Why Multichannel Marketing Matters for Car Dealers

Why Multichannel Marketing Matters for Car Dealers

Car dealers have historically been reliant on more traditional advertising channels – print, television, and radio ads – to get their messaging out to customers. But, as the car buying journey has evolved, so has automotive marketing. While...
Why a Spring Service Clinic Is Worth the Effort

Why a Spring Service Clinic Is Worth the Effort

Should your dealership run a spring service clinic before summer’s big sale season? And is it really worth your effort? You bet. Now that’s settled, let’s move on.   First things first. Start thinking like your customers. What are they looking for – and not...
2019 Email Marketing Trends Roundup for Dealers

2019 Email Marketing Trends Roundup for Dealers

Over the past ten years, email marketing has consistently generated the highest ROI for marketers. And when it’s done right, it can serve as the foundation for your dealership’s digital marketing strategy.   So, check out these checklists – and make sure...
4 Things Automotive Marketers Can Learn from Halloween

4 Things Automotive Marketers Can Learn from Halloween

There are things that we want to scare us – haunted houses, ghost stories and slasher movies. And then there are things we don’t want to scare us, like the fear of losing customers to competitors and wasting money on ad spend. When you compare...
Email is First-Class Ticket in Car Buyer’s Journey

Email is First-Class Ticket in Car Buyer’s Journey

Does email marketing still work for car dealership marketing?  Those of us who have dozens of unopened emails in our inboxes at any given point in time might be tempted to assume that email does not pack as much punch as it used to, and...