A Ford dealership looking to increase sales from their marketing efforts.

  • 22%

    DECREASE IN TOTAL COST PER VDP

  • 73%

    HIGHER CLICKTHROUGH RATE THAN INDUSTRY AVERAGE

  • 70K

    IMPRESSIONS DURING CAMPAIGN

Challenges.

This dealership wanted to increase the total number of monthly leads and boost overall dealership website traffic, but their existing search marketing strategy wasn’t spending their budget effectively to help them reach their goals.

Solutions.

The LOCALiQ AUTOMOTIVE team analyzed the dealership’s existing paid search marketing strategy and results to see what could be improved. The team developed a plan to build a hyper focus on particular communities, make budget adjustments, and provide guidance of a total budget reallocation into solutions including:

  • Search Marketing
  • Social Ads
  • Targeted Email Marketing

Results.

The LOCALiQ AUTOMOTIVE team’s adjustments to this dealership’s search marketing campaign delivered exceptional results, including a decrease in total cost per VDP, a clickthrough rate 73% higher than industry average, and more phone calls.

Their custom dealership marketing strategy by LOCALiQ AUTOMOTIVE helped them focus on the KPIs that mattered most to get them the results they were looking for: increased leads and a focus on strategy and budget.

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