TikTok Ads
TikTok is known to grab user attention like no other platform, with daily usage outpacing all other social media channels. The shift towards engaging, short videos has led to millions of active users across New Zealand. Despite its use and popularity, the advertising competition remains relatively low, making TikTok a game-changer for brands looking to
expand.
Your TikTok Advertising Experts in New Zealand
Looking to grow your brand on TikTok? LocaliQ is here to help. As your trusted TikTok advertising agency in New Zealand, we craft compelling, audience-first campaigns designed to stand out and drive real results.
From Auckland to Wellington, Christchurch, and beyond, we help Kiwi businesses reach the right people with targeted, creative TikTok ads. Whether you’re just starting out or looking to scale, we work closely with you to develop strategies, produce engaging content, and launch high-performing campaigns that convert.
AI-powered lead management platform
Track your ad performance across all social channels with in-depth reporting and AI-driven lead tracking tools. Keep potential customers engaged with automated email follow-ups, ensuring you stay top of mind.
Our TikTok Advertising Services in Australia
LocaliQ’s team of experts understands all the platform’s formats and placements. Our team will deep dive into your brand, customer base, and marketing goals to unlock your potential. Whether through TikTok influencers or user-generated content (UGC) strategies, we’ll find the perfect mix of tactics to achieve your objectives.
In-Feed Ads
In-feed ads are the most common type on TikTok, these ads mimick organic content. These can be short videos or still images that appear under the “For You” banner to drive traffic. Purchased through TikTok’s Ad Manager, these ads feature clickable calls to action that direct users to your account, external landing pages, or app downloads.
Video Ads
Video ads on TikTok are highly engaging and visible in both “For You” feeds and the news feed. They include all the features of native content, such as effects, transitions, captions, and audio clips. Brands can upload videos up to 60 seconds long, but videos between 10 to 15 seconds tend to generate the best results.
Carousel Ads
Similar to other social media platforms, TikTok carousel ads feature a swipeable series of 2 to 10 images, each with its own caption. Like still image ads, carousel ads will only appear on TikTok news feed apps.
Image Ads
Though primarily known as a video platform, TikTok also supports still image ads. These don’t appear in the main feed but are featured on news feed apps associated with TikTok, like BuzzVideo and TopBuzz.
TopView Ads
TopView ads are the first thing users see when they open the TikTok app, taking up the entire screen. They’re a popular choice for brands aiming to maximise visibility and impact. With broad reach and high impressions, these ads are customisable and can last up to 60 seconds and even offer a skip button.
Spark Ads
Spark ads let brands leverage user-generated content for advertising. By collaborating with TikTok influencers, brands can transform this content into in-feed or TopView ads to extend their reach. Spark ads are labelled as “sponsored” and include clickable calls to action.
Brand Takeover
Brand Takeovers on TikTok are unique full-screen ads that appear when users open the app. They consist of a 3-second image or 3-5 second GIF and are exclusive to their category, ensuring no other ads for that product type are shown that day. Due to their exclusivity, Brand Takeovers are typically favoured by larger brands, despite their higher cost.
Branded Effects
Boost your reach by creating fun, branded effects. Launch your own custom filters, stickers, and effects that users can use in their content. When combined with other tactics, branded effects can drive impressive engagement across diverse audience segments.
Branded Hashtag Challenge
Promote a sponsored hashtag through a TikTok ad to expand your reach and boost engagement. Encourage user participation and creativity to go viral and attract a large audience to join in the fun.
TikTok has the third-largest reach of all social media advertising platforms, with more than 150 million users.
Recognised by industry-leading partners
Need more information?
Explore a range of common questions about TikTok Ads, and see how your business may benefit from a demo.
How Much are TikTok Ads?
TikTok advertising cost will vary depending on your budget, campaign type and targeting options. While TikTok ad pricing can be higher upfront compared to other platforms, it is generally lower when you look at comparative potential ROI. How much are TikTok ads? It all depends on the scenario. LocaliQ can provide more information about TikTok ad pricing based on your unique circumstances.
Can TikTok Ads Drive More Sales?
While many brands associate TikTok marketing with brand awareness, the platform can be quite effective for generating sales. This is due to the higher Click Through Rate (CTR) compared to other social media platforms, driving great results for ecommerce platforms and other brands with campaigns focused on selling products.
Should I Run Facebook Ads or TikTok Ads?
Both Facebook Ads and TikTok Ads can generate good results for your brand. We generally recommend using both as part of a wider, cohesive, multichannel marketing strategy. As an expert Facebook and TikTok agency, we can tailor different ad tactics according to the strengths of each platform.
Can I Target Specific Audiences with a TikTok Ad?
The in-built TikTok Ads Manager allows for detailed targeting across a range of criteria. Your brand can target specific audiences based on location, age, interests, user behaviour, device type and interactions. Our TikTok marketing agency can help you refine your targeting to maximise the ROI of your ads.