Your Guide to Small Business Saturday Success

Did you know? In 2018, consumers spent a record $17.8 billion at independent retailers and restaurants on Small Business Saturday.

And, 90% of U.S. consumers said Small Business Saturday has a positive impact on their community.

Don’t you want to be a part of that?

The holidays can be a difficult time for local businesses. Not only do you have to compete with big-box retailers while planning your business’s seasonal marketing, but you have to get your own holiday shopping and preparations done while trying to enjoy an ounce of holiday cheer.

Luckily, American Express’s shop small initiative Small Business Saturday® puts the focus on small and local businesses during the holiday season and takes a little bit of the guesswork out when it comes to planning your marketing efforts this season.

No matter what kind of local business you run, you can get involved in Small Business Saturday to harness the power of the shop small movement.

Download our free guide to take a look at the steps for Small Business Saturday success.