YouTube Advertising
YouTube attracts over 15 million unique New Zealand visitors each month, presenting immense growth potential for brands who are looking to expand their reach. Video ads are effective and engaging, but achieving success in this process requires expertise.
Why New Zealand Brands & Advertisers Need YouTube Ads
Traditional TV advertisers are increasingly shifting their focus to YouTube as their preferred platform. YouTube advertising is both cost-effective and accessible for brands aiming to reach new audiences.
AI-powered lead management platform
Gain visibility into how users engage with your Video Ads, then use AI-driven insights to follow up quicker and close more deals. Automatically categorise and tag incoming leads to trigger a personalised email sequence—boosting brand engagement and helping you grow your customer base.
What Our YouTube Advertising Services Offer
The YouTube advertising platform provides unique opportunities for brands to connect with and convert their target audiences. Video advertising is particularly effective for driving conversions due to its engaging nature. Additionally, YouTube offers both video and non-video ad placements to maximise reach and impact.
Masthead Ads
Premium display ads feature prominently at the top of the YouTube homepage, being highly visible for up to 24 hours. They are perfect for promoting new products, events, and ecommerce campaigns, operating on a Cost Per Mille (CPM) basis.
Non-Skippable In-Stream Video Ads
A key element of YouTube advertising, these brief video ads play before, during, or after content and cannot be skipped. About 15 seconds long and charged on a CPM basis, they quickly capture audience attention with compelling messages and calls to action.
Overlay Ads
These semi-transparent banner ads appear at the bottom of videos, visible only on desktop and laptop devices. Viewers can close these ads, making them perfect for directing traffic to a product or landing page.
Bumper Ads
These brief, non-skippable ads run for just 6 seconds, delivering quick, memorable messages. Charged on a CPM model, bumper ads are ideal for boosting brand awareness and increasing reach through high impressions.
In-Feed Video Ads
Displayed as thumbnails in search results, on the homepage, and alongside relevant videos, this ad type encourages users to click the thumbnail, directing them to your promoted content.
Out-Stream Ads
Designed for mobile placements, out stream ads reach users beyond YouTube, appearing on partner sites and apps across the Google Network, auto playing once 50% of the ad is visible.
Sponsored Cards
These display ads showcase relevant products, videos, and playlists within eligible YouTube videos, allowing users to click for more information.
Over 40% of global shoppers purchased products they discovered on YouTube.
Recognised by industry-leading partners
Our team drives growth and maximises customer success with high-performing campaigns.
Need more information?
Explore a range of common questions about YouTube Ads, and see how your business may benefit from a demo.
How Do I Get Started with YouTube Advertising?
Advertising on YouTube is as simple as creating a Google AdWords account and linking it to your YouTube account. You can then promote any video you upload, targeting audiences based on demographics and keywords. Input from an experienced YouTube agency like LocaliQ can help you improve ad performance and deliver more cost-effective results.
How Does YouTube Advertising Work?
YouTube is part of the Google Ads platform, meaning YouTube Ad campaigns are managed through Google AdWords. Once you’ve created your video ad, you select your targeting options and set your budget via a bidding process which determines when, where and how often your ad plays. You can view all activity and analytics through your Google AdWords account.
Can I Integrate YouTube Advertising with Other Marketing Channels?
YouTube marketing can be integrated with other channels to support a cohesive strategy that reinforces your brand messaging and marketing objectives. With a multidisciplined ads agency like LocaliQ, you can create multiple touch points across search engines, social media and email along with content marketing and retargeting strategies.
Are There Targeting Options for Local or Regional Businesses on YouTube?
Brands can target ads according to specific locations, whether that’s cities like Melbourne, Sydney, Brisbane or Perth, particular states or specific regions such as The Hunter, Central Coast or Gippsland. Our local digital marketing agency can help you benefit from these advanced targeting options to refine and focus your YouTube marketing strategy based on your specific brand goals.