The Ultimate Guide to Small Business Marketing Goals & Objectives

The Ultimate Guide to Small Business Marketing Goals & Objectives

When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking on any marketing initiative, you should create a marketing plan — your virtual “road map.” But how do you create a small business marketing plan, and is...
Digital Marketing Partners Are a Dealer’s Best Friend

Digital Marketing Partners Are a Dealer’s Best Friend

Digital Marketing Partners Are a Dealer’s Best Friend.  We’ve been talking about how to improve digital marketing strategy for the automotive industry. The good news is that you don’t need to track down best practices on...
Automotive Analytics Are Your Dealership’s Ace in the Hole

Automotive Analytics Are Your Dealership’s Ace in the Hole

Automotive Analytics Are Your Dealership’s Ace in the Hole.  We have been talking about how to wire a digital marketing strategy. Now it’s time to jump into one of the most exciting tools at your disposal – analytics and reporting. ...
Forensic Marketing: Waste Not, Want Not

Forensic Marketing: Waste Not, Want Not

Forensic science requires careful attention to detail, leaving out no single piece of evidence. Even one mistake changes the entire picture a forensic technician tries to paint. The same reliance on detail can make or break your automotive digital marketing campaign,...
How to Stop Wasting Money on Digital Ad Spend

How to Stop Wasting Money on Digital Ad Spend

How can you get more out of your ad spend? Just about every dealership could benefit from at least some digital campaign optimization. Optimization takes time, though, and dealers have to dig into things like data, trends, tactics, metrics, targeting and testing....