear in feeds
  4. Message Ads: text ads delivered directly to user inboxes
  5. Conversation Ads: another message ad ideal for lead generation
  6. Follower Ads: promoted to encourage users to follow you
  7. Spotlight Ads: dynamic ads used to highlight products and services
  8. Job Ads: used to promote positions you’re hiring for
  9. Text Ads: simple written ads that appear inside banners
  10. Lead Gen Forms: capture contact details in return for something of value

The ideal option for your campaign depends on your target market and objectives. Based on your goals, our LinkedIn advertising agency can advise you on the best options.

How Does LinkedIn Ad Targeting Work?
Targeted LinkedIn marketing services can deliver huge results for brands with the right strategy. LinkedIn ads enable targeting across 20 different audience attribute categories, including company name, job title, seniority, interest, job experience and skills. You can also reach users based on location data, ranging from specific cities like Melbourne, Sydney, Brisbane and Perth to states and entire countries. Other targeting options include company connections and followers as well as demographics such as age and gender.
How Much Does it Cost to Advertise on LinkedIn?

The cost of your LinkedIn advertising campaign/s depends on the type and scope of marketing activity. Similar to most social platforms, LinkedIn works through an auction system where advertisers bid on audiences and key terms. While different factors determine which brands get the most prominent placements, every campaign’s bid value and relevance to the user helps determine which ads appear, and when.

An optimised bidding strategy that balances visibility against cost is key to maximising ROI and achieving your marketing objectives. Our LinkedIn ad agency can help you determine the budget required to reach your goals. During and after campaigns, we can provide insights on your expenditure in terms of specific metrics such as cost per conversion.

What is the Average Conversion Rate for LinkedIn Ads?

LinkedIn is notorious for delivering strong performance in conversion, especially for B2B brands. According to LinkedIn, the average conversion rate is approximately 6.1%, which is much higher than Google’s average conversion rate of 2.5%. Achieving high conversion rates ultimately requires a well configured, properly targeted, creative ad campaign.

As a LinkedIn ads agency, this is an area in which LocaliQ specialises. We take the time to research your audience and develop unique campaigns designed around what differentiates your brand. Our in-depth knowledge of LinkedIn advertising tools, placements and formats enables us to strategically align your objectives with the right messaging to engage your target audiences.