16 Common Small Business Challenges (+How to Overcome Them)

16 Common Small Business Challenges (+How to Overcome Them)

When it comes to running, managing, or working as part of a small business, there are many challenges. Small business owners are true multitaskers who wear many different hats. One day your main focus might be dealing with an HR issue and the next day you’re filling...
What Is Lead Management? (+How to Get Started)

What Is Lead Management? (+How to Get Started)

You know that your business depends on leads. Without leads, you can’t get new customers, and your business can’t grow. And without lead management, you can’t tell how your marketing is working to get you those leads, who those leads are, or how to follow up with...
Making Sense of Multichannel Marketing: What It Is & How It Works

Making Sense of Multichannel Marketing: What It Is & How It Works

Imagine if every single one of your customers and prospective customers subscribed to your newsletter, opened every email you sent, and clicked every link in your newsletter. Ahh. Sounds like heaven to every business owner and marketer. A 100% success rate for all...
8 Ways to Improve Your Call Handling & Convert More Customers

8 Ways to Improve Your Call Handling & Convert More Customers

Think about the last really bad experience you had talking to a business. Maybe the business owner was brash, didn’t provide information that answered your questions, or maybe no one even answered at all. As a business owner, this isn’t the experience you want to...
7 Ways to Automate Your Marketing for Better Results

7 Ways to Automate Your Marketing for Better Results

There are so many different areas of life that would be great to automate. I’d love someone to automate walking my dogs for me, doing the dishes, or folding the laundry. We already have some great examples of automation when it comes to bill pay, using robots to...