Exclusive Study: Opportunities & Strategies for Marketing to the Cannabis Consumer

Did you know that over 90% of Americans support the legalization of cannabis for either medical or recreational use?

That number is up from 62% in 2019. No longer driven by millennials alone, almost every generation presents an opportunity for potential customers. This means that cannabis brands have a much larger target audience to reach and engage with.

Which presents a new challenge for cannabis brands: Reaching the right cannabis consumers. To help you better understand the canna-consumer and the marketing strategies that appeal to them, we conducted a cannabis survey of over 8,000+ consumers to identify:

• Who canna-consumers are
• How they shop for cannabis products
• The best ways to market to canna-consumers
• And more!

Download our guide for exclusive data and our top cannabis marketing ideas to help you reach canna-consumers in your area.